市场调查报告书
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1464895
保鲜膜市场:按材料、厚度和应用分类 - 2024-2030 年全球预测Cling Films Market by Material (Biodegradable Films, Polyethylene, Polyvinyl Chloride), Thickness (9.1 to 12 Microns, Above 12 Microns, Up to 9 Microns), End-Use - Global Forecast 2024-2030 |
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预计2023年保鲜膜市场规模为317.6亿美元,预计2024年将达334.1亿美元,2030年将达457.7亿美元,复合年增长率为5.36%。
保鲜膜,俗称保鲜膜,是一种薄薄的塑胶薄膜,用于将食品包装到容器中,以长期保鲜。由于这些薄膜具有柔韧且光滑的表面,因此可以黏附在玻璃、金属和塑胶等各种表面上,从而透过控制与空气、水分和污染物的接触来提高食品质量,并形成气密密封以保持新鲜度。消费者对即食食品和方便食品的偏好不断增加,显着增加了对有效包装解决方案(包括保鲜膜)的需求。此外,消费者对食品卫生和安全意识的提高也增加了对保鲜膜的需求。然而,由于世界对永续性的日益重视,非生物分解的薄膜(尤其是由 PVC 和传统塑胶製成的薄膜)对环境的影响已成为一项重大挑战。此外,开拓具有优异机械性能的薄膜,包括适用于极端温度的薄膜,有可能解决食品运输和保存方面的特殊应用,例如冷冻食品和袋装加热产品,并扩大市场。
主要市场统计 | |
---|---|
基准年[2023] | 317.6亿美元 |
预测年份 [2024] | 334.1亿美元 |
预测年份 [2030] | 457.7亿美元 |
复合年增长率(%) | 5.36% |
材料永续性的日益转变推动了生物分解性薄膜的使用
生物分解性薄膜由植物来源材料製成,例如 PLA(聚乳酸)、淀粉混合物和 PHA(聚羟基烷酯)。旨在自然分解,减少垃圾掩埋废弃物。它的主要用途是食品包装,由于其环保而受到青睐。消费者越来越喜欢用生物分解性薄膜包装的产品,以尽量减少对环境的影响。聚乙烯保鲜膜因其弹性、耐用性和防潮性而被广泛使用。聚乙烯广泛用于食品包装,因为它可以保护食品免受湿气和空气的影响。虽然不如生物分解性薄膜环保,但 PE 薄膜因其成本绩效和优异的食品保鲜能力而广受欢迎。与其他聚乙烯薄膜相比,HDPE 以其强度和密度而闻名。它具有出色的耐化学性,非常适合包装材料可能暴露于刺激性物质的应用。 LLDPE 因其强度和弹性的独特平衡而脱颖而出。 LLDPE 采用将其分子结构沿不同方向(锁状)排列的工艺製成,这增加了其拉伸强度,同时使其更弹性,更能抵抗刺穿和撕裂。 LDPE具有密度低、透明度高、弹性好的特性。 LDPE 是所有聚乙烯薄膜中最柔软、最柔韧的,因此适用于需要优异黏合力和弹性的保鲜膜。 聚氯乙烯薄膜以其优异的附着力和强度而闻名,使其适用于食品包装和工业应用。它还对生鲜产品具有出色的保存性能。聚偏二氯乙烯薄膜具有优异的气体、香气和湿气阻隔性,优于大多数其他塑胶。聚偏二氯乙烯薄膜主要用于食品领域,用于包装肉类、起司和其他生鲜产品。
食品加工产业持续扩张,推动最终用途保鲜膜的采用
在消费品领域,保鲜膜主要用于日常家庭应用,例如在厨房保存食品。消费者更喜欢保鲜膜,因为其密封性好且易于使用,可保持食品新鲜。他们也更喜欢那些环保且可以在微波炉中使用的产品。食品加工产业使用保鲜膜来维持食品在储存和运输过程中的品质。这里优选具有良好强度和抗穿刺性并且适合冷藏和冷冻库使用的薄膜。此外,该领域的电影必须符合严格的食品安全标准。在烘焙领域,保鲜膜用于保持烘焙食品新鲜并防止其干燥。保鲜膜非常适合包装麵包、糕点、蛋糕等,因为它可以保持水分并延长保质期。保鲜膜广泛应用于乳製品行业,用于包装和保存各种产品,如起司、优格和奶油。起司尤其受益于保鲜膜包装,因为它需要透气和保湿的环境来保持其品质。水果和蔬菜极易腐烂,需要适当的护理才能长时间保持新鲜。保鲜膜适合单独包装此类产品或覆盖容器。肉类和鱼贝类的保存是一项重大挑战,因为它们腐败的速度很快。保鲜膜在该领域非常有用,可以紧密密封肉类和鱼贝类,限制暴露在空气中,导致腐败和细菌生长。在医疗保健领域,保鲜膜常用于包装医疗设备和药品,需要无菌和可灭菌的薄膜。高阻隔薄膜是优选的,因为它们可以防止湿气、细菌和其他污染物。
区域洞察
美国和加拿大是Clingfilm在美洲的主要市场。特别是在外食业蓬勃发展的美国,在食品安全、便利和永续性趋势的支持下,对保鲜膜的需求显着成长。功能齐全且环保的创新捲曲薄膜解决方案正在引起人们的关注,人们对解决环境问题的产品的发展趋势也很明显。欧洲国家严格的环境法规和高度的消费者意识创造了对高品质、永续包装解决方案的强烈需求。随着欧洲在永续性方面继续处于领先地位,市场正在转向生物基保鲜膜。在中东,由于食品零售业的扩张和包装食品消费量的增加,需求不断增长。该地区炎热的气候使食品保存成为一个主要问题,从而增加了对保鲜膜的需求。由于家庭收入的增加、食品和饮料行业的增长以及消费者对食品保存意识的提高等多种因素,亚太地区的清洁薄膜市场正在显着增长。由于快速都市化和中等收入群体对方便食品的日益接受,中国已成为一个重要的市场。日本以其先进的包装技术而闻名,对可提高新鲜度且环保的创新保鲜膜解决方案表现出很高的需求。由于零售和电子商务的快速成长,印度正在快速成长。
FPNV定位矩阵
FPNV定位矩阵对于评估保鲜膜市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对保鲜膜市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.保鲜膜市场规模及预测是多少?
2.保鲜膜市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3.保鲜膜市场的技术趋势和法规结构是什么?
4.保鲜膜市场主要厂商的市场占有率为何?
5.进入保鲜膜市场合适的型态和策略手段是什么?
[189 Pages Report] The Cling Films Market size was estimated at USD 31.76 billion in 2023 and expected to reach USD 33.41 billion in 2024, at a CAGR 5.36% to reach USD 45.77 billion by 2030.
Cling films, commonly known as plastic wrap, are thin plastic films generally used for packing food products in containers to keep them fresh over a longer period of time. These films have a flexible and smooth surface that allows them to cling to various surfaces, including glass, metal, and plastic, thereby creating an airtight seal that preserves the quality and freshness of food by controlling exposure to air, moisture, and contaminants. The growing consumer preference for ready-to-eat and convenience food products has significantly boosted the need for effective packaging solutions, including cling films. Moreover, the heightened awareness regarding food hygiene and safety among consumers is expanding the demand for cling films. However, the environmental impact of non-biodegradable films, especially those made from PVC and traditional plastics, poses a significant challenge due to the growing worldwide emphasis on sustainability. Furthermore, the development of films with superior mechanical properties, including those suitable for extreme temperatures, could cater to specialized applications in food transport and storage, including frozen foods and heat-in-bag products, poses significant opportunities for market expansion.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 31.76 billion |
Estimated Year [2024] | USD 33.41 billion |
Forecast Year [2030] | USD 45.77 billion |
CAGR (%) | 5.36% |
Material: Increasing shift towards sustainability boosting the utilization of biodegradable films
Biodegradable films are produced from plant-based materials such as PLA (Polylactic Acid), Starch blends, and PHA (Polyhydroxyalkanoates). They are designed to decompose naturally, reducing landfill waste. Their primary application is in food packaging, where they're favored for their eco-friendly credentials. Consumers are increasingly preferring products packaged in biodegradable films to minimize their environmental footprint. Polyethylene cling films are widely used due to their flexibility, durability, and moisture resistance. They are found to be extensively used in food packaging, protecting food from moisture and air. While not as environmentally friendly as biodegradable films, PE films are popular for their cost-effectiveness and superior food preservation capabilities. HDPE is known for its strength and higher density compared to other polyethylene films. It boasts excellent chemical resistance, which makes it ideal for applications where the packaging material might be exposed to harsh substances. LLDPE stands out due to its unique balance of strength and flexibility. Created through a process that arranges its molecular structure differently (linearly), LLDPE offers enhanced tensile strength while remaining highly flexible and resilient to punctures and tears. LDPE is characterized by its lower density, which translates to high clarity and flexibility. It is the softest and most pliable type of polyethylene film, making it exceptionally suitable for cling films that require excellent clinginess and flexibility. Polyvinyl chloride films are known for their exceptional cling and strength, making them suitable for both food packaging and industrial applications. They offer excellent preservation qualities for perishable goods. Polyvinylidene chloride films offer superior barrier properties against gasses, aromas, and moisture, surpassing most other plastics. They're predominantly used in the food sector for packaging meats, cheeses, and other perishables.
End-Use: Ongoing expansion of food processing sector driving the adoption of cling films
In the consumer goods segment, cling films are primarily used for everyday household applications, such as preserving food in kitchens. Consumers prefer cling films that are easy to use, with a tight seal capability to keep food fresh. They lean towards eco-friendly and microwave-safe options. The food processing industry uses cling films to preserve food quality during storage and transport. The key preference here is for films that offer superior strength and puncture resistance and are suited for cold storage and freezer applications. Additionally, films catering to this segment must meet stringent food safety standards. In the bakery sector, cling films are employed to keep baked products fresh and prevent them from drying out. They are ideal for wrapping items, including bread, pastries, and cakes, maintaining their moisture and enhancing shelf life. Cling films are widely used in the dairy industry to pack and preserve various products, including cheese, yogurt, and butter. Cheese, particularly, benefits from cling film wrapping as it requires a breathable yet moisture-retaining environment to maintain its quality. Fruits and vegetables are highly perishable items that require proper care to extend their freshness. Cling films are a popular choice for wrapping individual items & covering containers holding these products. The preservation of meat and seafood presents a significant challenge due to their rapid spoilage rate. Cling films are instrumental in this sector for sealing meat and seafood tightly, limiting exposure to air, which can lead to spoilage and bacterial growth. In healthcare, cling films are often used for packaging medical devices and pharmaceuticals, requiring films to be sterile & capable of being sterilized. The preference is for high-barrier films that offer protection against moisture, germs, and other contaminants.
Regional Insights
The United States and Canada are the major markets in the Americas for cling films. The United States, in particular, with its vast food service industry, demonstrates a substantial demand for cling films, supported by trends toward food safety, convenience, and sustainability. The focus is on innovative cling film solutions that are both functional and eco-friendly, underlining a move towards products that address environmental concerns. European countries exhibit a strong preference for high-quality, sustainable packaging solutions due to stringent environmental regulations and a highly aware consumer base. The market is showing a shift towards bio-based cling films as Europe continues to lead in sustainability initiatives. The Middle East is observing a growing demand, correlated with the expansion of the food retail sector and rising consumption of packaged foods. The region's hot climate makes food preservation a major concern, thus fueling the need for cling films. The APAC region is witnessing remarkable growth in the cling film market due to several factors, including rising household incomes, the growth of the food and beverage sector, and an increasing consciousness amongst consumers about food preservation. China stands as a significant market, driven by rapid urbanization and the increasing adoption of convenience food products among the middle-class population. Japan, known for its advanced packaging technologies, shows a high demand for innovative cling film solutions that offer enhanced freshness and are eco-friendly. India is experiencing a surge due to its burgeoning retail and e-commerce sectors.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Cling Films Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Cling Films Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Cling Films Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Alpha Packaging, Anchor Packaging LLC, BENKAI Co., Ltd., Berry Global Group, Inc., CeDo Ltd., Folien GmbH Monheim, Glad Products Company by The Clorox Company, Inteplast Group, Klockner Pentaplast, Megaplast India Pvt Ltd, Melitta Group, Mirel Vratimov A.S., Mitsubishi Chemical Group Corporation, MOLCO GmbH, Mondi PLC, Pactiv Evergreen Inc., Pragya Flexifilm, Pragya Flexifilm Industries, Reynolds Consumer Products, Smurfit Kappa Group PLC, Statpack Industries Ltd., Tilak Polypack Private Limited, and Unik Polypack.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Cling Films Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Cling Films Market?
3. What are the technology trends and regulatory frameworks in the Cling Films Market?
4. What is the market share of the leading vendors in the Cling Films Market?
5. Which modes and strategic moves are suitable for entering the Cling Films Market?