市场调查报告书
商品编码
1464937
折扣店市场:按商店类型、产品类型、分布划分 - 全球预测 2024-2030Discount Department Stores Market by Store Type (General Merchandise, Specialty Products), Products (Clothing, Electronics, Groceries), Distribution - Global Forecast 2024-2030 |
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预计2023年折扣店市场规模为4,837.4亿美元,2024年将达5,185.2亿美元,2030年将达8,118.3亿美元,复合年增长率为7.67%。
折扣店是一种零售商店,以通常低于传统百货公司的价格提供各种消费品,例如服装、家居用品和电器产品。透过利用批量采购和高效的分销策略并将节省的成本让利于消费者,我们吸引了广泛的寻求价值的客户。折扣店的扩张主要是由于消费者对实惠价格购物的需求增加、线上零售竞争加剧导致实体店竞争力增强以及经济低迷导致低价偏好增加。然而,这些商店面临着产品品质下降、人手不足导致客户服务有限以及来自实体和线上零售商的竞争加剧等挑战。为了应对这些挑战,我们正在利用科技来提高效率,例如透过培训来改善店内体验并增强客户服务,并采用全通路零售策略来实现无缝购物体验。折扣店未来的机会包括扩大线上业务以占领不断增长的电子商务市场、整合永续倡议以吸引具有环保意识的消费者,以及创建个人化促销活动,目的是利用资料分析进行库存管理。
主要市场统计 | |
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基准年[2023] | 4837.4亿美元 |
预测年份 [2024] | 5185.2亿美元 |
预测年份 [2030] | 8118.3亿美元 |
复合年增长率(%) | 7.67% |
商店类型 综合超市深受生活必需品和精打细算消费者的欢迎。
百货公司代表了一种广泛的零售方式,旨在同时满足消费者的各种需求。这些商店通常提供各种产品,包括服饰、家居用品、电器产品、玩具,有时还提供食品。便利商店的主要优势是便利,提供一站式购物体验,满足多种消费者的需求。特色产品商店专注于特定的产品类别,提供普通商品商店所没有的深度和多样性。这些商店针对具有特定兴趣和需求的利基市场,例如美容产品、电器产品和体育用品。这些专卖店可以提供知识渊博的员工和精心挑选的产品,吸引精明的消费者。
分销:从线下折扣店扩展到线上
线下分销部分由实体折扣店组成,范围从大型商店到小型社区商店。这些商店传统上受到寻求即时购买、触觉产品评估和全面购物体验的消费者的青睐。吸引线下商店的消费者通常优先考虑产品的感觉、即时满足感以及与员工的个人互动。这些对于某些人群至关重要,尤其是老年消费者和购买复杂或高接触产品的消费者。线上分销部门包括电子商务平台和直接面向消费者的方式,提供便利的购物解决方案,而无需访问实体店。由于技术进步和消费行为的变化,该领域正在经历指数级增长。消费者喜欢线上平台提供的便利、广泛的选择和有竞争力的价格。
区域洞察
在美洲,折扣店在消费文化中根深蒂固,提供从服饰到电器产品等多种产品的低价,并强调大量、低利润的经营模式。这得到了复杂的供应链网路的支持,该网路优化了我们的国内和国际生产设施,以保持成本效益和竞争力。相较之下,在中阶不断壮大和网路普及不断提高的推动下,以中国和印度为代表的亚太地区是一个快速成长的折扣店市场。电子商务整合更加明显,重点是线上到线下(O2O)模式、行动购物平台以及利用亚太地区的本地製造单位来最大限度地降低成本。 EMEA(欧洲、中东和非洲)地区呈现出传统实体折扣店和数位平台共存的混合场景。具有不同消费者法律和偏好的欧洲国家表现出对永续生产商品的偏好,这影响了折扣店的采购和生产实践。中东和非洲市场正在逐渐适应折扣零售,重点关注区域品牌,并根据当地文化和经济状况调整全球做法。
FPNV定位矩阵
FPNV定位矩阵对于评估折扣店市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对折扣店市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.折扣店市场的市场规模与预测是多少?
2.在折扣店市场的预测期间内,有哪些产品、细分市场、应用程式和领域需要考虑投资?
3. 折扣店市场的技术趋势和法规结构是什么?
4.折扣店市场主要供应商的市场占有率是多少?
5.进入折扣店市场合适的型态或策略手段是什么?
[194 Pages Report] The Discount Department Stores Market size was estimated at USD 483.74 billion in 2023 and expected to reach USD 518.52 billion in 2024, at a CAGR 7.67% to reach USD 811.83 billion by 2030.
Discount department stores are retail establishments offering a wide range of consumer goods, including apparel, household items, and electronics, at prices typically lower than those of traditional department stores. They leverage bulk purchasing and efficient distribution strategies to pass savings onto consumers, attracting a broad customer base seeking value for money. The expansion of discount department stores is primarily driven by increasing consumer demand for affordable shopping options, the rise in online retail competition prompting physical stores to offer more competitive pricing, and the economic downturns that sharpen the focus on budget-friendly shopping. However, these stores face challenges such as perceived lower quality of goods, limited customer service due to lower staffing, and the intense competition from both physical and online retailers. Addressing these challenges requires a dual focus on improving the in-store experience and leveraging technology for efficiency, like enhancing customer service through training and adopting omnichannel retail strategies for a seamless shopping experience. The future opportunities for discount department stores lie in expanding their online presence to capture the growing e-commerce market, integrating sustainable practices to appeal to environmentally conscious consumers, and utilizing data analytics for personalized promotions and inventory management.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 483.74 billion |
Estimated Year [2024] | USD 518.52 billion |
Forecast Year [2030] | USD 811.83 billion |
CAGR (%) | 7.67% |
Store Type: Popularity of general merchandise for goods for everyday needs and budget-conscious consumers
General merchandise stores represent a broad-based approach to retail, aiming to meet various consumer needs under a single roof. These stores typically offer a wide range of products, including apparel, home goods, electronics, toys, and sometimes groceries. The key advantage of general merchandise stores is their convenience, providing a one-stop shopping experience that caters to diverse shopper needs. Specialty product stores focus on specific product categories, offering depth and variety within those categories not typically found in general merchandise stores. These stores target niche markets with specific interests or needs, such as beauty products, electronics, or sporting goods. The specialized nature of these stores provides an opportunity for more knowledgeable staff and a curated selection that appeals to informed consumers.
Distribution: Expansion of offline discount department stores to online presence
The offline distribution segment comprises brick-and-mortar discount stores ranging from large establishments to smaller, localized outlets. These stores are traditionally preferred by consumers seeking immediate purchases, tactile product evaluation, and a comprehensive shopping experience. Consumers gravitating towards offline stores often prioritize the tangibility of products, instant gratification, and personal interaction with staff. These are crucial for certain demographic segments, notably among older consumers or those purchasing complex or high-touch products. The online distribution segment encompasses e-commerce platforms and direct-to-consumer approaches, offering a convenient shopping solution without the need to visit physical stores. This segment has witnessed exponential growth, driven by technological advancements and changing consumer behaviors. Shoppers prefer discount department stores with online platforms for the convenience, broader selection, and competitive pricing they offer.
Regional Insights
In the Americas, discount department stores are deeply ingrained in the consumer culture, offering a wide range of products from clothing to electronics at reduced prices, emphasizing a high volume, low margin business model. This is supported by a sophisticated supply chain network optimizing domestic and international production facilities to maintain cost-effectiveness and competitiveness. In contrast, the APAC region, led by countries such as China and India, presents a rapidly growing market for discount department stores, propelled by an expanding middle class and increasing internet penetration. eCommerce integration is more pronounced, with a strong emphasis on online-to-offline (O2O) models and mobile shopping platforms, leveraging local production units to minimize costs in APAC. The EMEA region exhibits a blended scenario, where traditional brick-and-mortar discount stores coexist with digital platforms. European countries, with their diverse consumer laws and preferences, show a preference for sustainably produced goods, affecting both the sourcing and production practices of discount department stores. The Middle Eastern and African markets are gradually adapting to discount retail, with an emphasis on regional brands and adapting global practices to local cultures and economic conditions.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Discount Department Stores Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Discount Department Stores Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Discount Department Stores Market, highlighting leading vendors and their innovative profiles. These include ALDI Inc., B.J.'s Wholesale Club Holdings, Inc., Big Lots Stores, Inc., Burlington Stores, Inc., COSTCO Wholesale Corporation, Dmart (Avenue Supermarts Limited), Dollar General Corporation, Dollar Tree, Inc., Dollarama Inc., Kmart Corporation, Lidl Stiftung & Co. KG, Meijer, Ollie's Bargain Outlet Holdings, Inc., Pan Pacific International Holdings Corp, Pepco Group N.V., Ross Stores, Inc., Savers Value Village Inc., Target Corporation, The Home Depot, Inc., TJX Companies, Inc., Walmart Inc., and Wierdsma & Braam.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Discount Department Stores Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Discount Department Stores Market?
3. What are the technology trends and regulatory frameworks in the Discount Department Stores Market?
4. What is the market share of the leading vendors in the Discount Department Stores Market?
5. Which modes and strategic moves are suitable for entering the Discount Department Stores Market?