市场调查报告书
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1465221
眼部化妆品市场:按产品和分销管道 - 2024-2030 年全球预测Eye Makeup Market by Product (Brow liner, Eye Liner, Eye Pencil), Distribution Channel (Offline, Online) - Global Forecast 2024-2030 |
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预计2023年眼妆市场规模为175.5亿美元,预计2024年将达186亿美元,2030年将达272.7亿美元,复合年增长率为6.50%。
眼妆是在眼睛上涂抹以增强或改变眼睛的外观。这些产品包括眼影、眼线笔、睫毛膏、眉笔等。眼部彩妆是许多美容方案中的重要组成部分,无论是日常佩戴还是特殊场合,它都能突出眼睛并塑造理想的外观,在化妆品涂布中发挥着重要作用。全球可支配收入的增加导致消费者在奢侈品和非必需品(包括化妆品)上花费更多,从而推动了市场成长。社群媒体平台和美容影响者在塑造趋势和消费者偏好方面发挥着至关重要的作用。教学、产品评论和受欢迎的人才的认可鼓励他们的追随者尝试新产品和技术,推动市场成长。与眼妆产品相关的仿冒品的存在阻碍了市场的成长。人们对零残忍和纯素化妆品的认识正在不断增强。眼妆产业正在不断发展以适应这些偏好,越来越多的品牌致力于道德实践,为市场成长创造机会。
主要市场统计 | |
---|---|
基准年[2023] | 175.5亿美元 |
预测年份 [2024] | 186亿美元 |
预测年份 [2030] | 272.7亿美元 |
复合年增长率(%) | 6.50% |
液体、凝胶和眼线笔等各种型态的眼线笔越来越受欢迎
眉笔是一种专门用于塑造和填充眉毛的化妆产品。它有多种形式,如铅笔、粉末和凝胶。眉线的主要功能是塑造眉毛,让眉毛看起来更饱满、更清晰。眉笔有多种颜色可供选择,适合不同的髮色和肤色,根据您的涂抹方式,您可以打造自然或戏剧性的妆容。眼线笔用于透过勾勒眼睑和睫毛根部来突出眼睛。液体、凝胶和铅笔很常见。眼线笔可用于打造各种妆容,从打造自然妆容的精确细线到打造更戏剧性妆容的粗粗线条。有多种颜色可供选择,不仅可以用于日常使用,还可以用于艺术化妆和特殊场合化妆。眼线笔与眼线笔相似,但质地较软、蜡质。它融合得很好,因此适合打造晕染般的烟熏眼妆。眼线笔用途广泛,不仅可以用来画眼线,还可以作为眼影的打底。眼线笔有多种颜色可供选择,让您可以发挥创意并客製化您的眼妆流程。眼线笔通常易于控制和涂抹,适合各个级别的化妆者。睫毛膏是一种涂在睫毛上的化妆品,可以使睫毛看起来更长、更浓密、颜色更深。它是最受欢迎的眼部彩妆产品之一,有防水、丰盈、纤长等多种配方。睫毛膏有一个棒式施用器,用于从根部到尖端涂抹睫毛,有助于分离睫毛并防止结块。儘管它们有多种颜色,但黑色是最常用的颜色,因为它提供了引人注目的对比并增强了眼睛的效果。眼影用于为眼睑添加颜色和尺寸。它有多种形式,如粉末、霜状和棒状。眼影有多种颜色和饰面,从哑光到微光再到金属色。眼影可单独使用或组合使用,以增加深度、突出眼睛并为您的妆容增添一抹流行色彩。眼影可用刷子、施用器或手指涂抹,产品的可弯曲性使其能够无缝融入您想要的眼妆风格。
分销管道:线上通路的眼妆产品供应量增加
线下分销通路包括百货公司、专卖店、超级市场、药局等实体店。传统上,这是消费者购买眼妆最常见的方式。线下管道的主要优势是能够提供触觉体验,客户可以与产品进行实体互动,例如尝试色调或接受专家建议。然而,挑战包括高昂的营运成本和有限的地理覆盖范围。随着数位化的不断推进,线下通路也面临来自更丰富、更便利的线上平台的激烈竞争。线上管道包括电子商务平台、品牌网站和社交媒体市场。该管道正在经历指数级增长,并因 COVID-19 大流行等世界事件而大大加速。该通路的优势包括便利性、覆盖范围更广以及由于营运成本较低而具有竞争力的价格。数位行销还允许品牌直接与消费者互动,提供个人化体验,并利用资料分析提出有针对性的产品推荐。挑战包括客户在购买前无法试用产品、退货率增加以及市场饱和导致新参与企业难以获得知名度。
区域洞察
美国消费者更喜欢耐用、安全、由天然有机材料製成的创新、高品质产品。该地区人口结构多元化,对适合各种肤色和类型的眼妆有着强劲的需求。此外,数位影响力很强,社群媒体趋势和美容影响者在塑造消费者偏好方面发挥着至关重要的作用。在可支配收入增加以及女性和男性对整装仪容和美容产品兴趣日益浓厚的推动下,亚太地区市场呈现快速成长。中国、韩国和日本等国家处于这方面的前沿,每个国家都有自己的美容标准,影响产品偏好。例如,在韩国和日本,人们专注于提供自然妆容的产品,例如明亮、微妙的眼影和不太粗但强调眼睛形状的眼线。该公司也深受韩国美容和日本美容趋势的影响,推广气垫眼线笔和纤维睫毛膏等创新产品。由于文化和消费者偏好的多样性,EMEA(欧洲、中东和非洲)地区是一个多元化的市场。在欧洲,人们对高品质、优质眼妆产品有着强烈的偏好,消费者也重视品牌传统与永续性。在中东,我们看到了对能够抵御炎热气候的大胆、持久的产品的需求,特别是眼线笔和睫毛膏。在非洲,人们对反映非洲大陆多样化人口结构并迎合各种肤色和类型的眼妆越来越感兴趣,一个市场正在兴起。
FPNV定位矩阵
FPNV定位矩阵对于评估眼妆市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对眼妆市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.眼妆市场的市场规模与预测是多少?
2.眼妆市场预测期内需要考虑投资的产品、细分市场、应用和领域有哪些?
3. 眼妆市场的技术趋势和法规结构是什么?
4.眼妆市场主要厂商的市场占有率是多少?
5.进入眼妆市场合适的型态和策略手段是什么?
[190 Pages Report] The Eye Makeup Market size was estimated at USD 17.55 billion in 2023 and expected to reach USD 18.60 billion in 2024, at a CAGR 6.50% to reach USD 27.27 billion by 2030.
Eye makeup is applied around the eyes to enhance or alter their appearance. These products include eyeshadow, eyeliner, mascara, and eyebrow pencils. Eye makeup is a staple in many beauty regimes, playing a crucial role in cosmetic application by emphasizing the eyes and contributing to a desired look, whether for daily wear or special occasions. Rising disposable incomes globally have allowed consumers to spend more on luxury and non-essential goods, including makeup is driving the market growth. Social media platforms and beauty influencers have played a pivotal role in shaping trends and consumer preferences. Tutorials, product reviews, and endorsements from popular personalities encourage followers to try new products and techniques, thereby fueling market growth. The availability of counterfeit products associated with eye makeup products hampers the market growth. There is an increasing awareness regarding cruelty-free and vegan makeup products. The eye makeup industry is growing to accommodate these preferences, with more brands committing to ethical practices, creating opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 17.55 billion |
Estimated Year [2024] | USD 18.60 billion |
Forecast Year [2030] | USD 27.27 billion |
CAGR (%) | 6.50% |
Product: Rising popularity of eye liners that are available in multiple forms: liquid, gel, and pencil
Brow liners are makeup products designed specifically for defining and filling in the eyebrows. They come in various forms, including pencils, powders, and gels. Their primary function is to enhance the shape of the eyebrows, making them appear fuller and more defined. Brow liners are available in a range of colors to match different hair colors and skin tones, allowing for a natural or dramatic look depending on the application technique. Eye liners are used to define the eyes, making them stand out by outlining the eyelid and the base of the lashes. They are available in multiple forms: liquid, gel, and pencil being the most common. Eye liners can be used to create various looks from a precise thin line for a natural effect to a thicker, bolder line for more dramatic eye makeup. Colors range widely, offering options for everyday looks as well as more artistic or occasion-specific applications. Eye pencils are similar to eye liners and tend to have a softer, waxier texture. They are excellent for creating smudged, smoky eye looks due to their blendable nature. Eye pencils are versatile, being used not only to line the eyes but sometimes also as a base for eyeshadow. They come in a spectrum of colors, allowing for creativity and customization in eye makeup routines. Eye pencils usually offer easier control and application, making them suitable for makeup users of all skill levels. Mascara is a cosmetic product applied to the eyelashes to make them appear longer, thicker, and darker. It is one of the most popular eye makeup products and comes in various formulas, including waterproof, volumizing, and lengthening options. Mascaras have a wand applicator that is used to coat the lashes from root to tip, helping to separate the lashes and prevent clumps. Available in different colors, black remains the most commonly used shade for its ability to provide a striking contrast and enhance the eyes. Eyeshadow is used to add color and dimension to the eyelids. It comes in various forms, including powder, cream, and stick. Eyeshadows can be found in a vast array of colors and finishes, from matte to shimmer to metallic. Used alone or in combination, eyeshadows can create depth, highlight the eyes, or add a pop of color to makeup looks. They are applied with brushes, applicators, or fingers, and the bendability of the product allows for seamless integration into the desired eye makeup style.
Distribution Channel: Increasing availability of eye makeup products across online channels
Offline distribution channel encompasses brick-and-mortar stores such as department stores, specialty stores, supermarkets, and pharmacies. It is traditionally the most prevalent method for consumers to purchase eye makeup. The main advantage of offline channels is the tactile experience they offer, allowing customers to physically interact with products, from testing shades to getting professional advice. However, the challenges include higher operational costs and the limitations of geographical reach. In an increasingly digital world, offline channels also face stiff competition from online platforms, which often offer wider selections and convenience. The online channel includes e-commerce platforms, brand websites, and social media marketplaces. This channel has seen exponential growth, significantly accelerated by global events such as the COVID-19 pandemic. The advantages here include convenience, a broader reach, and often more competitive pricing due to lower operational costs. Through digital marketing, brands can also engage directly with consumers, offering personalized experiences and leveraging data analytics for targeted product recommendations. The challenges include the inability of customers to try products before purchase, increased return rates, and the saturated market, which can make it difficult for new entrants to gain visibility.
Regional Insights
Consumers in America prefer innovative and high-quality products that offer long-lasting wear and are made from safe, often natural or organic, ingredients. There is a significant demand for eye makeup that caters to diverse skin tones and types, reflecting the region's multifaceted demographics. Additionally, the digital influence is strong, with social media trends and beauty influencers playing a pivotal role in shaping consumer preferences. The APAC region is marked by its rapid market growth, driven by increasing disposable incomes and a growing interest in personal grooming and beauty products among both women and men. Countries such as China, South Korea, and Japan are at the forefront, each with unique beauty standards that influence product preferences. For instance, in South Korea and Japan, there is a strong emphasis on products that offer a natural look, such as light and subtle eye shadows and eyeliners that enhance the eyes' shape without appearing too bold. The influence of K-beauty and J-beauty trends is also significant, promoting innovative products including, cushion eyeliners and fiber mascaras. The EMEA region presents a diverse market due to its wide range of cultures and consumer preferences. In Europe, there is a strong preference for high-quality, luxury eye makeup products, with consumers valuing brand heritage and sustainability. The Middle East showcases a demand for bold and long-lasting products that can withstand hot climates, with a particular emphasis on eyeliners and mascaras. In Africa, the market is emerging, with an increasing interest in eye makeup that caters to diverse skin tones and types, reflecting the continent's diverse demographics.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Eye Makeup Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Eye Makeup Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Eye Makeup Market, highlighting leading vendors and their innovative profiles. These include Amorepacific Corporation, Amway International Inc., Apcos Naturals Pvt. Ltd., Avon Products, Inc., Christian Dior SE, Clarins Group, ColorBar Cosmetics Pvt. Ltd., Coty Inc., e.l.f. Beauty, Inc., Estee Lauder Companies Inc., Kao Corporation, L'Oreal S.A., LVMH Corp., MARS Cosmetics, Mary Kay Inc., Natura Cosmeticos S.A., Oriflame Cosmetics AG, Revlon, Inc., Shiseido Company, Limited, The Procter & Gamble Company, Too Faced Cosmetics, LLC, Unilever PLC, Urban Decay Cosmetics LLC, and Vellvette Lifestyle Private Limited.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Eye Makeup Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Eye Makeup Market?
3. What are the technology trends and regulatory frameworks in the Eye Makeup Market?
4. What is the market share of the leading vendors in the Eye Makeup Market?
5. Which modes and strategic moves are suitable for entering the Eye Makeup Market?