市场调查报告书
商品编码
1466530
商务用触控显示器市场:按产品、应用领域、技术、解析度、产业划分 - 2024-2030 年全球预测Commercial Touch Display Market by Product (Medical Displays, Monitors, Open Frame Touchscreen Displays), Usage Area (Indoor, Outdoor), Technology, Resolution, Vertical - Global Forecast 2024-2030 |
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预计2023年商务用触控萤幕市场规模为53.3亿美元,2024年达57.7亿美元,预计2030年将达到93.9亿美元,复合年增长率为8.41%。
商务用触控显示器是专为各种商业环境(例如零售、饭店、医疗保健、教育和其他专业环境)而设计的互动式萤幕。与供个人使用的消费级触控显示器不同,商务用触控显示器能够承受连续操作和与多个使用者频繁互动的严格要求。商务用触控显示器市场涵盖了为各行业的公共和组织使用而设计的所有互动式数位萤幕。商务用触控显示器市场的开拓主要是由于各行业越来越多地采用用户友好的介面和互动式触控显示屏,以及教育机构越来越多地使用触控显示器。此外,零售业为改善客户体验而对商务用触控显示器的快速需求也推动了市场的成长。由于先进技术、触控显示设备的客製化以及商务用触控显示器的故障而产生的高成本也可能阻碍市场成长。物联网和人工智慧技术的整合可实现个人化、资料主导的用户参与,从而增强了触控显示器的功能。此外,智慧城市和智慧基础设施的发展也推动了对这些技术的需求,为市场扩张创造了巨大的机会。
主要市场统计 | |
---|---|
基准年[2023] | 53.3亿美元 |
预测年份 [2024] | 57.7亿美元 |
预测年份 [2030] | 93.9亿美元 |
复合年增长率(%) | 8.41% |
产品对具有高解析度和触控功能的医疗显示器的需求不断增长
医疗显示器是医疗环境中用于多种用途的特殊监视器,包括诊断、临床和手术影像。这些显示器具有高解析度和色彩准确性,可提供对于医疗诊断和患者护理至关重要的清晰、准确的影像。具有触控萤幕功能的显示器可提高使用者互动和工作效率,适用于各种企业、教育和商务用。这些触控显示器的尺寸、解析度、人体工学设计和连接功能各不相同,以服务不同的细分市场。偏好因应用而异,例如需要高色彩准确性的图形设计或需要多点触控功能以增强群组互动的协作空间。开放式触控萤幕显示器是用于资讯亭、ATM、工业机器控制等的多功能组件,可组装到自订外壳中。它们经久耐用,通常采用工业级组件。 POS(销售点)终端已发展到包括触控萤幕,为企业提供更快的交易和互动式客户体验。数位指示牌显示器已在零售商店、交通和公共场所的广告和讯息传播中占据重要地位。
应用领域:可承受频繁触控的室内商务用触控显示器越来越受欢迎。
室内商务用触控显示器可用于多种应用,包括零售、企业、医疗保健和教育。这些显示器经过精心设计,可承受频繁使用,同时即使在室内照明下也能提供清晰的可视性和反应能力。室内触控显示需求主要集中在互动式客户体验、资讯亭、销售点 (POS) 系统和会议空间中的协作工具。户外商务用触控显示器设计用于在恶劣的天气条件和波动的温度下运作。常用于寻路亭、公共场所的数位电子看板、得来速菜单等。户外显示器需要坚固的结构以确保耐用性、高亮度以确保在阳光直射下的可视性以及防水以防止受到恶劣天气的影响。在比较室内和室外显示应用时,必须考虑它们的使用环境。室内显示器优先考虑美观性以及在受控环境中与现有技术的集成,而室外显示器则优先考虑面对环境挑战时的弹性和可见性。
技术:在需要无缝和直觉介面的环境中更多地使用电容式触控技术
电容式触控技术以其高灵敏度和多点触控功能而闻名。利用人体的电气特性检测触摸点。此技术广泛应用于需要快速、准确触控反应的智慧型手机、平板电脑、互动式服务站系统。红外线触控技术的操作是透过 XY 红外线 LED 阵列和萤幕边缘附近的一对检测器来执行的,以检测红外线光束的中断。高接触点精度和耐用性使其适用于公共资讯显示和互动式白板。电阻式透过按压两个电阻膜来产生电流变化,这被记录为触摸。它们比电容屏更便宜,而且用途更广泛,因为它们可以用手指、手套或手写笔进行操作。表面声波技术使用穿过触控面板的超音波,当触控面板时,一些超音波被吸收。该技术以其高可视性和耐用性而闻名,非常适合在影像清晰度最重要的领域使用,例如 ATM 和游戏显示器。
解析度:大量采用 FHD 显示屏,以比 4K 技术更低的成本提供更好的性价比
4K 或超高清 (UHD) 分辨率是 3840 x 2160 像素的分辨率,可在商务用萤幕上提供最高水平的清晰度。此解析度对于需要精确精度的使用案例尤其有利,例如医学影像处理、高端零售、汽车设计以及清晰度和影像细节至关重要的其他专业应用。标准解析度为 1920 x 1080 像素的全高清 (FHD) 显示器在成本和效能之间提供了良好的平衡。适合一般商业用途,如演示、多媒体消费和日常办公室。全高清显示器是需要高解析度内容的公司负责人、教育设施和零售标牌的首选。高清 (HD) 显示器的解析度为 1280 x 720 像素,是商务用触控显示器的入门级解析度等级。它通常被选用于基本应用,例如销售点系统和资讯亭,以及预算有限的场景。比较这三个解析度部分,4K/UHD 是需要最高水准的视觉显示细节和精确度的行业的首选。全高清介于两者之间,为标准商业应用提供足够的分辨率,而无需 4K 技术的高成本。 HD 仍然是切入点,通常因其成本效益和对基本任务的适用性而被选择。
按行业划分:商务用触控显示器在零售、酒店和 BFSI 领域的广泛应用
商务用触控显示器的推出大大改变了教育领域的学习环境。互动式白板和智慧教室系统鼓励学生之间的协作学习和参与。医疗保健行业将商务用触控显示器用于各种应用,包括患者登记、医疗设备介面和资讯亭。最重要的要求是具有准确触控灵敏度、在卫生条件下工作的高解析度显示器。在零售、饭店和 BFSI(银行、金融服务和保险)领域,商务用触控显示器被用作销售点终端、自助收银机、资讯亭和互动式数位电子看板。在体育和娱乐领域,商务用触控显示器被用来透过互动式资讯亭、体育场显示器和扩增实境介面创造身临其境的粉丝体验。他们更喜欢设计坚固、大尺寸高清显示器。交通领域的商务用触控显示器对于在机场、车站和客运站传播讯息和提供互动式路线引导至关重要。另一方面,教育强调协作工具和可负担性,医疗保健要求卫生和准确性,零售、酒店和 BFSI 优先考虑客户体验和参与度。体育和娱乐需要可在户外使用的大型、耐用的显示器,而交通运输则需要能够在异质环境中持续运作的耐用显示器。
区域洞察
美洲对商务用触控显示器的需求的特点是强烈倾向于先进技术整合和互动式数位电子看板解决方案的高采用率。美国凭藉着强大的经济基础设施和大量投资创新显示解决方案的跨国公司,在该地区的市场占有率中处于领先地位,对整体需求模式产生了重大影响。自助服务终端和智慧城市计划的趋势进一步加速了触控显示器的采用。欧洲国家正在优先考虑教育、商业和公共部门的互动式显示器,重点是品质和节能技术。与此同时,中东的零售和餐旅服务业正在扩张,导致对高端触控显示系统的投资增加。非洲市场是一个新兴市场,经济成长和数位转型努力增加了银行和零售等行业的机会。在中国、日本、韩国和印度等国家的快速技术采用和经济发展的推动下,亚太地区对商务用触控显示器的需求强劲成长。亚太地区是领先显示器製造商的所在地,促进以具有竞争力的价格提供创新解决方案。除了在零售和娱乐领域拥有强大的影响力外,先进的触控显示器也越来越多地在教育和政府服务中被采用。
FPNV定位矩阵
FPNV定位矩阵对于评估商务用触控显示器市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对商务用触控显示器市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.商务用触控显示器市场规模及预测是多少?
2.在商务用触控显示器市场的预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.商务用触控显示市场的技术趋势和法规结构是什么?
4.商务用触控显示器市场主要厂商的市场占有率是多少?
5.进入商务用触控显示市场的合适型态和策略手段是什么?
[190 Pages Report] The Commercial Touch Display Market size was estimated at USD 5.33 billion in 2023 and expected to reach USD 5.77 billion in 2024, at a CAGR 8.41% to reach USD 9.39 billion by 2030.
Commercial touch displays are interactive screens designed in various business environments such as retail, hospitality, healthcare, education, and other professional settings. Unlike consumer-grade touch displays intended for personal use, commercial touch displays are built to withstand the rigors of continuous operation and frequent interaction by multiple users. The commercial touch display market encompasses all interactive digital screens designed for public and organizational use within various industries. The development of the commercial touch display market is mainly compelled by the increasing adoption of user-friendly interfaces and interactive touch displays across industry verticals and the increased use of touch-enabled displays in educational institutions. Moreover, rapid demand for commercial touch displays in the retail sector for enhanced customer experience also fuels market growth. High costs incurred for advanced technologies, customization of touch display devices, and Malfunctioning commercial touch displays may also hinder market growth. Integration of IoT and AI technologies for personalized and data-driven user engagements enhances touch display functionality. In addition, the evolution of smart cities and smart infrastructures also propels the need for such technologies, thus providing vast opportunities for market expansion.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 5.33 billion |
Estimated Year [2024] | USD 5.77 billion |
Forecast Year [2030] | USD 9.39 billion |
CAGR (%) | 8.41% |
Product: Growing demand for medical displays with higher resolutions and integrated touch capabilities
Medical displays are specialized monitors used in healthcare settings for various applications, including diagnostic, clinical, and surgical imaging. These displays are designed with high resolution and color accuracy to offer clear and precise images crucial for medical diagnosis and patient care. Monitors with touchscreen functionalities enhance user interaction and productivity, encompassing various applications, including enterprise, education, and professional use. These touch monitors vary in size, resolution, ergonomic design, and connectivity features to cater to different market segments. The preference depends on the intended use, such as graphic design requiring high color accuracy or collaborative workspaces needing multi-touch capabilities for enhanced group interaction. Open-frame touchscreen displays are versatile components used in kiosks, ATMs, and industrial machine controls, where they can be integrated into custom housings. They are built for durability and often feature industrial-grade components. Point of Sale (PoS) Terminals have evolved to include touch-enabled screens, providing businesses with faster transactions and interactive customer experiences. Digital signage displays have become prominent in retail, transportation, and public spaces for advertising and information dissemination.
Usage Area: Rising popularity of indoor commercial touch displays having high-resilience to frequent touch
Indoor commercial touch displays encompass various applications, including retail, corporate, healthcare, and education environments. These displays are designed to withstand heavy usage while providing clear visibility and responsiveness in indoor lighting. The need for indoor touch displays often focuses on interactive customer experiences, informational kiosks, point of sale (POS) systems, and collaboration tools in meeting spaces. Outdoor commercial touch displays are engineered to perform in harsh weather conditions and fluctuating temperatures. They are frequently utilized for wayfinding kiosks, digital signage in public spaces, and drive-thru menus. Outdoor displays require rugged construction for durability, high brightness for visibility in direct sunlight, and waterproofing to protect against the elements. When comparing indoor and outdoor display uses, it is essential to consider the environment in which they can operate. Indoor displays prioritize aesthetic appeal and integrability with existing technology within controlled environments, and outdoor displays prioritize resilience and visibility in the face of environmental challenges.
Technology: Rising use of capacitive touch technology for environments where users require a seamless and intuitive interface
Capacitive touch technology is renowned for its high sensitivity and multi-touch capabilities. It utilizes the human body's electrical properties to detect touch points. This technology is prevalently used in smartphones, tablets, interactive kiosks, and POS systems, which need rapid and precise touch response. Infrared touch technology operations are performed by an array of X-Y infrared LEDs and photodetector pairs close to the edges of the screen to detect any interruption in the infrared beams. It supports high touch point accuracy and is durable, which makes it suitable for public information displays and interactive whiteboards. Resistive touch technology operates by pressuring two resistive coated layers, causing a change in the electrical current, which is registered as a touch occurrence. They are less expensive than capacitive screens and can be activated with fingers, gloves, or styluses, which makes them versatile. Surface acoustic wave technology utilizes ultrasonic waves that pass over the touchscreen panel, and when the panel is touched, a part of the wave is absorbed. This technology is known for high visibility and durability, and it is best utilized where image clarity is paramount, such as ATMs and gaming monitors.
Resolution: Significant adoption of FHD displays for better price-performance ratio with less cost than 4K technology
The 4K or ultra high definition (UHD) resolution offers the highest standard of display clarity in the commercial screen with a resolution of 3840 x 2160 pixels. This resolution is particularly beneficial for use cases requiring meticulous detail and precision, such as medical imaging, high-end retail, automotive design, and other professional applications where clarity and image detail are paramount. Full high definition (FHD) displays, with a standard resolution of 1920 x 1080 pixels, strike a balance between cost and performance. They are well-suited for general business use, such as presentations, multimedia consumption, and regular office work. FHD displays are preferred in corporate board rooms, educational facilities, and retail signage where high-definition content is necessary. High-definition (HD) displays, offering a resolution of 1280 x 720 pixels, are the entry-level resolution class in commercial touch displays. They are often selected for basic applications such as point-of-sale systems and informational kiosks and in scenarios where the budget is constrained. When comparing the three resolution segments, 4K/UHD is the premium choice for industries requiring the highest level of detail and precision in visual display. Full HD is the middle ground, offering ample resolution for standard business applications without the higher cost of 4K technology. HD remains the entry point, often chosen for its cost-effectiveness and suitability for basic tasks.
Vertical: Extensive application of commercial touch displays in retail, hospitality, and BFSI sector
The deployment of commercial touch displays has significantly transformed the learning environment within the education sector. Interactive whiteboards and smart classroom systems encourage collaborative learning and engagement among students. The healthcare industry utilizes commercial touch displays for various applications, including patient check-in, medical device interfaces, and information kiosks. The paramount requirement is high-resolution displays with accurate touch sensitivity that can function in hygienic conditions. In retail, hospitality, and BFSI (Banking, Financial Services, and Insurance), commercial touch displays serve as point-of-sale terminals, self-service checkouts, information kiosks, and interactive digital signage. The sports and entertainment sectors leverage commercial touch displays for immersive fan experiences through interactive kiosks, stadium displays, and augmented reality interfaces. Large-format, high-definition displays with rugged design for outdoor use are highly preferred. Commercial touch displays in transportation are crucial for information dissemination and interactive wayfinding in airports, train stations, and bus terminals. In comparison, Education focuses on collaborative tools and affordability, healthcare demands hygiene and accuracy, while retail, hospitality, and BFSI prioritize customer experience and engagement. Sports and entertainment require large and durable displays for outdoor use, and transportation needs hardy displays capable of consistent operation in heterogeneous environments.
Regional Insights
The demand for commercial touch displays in the Americas is characterized by a strong inclination towards advanced technology integration and a high adoption rate of interactive digital signage solutions. The United States leads in market share within this region, significantly influencing overall demand patterns due to its robust economic infrastructure and numerous multinational corporations investing in innovative display solutions. The shifting trends towards self-service kiosks and smart city projects further fuel the adoption of touch displays. European countries, focusing on quality and energy-efficient technologies, prioritize interactive displays for educational, corporate, and public sector applications. Meanwhile, the Middle East is witnessing an expansion in the retail and hospitality sectors, leading to increased investments in high-end touch display systems. Africa's market is emerging, with rising opportunities in industries such as banking and retail due to economic growth and digital transformation initiatives. The Asia-Pacific experienced significant growth in demand for commercial touch displays, driven by rapid technological adoption and economic development in countries such as China, Japan, South Korea, and India. The APAC region benefits from the presence of major display manufacturers, which promotes the availability of innovative solutions at competitive prices. In addition to a strong presence in the retail and entertainment sectors, there is an increasing trend toward advanced touch display adoption in education and government services.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Commercial Touch Display Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Commercial Touch Display Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Commercial Touch Display Market, highlighting leading vendors and their innovative profiles. These include Allsee Technologies Limited, AUO Corporation, Baanto International Ltd., Barco NV, BOE Technology Group Co., Ltd., Crystal Display Systems Ltd., Egan Visual, Inc., Elo Touch Solutions, Inc., Firstouch Digital Solutions, HAIWELL (GZ) ADVERTISING INDUSTRIAL CO., LTD, Hope Industrial Systems, Inc., HORIZON DISPLAY INC., Innolux Corporation, Leyard Optoelectronic, LG Electronics Inc., Mimo Monitors, NEC Corporation, Panasonic Holdings Corporation, Pyramid Computer GmbH, Qualcomm Incorporated, Samsung Electronics Co., Ltd., Sharp Corporation, Tech Global Inc., Tyco Touch, Inc., and ViewSonic Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Commercial Touch Display Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Commercial Touch Display Market?
3. What are the technology trends and regulatory frameworks in the Commercial Touch Display Market?
4. What is the market share of the leading vendors in the Commercial Touch Display Market?
5. Which modes and strategic moves are suitable for entering the Commercial Touch Display Market?