市场调查报告书
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1466707
位置情报市场:按功能、服务和行业划分 - 2024-2030 年全球预测Location Intelligence Market by Function (Asset Management, Customer Management, Facility Management), Services (Consulting, System Integration), Vertical - Global Forecast 2024-2030 |
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预计2023年位置智慧市场规模为237.1亿美元,预计2024年将达265.9亿美元,2030年将达到533.1亿美元,复合年增长率为12.26%。
位置情报市场是指利用地理资料为决策提供见解的技术和服务的开发、交易和利用的空间。该领域包括各种工具,包括地理资讯系统 (GIS)、全球定位系统 (GPS) 和位置分析。它应用于零售、房地产、城市规划、交通和物流等多个领域。这些解决方案可应用于市场区隔、消费行为分析、位置、风险评估、供应链优化等。这些技术的最终用户包括寻求竞争优势的企业、专注于智慧城市规划的政府以及寻求提高业务效率的组织。智慧型手机的普及、人工智慧的进步以及巨量资料可用性的不断增加正在推动市场成长。此外,智慧城市计画的推广和5G技术的成熟正在加速对先进定位服务的需求。将机器学习演算法纳入预测分析并将位置智慧整合到自动驾驶汽车中,为市场带来了新的可能性。还有机会为企业开发道德、注重隐私的定位服务和即服务(LaaS) 模型。儘管具有潜力,位置智慧市场仍面临与资料隐私问题、位置资料准确性以及管理和处理地理空间资料的技术复杂性相关的限制。监管挑战和跨行业标准化的需求也阻碍了成长。对改进即时分析、位置资料处理的边缘运算以及开发新的基于位置的行销策略的投资将成为位置智慧市场业务成长创新的关键领域。还需要进行研究来加强资料隐私保护并制定地理空间资料的互通标准。
主要市场统计 | |
---|---|
基准年[2023] | 237.1亿美元 |
预测年份 [2024] | 265.9亿美元 |
预测年份 [2030] | 533.1亿美元 |
复合年增长率(%) | 12.26% |
使用功能性位置智慧进行人力资源管理具有巨大的地理需求
位置智能中的资产管理是利用地理资料来做出实体资产的取得、使用和维护的决策。这些平台使企业能够可视化资产的位置、追踪其状况并优化维护路线。具有位置智慧的客户管理分析客户行为的地理模式,以改善服务交付和有针对性的行销工作。在寻求优化商店位置和行销宣传活动的零售商和服务供应商中,客户管理中对位置智慧的偏好尤其强烈。透过根据位置对客户进行细分,您可以实现更个人化的参与并提高客户满意度。设施管理使用位置智慧来规划、控制和管理设施位置和空间布局,以提高业务效率。位置智慧可以提高安全性、合规性和体验。位置智慧是首选,因为它可以透过优化空间使用和维护来显着节省成本。位置智能中的风险管理是指评估地理资料以了解和降低风险。金融机构、保险公司和政府机构更喜欢位置智慧来进行风险管理。这是为了帮助主动规划并最大限度地减少因不可预见的情况而造成的潜在损失。此功能对于确保业务永续营运和公共至关重要。销售和行销优化利用位置智慧来提高销售和行销工作的定位和效率。此功能尤其受到拥有现场销售团队或在多个地区开展业务的公司的青睐,因为它可以使行销宣传活动符合当地的偏好和需求。使用位置智慧的劳动力管理根据地理需求策略性地安排和部署工人。具有现场服务需求的公司(例如公共和家庭服务)依靠此来确保正确的员工在正确的时间出现在正确的位置,从而优化旅行时间并提高服务水平,我很欣赏这项功能。
按行业划分:零售和运输业在供应链管理中使用位置智慧工具呈指数级增长。
在银行、金融服务和保险 (BFSI) 领域,位置智慧 (LI) 已成为优化风险管理、分店位置选择和准确的客户人口统计分析的重要工具。金融机构利用地理资料来引导市场动态、遵守监管规范并加强其安全框架。同时,保险公司依靠 LI 来加强申请处理并评估与自然灾害相关的风险。更广泛地说,LI 是城市发展、选举策略、公共和国防规划等政府业务的核心,并为备灾、环境监测和公共设施的公平分配提供了宝贵的见解。在国防部门,LI为侦察、监视和情境察觉提供关键支持,在保护国家利益方面发挥关键作用。製造业和工业部门透过提高供应链效率、位置设施和追踪资产从 LI 中受益。这种空间意识可以带来更明智的物流决策,例如仓库和生产单元的策略布局。在媒体和娱乐产业,LI 提供目标广告讯息、识别受众丛集、支持活动主办、审查票房收入并推动优化受众参与度和收益的内容传送策略。零售商和消费品公司利用LI来定位商店、了解消费行为、缩小分销路线和销售区域,并有效捕捉市场趋势和消费者趋势。通讯和 IT 产业使用 LI 来扩展网路、增强服务并部署蜂窝塔和资料中心等基础设施,以确保卓越的服务交付并了解竞争市场格局。在运输和物流行业,LI 提供路线和调度解决方案,可提高燃油效率、加快交货速度并确保合规性。此外,在公共产业和能源领域,LI 在管理广泛的资产组合、确保监管合规性和开拓资源发现、为电力、天然气和水等基本服务提供基础设施、简化现场运营和开发方面发挥至关可再生的角色。
区域洞察
亚太地区是一个充满活力的马赛克市场,对技术基础设施的大力投资和普及的行动连线对品牌和消费者互动产生了重大影响。该地区金融科技和行动付款正在迅速普及,改变了传统的交易框架。中国正在加速数位化,对电子商务更加亲和性,而日本则注重高品质和高科技偏好,以适应其老龄化人口。印度不断壮大的中产阶级正在推动消费品和数位服务的成长。在美洲,美国和加拿大是消费趋势强劲的成熟市场。美国消费者以其消费能力和对创新的接受度而闻名,尤其是高科技和消费性电子产品,而加拿大人则优先考虑与根深蒂固的环境价值观一致的永续和道德消费。全通路零售是这里的基准策略,融合了数位购物和实体购物。在欧洲,在庞大而富裕的消费者群体对高品质产品的强烈需求的推动下,强有力的资料保护法规指南了使用客户资料的商务策略。在年轻的数位原生以及向电子商务和数位平台的适应性转变的推动下,中东市场受到对奢侈品的偏好和敏锐的品牌意识的影响。在人口年轻化、行动装置使用量增加以及向现代零售业态明显转变的推动下,非洲市场正在崛起。
FPNV定位矩阵
FPNV定位矩阵对于评估位置智慧市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对位置智慧市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 位置智慧市场的市场规模与预测是多少?
2.在位置智慧市场的预测期间内,有哪些产品、细分市场、应用程式和领域需要考虑投资?
3. 位置智慧市场的技术趋势和法规结构是什么?
4.位置智慧市场主要厂商的市场占有率为何?
5.进入位置智慧市场适合的型态和策略手段是什么?
[189 Pages Report] The Location Intelligence Market size was estimated at USD 23.71 billion in 2023 and expected to reach USD 26.59 billion in 2024, at a CAGR 12.26% to reach USD 53.31 billion by 2030.
The market for location intelligence refers to the space in which technologies and services that leverage geographical data to provide insights for decision making are developed, traded and utilized. This spectrum encompasses a variety of tools, including Geographic Information Systems (GIS), Global Positioning Systems (GPS), and location analytics. It finds applications in diverse sectors such as retail, real estate, urban planning, transport, and logistics. These solutions are applied in market segmentation and consumer behavior analysis, site selection, risk assessment, and supply chain optimization. End-users of these technologies include businesses seeking competitive advantages, governments focused on smarter urban planning, and organizations aiming to enhance operational efficiencies. Proliferation of smartphone use, advancements in artificial intelligence, and the increasing availability of big data driving market growth. Additionally, the push for smart city initiatives and the maturation of 5G technology contribute to an accelerated demand for advanced location-based services. The incorporation of machine learning algorithms for predictive analytics and the integration of location intelligence in autonomous vehicles present new possibilities for the market. Opportunities also lie in the development of privacy-centric, ethical location services, and location-as-a-service (LaaS) models for businesses. Despite its potential, the location intelligence market faces limitations related to data privacy concerns, the accuracy of position data, and the technical complexity in managing and processing geospatial data. Regulatory challenges and the need for cross-industry standardizations also pose obstacles to growth. For business growth in the location intelligence market, investment in improving real-time analytics, edge computing for location data processing, and the development of new location-based marketing strategies are prime areas of innovation. Research is also needed in enhancing data privacy protections and creating interoperable standards for geospatial data.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 23.71 billion |
Estimated Year [2024] | USD 26.59 billion |
Forecast Year [2030] | USD 53.31 billion |
CAGR (%) | 12.26% |
Function: Workforce management using location intelligence is significant owing to the geographical need
Asset management in the context of location intelligence involves the use of geographical data to inform decisions related to the acquisition, use, and maintenance of physical assets. These platforms where businesses can visualize asset locations, track their conditions, and optimize routing for maintenance. Customer management using location intelligence involves analyzing geographic patterns in customer behavior to improve service offerings and target marketing efforts. Preference for location intelligence in customer management is particularly strong among retailers and service providers looking to optimize store locations and marketing campaigns. Segmenting customers based on location allows for more personalized engagement and improved customer satisfaction. Facility Management using location intelligence involves the planning, control, and management of a facility's location and spatial arrangement to improve operational efficiency. This function is critical for large organizations that operate multiple facilities, as well as events management, where location intelligence can improve safety, compliance, and experience. It is preferred due to its capability to save significant costs by optimizing space usage and maintenance. Risk Management in the context of location intelligence involves assessing geographical data to understand and mitigate risks. Financial institutions, insurance companies, and governments prefer location intelligence for risk management, as it aids in proactive planning and minimizes potential losses from unforeseen events. This function can be vital to ensure business continuity and public safety. Sales & marketing optimization leverages location intelligence to improve targeting and efficiency of sales and marketing efforts. This function is especially preferred by businesses with field sales teams or those that operate in multiple geographies, as it ensures that marketing campaigns are relevant to local tastes and demand. Workforce management using location intelligence involves the strategic scheduling and deployment of workers according to geographic needs. Businesses that have a need for field services, such as utilities or home services, show a high preference for this function to ensure that the right employee is in the right place at the right time, optimizing travel time and improving service levels.
Vertical: Retail and transportation sectors exponentially use location intelligence tool for the supply chain management
In the Banking, Financial Services, and Insurance (BFSI) sector, Location Intelligence (LI) has become an indispensable tool for optimizing risk management, informing site selection for branches, and enabling precise customer demographic analysis. Financial institutions employ geographic data to navigate market dynamics, adhere to regulatory norms, and fortify security frameworks. Insurance companies, on the other side, apply LI to enhance claims processing and to evaluate risks pertinent to natural catastrophes. More broadly, LI is central to government operations such as urban development, election strategizing, public safety, and defense planning, offering invaluable insights for disaster readiness, environmental surveillance, and the equitable allocation of public amenities. In the defense domain, LI provides critical support for reconnaissance, surveillance, and situation awareness, playing a key role in safeguarding national interests. The manufacturing and industrial sectors reap benefits from LI by honing supply chain efficiency, deciding on facility sites, and tracking assets. This spatial awareness translates to smarter logistics decisions, such as the strategic positioning of warehouses and production units. Within media and entertainment, LI informs targeted adverts, locates audience clusters, aids in event organization, and scrutinizes box office returns, driving content distribution strategies that optimize viewer engagement and revenue generation. Retail and consumer goods enterprises leverage LI for store placement, understanding consumer behavior, and refining distribution routes and sales areas, effectively capturing market trends and consumer inclinations. The telecommunications and IT industries harness LI for network expansion, service enhancement, and infrastructural positioning, including cell towers and data centers, thus ensuring superior service delivery and assessing the competitive market topography. In transportation and logistics, LI underpins routing and scheduling solutions, improving fuel efficiency, expediting deliveries, and ensuring regulatory adherence. Moreover, in the utilities and energy sector, LI plays a pivotal role in managing extensive asset portfolios, ensuring regulatory compliance, and pioneering resource discovery, advancing infrastructure maintenance for essential services like electricity, gas, and water, streamlining fieldwork, and guiding renewable energy site planning.
Regional Insights
The Asia-Pacific region stands as a vibrant market mosaic, with the robust investment in technology infrastructure, manifest in widespread mobile connectivity, which profoundly impacts the interaction between brands and consumers. The region is witnessing a surge in fintech and mobile payment adoption, altering traditional transaction frameworks. China excels with an accelerated push towards digitization and a robust e-commerce affinity, while Japan distinguishes itself with an emphasis on premium quality and high-tech preferences to accommodate its aging demography. India's burgeoning middle class is fueling growth in consumer goods and digital services sectors. In the Americas, the US and Canada reflect mature markets with robust consumer dynamics-US consumers are well-known for their spending capacity and receptiveness to innovation, especially in tech and consumer electronics, while Canadians prioritize sustainable and ethical consumption in alignment with deep-seated environmental values. Omnichannel retail stands as a benchmark strategy here, marrying the digital and physical shopping realms. In Europe, rigorous data protection statutes guide business strategies in customer data usage, against a backdrop of substantial demand for quality goods driven by a sizable and affluent consumer base. Middle Eastern markets are shaped by a penchant for luxury and a keen awareness of branding, coupled with an adaptive move towards e-commerce and digital platforms, spurred by a youthful, digital-native populace. Africa's market is on the ascent, propelled by a young demographic, growing mobile usage, and a clear transition to modern retail formats.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Location Intelligence Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Location Intelligence Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Location Intelligence Market, highlighting leading vendors and their innovative profiles. These include ALTERYX, INC., Autodesk, Inc., Connectbase, ESRI Inc., Kinetica DB Inc., Kymeta Corporation, Microsoft Corporation, Mitsubishi Electric Corporation, Navizon, Inc., Pitney Bowes, Inc., PlaceIQ, Inc., Qlik Sense, Qualcomm Technologies, Inc., Risk Management Solutions, Inc., Robert Bosch GmbH, SAP SE, Scribble Maps, Siemens AG, SuperMap Software Co., Ltd., Targomo Casafari GmbH, TIBCO Software Inc., TomTom International BV, Trimble, Inc., and Woodlands Digital Technologies.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Location Intelligence Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Location Intelligence Market?
3. What are the technology trends and regulatory frameworks in the Location Intelligence Market?
4. What is the market share of the leading vendors in the Location Intelligence Market?
5. Which modes and strategic moves are suitable for entering the Location Intelligence Market?