市场调查报告书
商品编码
1466300
健身应用市场:按功能、类型和获利模式划分 - 2024-2030 年全球预测Fitness App Market by Function (Activity Tracking, Diet and Nutrition, Workout or Exercise), Type (Altruistic Fitness Apps, Competitive Fitness Apps, Fitness-Tracking Apps), Monetization Mode - Global Forecast 2024-2030 |
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预计2023年健身应用市场规模为89.9亿美元,2024年将达116.2亿美元,2030年将达562.9亿美元,复合年增长率为29.95%。
健身应用程式或健身应用程式是一种主要为行动装置设计的互动式软体,其主要目的是促进、追踪和提高用户的健身和健康水平。它是数位健康的一部分,彻底改变了人们在不依赖医疗专业人员的情况下监测运动习惯、饮食摄取量和重要健康参数的方式。人们对健康和健身意识的不断增强,以及因久坐工作而采取积极生活方式的趋势,正在加速健身应用程式的使用。然而,资料隐私问题以及应用程式提供的资讯和指导的不准确正在阻碍其普及。市场参与者正在努力提高其应用程式的品质和安全性。使用机器学习演算法提供个人化健身和饮食建议,整合虚拟和扩增实境以提供身临其境型锻炼体验,以及与健康和穿戴式公司合作进行即时追踪和洞察,预计将为产品开发提供重要机会。 。
主要市场统计 | |
---|---|
基准年[2023] | 89.9亿美元 |
预测年份 [2024] | 116.2亿美元 |
预测年份 [2030] | 562.9亿美元 |
复合年增长率(%) | 29.95% |
功能锻炼应用程式将专注于改进功能并提供互动服务
活动追踪是健身应用程式的重要功能,它允许使用者客观地监控他们的身体活动水平。这些应用程式可以追踪步数、行驶距离、消耗的卡路里和其他重要指标,是希望减重、监测心率和提高耐力的用户的首选。饮食和营养追踪适合想要监控食物摄取量并有效调整习惯的使用者。此功能受到那些旨在遵循严格减肥计画、控制慢性疾病或只是过健康生活方式的个人的广泛青睐。健身应用程式 提供有组织的锻炼计画和例行公事对于寻求家庭健身体验的用户,甚至对于寻求新挑战的经验丰富的健身爱好者来说非常重要。此功能深受健身爱好者、追求健身目标以及希望增加身体活动的人士的欢迎。
密切监测营养和锻炼的健身应用程式的采用呈指数级增长
无私的健身应用程式鼓励用户改善健康,同时为有价值的事业做出贡献。透过将体育活动与社会贡献联繫起来,这些应用程式迎合了重视社区服务和追求有意义的健康之旅的人。该应用程式迎合了健身爱好者的竞争精神,为用户提供了一个相互比较和竞争的平台,使健身方案更具吸引力。它受到喜欢竞争和打破个人记录的用户的青睐。健身追踪应用程式提供营养、运动、睡眠等的全面追踪。非常适合想要密切监控自己健康状况的用户和喜欢资料驱动驱动运动的用户。社交健身程式将健身和社交互动融为一体,允许用户与其他爱好者联繫、加入锻炼小组并共用他们的成就。适合寻求社区支持以实现健身目标的个人。此运动应用程式提供各种专家製定的训练计划,从高强度间歇训练 (HIIT) 到瑜伽。这些应用程式主要吸引对结构化锻炼感兴趣并致力于特定健身习惯的用户。
收益模式:免费增值模式是首选,因为客户在体验了应用程式的一般内容后愿意为改进的功能付费。
广告资助的应用程式对用户免费,并透过託管第三方广告产生收益。用户与广告互动并透过查看、点击或购买来收益。免费增值模式提供免费的基本功能和收费的更高级功能。这种模式很受那些想要付费购买改进内容的用户的欢迎,但也适合那些最初没有准备好做出财务承诺的用户。应用程式内收费允许用户购买应用程式内的特定功能或内容,这种模式适合想要客製化应用程式体验的用户。付费应用程式模型提供使用者应用程式的内容、特性集和功能,全部收取固定费用。此模式适合想要无广告应用程式体验的使用者。广告和免费增值应用程式可以吸引更多用户,而应用程式内收费和付费应用程式可以为每个用户带来更多收益。
区域洞察
在美洲,行动健身应用程式的使用率极高,反映出人们精通科技以及对整体健康和保健的兴趣。特别是在北美,肥胖和糖尿病等健康状况的普遍存在正在推动利用率的提高。美洲公司在融合人工智慧和机器学习的应用程式方面取得了重大进展。该地区的用户正在将健身应用程式整合到智慧型手錶中,事实证明,玩家们对新功能非常受欢迎。日本和韩国等亚洲国家的应用程式使用率很高,随着人们健康意识的增强,新兴国家的应用程式使用率也稳定上升。从发展角度来看,中国和日本正成为健身应用创建公司的中心。在 EMEA(欧洲、中东和非洲),西欧和北欧的使用率呈高水平,许多新兴企业正在推出新产品。该地区多样化的人口为开发者提供了独特的机会来创建考虑文化、饮食和运动偏好的健身应用程式。政府鼓励健身计划的倡议以及欧洲不断发展的健身文化正在推动对健身应用程式的需求。在 EMEA(欧洲、中东和非洲),反映区域趋势的本地应用程式非常受欢迎,一些全球参与者也拥有强大的影响力。
FPNV定位矩阵
FPNV定位矩阵对于评估健身应用市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对健身应用程式市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.健身应用市场的市场规模与预测是多少?
2.在健身应用市场的预测期内,有哪些产品、细分市场、应用程式和领域需要考虑投资?
3.健身应用市场的技术趋势与法规结构是什么?
4.健身应用市场主要厂商的市场占有率是多少?
5. 进入健身应用市场的合适型态或策略手段是什么?
[186 Pages Report] The Fitness App Market size was estimated at USD 8.99 billion in 2023 and expected to reach USD 11.62 billion in 2024, at a CAGR 29.95% to reach USD 56.29 billion by 2030.
A fitness app, or fitness application, is an interactive software designed primarily for mobile devices, with a central aim of promoting, tracking, and enhancing its user's fitness and health levels. They are part and parcel of the digital health landscape and have revolutionized the way individuals monitor their exercise habits, dietary intake, and vital health parameters without the immediacy of health professionals. Growing consciousness of people towards their health and fitness, as well as the trend of adopting an active lifestyle in response to increasing sedentary jobs, has accelerated the use of fitness apps. However, data privacy concerns and the inaccuracy of the information and guidance provided by the apps impede their adoption. Market players are working on improving the quality and safety of their applications. The use of machine learning algorithms for personalized fitness and diet recommendations, the integration of virtual and augmented reality for immersive workout experiences, and partnerships with health and wearables companies for real-time tracking and insights are expected to offer significant opportunities for product development and commercialization.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 8.99 billion |
Estimated Year [2024] | USD 11.62 billion |
Forecast Year [2030] | USD 56.29 billion |
CAGR (%) | 29.95% |
Function: Emerging emphasis on offering improved functionality and interactive services in workout apps
Activity tracking is a pivotal feature in fitness apps, enabling users to monitor their physical activity levels objectively. These apps allow tracking steps, distance covered, calories burned, and other vital metrics and are preferred by users aiming for weight loss, heart rate monitoring, or endurance building. Diet and nutrition tracking caters to users wishing to monitor their dietary intake and effectively regulate their habits. This feature is vastly preferred by individuals aiming to follow strict diet plans, manage chronic diseases, or simply lead a healthier lifestyle. Fitness apps providing organized workout plans and routines are crucial for users seeking an at-home gym experience or even for experienced gym-goers looking for new challenges. This function is popular among fitness enthusiasts, people aiming for body fitness goals, or those seeking increased physical activity.
Type: Exponential adoption of fitness apps for meticulous monitoring of nutrition and exercise
Altruistic fitness apps encourage users to improve their health while contributing to worthy causes. By aligning physical activity with social good, these apps cater to those who value community service and pursue a meaningful wellness journey. Apps appeal to the competitive spirit of fitness enthusiasts and provide a platform where users can compare and contest performances, making fitness regimes more engaging. They are preferred by users who thrive on competition and love to outperform their personal records. Fitness tracking applications offer comprehensive tracking of nutrition, exercise, and sleep, among others. They are ideal for users who wish to monitor their health progress meticulously and are driven by data-driven workouts. Social fitness apps blend fitness with social interaction, allowing users to connect with other enthusiasts, join workout groups, and share achievements. They are suitable for individuals seeking community support in their fitness goals. Workout apps offer various training plans crafted by experts, extending from high-intensity interval training (HIIT) to yoga. They mainly attract users interested in structured workouts and are committed to a specific fitness routine.
Monetization Mode: Preference for freemium mode as customers are willing to pay for improved features after experiencing the general content of the app
Apps funded by advertisements are free for the user, where revenue is generated from hosting third-party ads. Users interact with these ads either by viewing, clicking, or making purchases, hence generating revenue. The freemium model offers basic functionalities free of charge, while more advanced features are available at a cost. This model is popular with users willing to pay for improved content but also serves those unready to commit financially initially. In-app purchases allow the users to buy specific features or content within the app, and this mode suits users wanting to tailor their app experience. The Paid App model provides the entire content, feature set, and capability of the application upfront to the users for a flat fee. This mode is preferable for users wanting their app experience ad-free. Advertisements and freemium apps can attract larger user bases, while in-app purchases and paid apps can generate more revenue per user.
Regional Insights
In the Americas, mobile fitness app usage is quite high, reflecting a tech-savvy population and concerns about overall health and wellness. Particularly in North America, usage is driven by the growing prevalence of health conditions such as obesity and diabetes. Companies in the Americas are making significant app advancements incorporating AI and machine learning. Users in the region are incorporating their fitness apps with smartwatches, further creating immense popularity for new feature inclusion for players. Asian countries such as Japan and South Korea have high app usage, while developing nations are observing a steady increase in usage owing to improved health and wellness awareness. From a development perspective, China and Japan have emerged as hubs for fitness app-making companies. EMEA reports moderate usage leaning towards the high side in Western and Northern Europe, with many startups introducing new products in the region. The diverse population in this region presents unique opportunities for developers to create fitness apps that take into account distinctive cultural, dietary, and workout preferences. Government initiatives encouraging fitness programs and the rising gym culture in Europe have accelerated the demand for fitness apps. In the EMEA, local apps are hugely popular, reflecting region-specific trends, and some global players have a significant presence.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Fitness App Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Fitness App Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Fitness App Market, highlighting leading vendors and their innovative profiles. These include 8fit GmbH, Aaptiv by Pear Health Labs Inc., Adidas AG, AllTrails, LLC, Appinventiv Technologies Pvt. Ltd., Apple Inc., ASICS Corporation, Azumio Inc., Cronometer Software Inc., Daily Workout Apps, LLC, Down Dog by Yoga Buddhi Co., Freeletics GmbH, Garmin Ltd., Google LLC by Alphabet Inc., HealthifyMe Wellness Private Limited, Jefit, Inc., Lenovo Group Limited, Lifesum AB, Lose It! by Ziff Davis, LLC., Maple Media LLC, MyFitnessPal, Inc., Nike Inc., Noom, Inc., OPTAVIA LLC, Peloton Interactive, Inc., Polar Electro Oy, Samsung Electronics Co., Ltd., Strava, Inc., TomTom International B.V., Wahoo Fitness LLC, WW International, Inc., YAZIO GmbH, and Zwift, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Fitness App Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Fitness App Market?
3. What are the technology trends and regulatory frameworks in the Fitness App Market?
4. What is the market share of the leading vendors in the Fitness App Market?
5. Which modes and strategic moves are suitable for entering the Fitness App Market?