市场调查报告书
商品编码
1464723
割草机市场:按类型、自主程度、推进类型、分销管道、最终应用分类 - 2024-2030 年全球预测Mower Market by Type (Flail Mower Attachment, Flail Mowers, Hover Mowers), Level of Autonomy (Autonomous, Non-Autonomous), Propulsion Type, Distribution Channel, End-Use - Global Forecast 2024-2030 |
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割草机市场规模预计2023年为131.9亿美元,预计2024年将达到139.2亿美元,2030年将达到193.8亿美元,复合年增长率为5.65%。
割草机包括用于割草和植物的机械装置和机器。该市场服务于多种用途和最终用途,包括住宅草坪护理、商业景观美化、运动场和公共维护以及农业经营。由于家庭园艺活动的增加,人们对园林绿化服务的兴趣日益浓厚,这推动了割草机的使用。住宅和商业空间(尤其是园艺空间)的不断扩张促进了市场的成长。此外,农业的快速发展,以及控制杂草和农田的需求不断增加,正在推动割草机的采用。然而,先进割草机系统的高昂初始成本和维护成本,以及与燃气动力模型相关的噪音和空气污染问题,构成了重大挑战。此外,技术进步带来更有效率、更环保的割草机,预计将为市场成长创造机会。电池技术的进步以及用于远端监控和控制的物联网集成为割草机市场提供了巨大的成长机会。
主要市场统计 | |
---|---|
基准年[2023] | 131.9亿美元 |
预测年份 [2024] | 139.2亿美元 |
预测年份 [2030] | 193.8亿美元 |
复合年增长率(%) | 5.65% |
类型:连枷割草机特别适合农业中的重型割草需求
连枷割草机附件设计用于拖拉机和其他公共事业车辆。它具有安装在旋转滚筒上的多个小刀片或连枷,即使在处理不平坦的地形或茂密的植被时也能提供彻底的切割。独立式连枷割草机是专为重型割草任务而设计的自行式装置。它对于修剪茂密的植被非常有效,并用于农业和道路维护。悬停割草机漂浮在气垫上,具有高度机动性,适合不平坦的地形和陡坡。气垫割草机非常适合中小型花园,特别是地形不平坦或倾斜的住宅用户。遥控割草机设计用于使用遥控器进行远距离操作。 RC 型割草机适用于商业园林设计师以及管理大型且具有挑战性的地形(直接操作有危险)的人员。搭乘用割草机为大型草坪提供舒适性并提高生产力。有多种型号,包括零转弯割草机、园圃曳引机、草坪拖拉机。搭乘用割草机非常适合大型住宅、商业景观、高尔夫球场等。搭乘用割草机是一种重型割草机,设计用于处理杂草丛生、杂草和小树。这些割草机具有坚固的结构、强大的引擎和专门设计用于管理困难地形和茂密植被的专用切割平台。搭乘用割草机旨在有效维护草坪和正式绿地。这些割草机具有确保精确、干净切割的功能,这对于保持草坪健康和美丽至关重要。机器人割草机透过在规定范围内自主操作,为房主提供便利并节省时间。对于寻求低维护解决方案来维护草坪的家庭来说,机器人割草机是一个不错的选择。拖拉机割草机附件可将您的标准拖拉机转变为功能强大的割草机,可以有效地覆盖大面积区域。拖拉机割草机非常适合农业用途或需要定期割草的大片土地。手推式割草机有手推式和自走式两种类型,适用于各种草坪尺寸和类型。这是住宅用途最常见的类型。手推式割草机适用于各种大小的住宅草坪,特别适合喜欢运动或草坪面积较小的人。手扶式割草机旨在处理标准割草机无法处理的茂密植被和杂草丛生的区域。这些机器配备了强大的引擎和坚固的刀片,可以砍伐杂草、杂草和小树苗。手扶式割草机主要用于草坪和草地管理。有捲轴式、旋转式、悬停式等多种类型,每种类型都对应草坪的情况和使用者的喜好。
自主程度:自动割草机因其便利性和效率而变得越来越重要
自动割草机透过 GPS 和感测器技术导航和维护草坪区域,只需极少的人为干预。这些割草机提供便利和效率,吸引了精通科技的消费者和行动不便的消费者。自动割草机是管理大型绿地的忙碌住宅和商业组织的首选。非自动割草机必须手动操作,可以是推驱动或骑乘式。它适合重视亲力亲为的传统草坪护理的细分市场。非自动割草机比自动割草机更便宜,并提供适合任何预算的选项。
推进类型:电动割草机运作过程中零排放气体,更环保
电动割草机有电池供电型和有线型两种,人们对环保、安静且易于维护的割草机的需求不断增长。特别适用于住宅、中小型草坪以及需要将噪音和空气污染降至最低的地方。混合割草机结合了内燃机和马达,与传统汽油引擎模型相比,减少了排放气体和燃料消耗,提供了环保的选择。混合割草机结合了电动割草机和燃气割草机的优点,旨在保持性能的同时提高效率并减少对环境的影响。选择由动力来源驱动的割草机主要是因为它们的动力和覆盖大面积区域的能力,而无需担心电池寿命或电源线限制。此类割草机优选用于商业应用、大面积以及需要长时间密集使用的情况。
分销管道:丰富的选择以及易于比较产品和价格推动了向线上管道的转变。
由于电子商务平台的进步和消费者购买行为的变化,割草机的线上管道正在持续成长。该管道允许消费者比较价格、阅读评论并在方便时购买。消费者选择线上管道是因为他们优先考虑广泛的选择、有竞争力的价格和便利性。零售通路包括实体店,客户可以直接与产品互动。该管道受到寻求第一手体验、快速访问和麵对面建议的消费者的青睐。重视面对面指导和快速提供产品且不愿意在线上购买的消费者往往更喜欢零售通路。
最终用户:扩大割草机在农业领域大规模作业的可能性
农业领域的使用者优先考虑耐用性、效率以及承受不同地形和植被的能力。因此,需要一种能够在大规模作业中进行精确切割并确保草料稳定生长和健康的割草机。割草机的商务用领域包括草坪护理和景观美化服务、政府和市政应用、运动场、高尔夫球场和其他专业应用。该领域需要高耐用性、高效率以及精确覆盖大面积的能力。商务用割草机具有先进的功能,例如更大的切割板、更高的马力、混合燃油系统和增强的机动性选项。商业设施需要定期维护和美观维护,环保和降噪技术的趋势正在推动需求。住宅最终用户主要是住宅和园艺爱好者,他们关心自己的草坪和花园。该领域使用的割草机通常注重易用性、储存效率和经济性。该细分市场包括多种产品类型,包括手动滚刀割草机、电动和电池供电式割草机,以适应不同的草坪尺寸和用户偏好。针对该市场的创新旨在提高用户舒适度、环境永续性以及草坪管理智慧技术的整合。人们对家庭园艺和景观美化日益增长的兴趣继续推动住宅割草机行业的成长。
区域洞察
美洲的市场状况是由对住宅和商业景观服务的高需求所推动的。美国由于其郊区大片土地以及园艺作为一种爱好的流行,在该地区占有重要地位。无线和电池供电的创新为消费者提供环保解决方案并促进市场成长。随着消费者寻求更大的草坪维护便利性和效率,预计对机器人和智慧割草机将进行大量投资。在 EMEA(欧洲、中东和非洲)地区,人们对电动和手动割草机有着强烈的偏好,并强调永续和低噪音的解决方案。特别是在欧洲,由于智慧花园设备的普及,机器人割草机的采用正在迅速增加。在中东和非洲市场,由于城市开拓和可支配收入增加,逐渐从手动转向电动或燃气驱动。由于环境法规正在推动环保割草机的创新,预计该地区的市场将出现强劲成长。在亚太地区,快速的都市化以及不断增加的公共和私人绿地正在推动对割草机的需求。电池供电和机器人割草机的日益普及反映了该地区对创新和永续性的承诺。由于中阶的不断扩大以及人们对维护良好的草坪的美观和好处的认识不断增强,亚太市场预计将显着增长。
FPNV定位矩阵
FPNV定位矩阵对于评估割草机市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对割草机市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.割草机市场规模及预测是多少?
2.在割草机市场的预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.割草机市场的技术趋势和法规结构是什么?
4.割草机市场主要厂商的市场占有率为何?
5.进入割草机市场合适的型态和策略手段是什么?
[197 Pages Report] The Mower Market size was estimated at USD 13.19 billion in 2023 and expected to reach USD 13.92 billion in 2024, at a CAGR 5.65% to reach USD 19.38 billion by 2030.
The mowers include mechanical devices and machines used for cutting grass or vegetation. The market serves a diverse range of applications and end-uses, including residential lawn care, commercial landscaping, sports fields and public parks maintenance, and agricultural operations. Growing attention toward landscaping services with increased home gardening activities is driving the usage of mowers. Continuous expansion of residential areas and commercial spaces, particularly for gardening, is contributing to the growth of the market. Additionally, the rapid expansion of the agriculture industry with the increasing need to manage weeds and agriculture fields fosters mower adoption. However, the high initial costs and maintenance expenses of advanced mower systems and noise and air pollution concerns associated with gas-powered models pose substantial challenges. Furthermore, growing technological advancements leading to more efficient and environmentally friendly mowers are expected to create opportunities for market growth. Battery technology advancements and the integration of IoT for remote monitoring and control present significant growth opportunities for the mower market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 13.19 billion |
Estimated Year [2024] | USD 13.92 billion |
Forecast Year [2030] | USD 19.38 billion |
CAGR (%) | 5.65% |
Type: Rising preference of flail mowers for heavy-duty mowing needs particularly in agricultural
Flail mower attachments are designed for use with tractors and other utility vehicles. They feature multiple small blades or flails attached to a rotating drum, offering a thorough cut even on uneven terrain and when dealing with thick brush and vegetation. Standalone flail mowers are self-propelled units designed for heavy-duty mowing tasks. They are extremely effective in cutting through dense vegetation and are used in agriculture and roadside maintenance. Hover mowers float on air cushions, making them highly maneuverable and suitable for uneven terrains and steep inclines. Hover mowers are ideal for residential users with small to medium-sized gardens, particularly those with uneven or sloped areas. RC or remote-controlled mowers are designed to be operated from a distance utilizing a remote control. RC mowers are suitable for commercial landscapers and those maintaining large, challenging terrains where direct operation could be hazardous. Ride-on mowers provide comfort and increased productivity for large lawn areas. They come in various models, including zero-turn mowers, garden tractors, and lawn tractors. Ride-on mowers are ideal for large residential properties, commercial landscaping, and golf courses. Ride-on brush cutters are heavy-duty mowing machines engineered to tackle overgrown brush, thick weeds, and small trees. These mowers are characterized by their robust construction, powerful engines, and specialized mowing decks designed to manage challenging terrain and dense vegetation. Ride-on grass mowers are tailored to efficiently maintain lawns and formal grass areas. These mowers are equipped with features that ensure a precise and clean cut, essential for keeping lawns healthy and aesthetically pleasing. Robotic mowers operate autonomously within a defined perimeter, offering convenience and time savings for homeowners. Robotic mowers are suited for homeowners seeking a low-maintenance solution for maintaining a pristine lawn. Tractor mower attachments convert a standard tractor into a powerful mowing machine capable of handling large areas efficiently. Tractor mowers are ideal for agricultural users and those with substantial land requiring regular mowing. Walk-behind mowers include push mowers and self-propelled models, covering a range of lawn sizes and types. They are the most common type of mower for residential use. Walk-behind mowers are suitable for residential lawns of various sizes, especially for those seeking physical activity or having smaller lawn areas. A walk-behind brush cutter is designed to tackle dense vegetation and overgrown areas that a standard mower cannot handle. These machines are fitted with powerful engines and heavy-duty blades, and they can cut through thick brush, weeds, and small saplings. Walk-behind grass cutters are primarily used for maintaining lawns and grassy areas. They come in various types, including reel, rotary, and hover designs, each suited for different lawn conditions and user preferences.
Level of Autonomy: Growing significance of autonomous mowers due to its convenience and efficiency
Autonomous mowers operate with minimal human intervention, relying on GPS and sensor technologies to navigate and maintain lawn areas. These mowers offer convenience and efficiency and appeal to tech-savvy consumers or those with mobility issues. Autonomous mowers are preferred by busy homeowners or commercial entities managing large green spaces. Non-autonomous mowers require manual operation, either push-driven or ride-on, and are preferred for their control, simplicity, and affordability. They cater to a market segment valuing hands-on interaction and traditional lawn care practices. Non-autonomous mowers are more affordable than their autonomous counterparts, offering a budget-friendly option.
Propulsion Type: Electric mowers are significantly more environmentally friendly, producing zero emissions during operation
Electric mowers can be divided into battery-operated and corded variants, catering to a growing demand for environmentally friendly, quieter, and easier-to-maintain lawn care solutions. They are particularly preferred for residential areas, small to medium-sized lawns, and settings where noise and air pollution need to be minimized. Hybrid mowers combine internal combustion engines with electric motors, offering an eco-friendly alternative by reducing emissions and fuel consumption compared to traditional gasoline-powered models. Hybrid mowers merge the benefits of electric and gas mowers, aiming for efficiency and reduced environmental impact while maintaining performance. Mowers powered by internal combustion engines are predominantly chosen for their power and the ability to cover large areas without worrying about battery life or the limitations of a power cord. These mowers are favored for commercial applications, large estates, and situations where prolonged, intensive use is required.
Distribution Channel: Increasing shift toward online channel as it offers a broader selection and the ability to easily compare products and prices
The online channel for mowers has witnessed sustainable growth, driven by the advancements in e-commerce platforms and changes in consumer purchasing behaviors. This channel allows consumers to compare prices, read reviews, and make purchases at their convenience. Customers prioritize a wide selection, competitive pricing, and convenience, so they opt for online channels. The retail channel includes physical storefronts where customers can interact with products directly. This channel is preferred by consumers seeking hands-on experience, immediate accessibility, and in-person advice. Shoppers who value in-person guidance and immediate product availability and are not comfortable with online purchases tend to prefer the retail channel.
End-Use: Growing potential of mowers in the agriculture sector for large-scale operations
Agricultural users prioritize durability, efficiency, and the ability to endure a variety of terrains and vegetation types. The demand is for mowers that can offer precision cutting for large-scale operations, ensuring consistent growth and health of forage. The commercial segment of the mower encompasses lawn care and landscaping services, government and municipal uses, sports fields, golf courses, and other professional applications. This sector demands high durability, efficiency, and the capability to cover large areas with precision. Commercial mowers are equipped with advanced features such as larger cutting decks, increased horsepower, hybrid fuel systems, and enhanced maneuverability options. The requirement for regular maintenance and aesthetic upkeep of commercial properties drives demand, with a trend towards eco-friendly and noise-reduction technologies. Residential end-users primarily consist of homeowners and hobbyist gardeners responsible for maintaining their own lawns and garden spaces. Mowers used in this context typically focus on ease of use, storage efficiency, and affordability. The segment includes a wide range of product types, including manual reel mowers and electric and battery-powered models, catering to varying lawn sizes and user preferences. Innovations targeting this market aim to enhance user comfort, environmental sustainability, and the integration of smart technology for lawn management. The rising interest in home gardening and landscaping continues to fuel the growth of the residential mower industry.
Regional Insights
The mower market in the Americas is driven by a high demand for landscaping services across residential and commercial properties. The United States represents a significant country in this region, attributed to its vast suburban landscapes and the popularity of gardening as a hobby. Innovations in cordless and battery-powered mowers contribute to market growth, offering eco-friendly solutions to consumers. Significant investments in robotic and smart mowers are anticipated as consumers seek more convenience and efficiency in lawn maintenance. The EMEA region exhibits a strong preference for electric and manual mowers, with a growing emphasis on sustainable and low-noise solutions. Europe, in particular, has witnessed a surge in the adoption of robotic mowers due to the increasing availability of smart garden devices. Middle Eastern and African markets are gradually transitioning from manual to electric and gas-powered models, spurred by urban development and increased disposable income. The market in the region is expected to grow steadily, with environmental regulations pushing innovations in eco-friendly mowers. The APAC region is marked by rapid urbanization and an increasing number of public and private green spaces, which fuels the demand for mowers. The popularity of battery-powered and robotic mowers is rising, reflecting the region's commitment to innovation and sustainability. The APAC market is poised for significant growth, driven by an expanding middle class and heightened awareness regarding the aesthetics and benefits of well-maintained lawns.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Mower Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Mower Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Mower Market, highlighting leading vendors and their innovative profiles. These include AGCO Corporation, AL-KO GmbH, Alfred Karcher SE & Co. KG, Altoz Inc., AriensCo, Aurec Co., Ltd., Bad Boy Mowers, Caterpillar Inc., Chervon Holdings Limited, Deere & Company, Diamond Mowers, LLC, Doosan Corporation, DVORAK - slope mowers s.r.o., FireFly Automatix, Inc., Generac Holdings Inc., Greenworks Tools, Honda Motor Co., Ltd., Husqvarna AB, Indcraft, iRobot Corporation, Jacobsen by Textron Inc., Kingdom Technologies Ltd., Kubota Corporation, LASTEC LLC, Makita Corporation, Mamibot Manufacturing USA Inc., Mateng, Positec Tool Corporation, Quick Attach Attachments, RC Mowers, Robert Bosch GmbH, RYOBI Limited by Techtronic Industries Co. Ltd., SCAG Power Equipment by Metalcraft of Mayville, Inc., Solis Tractor by International Tractors Limited, Stanley Black & Decker, Inc., Stiga C S.a r.l., STIHL HOLDING AG & CO. KG, SUMEC Group, Swardman s.r.o., Swisher Inc., The Toro Company, Tirth Agro Technology Private Limited, Wessex International Machinery, Winton, Yamabiko Corporation, and Yamaha Motor Co., Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Mower Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Mower Market?
3. What are the technology trends and regulatory frameworks in the Mower Market?
4. What is the market share of the leading vendors in the Mower Market?
5. Which modes and strategic moves are suitable for entering the Mower Market?