市场调查报告书
商品编码
1466127
B2B 电子商务平台市场:按类型、按部署类型、按应用、按行业 - 2024-2030 年全球预测B2B eCommerce Platform Market by Type (Business-to-Business-to-Consumer (B2B2C), Distributors, Manufacturers), Deployment Type (Buyer-Oriented, Intermediary-Oriented, Supplier-Oriented), Application, Industry - Global Forecast 2024-2030 |
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B2B电商平台市场规模预计2023年为100.9亿美元,2024年达到113.6亿美元,预计2030年将达到221.8亿美元,复合年增长率为11.90%。
B2B 电子商务平台是一个线上市场,企业可以在其中从其他企业和组织购买和销售商品和服务。 B2B 电子商务平台可让企业直接向其他企业销售产品,与传统的 B2B 销售方式相比,买家和卖家可以更快、更有效率地控制库存和付款。此外,平台通常具有分析工具和客户服务支援等专门功能,以帮助其顺利运作。世界各地企业对数位技术的快速采用、灵活支付方式的可用性以及跨境交易的便利性正在推动世界各地组织越来越多地使用 B2B 电子商务平台。然而,采购管理的复杂性和资料隐私问题可能会阻碍企业使用 B2B 电子商务平台。此外,B2B 电子商务平台的持续投资和技术进步预计将增加世界各地企业对 B2B 电子商务平台的采用。
主要市场统计 | |
---|---|
基准年[2023] | 100.9亿美元 |
预测年份 [2024] | 113.6亿美元 |
预测年份 [2030] | 221.8亿美元 |
复合年增长率(%) | 11.90% |
製造商越来越青睐B2B电商平台来发展型业务
企业对企业、企业对消费者(B2B2C)透过消除B2B与B2C企业之间的中间商,让企业与消费者直接接触,将B2B模式转变为消费者电子商务。分销商与製造商密切合作,以提高产品知名度、增加销售量并沿着分销渠道运输产品。对于经销商来说,B2B电子商务平台可以轻鬆快速搜寻产品、比较不同供应商之间的价格、查看供应商资料并快速下订单。这些功能节省了经销商的时间,使他们能够专注于发展业务,而不是处理繁琐的管理业务。批发电子商务涉及大量购买或销售,而不是向个人消费者出售产品,因为使用 B2B 电子商务平台更容易找到批发商并以折扣价购买。 B2B 电子商务平台可以透过建立自订登陆页面和产品清单来帮助製造商更有效地展示其产品,以清晰且引人入胜的方式突出显示每个产品的功能,从而帮助製造商发展业务。
部署类型:买家更采用 B2B 电子商务平台
以买家为导向的B2B电子商务平台是由供应商驱动的。这些平台致力于为客户提供一种简单有效的线上搜寻、比较和购买产品和服务的方式。在面向中介的部署平台中,Owner充当第三方系统,允许买家和卖家在平台上进行交易,允许供应商和卖家将他们的产品储存在平台上,而买家和客户则找到他们需要的产品和服务我们将为您介绍。在以供应商为导向的市场中,供应商很少,而买家却很多。这种产品类型也称为电子分销或供应商名录,涉及多个供应商根据买家需求确定产品价格。
应用:扩大 B2B 电子商务平台在中型企业的使用
B2B电子商务平台帮助大型企业简化业务、降低成本、改善客户体验并开拓新市场。拥有电子商务平台的大公司可以找到更多的经销商并增加销售。中型企业越来越多地转向 B2B 电子商务平台来接触更广泛的客户群,增加产品选择和库存弹性,并简化订购、运输和付款流程。中小型企业在这些平台上找到了巨大的成长机会,因为他们可以轻鬆列出和销售他们的产品和服务并发展他们的业务。
扩大产业和政府机构使用 B2B 电子商务平台进行产品和服务采购
B2B 电子商务平台使航太和国防、汽车和运输公司能够快速、安全地与供应商、客户和合作伙伴联繫,购买零件、服务和软体,并对申请、付款和运输进行透明管理。 B2B 电子商务平台为建筑师、建设公司和房地产开发人员提供了一种以具有竞争力的价格采购材料的便捷方式。此外,这些平台允许施工过程中的各个相关人员透过集中介面来了解计划进展,从而促进协作。 B2B 电子商务平台透过自动化需求预测和库存管理等多个流程,帮助消费品製造商和零售商提高整个供应链的效率。政府机构越来越多地利用B2B电子商务平台采购各部门所需的商品和服务。医疗机构依赖B2B电子商务平台订购医疗用品、药品、检测试剂、检测套组、医院设备等。电子商务允许经销商和製造商分析销售、行销、存货周转、客户销售效率、客户参与度等的有效性。此外,製造商可以利用这些资料做出更好的业务决策。银行、金融服务和保险、教育、能源和公共产业以及旅游和酒店等各行业的营业单位也在利用 B2B 电子商务平台来支持业务成长。
区域洞察
由于美洲公司越来越多地采用数位解决方案以及电子商务平台开发商推出创新的 B2B 电子商务平台,B2B 电子商务平台市场正在不断发展。亚太地区的 B2B 电子商务市场正在成长。这是由于政府努力实现整个商业部门的数位化,以及越来越多地使用 B2B 电子商务平台来获取新客户并提供以客户为中心的服务。此外,人工智慧 (AI) 和机器学习等创新技术正被整合到 B2B 电子商务平台中,以优化供应链流程,并为亚太地区和国际客户提供有价值的业务见解。采用数位技术来提高市场占有率的成熟製造商的存在以及 B2B 电子商务平台发展的持续进步将加速 EMEA 地区企业对 B2B 电子商务平台的采用。多种支付选项和聊天机器人等尖端功能的引入也有望加速全球企业对 B2B 电子商务平台的使用。
FPNV定位矩阵
FPNV定位矩阵对于评估B2B电商平台市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对 B2B 电子商务平台市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.B2B电商平台市场规模及预测如何?
2.B2B电子商务平台市场预测期间需要考虑投资的产品、细分市场、应用程式和领域有哪些?
3.B2B电商平台市场的技术趋势与法规结构是什么?
4.B2B电商平台市场主要厂商的市场占有率是多少?
5.进入B2B电商平台市场的合适型态与策略手段是什么?
[185 Pages Report] The B2B eCommerce Platform Market size was estimated at USD 10.09 billion in 2023 and expected to reach USD 11.36 billion in 2024, at a CAGR 11.90% to reach USD 22.18 billion by 2030.
B2B eCommerce platforms are online marketplaces that enable businesses to buy and sell goods or services from other companies or organizations. The B2B eCommerce platform allows businesses to offer their products for sale directly to other businesses and allow buyers and sellers to manage inventory, accept payments, and engage in transactions more quickly and efficiently compared to traditional B2B sales methods. Additionally, platforms often feature specialized features such as analytics tools and customer service support to help ensure smooth operations. The surge in adoption of digital technologies by businesses worldwide, availability of flexible payment methods, and ease of cross-border transactions are expanding the use of B2B eCommerce platforms by organizations across the globe. However, complexities in managing procurement and data privacy concerns may prevent businesses from using B2B eCommerce platforms. Moreover, ongoing investments and technological advancements in B2B eCommerce platforms are expected to increase the adoption of B2B eCommerce platforms by businesses across the globe.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 10.09 billion |
Estimated Year [2024] | USD 11.36 billion |
Forecast Year [2030] | USD 22.18 billion |
CAGR (%) | 11.90% |
Type: Rising preference for B2B eCommerce platform among manufacturers to grow their businesses
Business-to-business-to-consumer (B2B2C) extends the B2B model to include eCommerce for consumers by taking out the middleman between the B2B and B2C entities, allowing the businesses to direct contact with the consumer. Distributors closely operate with manufacturers to bring visibility to their goods, increase sales, and move their products along the distribution channel. For distributors, B2B eCommerce platforms provide an easy approach to search for products quickly, compare prices across different suppliers, review vendor profiles, and place orders rapidly. All these features result in time-saving benefits for distributors, enabling them to focus more on expanding their business instead of handling tedious administrative tasks. Wholesale eCommerce includes bulk buying or selling instead of selling products to individual consumers, as it is easier for businesses to find wholesalers and buy at discounted prices using a B2B eCommerce platform. B2B eCommerce platforms are helpful for manufacturers to grow their businesses by facilitating them to showcase their products more effectively by creating custom landing pages or product listings that highlight the features of each product in a clear and engaging way.
Deployment Type: Expanding adoption of buyer-oriented B2B eCommerce platform
Buyer-oriented B2B eCommerce platforms are driven by suppliers. These platforms strive to provide customers with an easy and efficient way to locate, compare, and buy goods or services online. In an intermediary-oriented deployed platform, the owner acts as a third-party system allowing buyers and sellers to transact on their platform, enabling the suppliers or vendors to present their products on the platform while the buyers or the clients find the products or services they need. While in supplier-oriented marketplaces, there are a few suppliers and many buyers. This type is also called eDistribution or supplier directory, dictated by several suppliers who put out the prices of their products based on the buyers' needs.
Application: Increasing application of B2B eCommerce platform in Midsized Businesses
B2B eCommerce platforms have helped large businesses streamline their operations, reduce costs, improve customer experience, and gain access to new markets. Large businesses with eCommerce platforms can find more distributors, allowing them to increase their sales. Midsized businesses increasingly turn to B2B eCommerce platforms as they access a more extensive customer base, expanded product selection and availability flexibility, and streamlined ordering, shipping, and payment processes. Small businesses find significant growth opportunities with these platforms as they let them list, market, and sell their products or services with ease & help grow their business.
Industry: Growing usage of B2B eCommerce platform in government & public sector for procuring goods and services
B2B eCommerce platforms enable aerospace & defense and automotive & transportation companies to quickly and securely connect with suppliers, customers, and partners to purchase parts, services, and software and manage invoices, payments, and shipments transparently. B2B eCommerce platforms provide architects, construction firms, and real estate developers a convenient way to procure materials at competitive rates. Furthermore, these platforms facilitate collaboration between various stakeholders in the construction process by allowing them to track project progress through a centralized interface. B2B eCommerce platforms facilitate consumer goods companies and retailers to increase efficiency throughout their supply chains by automating several processes, such as demand forecasting and inventory management. Government agencies increasingly leverage B2B eCommerce platforms for procuring goods and services required by various departments within government organizations and public sector organizations such as hospitals or schools operating under government contracts or agreements. Healthcare organizations use B2b eCommerce platforms for ordering medical supplies, pharmaceuticals, laboratory reagents, testing kits, and hospital equipment. With the help of eCommerce, distributors and manufacturers analyze the effectiveness of sales, marketing, inventory turns, the effectiveness of customer sales, and engagement of customers. In addition, manufacturing industries can utilize this data to make better business decisions. Business entities across industries, including banking, financial services & insurance, education, energy & utilities, and travel & hospitality, also utilize B2B eCommerce platforms to support their business growth.
Regional Insights
The B2B eCommerce platform market is evolving in the Americas owing to the rising adoption of digital solutions by businesses in the region and the introduction of breakthrough B2B eCommerce platforms by eCommerce platform developers. The B2B eCommerce market is growing in the APAC region due to the government initiatives for digitalization across the business sector and increasing use of B2B eCommerce platforms to avail new customers and provide customer-centric services. Additionally, innovative technologies such as artificial intelligence (AI) and machine learning are amalgamating into B2B eCommerce platforms to optimize supply chain processes and provide valuable business insights to APAC and international customers. The presence of well-established manufacturing industries employing digital technologies to increase their market presence and ongoing advancements in the development of B2B eCommerce platforms are accelerating the use of B2B eCommerce platforms by businesses in the EMEA region. Besides, introducing cutting-edge features such as multi-payment options and chatbots is anticipated to encourage business organizations' use of B2B eCommerce platforms worldwide.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the B2B eCommerce Platform Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the B2B eCommerce Platform Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the B2B eCommerce Platform Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Alibaba Group Holding Limited, Amazon.com, Inc., BigCommerce Pty. Ltd., CS-Cart, Digital River Inc., DreamingCode, Inc., eBay Inc., Ecwid by Lightspeed, Elastic Path Software Inc, HubSpot, Inc., IndiaMART InterMESH Ltd., International Business Machines Corporation, Intershop Communications AG, Intuit Inc., KIBO Software, Inc., Loaded Commerce, LLC, nopCommerce, OpenCart, Optimizely, Inc., Oracle Corporation, Oro, Inc., Paya, Inc. by Nuvei Corporation, Pepperi Ltd., PrestaShop SA, Salesforce, Inc., Sana Commerce EMEA B.V., SAP SE, Shift4 Payments, Inc., Shopify Inc., Udaan, Unilog Content Solutions, WooCommerce, Inc., and Zoey, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the B2B eCommerce Platform Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the B2B eCommerce Platform Market?
3. What are the technology trends and regulatory frameworks in the B2B eCommerce Platform Market?
4. What is the market share of the leading vendors in the B2B eCommerce Platform Market?
5. Which modes and strategic moves are suitable for entering the B2B eCommerce Platform Market?