市场调查报告书
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1415342
厕所清洁产品市场:按产品类型、分销管道和最终用途划分 - 2024-2030 年全球预测Toilet Care Product Market by Product Type (Automatic Toilet Bowl Cleaners, Basin Cleaners, Bath Tub Cleaners), Distribution Channel (Convenience Stores, Online Retail Stores, Supermarkets/Hypermarkets), End-use - Global Forecast 2024-2030 |
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预计2023年厕所清洁产品市场规模为244.7亿美元,预计2024年将达259.3亿美元,2030年将达370.1亿美元,复合年增长率为6.08%。
全球厕所清洁产品市场
主要市场统计 | |
---|---|
基准年[2023] | 244.7亿美元 |
预测年份 [2024] | 259.3亿美元 |
预测年份 [2030] | 370.1亿美元 |
复合年增长率(%) | 6.08% |
厕所清洁产品包括专门设计用于清洗和保持马桶及其周边区域的卫生和功能的多种类别。这些产品有型态,包括液体、凝胶、粉末、喷雾剂和罐内锭剂,其配方旨在解决常见的厕所问题,如水垢、铁锈和污渍。透过线上分销管道广泛提供厕所清洁产品以及政府促进清洁和卫生计划的努力正在增加厕所清洁产品的采用。然而,化学清洁剂可能会阻碍市场成长,因为它们会导致环境退化和健康危害。然而,消费者对有机和天然厕所清洁产品的偏好增加,有吸引力的营销宣传活动和社交媒体广告以提高品牌知名度,并有潜力扩大厕所清洁产品市场,预计这将创造重大机会。
区域洞察
在美洲,由于消费者渴望方便、卫生和持续清洁,对厕所清洁产品的需求正在显着增长。客户也喜欢付加抗菌性能和宜人气味等附加优点的产品,这进一步推动了对厕所清洁产品的需求。在亚太地区,生活水准的提高、快速的都市化和卫生意识的提高在市场成长中发挥关键作用。在包括中国和印度在内的人口大国,对经济高效且易于使用的厕所清洁产品有着巨大的需求。欧洲、中东和非洲地区(包括欧盟国家以及中东和非洲)制定了严格的化学品使用法规,影响厕所清洁产品的配方,并专注于永续性和生物分解性。另一方面,在中东和非洲地区,人们积极努力改善卫生环境,提倡个人卫生,并得到国际非政府组织(NGO)的大力支持,厕所清洁产品的采用率不断增加。
FPNV定位矩阵
FPNV定位矩阵对于评估厕所清洁产品市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对厕所清洁产品市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵考察,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1-市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2-市场开拓:我们深入研究利润丰厚的新兴市场,并分析它们在成熟细分市场中的渗透率。
3- 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4-竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5- 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1-厕所清洁用品市场的市场规模和预测是多少?
2-在厕所清洁产品市场的预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3-厕所清洁产品市场的技术趋势和法律规范是什么?
4-厕所清洁产品市场主要供应商的市场占有率是多少?
5-进入厕所清洁用品市场适合的型态和策略手段有哪些?
[188 Pages Report] The Toilet Care Product Market size was estimated at USD 24.47 billion in 2023 and expected to reach USD 25.93 billion in 2024, at a CAGR 6.08% to reach USD 37.01 billion by 2030.
Global Toilet Care Product Market
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 24.47 billion |
Estimated Year [2024] | USD 25.93 billion |
Forecast Year [2030] | USD 37.01 billion |
CAGR (%) | 6.08% |
Toilet care products encompass a broad category of items specifically designed to clean and maintain the hygiene and functionality of toilet bowls and surrounding areas. These products come in various forms, including liquids, gels, powders, sprays, and in-tank tablets, and are formulated to deal with common toilet issues such as limescale, rust, and stains. The wide availability of toilet care products through online distribution channels and government initiatives promoting cleanliness and sanitation programs increases the adoption of toilet care products. However, the harmful effects of chemical-based cleaners, which can lead to environmental degradation and health hazards, may impede market growth. Nevertheless, the growing preference toward organic and natural toilet care products among consumers and attractive marketing campaigns and social media ads to enhance brand awareness are expected to create potential opportunities for the growth of the toilet care products market.
Regional Insights
The Americas showcases a significant demand for toilet care products as consumers desire convenience, hygiene, and sustained cleanliness. In addition, consumers prefer products that offer added benefits such as antibacterial properties and pleasant fragrances, further anchoring the demand for toilet care products. In the Asia Pacific region, increased standard of living, rapid urbanization, and heightened hygiene awareness play crucial roles in market growth. In high-population countries including China and India, there is a significant demand for cost-effective and accessible toilet care products. The EMEA region, including European Union Countries, the Middle East, and Africa, has strict chemical use regulations that influence toilet care product formulations, with a strong emphasis on sustainability and biodegradability. On the other hand, the Middle East and Africa, endowed with initiatives to improve sanitation and promote hygiene, often supported by international non-governmental organizations, are increasing the adoption of toilet care products.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Toilet Care Product Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Toilet Care Product Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Toilet Care Product Market, highlighting leading vendors and their innovative profiles. These include Armaly Brands, Inc.,, Blueland by One Home Brands, Inc., Church & Dwight Inc., Dabur Ltd., DeVere Company, Ecolab Inc., Godrej Consumer Products Limited, Henkel AG & Co. KGaA, JMT Glass and Agro Pvt. Ltd., Kao Cooperation, Kohler Co., Lemi Shine, NANTUCKET SPIDER, LLC, Nellie's Clean, Nyco Products Company, Organica Biotech Pvt. Ltd., Reckitt Benckiser Group PLC, S.C. Johnson & Son, Inc., Spartan Chemical Company, Inc., The Bio-D Company, The Clorox Company, The Procter & Gamble Company, Thrasio Holdings Inc., Unilever PLC, and Zep Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Toilet Care Product Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Toilet Care Product Market?
3. What are the technology trends and regulatory frameworks in the Toilet Care Product Market?
4. What is the market share of the leading vendors in the Toilet Care Product Market?
5. Which modes and strategic moves are suitable for entering the Toilet Care Product Market?