市场调查报告书
商品编码
1466449
汽车软体市场:按产品、应用、车辆和最终用户划分 - 2024-2030 年全球预测Automotive Software Market by Product (Application Software, Middleware, Operating System), Application (Infotainment & Telematics, Powertrain, Safety System), Vehicle, End-User - Global Forecast 2024-2030 |
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预计2023年汽车软体市场规模为256.1亿美元,预计2024年将达289.9亿美元,2030年将达到627.2亿美元,复合年增长率为13.64%。
汽车软体市场是一个充满活力且快速发展的行业,对于车辆的现代化和增强至关重要。该市场包括对车辆驾驶和用户体验至关重要的各种应用和系统,包括引擎管理系统、资讯娱乐系统、连接解决方案、自动驾驶技术以及车辆管理和控制系统。对改善用户体验和舒适度的需求不断增长,需要开发先进的资讯娱乐系统和连接功能。全球对电动车(EV)作为永续交通方式的推动也是一个主要推动力,这些车辆严重依赖软体来管理电池系统、续航里程和整体性能。竞争格局是主要汽车製造商和新兴科技公司的混合体。该领域的参与者正在积极投资研发以丰富其产品阵容,并将人工智慧 (AI) 和机器学习 (ML) 等最尖端科技整合到其汽车解决方案中。随着对汽车软体的依赖增加,网路安全威胁已成为一个主要问题,需要强大的安全解决方案。此外,软体整合的复杂性以及不同汽车平台之间的标准化需求也为产业相关人员带来了重大挑战。人工智慧、机器学习和云端运算等技术的快速进步,加上对电动和自动驾驶汽车的需求不断增长,可能会克服挑战并推动市场扩张。对更安全、更省油的车辆的监管核准也将促进对先进汽车软体解决方案日益增长的需求。
主要市场统计 | |
---|---|
基准年[2023] | 256.1亿美元 |
预测年份 [2024] | 289.9亿美元 |
预测年份 [2030] | 627.2亿美元 |
复合年增长率(%) | 13.64% |
提高车辆连接性、安全性和舒适性的应用软体的进步加速
汽车产业的应用软体是增强汽车功能的基础。汽车资讯娱乐、自动驾驶软体以及安全保障系统等项目在这一领域脱颖而出。对连结性、安全性和舒适性的需求正在推动这些领域的显着成长。例如,IVI 在寻求优质娱乐、ADAS(高级驾驶辅助系统)和驾驶辅助应用程式的消费者中拥有强大的追随者。由尖端人工智慧演算法提供支援的下一代自动驾驶软体正在为自动驾驶汽车铺平道路,这是推动汽车行业应用软体领域发展的另一个重要趋势。中间件是一种重要的中间软体,可以实现不同汽车软体应用程式之间的通讯和资料管理。该领域的核心是提供标准化介面和同步来管理分散式环境的复杂性。中间件包括资料库中间件、以讯息为讯息的中间件和Web中间件,每种中间件都具有独特的优势,例如阻止漏洞和简化侦错。值得注意的是,车辆中越来越多地采用远端资讯处理和物联网 (IoT) 设备,使得中间件在实现无缝资料流和改善整体驾驶体验方面变得更加重要。作业系统 (OS) 构成车辆软体基础设施的支柱。透过管理硬体资源并为软体应用程式提供必要的服务,作业系统显着影响车辆的效能和安全参数。
对防锁死煞车系统 (ABS) 和稳定性控制系统等先进安全系统的需求不断增长
资讯娱乐和远端资讯处理领域已成为现代景观的核心应用领域。该领域包括娱乐、互动以及车辆和服务商通讯功能等软体功能。其中包括导航、多媒体串流、即时车辆诊断、免持连接以及用于远端控制和软体更新的远端资讯处理服务。汽车软体透过创新的引擎管理、变速箱控制和排放气体控制应用彻底改变了动力传动系统领域。其目的是优化能源使用并控制车辆运行以获得最佳功率和效率。凭藉复杂的演算法和诊断,汽车动力系统系统可确保无缝运行,同时最大限度地提高燃油效率、减少碳排放并遵守严格的监管标准。安全系统是保护驾驶员、乘客和行人的软体应用程式。基本零件包括防锁死煞车系统(ABS)、稳定性控制系统、主动式车距维持定速系统、停车辅助和碰撞侦测系统。随着世界各地的安全法规变得越来越严格,汽车製造商整合先进安全系统的压力也越来越大。此外,精通科技的消费者在购买决策中更重视安全功能,这有助于汽车软体市场中安全系统细分市场的成长。
将汽车软体部署到自动驾驶和半自动小客车
商用车领域包含各种专为卡车、货车和巴士等商务用量身订做的软体解决方案。效率、安全性和法规遵循是该领域的首要任务。提供路线优化、燃油管理和即时车辆追踪功能的车队管理软体在此类别中很突出。小客车领域是由消费者对安全、资讯娱乐和便利性的需求所驱动的。 ADAS(高级驾驶员辅助系统)正在成为许多汽车的标准配备,并且需要先进的软体来实现车道维持、主动式车距维持定速系统和防撞功能。整合导航、多媒体和智慧型手机连接的资讯娱乐系统严重依赖软体来提供无缝的使用者体验。车队管理软体也越来越受欢迎,提供车辆健康状况监控和维护提醒功能。
在OEM领域部署客製化软体解决方案以满足产业需求
经销商使用软体进行库存管理、客户关係管理 (CRM)、金融和保险 (F&I) 处理以及销售和行销。我们为经销商提供的软体解决方案旨在简化车辆销售流程、管理服务业务并改善整体客户购买体验。 OEM正在利用软体解决方案来应对挑战,例如需要缩短产品开发週期、遵守法律规章以及使产品脱颖而出。 OEM汽车软体跨越多个领域,包括设计和模拟、製造和供应链、车上用软体和售后服务。
区域洞察
北美,特别是美国和加拿大,历来一直处于汽车创新的前沿。该地区的汽车软体市场是一个充满活力的市场,其特点是车辆自动化、连网性和电动程度不断提高。除了主要汽车製造商的存在之外,旨在普及的政府政策也正在推动市场成长。欧洲汽车软体市场受到有关车辆安全和排放气体的严格监管标准的推动。随着欧盟 (EU) 注重环境永续性,对支援快速增长的电动车 (EV) 数量的电动车 (EV) 软体解决方案的需求正在迅速增加。此外,欧洲强劲的汽车工业,包括大众、拜仁汽车和梅赛德斯-奔驰等主要OEM,正在积极突破自动驾驶技术和软体的极限。由于汽车产量的快速成长,亚太地区(APAC)被认为是汽车软体市场成长最快的地区之一,特别是在中国、印度、日本和韩国。网路用户和精通科技的消费者的激增正在加速对先进资讯娱乐系统的需求,推动该地区汽车软体市场的成长。中国作为一个重要的汽车市场,已成为该地区市场动态的关键驱动力,在汽车电动和自动驾驶计划方面进行了大量投资。
FPNV定位矩阵
FPNV定位矩阵对于评估汽车软体市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对汽车软体市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.汽车软体市场规模及预测如何?
2.汽车软体市场预测期内需要考虑投资的产品、细分市场、应用程式和领域有哪些?
3.汽车软体市场的技术趋势和法规结构是什么?
4.汽车软体市场主要厂商的市场占有率为何?
5.进入汽车软体市场的合适型态和策略手段是什么?
[187 Pages Report] The Automotive Software Market size was estimated at USD 25.61 billion in 2023 and expected to reach USD 28.99 billion in 2024, at a CAGR 13.64% to reach USD 62.72 billion by 2030.
The automotive software market is a dynamic and rapidly evolving sector central to modernizing and enhancing vehicle capabilities. It encompasses a range of applications and systems integral to the operation and user experience of vehicles, such as engine management systems, infotainment systems, connectivity solutions, autonomous driving technologies, and vehicle management and control systems. The escalating demand for enhanced user experience and comfort has necessitated the development of sophisticated infotainment systems and connectivity features. The global push towards electric vehicles (EVs) as a sustainable transportation method is another significant driver, as these vehicles heavily rely on software for managing battery systems, range, and overall performance. The automotive software sector boasts a highly competitive landscape, constituted by a mix of established automotive giants and emerging technology firms. Players in this field aggressively invest in research and development to enhance their product offerings and integrate cutting-edge technologies such as artificial intelligence (AI) and machine learning (ML) into their automotive solutions. Cybersecurity threats are a substantial concern as the reliance on automotive software increases, necessitating robust security solutions. Furthermore, the complexity of software integration and the need for standardization across various automotive platforms also pose significant challenges for industry players. Rapid advancements in technology, such as AI, machine learning, and cloud computing, combined with the increasing demand for electric and autonomous vehicles, will likely help overcome challenges and support market expansion. Regulatory approval for safer and more fuel-efficient vehicles will also contribute to the growing need for advanced automotive software solutions.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 25.61 billion |
Estimated Year [2024] | USD 28.99 billion |
Forecast Year [2030] | USD 62.72 billion |
CAGR (%) | 13.64% |
Increasing advancement in application software to enhancing vehicle connectivity, safety, and comfort
Application software in the automotive industry is fundamental to enhancing vehicle functionalities. Programs such as in-vehicle infotainment, autonomous driving software, and safety & security systems feature prominently in this spectrum. They offer immense growth, driven by the need for connectivity, safety, and comfort. IVI, for instance, has observed immense popularity, with consumers demanding superior entertainment, advanced navigation systems, and driver assistance apps. With its cutting-edge AI algorithms, next-generation autonomous driving software is paving the way toward self-driving cars, another significant trend contributing to the evolution of the application software space in the automotive industry. Middleware is the vital intermediary software enabling communication and data management between different automotive software applications. Central to this segment is the provision of standardized interfaces and synchrony in managing the intricacies of distributed environments. Middleware includes database middleware, message-oriented middleware, web middleware, and others, each contributing distinct benefits such as vulnerability thwarting and simplified debugging. Notably, the increased adoption of telematics and Internet of Things (IoT) devices in automobiles has amplified the relevance of middleware for seamless data flow, thus enhancing the overall driving experience. The Operating System (OS) forms the backbone of an automobile's software infrastructure. By managing hardware resources and providing requisite services for software applications, OS significantly influences a vehicle's performance and safety parameters.
Rising demand for advanced safety systems such as anti-lock braking systems (ABS) and stability control systems
The infotainment and telematics segment has emerged as a core application area in the contemporary automotive software landscape. It encompasses software functionalities for entertainment, interaction, and vehicle-to-driver communication features. The components include navigation, multimedia streaming, real-time vehicle diagnostics, hands-free connectivity, and telematics services for remote control and software updates. Automotive software has revolutionized the powertrain segment with innovative engine management, transmission control, and emission control applications. The goal is to optimize energy usage and control the vehicle's operation for optimal power and efficiency. Through sophisticated algorithms and diagnostics, automotive powertrain software ensures seamless operation while maximizing fuel efficiency, reducing carbon emissions and adhering to stringent regulatory standards. The safety systems are software applications that protect drivers, passengers, and pedestrians. Integral components include anti-lock braking systems (ABS), stability control systems, adaptive cruise control, parking assistance, and collision detection systems. As safety regulations become more stringent around the globe, there is increasing pressure on automakers to integrate advanced safety systems. Furthermore, technologically savvy consumers emphasize safety features in their purchasing decisions, contributing to the growth of the safety systems segment within the automotive software market.
Deployment of automotive software in autonomous and semi autonomous passenger vehicle
The commercial vehicles segment incorporates a variety of software solutions tailored for vehicles used for business purposes, including trucks, vans, and buses. This segment prioritizes efficiency, safety, and compliance with regulations. Fleet management software is prominent in this category, offering route optimization, fuel management, and real-time vehicle tracking features. The passenger vehicle segment of the automotive software market is driven by consumer demand for safety, infotainment, and convenience features. Advanced Driver-Assistance Systems (ADAS) are becoming standard in many vehicles, requiring sophisticated software for lane keeping, adaptive cruise control, and collision avoidance functions. Infotainment systems, which integrate navigation, multimedia, and smartphone connectivity, rely heavily on software to provide a seamless user experience. Vehicle management software is also gaining traction, offering monitoring capabilities for vehicle health and maintenance reminders.
Deployment of bespoke software solutions across OEM sector to meet industry demand
Dealers employ software for inventory management, customer relationship management (CRM), finance and insurance (F&I) handling, and sales and marketing. Software solutions aimed at dealers are designed to streamline the vehicle sales process, manage service operations, and enhance the overall customer buying experience. OEMs are leveraging software solutions to address challenges such as shortened product development cycles, regulatory compliance, and the need for product differentiation. Automotive software for OEMs spans various domains, such as design and simulation, manufacturing and supply chain, in-vehicle software, and after-sales services.
Regional Insights
North America, particularly the United States and Canada, has historically been at the forefront of automotive innovation. The region's automotive software market is a vibrant space characterized by high levels of vehicle automation, connectivity, and electrification. The presence of major automotive players, coupled with favorable government policies aimed at promoting electric and autonomous vehicles, have catalyzed the market's growth. The European market for automotive software is underpinned by stringent regulatory standards concerning vehicle safety and emissions. The European Union's strong focus on environmental sustainability has led to a surge in the demand for electric vehicle (EV) software solutions to support a burgeoning fleet of EVs. In addition, Europe's robust automotive industry, with leading OEMs such as Volkswagen, Bayerische Motoren Werke AG, and Mercedes-Benz, is aggressively pushing the boundaries regarding autonomous driving technologies and software. Asia-Pacific (APAC) is recognized as one of the fastest-growing regions in the automotive software market due to the rapidly increasing vehicle production, particularly in China, India, Japan, and South Korea. The proliferation of internet users and tech-savvy consumers has accelerated the demand for advanced infotainment systems, facilitating the growth of the region's automotive software market. China, being the significant automotive market, is pivotal in driving the regional market dynamics with its hefty investments in vehicle electrification and autonomous driving initiatives.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Automotive Software Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Automotive Software Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Automotive Software Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Airbiquity Inc., ANSYS, Inc., Autodesk, Inc., BlackBerry Limited, CDK Global, Inc., Cox Automotive, Inc., Ford Motor Company, Fullbay, Inc., General Motors Company, Green Hills Software LLC, KPIT Technologies Limited, LeddarTech Inc., Microsoft Corporation, MontaVista Software, LLC, Nvidia Corporation, NXP Semiconductors N.V., Oracle Corporation, Renesas Electronics Corporation, Robert Bosch GmbH, SAP SE, Texas Instruments Incorporated, The Reynolds and Reynolds Company, Waymo LLC by Alphabet Inc., and Wipro Limited.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Automotive Software Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Automotive Software Market?
3. What are the technology trends and regulatory frameworks in the Automotive Software Market?
4. What is the market share of the leading vendors in the Automotive Software Market?
5. Which modes and strategic moves are suitable for entering the Automotive Software Market?