市场调查报告书
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1466541
药妆市场:按产品类型、材料类型、活性成分、分销管道 - 全球预测 2024-2030Cosmeceuticals Market by Product Type (Hair Care, Lip Care, Skin Care), Material Type (Multifunctional or Synthetic, Natural), Active Ingredients, Distribution Channel - Global Forecast 2024-2030 |
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预计2023年药妆市场规模为811.2亿美元,2024年将达871.3亿美元,2030年将达到1,362.9亿美元,复合年增长率为7.69%。
药妆品是指由已知具有美容作用和改变皮肤功能和结构的治疗作用的活性成分组成的化妆品。药妆品在皮肤科诊所、水疗中心和美容院等专业环境以及消费者的家庭使用中具有多种应用。药妆产品的最终用户涵盖各个年龄层和人口统计数据,寻求改善皮肤健康、外观以及治疗痤疮和色素沉着等特定皮肤状况。药妆产品包括抗老化乳霜和精华液、高级皮肤清洗、紧肤产品、保湿霜和防晒霜。随着消费者对护肤成分及其功效的了解越来越多,对提供有针对性的解决方案的药用化妆品产品的需求不断增长。人们对天然和环保替代品的日益偏好,推动了对含有植物来源或永续成分(例如植物萃取物和益生菌)的化妆品配方的需求。然而,对现有药用化妆品产品缺乏认识正在减少药用化妆品产品的购买。此外,没有全球统一的药妆品法律规范,因此某些产品存在品质不一致和误导性声明的风险。然而,各大公司不断努力透过名人代言和社群媒体行销来提高品牌知名度。成分研究的进步正在产生具有增强功效和新作用机制的新活性成分,从而刺激了产品平臺和药妆品的采用。
主要市场统计 | |
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基准年[2023] | 811.2亿美元 |
预测年份 [2024] | 871.3亿美元 |
预测年份 [2030] | 1362.9亿美元 |
复合年增长率(%) | 7.69% |
利用化妆品来解决日益严重的皮肤问题
护髮药妆品针对掉髮、头皮健康和损伤修復等多种问题。各种精华素、护髮素、油和药物作为局部治疗剂出售,以治疗脱髮和促进头髮生长。此类产品旨在透过针对头髮断裂、干燥和头皮屑的常见原因来减少脱髮并增强头髮强度。头皮修復解决方案针对搔痒和剥落等问题。唇部磨砂膏、润唇膏和唇部抛光油是药用化妆品产品,用于防止嘴唇干燥、龟裂和干裂,并提供最佳的唇部护理。护肤化妆品解决抗老化、美白、祛痘、防晒、保湿等问题。痤疮护理产品旨在透过控制皮脂分泌和减少发炎来治疗痤疮并预防未来的痤疮。抗老化产品可减少明显的老化征兆,例如皱纹、细纹和老年斑。抗压力舒缓肌肤,保湿霜滋润肌肤。此类产品可透过抑制黑色素的产生来减少晒伤并均匀肤色。美白化妆品可有效对抗老人斑、肤色不均等色素沉淀。使用先进的皮肤清洁剂、疤痕凝胶和霜来改善皮肤的整体外观。紧致皮肤产品让您的皮肤看起来年轻,防晒产品可以保护您的皮肤免受有害紫外线等环境因素的影响。抗脂肪团霜或减肥霜针对身体的脂肪储存区域,帮助您减肥。
材料:出于永续性考量,消费者越来越多地转向天然材料。
药妆品的多功能成分通常结合多种成分的优点,创造出解决各种皮肤问题的创新产品。这些物料输送可为製造商带来许多好处,例如提高稳定性、提高配方功效以及易于处理。天然成分越来越受到寻求更环保替代品而又不影响功效的消费者的欢迎。天然材料源自植物萃取物、精油和其他生物分解性的来源,通常具有与合成材料类似的优点,但生态足迹减少。
活性成分:越来越多地使用抗氧化剂来抵御环境压力
抗氧化剂对于中和加速和损害皮肤的自由基至关重要。化妆品中常用的抗氧化剂包括维生素 C、维生素 E 和白藜芦醇。植物成分是植物来源的成分,以其镇静和滋养作用而闻名。芦荟、洋甘菊萃取物、绿茶萃取物、金缕梅等应用广泛。去角质剂对于去除死皮细胞、让皮肤更光滑、更有光泽至关重要。去角质剂有两种类型:物理性去角质剂,例如微珠或碎贝壳,以及化学去角质剂,例如 α 羟基酸 (AHA) 和 β 羟基酸 (BHA)。胜肽和蛋白质在增加皮肤弹性和促进胶原蛋白合成方面发挥重要作用。类视色素A是维生素A的衍生物,可促进细胞更新、改善皮肤纹理、减少细纹并改善色素沉着。
销售管道:透过线上分销管道,您可以获得带有详细评论的独特产品。
美容院是药妆品的主要分销管道,为消费者提供专业的咨询服务,并推荐适合个人皮肤类型和问题的产品。由于消费者便利性的提高以及以具有竞争力的价格获得各种产品,线上零售已成为主要的分销管道。此外,电子商务平台提供详细的产品资讯和客户评论,帮助消费者做出明智的购买决定。药局和药局也是化妆品的流行分销管道。专卖店专注于提供针对其目标消费群体的特定品牌的利基优质药用化妆品。美容院是寻求个人咨询服务和专家建议的消费者的理想选择,而线上零售则提供便利、有竞争力的价格和广泛的产品选择。药局和药局为注重安全性和有效性的顾客提供轻鬆获得专业建议和信誉良好的品牌的机会。
区域洞察
美洲长期以来一直处于化妆品开发和消费创新的前沿。北美是一些世界上最大的化妆品公司的所在地,它们大力投资于技术先进的化妆品的研发。因此,该地区的消费者现在可以获得各种针对不同年龄层和特定需求的高品质药用化妆品产品,例如抗老化和美白疗程。亚洲可支配收入水准的不断提高和人们对日常护肤意识的不断增强,促使韩国、日本、中国和印度等亚洲国家成为全球药用化妆品行业的主要参与者。亚洲市场的特点是迅速转向天然和有机成分,以响应当地对基于传统医学的美容治疗的偏好。亚洲製造商以尖端创新而闻名,专注于以干细胞研究和奈米技术等先进科学技术为后盾的独特配方。欧洲化妆品市场是由重视奢华和高品质产品的消费者群体所推动的。法国、义大利、德国和英国等欧洲国家在化妆品的生产和消费方面有着悠久的传统。该地区的知名品牌是优质护肤产品的代名词,这些产品利用先进的科学研究并提供高性能效果,以满足欧洲人的精緻偏好。
FPNV定位矩阵
FPNV 定位矩阵对于评估药妆市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对药妆市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.化妆品市场的市场规模和预测是多少?
2.药妆市场预测期内需要考虑投资的产品、细分市场、应用和领域有哪些?
3.化妆品市场的技术趋势和法规结构是什么?
4.药妆市场主要供应商的市场占有率为何?
5.进入化妆品市场合适的型态和策略手段是什么?
[189 Pages Report] The Cosmeceuticals Market size was estimated at USD 81.12 billion in 2023 and expected to reach USD 87.13 billion in 2024, at a CAGR 7.69% to reach USD 136.29 billion by 2030.
Cosmeceuticals refer to cosmetic products composed of active ingredients that are known to have cosmetic benefits and therapeutic effects capable of changing skin function and structure. Cosmeceuticals have diverse applications in both professional settings (such as dermatology clinics, spas, and beauty salons) and at-home use by consumers. The end-users for these products span different age groups and demographics seeking improved skin health, appearance enhancement, or treatment of specific skin conditions such as acne or hyperpigmentation. Cosmeceuticals products can include anti-aging creams and serums, advanced skin cleansers, skin tightening products, moisturizers, and sun protection creams, among others. Increasing knowledge about skincare ingredients and their benefits among consumers has led to a higher demand for cosmeceutical products offering targeted solutions. An increasing preference for natural and eco-friendly alternatives is driving demand for cosmeceutical formulations with plant-based or sustainable ingredients, such as botanical extracts or probiotics. However, a lack of awareness about available cosmeceutical products reduces the purchase of cosmeceutical products. Furthermore, with no globally unified regulatory structure governing cosmeceuticals, there is a risk of inconsistent quality or misleading claims associated with some products. However, major players are constantly investing efforts to raise brand awareness through celebrity endorsements and social media marketing. Advancements in ingredient research have resulted in novel active ingredients with enhanced efficacy or new mechanisms of action, fueling the product pipeline and adoption of cosmeceuticals.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 81.12 billion |
Estimated Year [2024] | USD 87.13 billion |
Forecast Year [2030] | USD 136.29 billion |
CAGR (%) | 7.69% |
Products: Utilization of cosmeceuticals to target the rising number of skin issues
Hair care cosmeceuticals target diverse concerns such as hair loss, scalp health, and damage repair. Various serums, conditioners, oils, and pharmaceutical interventions are available as topical treatments to target hair loss and stimulate hair growth. Products in this category aim to reduce hair loss and promote hair strength by targeting common causes such as breakage, dryness, and dandruff. Scalp repair solutions target issues such as itchiness and flaking. Lip scrub, lip balm, and lip polishing oil are cosmeceutical products used to provide optimum lip care by preventing dryness, chapping, and cracking of lips. Skincare cosmeceuticals address concerns such as anti-aging, skin brightening, acne management, sun protection, and hydration. Anti-acne products aim to treat existing acne breakouts while preventing future ones by controlling sebum production and reducing inflammation. Anti-aging products work to reduce visible signs of aging, such as wrinkles, fine lines, and age spots. Anti-stress soothes the skin, while moisturizers provide hydration for the skin. Products in this category help in lightening sun-induced tans and even out the skin tone by inhibiting melanin production. Skin whitening products target hyperpigmentation issues such as dark spots or uneven skin tone. Advanced skin cleansers and scar gels & creams are used to improve overall skin appearance. Skin tightening products provide a youthful appearance to the skin, while sun protection products protect the skin against environmental factors such as harmful ultraviolet light. Anti-cellulite creams and body slimming creams target certain fat-storing parts of the body, helping reduce weight.
Material: Growing preference of consumers for natural materials owing to concerns about sustainability
Multifunctional materials in cosmeceuticals often combine the benefits of multiple ingredients to create innovative products that address various skin concerns. These materials offer advantages such as increased stability, improved formulation efficacy, and easier handling for manufacturers. Natural ingredients have gained popularity among consumers seeking more environmentally friendly alternatives without compromising effectiveness. Natural materials are derived from plant extracts, essential oils, and other biodegradable sources and often provide similar benefits as synthetic counterparts but with a reduced ecological footprint.
Active Ingredients: Exponential use of antioxidants as they provide protection against environmental stressors
Antioxidants are essential for neutralizing free radicals that can cause premature aging and damage to the skin. Some common antioxidants used in cosmeceuticals include Vitamin C, Vitamin E, and resveratrol. Botanicals are plant-derived ingredients known for their soothing and nurturing properties. Widely used botanical ingredients include aloe vera, chamomile extract, green tea extract, and witch hazel. Exfoliants are crucial for removing dead skin cells to reveal smoother, more radiant skin beneath them. There are two primary types of exfoliants: physical exfoliants, which consist of microbeads and crushed shells, and chemical exfoliants, such as alpha-hydroxy acids (AHAs) and beta-hydroxy acids (BHAs). Peptides and proteins play a vital role in enhancing skin elasticity and promoting collagen synthesis. Retinoids are derivatives of Vitamin A that help stimulate cellular turnover, leading to smoother skin texture, reduced fine lines, and improved pigmentation issues.
Distribution Channel: Access to unique products with detailed reviews through online distribution channel
Beauty salons constitute a major distribution channel for cosmeceuticals, as they provide consumers with professional consultation services and personalized product recommendations based on individual skin types and concerns. Online retailing has emerged as a dominant distribution channel due to increased consumer convenience and access to a wider range of products at competitive prices. Additionally, e-commerce platforms offer detailed product information and customer reviews that guide consumers in making informed purchasing decisions. Pharmacy and drug stores are another popular distribution channel for cosmeceuticals since they offer customers easy access to professional advice from pharmacists or store associates. Specialty stores focus on offering niche and premium cosmeceutical products from brands that cater specifically to target consumer segments. Beauty salons are ideal for those seeking personalized consultation services and expert advice, while online retailing offers convenience, competitive prices, and wider product assortments. Pharmacy and drug stores provide easy access to professional advice along with reputable brands for customers who prioritize safety and efficacy.
Regional Insights
The Americas has long been at the forefront of innovation in cosmeceutical development and consumption. North America is home to some of the world's leading cosmetic companies that invest heavily in the research and development of technologically advanced cosmeceutical products. As a result, consumers in this region have access to a wide range of high-quality cosmeceutical offerings targeted at various age groups and specific needs like anti-aging or skin brightening treatments. Asia's rising disposable income levels and increasing awareness about skincare routines have propelled Asian countries, including South Korea, Japan, China, and India, into becoming major players in the global cosmeceutical arena. The Asian market is characterized by its rapid shift towards natural and organic ingredients, which cater to local preferences for traditional medicine-based beauty practices. Asian manufacturers are known for their cutting-edge innovation, which emphasizes unique formulations based on advanced science-backed technologies such as stem cell research or nanotechnology. The European cosmeceuticals market is driven by a consumer base that values luxury and high-quality products. European countries of France, Italy, Germany, and the United Kingdom have long-standing traditions in cosmetic production and consumption. Esteemed brands in the region are synonymous with premium quality skincare offerings that leverage advanced scientific research to deliver high-performance results tailored to cater to sophisticated European tastes.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Cosmeceuticals Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Cosmeceuticals Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Cosmeceuticals Market, highlighting leading vendors and their innovative profiles. These include Allergan Aesthetics by AbbVie Inc., Amway Corporation, Avon Products, Inc, BASF SE, BeBodywise, Beiersdorf AG, Bestvite, Biocyte SAS, Blackmores Limited, Bosley Professional Strength Co. Ltd., Croda International PLC, D-Lab Nutricosmetics, Estee Lauder Companies Inc., Functionalab, Gelita AG, GNC Holdings, Inc., Grupo Cantabria Labs, Hale Cosmeceuticals Inc, Herbalife Nutrition Ltd., HSA Cosmetics SpA, Huatai Biopharm Inc., HUM Nutrition Inc., Industrial Farmaceutica Cantabria, SA, Johnson & Johnson Services, Inc., KORA Organics by Miranda Kerr Pty Ltd., L'Oreal S.A., Procter & Gamble Company, Sabinsa Corporation, Seppic S.A., Shiseido Company, Limited, Uniliver PLC, VEGAMOUR, INC., and Vitabiotics Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Cosmeceuticals Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Cosmeceuticals Market?
3. What are the technology trends and regulatory frameworks in the Cosmeceuticals Market?
4. What is the market share of the leading vendors in the Cosmeceuticals Market?
5. Which modes and strategic moves are suitable for entering the Cosmeceuticals Market?