市场调查报告书
商品编码
1466409
云端/行动 BaaS 市场:按类型、平台、部署、公司规模、产业划分 - 2024-2030 年全球预测Cloud/Mobile Backend-as-a-Service Market by Type (Cloud Storage & Backup, Database Management, Push Notifications), Platforms (Android, iOS), Deployment, Enterprise Size, Verticals - Global Forecast 2024-2030 |
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预计2023年云端/行动BaaS市场规模为170.4亿美元,预计2024年将达到188.8亿美元,2030年将达到361.6亿美元,复合年增长率为11.34%。
BaaS,也称为「行动后端即服务」(MBaaS),允许将应用程式託管在后端云端储存或该模型为Web 和行动应用程式开发人员提供了连结到最终应用程式公开的API 的解决方案。这些服务是使用自订软体开发套件(SDK) 和应用程式介面 (API) 提供的。 BaaS 的主要驱动因素包括简化应用开发流程、缩短上市开拓以及简化后端服务管理的需求。此外,智慧型手机和行动应用程式在消费者和企业领域的快速普及推动了对可扩展后端服务的需求,以适应不断增长的用户和资料数量。然而,BaaS 产业面临资料安全和隐私问题等挑战,特别是考虑到 GDPR 等严格法规。还有供应商锁定的问题,这使得开发人员过度依赖单一 BaaS 供应商,并且在需要时使迁移到其他服务变得复杂。行动装置的不断发展和行动应用程式日益复杂,为 BaaS 供应商提供了巨大的机会。在 BaaS 服务中利用人工智慧 (AI)、机器学习 (ML) 和分析的趋势也在不断增长。此外,物联网 (IoT) 的兴起以及装置之间即时资料库同步的需求为 BaaS 提供了新的机会。
主要市场统计 | |
---|---|
基准年[2023] | 170.4亿美元 |
预测年份 [2024] | 188.8亿美元 |
预测年份 [2030] | 361.6亿美元 |
复合年增长率(%) | 11.34% |
平台 全球智慧型手机的普及将提高 Android 平台和应用程式的普及。
Android是指Google开发的行动作业系统,为开发者提供了广阔的生态系统,其中BaaS扮演重要角色。 Android 开发人员通常喜欢提供本机整合、跨平台功能和无缝应用程式开发环境的服务和供应商。此类提供者定期更新其平台,确保支援最新的 Android 功能和安全实践。 iOS 是 Apple 的行动装置作业系统,拥有独特的生态系统,BaaS 供应商透过提供专业服务蓬勃发展。 iOS 开发人员可能更喜欢与 Apple 硬体和软体标准更紧密整合的服务,以及符合 Apple 自身政策的对使用者隐私的承诺。您的 BaaS 选择会影响您的应用程式在 Apple 生态系统中的运作效率,以及如何利用某些专用iOS 的功能。此外,iOS BaaS 平台遵守严格的安全通讯协定,以保护敏感资料和个人资料,并确保遵守隐私标准,资料增强用户信任和应用程式可靠性。
应用:对使用者身份验证的需求不断增加,以实现最佳的隐私和资料安全功能
对于想要确保资料冗余和可用性的企业来说,云端储存和备份服务至关重要。随着资料的增加,对可扩展性、安全性、成本效益等的需求也随之增加。处理大量非结构化资料的公司将优先考虑可扩展性和速度,而处理敏感资讯的公司将优先考虑安全性。 BaaS 平台中的资料库管理包括处理资料建模、储存、搜寻和管理的服务。这里的首选项是基于资料库类型(NoSQL 或 SQL)、可扩展性以及即时资料同步的需求。新兴企业可能更喜欢託管资料库,因为它们易于使用和扩充性,而大型企业可能需要更託管和更强大的资料库解决方案。推播通知对于吸引用户和提高保留率至关重要。您的需求将根据您的目标受众而有所不同,有些应用程式需要即时通知,而有些应用程式则喜欢不规则、交错的更新。个人化和自动化也越来越受到这项服务的青睐。使用者身份验证服务可确保只有授权使用者才能存取应用程式。这里的偏好包括易于整合、安全功能(例如多因素身份验证)以及对不同身份验证方法(社交、电子邮件/密码、生物识别等)的支援。处理敏感资料的公司可能比专注于使用者体验和轻鬆入门的新兴企业更重视安全功能。
区域洞察
由于云端运算的普及、对行动优先策略的重视以及物联网设备的普及,美洲,特别是美国和加拿大,云端/行动 BaaS 解决方案的采用显着增长。随着几家主要科技公司的出现,美洲地区继续投资和研究云端基础设施,从而推出创新的 BaaS 产品。公司越来越多地为无伺服器架构和云端服务的新技术申请专利,旨在提高客户的可扩展性和安全性。在欧盟 (EU),通用资料保护规范 (GDPR) 等严格的资料隐私法对客户的购买行为产生了重大影响,增加了对提供强大资料保护功能的 BaaS 解决方案的需求。因此,人们正在研究创新的服务模式和隐私保护技术,而公司正在积极为其申请专利以保护其竞争力。中东正在经历数位转型,重点是智慧城市计画和企业移动性。对可支援大型计划的云端服务和后端平台进行了协调一致的投资,消费者的需求面向高可用性和多区域支援。由于广泛的数位转型以及政府促进云端运算和数数位化创新的倡议,亚太地区的 BaaS 市场正在快速成长。此外,印度、韩国和中国等国家是许多新兴企业和小型企业的所在地,它们需要经济高效的云端后端服务和解决方案。
FPNV定位矩阵
FPNV定位矩阵对于评估云端/行动BaaS市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对云端/行动 BaaS 市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估及资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行综合评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 云端/行动BaaS市场的市场规模和预测是多少?
2.在云端/行动BaaS市场的预测期内,有哪些产品、细分市场、应用程式和领域值得考虑投资?
3.云端/行动BaaS市场的技术趋势和法规结构是什么?
4.云端/行动BaaS市场主要厂商的市场占有率是多少?
5.进入云端/行动BaaS市场合适的型态和策略手段是什么?
[198 Pages Report] The Cloud/Mobile Backend-as-a-Service Market size was estimated at USD 17.04 billion in 2023 and expected to reach USD 18.88 billion in 2024, at a CAGR 11.34% to reach USD 36.16 billion by 2030.
Cloud/Mobile Backend-as-a-Service (BaaS), also known as "Mobile Backend as a Service" (MBaaS), is a model that provides web and mobile app developers a solution to link their applications to backend cloud storage and APIs exposed by backend applications while delivering features, including user management, push notifications, and integration with social networking services. These services are provided through the use of custom software development kits (SDKs) and application programming interfaces (APIs). The primary drivers of BaaS include the demand for streamlining application development processes, reducing time to market, and simplifying the management of backend services. Additionally, the surging adoption of smartphones and mobile applications in the consumer and enterprise sectors fuels the necessity for scalable backend services to accommodate a growing number of users and data. However, the BaaS industry faces challenges such as data security and privacy concerns, especially given the stringent regulations such as the GDPR. There is also the issue of vendor lock-in, where developers can become overly reliant on a single BaaS provider, complicating migration to another service if needed. The continuous evolution of mobile devices and the increasing complexity of mobile applications present significant opportunities for BaaS providers. There is a growing trend of using artificial intelligence (AI), machine learning (ML), and analytics within BaaS offerings. Moreover, the onset of the Internet of Things (IoT) and the need for real-time database synchronization across devices offer new BaaS opportunities.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 17.04 billion |
Estimated Year [2024] | USD 18.88 billion |
Forecast Year [2030] | USD 36.16 billion |
CAGR (%) | 11.34% |
Platform: Growing proliferation of Android platforms and apps due to the penetration of smartphones across the world
Android refers to a mobile operating system developed by Google and provides a vast ecosystem where BaaS plays a crucial role for developers. Android developers often prefer services and providers that offer native integration, cross-platform capabilities, and a seamless environment for app development. Such providers regularly update their platforms, ensuring that the latest Android features and security practices are supported. iOS, Apple's operating system for mobile devices, has its own ecosystem where BaaS providers thrive by offering specialized services. iOS developers may prefer services for their tighter integration with Apple's hardware and software standards as well as their commitment to user privacy, which aligns with Apple's own policies. The choice of BaaS can affect how efficiently an app operates within the Apple ecosystem and can leverage specific iOS-only features. Additionally, iOS BaaS platforms adhere to stringent security protocols to protect sensitive and personal data and ensure compliance with privacy standards, thereby cultivating user trust and app credibility.
Applications: Growing need for user authentication to facilitate optimum privacy and data security capabilities
Cloud storage and backup services are critical for businesses looking to ensure data redundancy and availability. With the increase in data volume, need-based preferences include scalability, security, and cost-effectiveness. Businesses with large sets of unstructured data may prioritize scalability and speed, while those handling sensitive information would place security at the forefront. Database management in BaaS platforms includes services that handle data modeling, storage, retrieval, and management. The preferences here could be based on the type of database (NoSQL or SQL), scalability, and the need for real-time data synchronization. Startups may prefer managed databases for their ease of use and scalability, while larger businesses might need more controlled, robust database solutions. Push notifications are essential for engaging users and improving retention rates. The need here varies based on the target audience, with some apps requiring immediate notifications while others might prefer infrequent, timed updates. Personalization and automation are also growing in preference for this service. User authentication services ensure that only authorized users can access an application. Preferences here include ease of integration, security features such as multi-factor authentication, and support for various authentication methods (social, email/password, biometrics.). Enterprises with sensitive data might weigh security features more heavily than startups focusing on user experience and easy onboarding.
Regional Insights
In the Americas region, particularly the U.S. and Canada, the adoption of cloud/mobile BaaS solutions has shown significant growth due to the widespread utilization of cloud computing, an emphasis on mobile-first strategies, and the proliferation of IoT devices. Due to the presence of several key technological enterprises, the Americas region sees continuous investments and research in cloud infrastructure, leading to innovative BaaS offerings. Companies are increasingly patenting new methodologies in serverless architectures and cloud services aimed at enhancing scalability and security for their clients. In the European Union, stringent data privacy laws such as the General Data Protection Regulation (GDPR) have a significant influence on customer purchasing behavior, driving demand for BaaS solutions that offer robust data protection features. This has led to innovative service models and research in privacy-preserving technologies, with companies actively seeking patents to safeguard their competitive edge. The Middle East is experiencing a digital transformation with an emphasis on smart city initiatives and enterprise mobility. There is a concerted effort to invest in cloud services and backend platforms that can support large-scale projects, with consumer needs geared towards high availability and multi-region support. APAC's BaaS market is growing rapidly due to widespread digital transformation and government efforts to promote innovation in cloud computing and digitalization. Countries such as India, South Korea, and China also host several start-ups and small and medium-sized enterprises that need cost-effective cloud backend services and solutions.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Cloud/Mobile Backend-as-a-Service Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Cloud/Mobile Backend-as-a-Service Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Cloud/Mobile Backend-as-a-Service Market, highlighting leading vendors and their innovative profiles. These include 8base, Inc., Altogic Inc., Amazon Web Services, Inc., Apps Panel Sarl, Back4App, Inc., Backendless Corp., brainCloud Services, Cloudflare, Inc., CMARIX TechnoLabs Pvt. Ltd., Contentful GmbH, Couchbase, Inc., Google LLC by Alphabet Inc., International Business Machines Corporation, Kii, Inc., Kuzzle, Medium Corporation, Microsoft Corporation, Okta, Inc., Optimove by Mobius Solutions, Ltd., Oracle Corporation, Progress Software Corporation, Radixweb, Realm by MongoDB, Inc., ShepHertz Technologies Pvt Ltd., Temenos AG, and Wipro Limited.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Cloud/Mobile Backend-as-a-Service Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Cloud/Mobile Backend-as-a-Service Market?
3. What are the technology trends and regulatory frameworks in the Cloud/Mobile Backend-as-a-Service Market?
4. What is the market share of the leading vendors in the Cloud/Mobile Backend-as-a-Service Market?
5. Which modes and strategic moves are suitable for entering the Cloud/Mobile Backend-as-a-Service Market?