市场调查报告书
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1415327
社群媒体广告市场:按类型、配置、最终用途划分 - 2024-2030 年全球预测Social Media Advertising Market by Type (Banner Advertising, Interstitial Advertising, Location-Based Advertising), Deployment (Desktops, Mobile Devices), End-Use - Global Forecast 2024-2030 |
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预计2023年社群媒体广告市场规模为1,090.9亿美元,预估2024年将达1,216.6亿美元,2030年将达2,367.2亿美元,复合年增长率为11.70%。
全球社群媒体广告市场
主要市场统计 | |
---|---|
基准年[2023] | 1090.9亿美元 |
预测年份 [2024] | 1216.6亿美元 |
预测年份 [2030] | 2367.2亿美元 |
复合年增长率(%) | 11.7% |
社群媒体广告涉及在社群媒体平台上建立和共用广告以覆盖特定受众。这种型态的广告利用社群网路庞大的用户群来增加品牌曝光、增加销售量并实现特定的行销目标。透过利用社群媒体平台强大的定位功能,广告主可以根据人口统计、地理或行为模式的标准为使用者客製化讯息。社群媒体广告涵盖多种广告格式,包括展示广告、影片广告和影响者合作伙伴关係。它使行销人员能够衡量参与度、追踪转换并获得详细的分析,从而促进资料主导的决策和策略优化。由于网路服务的普及和全球社群媒体用户数量的不断增加,社群媒体广告的影响范围正在扩大。此外,行动优先通讯和购物的趋势不断增长,需要转向社群媒体广告。然而,隐私问题和有关用户资料的严格规定可能会抑制广告商有效定位潜在客户的能力。此外,利用扩增实境(AR)和虚拟实境(VR)提供沉浸式广告体验预计将推动全球社群媒体广告市场的成长。
区域洞察
由于受众多样化和技术整合程度高,社群媒体广告市场在美洲正在发展。对人工智慧驱动的客户参与和广告个人化的机器学习的投资正在推动美洲社交媒体广告市场的成长。由于严格的资料保护法,欧盟国家是社群媒体广告的复杂市场,这表明欧盟国家对消费者资料保护的日益关注以及对透过社群管道进行网路购物的亲和性日益浓厚。社群媒体的使用在 EMEA(欧洲、中东和非洲)地区显着增长,平台适应地区偏好。虽然行动装置的高普及正在推动社交商务,但奢侈品和服务的社群媒体广告在欧洲、中东和非洲地区非常普及。快速的数位成长、多元化的文化、创新的社交媒体广告技术以及对利用高速互联网进行复杂广告(包括 AR 和 VR)的重视正在推动亚太地区社交媒体广告市场的成长。我们正在推动。
FPNV定位矩阵
FPNV定位矩阵对于评估社群媒体广告市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对社群媒体广告市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵考察,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1-市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2-市场开拓:我们深入研究利润丰厚的新兴市场,并分析它们在成熟细分市场中的渗透率。
3- 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4-竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5- 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1-社群媒体广告市场的市场规模和预测是多少?
2-社群媒体广告市场预测期间需要考虑投资的产品、细分市场、应用程式和领域有哪些?
3-社群媒体广告市场的技术趋势和法律规范是什么?
4-社群媒体广告市场主要厂商的市场占有率是多少?
5-进入社群媒体广告市场合适的型态和策略手段是什么?
[194 Pages Report] The Social Media Advertising Market size was estimated at USD 109.09 billion in 2023 and expected to reach USD 121.66 billion in 2024, at a CAGR 11.70% to reach USD 236.72 billion by 2030.
Global Social Media Advertising Market
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 109.09 billion |
Estimated Year [2024] | USD 121.66 billion |
Forecast Year [2030] | USD 236.72 billion |
CAGR (%) | 11.7% |
Social media advertising involves creating and sharing advertisements through social media platforms to reach a specific audience. This form of advertising leverages the vast user bases of social networks to increase brand exposure, boost sales, or achieve specific marketing objectives. By utilizing the powerful targeting capabilities of social media platforms, advertisers can tailor their messaging to users based on demographic, geographic, or behavior-based criteria. Social media advertising encompasses a variety of ad formats, including display ads, video ads, influencer partnerships, and more. It enables marketers to measure engagement, track conversion, and obtain detailed analytics, facilitating data-driven decision-making and strategy optimization. The increasing penetration of Internet services and the rise in the number of social media users globally have expanded the reach of social media advertising. Additionally, the growing mobile-first communication and shopping trend has necessitated a shift towards social media advertising. However, Privacy concerns and stringent regulations over user data can inhibit the ability of advertisers to target potential customers effectively. Moreover, the utilization of augmented reality (AR) and virtual reality (VR) to create immersive ad experiences is anticipated to encourage the growth of the social media advertising market worldwide.
Regional Insights
The social media advertising market is evolving in the Americas owing to the presence of diverse audiences and a high level of technology integration. Investments in AI-driven customer engagement and machine learning for personalizing ads have encouraged the growth of the social media advertising market in the Americas. The EU countries present a complex market for social media advertising due to strict data protection laws and represent growing interest in protecting consumer data alongside an increasing affinity towards online shopping through social channels. The EMEA region is experiencing significant growth in social media usage, with platforms adapting to local preferences. High mobile penetration drives social commerce, while advertising on social media for luxury goods and services is highly prevalent in the EMEA region. Rapid digital growth, diverse cultures, innovative social media advertising techniques, and considerable emphasis on leveraging high-speed internet for sophisticated advertising involving AR and VR are propelling the social media advertising market growth in the APAC region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Social Media Advertising Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Social Media Advertising Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Social Media Advertising Market, highlighting leading vendors and their innovative profiles. These include Advance Publications, Inc., Amazon.com, Inc., Baidu, Inc., ByteDance Ltd., eBay Inc., Google LLC, LinkedIn Corporation, Meta Platforms, Inc., Microsoft Corporation, Pandora Media, Inc., Pinterest, Inc., Sina Corporation, Snap Inc., Soho Media Group, Tencent Holdings, Ltd., Verizon Communications Inc., and X Corp..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Social Media Advertising Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Social Media Advertising Market?
3. What are the technology trends and regulatory frameworks in the Social Media Advertising Market?
4. What is the market share of the leading vendors in the Social Media Advertising Market?
5. Which modes and strategic moves are suitable for entering the Social Media Advertising Market?