市场调查报告书
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1434862
运动服市场:按产品、布料、分销管道和最终用户 - 2024-2030 年全球预测Activewear Market by Product (Clothing, Shoes & Accessories), Fabric (Cotton, Neoprene, Nylon), Distribution Channel, End-User - Global Forecast 2024-2030 |
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预计2023年运动服市场规模为3,687.2亿美元,预计2024年将达3,903.7亿美元,2030年将达5,671.9亿美元,复合年增长率为6.34%。
全球运动服市场
主要市场统计 | |
---|---|
基准年[2023] | 3687.2亿美元 |
预测年份 [2024] | 3903.7亿美元 |
预测年份 [2030] | 5671.9亿美元 |
复合年增长率(%) | 6.34% |
运动服包括频谱以目的为导向的时尚服饰、鞋子和配件,专为各种运动活动而设计,并针对具有积极生活方式的个人。随着健康意识生活方式的迅速普及以及人们对各种体育活动的兴趣日益浓厚,世界各地对高品质运动服的需求不断增加。影响该细分市场成长的另一个重要方面是消费者对时尚而实用的服装类的偏好。随着向休閒的转变,消费者开始选择多功能运动服,不仅可以在运动时穿着,还可以在社交活动和职场。然而,仿冒品和区域市场本地产品的供应等挑战正在阻碍因素全球运动服市场。此外,运动服装产品的最新技术进步以及创新面料技术(例如吸湿排汗材料和压力衣)的开拓,以提高运动表现并提供卓越的舒适度,为市场创造了有利的条件。我是。此外,近年来,永续性已成为人们关注的主要议题,导致许多品牌将再生聚酯和有机棉等环保材料纳入其产品线。
区域洞察
在美洲,美国因其较高的消费者认知度和对创新健身服装的兴趣而引领市场。休閒趋势和对健康生活的关注正在透过以性能驱动的设计和环保意识的倡议推动该地区的成长。品牌之间的竞争也有助于在这个竞争激烈的市场中取得成功。在可支配收入增加和都市化的推动下,亚太地区的运动服装产业正在快速成长。中产阶级不断壮大并崇尚积极生活方式的中国处于这一扩张的前沿,而印度和澳洲正在成为国际和本土品牌的强大市场。此外,EMEA(欧洲、中东和非洲)地区的市场区隔拥有众多知名全球品牌,并且对满足不同体育领域的永续和创新选择的需求不断增长。在欧洲,运动品牌与奢侈时尚品牌之间的合作为消费者提供优质运动服装。此外,中东为国际品牌提供了在遵守当地文化规范的同时拥抱健身文化发展的机会。
FPNV定位矩阵
FPNV定位矩阵对于评估运动服市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对运动服市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1-市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2-市场开拓:我们深入研究利润丰厚的新兴市场,并分析它们在成熟细分市场中的渗透率。
3- 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4-竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5- 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1-运动服市场的市场规模与预测是多少?
2-在运动服市场的预测期内,有哪些产品、细分市场、应用和领域需要考虑投资?
3-运动服市场的技术趋势和法律规范是什么?
4-运动服市场主要供应商的市场占有率是多少?
5-进入运动服饰市场的适当型态或策略手段是什么?
[198 Pages Report] The Activewear Market size was estimated at USD 368.72 billion in 2023 and expected to reach USD 390.37 billion in 2024, at a CAGR 6.34% to reach USD 567.19 billion by 2030.
Global Activewear Market
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 368.72 billion |
Estimated Year [2024] | USD 390.37 billion |
Forecast Year [2030] | USD 567.19 billion |
CAGR (%) | 6.34% |
Activewear comprises a broad spectrum of purposeful and fashionable clothing, footwear, and accessories designed for various athletic pursuits, catering to individuals with an active lifestyle. The rapidly increasing adoption of health-conscious lifestyles, coupled with widespread interest in various sports activities, has propelled the demand for high-quality activewear worldwide. Another crucial aspect influencing the growth of this segment is consumer preference for fashionable yet functional clothing. With a shift toward athleisure, where consumers are increasingly opting for versatile activewear that can be worn during workouts and also in social gatherings or at work. However, challenges such as the availability of counterfeit and local products in regional markets act as a hindering factor for the global activewear market. Furthermore, the recent technological advancements in activewear products and the development of innovative fabric technologies such as moisture-wicking materials and compression garments to enhance athletic performance and offer superior comfort are creating a lucrative landscape for the market. Moreover, sustainability has become a significant concern in recent years; as a result, many brands are now incorporating eco-friendly materials such as recycled polyester or organic cotton into their product lines.
Regional Insights
In the Americas, the United States leads the market owing to high consumer awareness and interest in innovative fitness apparel. The athleisure trend and a focus on healthy living gain traction with performance-focused designs and eco-friendly initiatives are driving growth in this region. Collaborations among brands also contribute to success in this competitive market. The Asia-Pacific is witnessing rapid growth in the activewear sector, driven by rising disposable incomes and urbanization. China is at the forefront of this expansion as its growing middle class increasingly embraces active lifestyles, whereas India and Australia are emerging as strong markets for both international and local brands. Furthermore, the EMEA region's activewear market features a strong presence of established global brands, propelling demand for sustainable, innovative options catering to diverse sports segments. In Europe, collaborations between sports brands and luxury fashion houses have created premium sportswear offerings for consumers. Moreover, the Middle East presents opportunities for international brands to tap into a growing fitness culture while adhering to regional cultural norms.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Activewear Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Activewear Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Activewear Market, highlighting leading vendors and their innovative profiles. These include 2XU Pty Ltd., 7 DAYS ApS, Adidas AG, Aesthetic Nation, ALO, LLC, Ann Chery, ASICS Corporation, Bandier Corp., Campus Activewear Limited, Ciele Athletics Inc., Columbia Sportswear Company, Decathlon SAS, Everlane, Fast Retailing Co., Ltd., FILA Luxembourg, S.a.r.l., FP Movement, Gap Inc., Girlfriend Collective LLC, Gramicci, Gymshark Limited, HanesBrands Inc., Iconix International, ISAORA, JOCKEY International Inc., Kering Group, Koral, LLC, Lacoste, Leonisa, Levi Strauss & Co., Live The Process, LLC, lululemon athletica inc., LVMH Moet Hennessy, MAAP Co Pty Ltd., Miraclesuit, Motherhood Maternity, New Balance Athletics, Inc., Nike, Inc., Nimble Activewear Pty Ltd., On AG, Outdoor Voices, Inc., P.E NATION, Pas Normal Studios ApS, Patagonia, Inc., Prada S.p.A., Puma SE, PVH Corp., Reebok International Limited, Rhone, Rhone Apparel, Inc., Shapeez, SOAR Running, Spanx, LLC, SPLITS59, Sporty & Rich, Squeem LLC, TechStyle Fashion Group, TEN THOUSAND, INC., The North Face by VF Corporation, THE UPSIDE CORPORATION PTY LTD, Tracksmith Corporation, Triumph Intertrade AG, Under Armour, Inc., Universal Standard Inc., Van de Velde NV, Varley Clothing B.V., Vuori, Inc., Wacoal, Westside by Tata Group, Wilson Sporting Goods Co. by Anta Sports Products Limited, and Year of Ours.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Activewear Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Activewear Market?
3. What are the technology trends and regulatory frameworks in the Activewear Market?
4. What is the market share of the leading vendors in the Activewear Market?
5. Which modes and strategic moves are suitable for entering the Activewear Market?