市场调查报告书
商品编码
1470384
2D 条码读取器市场:按产品类型、连接性和最终用户 - 2024-2030 年全球预测2D Barcode Reader Market by Product (Fixed, Handheld), Barcode Type (Aztec code, Data matrix, GS1 Composite Codes), Connectivity, End-User - Global Forecast 2024-2030 |
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预计2023年二维条码阅读器市场规模为136亿美元,2024年将达149.4亿美元,2030年将达261.4亿美元,复合年增长率为9.77%。
二维(2D)条码阅读器,也被广泛称为2D扫描器或QR码扫描仪,是一种高效的扫描仪,有助于解码嵌入在2D条码或QR(快速响应)码中的信息。与沿着一个方向保存资料的传统线性或一维条码不同,二维条码可以在定义的空间内水平和垂直存储讯息,从而极大地扩展了它们可以保存的资料量。二维条码阅读器采用先进的成像技术来解释和解码该条码的二维组成,然后将该资料转换为数位设备可以理解的格式。二维条码阅读器市场是指各种个人、公司和产业买卖二维条码扫描设备的全球平台。二维条码阅读器使用摄影机、影像处理技术和软体应用程式来读取条码。物流、供应链、医疗保健、教育和电子商务等行业广泛使用这些扫描器来追踪、识别和管理库存和资产。它主要用于库存管理、票据确认、医疗保健中的患者识别、资产追踪、文件管理等。二维条码阅读器市场的推动因素包括电子商务领域的成长和及时物流活动的需求、二维码在接触者追踪和行动行销中的高采用率、可穿戴二维条码扫描仪的使用增加以及不断成长的消费群体。然而,二维条码阅读器市场存在一些挑战,例如二维无线码阅读器的延迟问题以及RFID技术的可用性和偏好,这些都限制了市场的成长。同时,二维条码读取器的技术进步和全球工厂自动化的私人投资等各种潜在机会正在对市场产生积极影响。
主要市场统计 | |
---|---|
基准年[2023] | 136亿美元 |
预测年份 [2024] | 149.4亿美元 |
预测年份 [2030] | 261.4亿美元 |
复合年增长率(%) | 9.77% |
产品可携式二维条码读取器的弹性和便利性扩大了用途
固定式二维条码读取器部署在仓库和配送中心等大批量扫描环境中,以提供无与伦比的一致性。大规模物流管理极大地受益于固定格式,因为它们每分钟可以处理数千次扫描并处理庞大的资料库。手持式二维条码读取器专为弹性和便利性而设计。它在零售商店、医疗机构、现场业务和其他流动性至关重要的情况下派上用场。手持式阅读器因其易用性和适应性而在各个细分市场中广受欢迎。
条码类型:增加了用户友好的 QR 码的潜力
阿兹特克码是一种二维条码,其特征是由资料矩阵包围的中心「牛眼」。这种高密度条码可对多种资料进行编码,包括 ASCII、位元组和数数值资料。资料矩阵广泛用于小物品标籤,资料密度相对较高。支援数值资料和文字资料,并包括纠错代码。这种条码类型在医疗保健领域为小型医疗设备贴上标籤而势头强劲。 GS1复合码是线性GS1条码和二维条码的组合。您可以传达其他讯息,例如批次号码、产品重量和有效期限。随着可追溯性趋势的不断发展,这种条码类型越来越多地应用于快速消费品和製药领域。 MaxiCode 主要由联合包裹服务公司 (UPS) 用于分类邮件,并透过靶心图案进行区分。它可以对字母和数字进行编码,并具有固定的大小,以便更快、更可靠地扫描。 PDF417 条码是一种堆迭式线性条码符号格式,用于各种应用(主要在交通运输领域),用于存储ID卡和票据上的资料。二维码具有正方形和三个角落对齐的正方形,可以储存大量资料,并且可以使用智慧型手机轻鬆扫描。由于其易用性,二维码受到广告和零售业的青睐。
连接性:无线二维条码的应用不断扩大,并广泛应用于各行业的业务。
有线二维条码读取器,也称为有线扫描仪,通常透过电缆连接到电脑或终端。适用于需要快速、不间断资料传输和低延迟的应用。有线扫描器通常用于扫描点固定的环境,例如仓库、工业和零售店。无线二维条码阅读器的主要优点是弹性和可操作性。它允许用户自由移动并扫描不同地点的物品,适合大规模作业或物品分散的地点进行扫描。缺点是它依赖电池,这可能成为连续、大规模运作的限制因素。
最终用户:二维条码读取器在零售和食品行业的库存管理和客户忠诚度计画中的新应用
在医疗保健领域,二维条码读取器的使用在确保病患安全和改善医疗结果方面发挥着至关重要的作用。二维条码阅读器广泛用于药品追踪和追溯、患者识别、库存管理等。在製造领域,二维条码读取器也应用于从原料采购到包装成品的各个阶段。该领域对设备的需求是由品管、流程自动化和减少废弃物的需求所驱动的。在零售和杂货行业,二维条码用于结帐、库存管理和客户忠诚度计画。这代表着减少手动资料输入错误和提高客户参与的转变。在运输和物流行业,二维条码读取器主要用于存取运输资讯、追踪包裹和管理库存。在仓库物流中,二维条码读取器用于库存管理、追踪和运输确认。在自动化程度和效率提高的推动下,对二维条码读取器的需求不断增加。
区域洞察
在美国和加拿大等新兴市场,二维条码读取器技术越来越多地应用于政府、医疗保健、运输和零售等领域。该地区的消费者精通技术,愿意投资高效能技术,为二维条码读取器产业带来充满活力的未来。美国联邦贸易委员会等政府监管机构对美洲的条码及相关技术进行监管,确保扫描的准确性,并对虚假广告和错误标示实施制裁。在中国、日本和印度等经济强国的亚太地区,由于电子商务和数位付款系统的蓬勃发展,二维条码阅读器的使用正在迅速增加。庞大的人口和日益增长的数位化正在推动该地区的强劲需求。印度和印尼是二维条码读取器的新兴市场。政府推出的一系列数位措施提供了必要的政治支持,例如旨在迈向无纸化经济的「数位印度」。此外,我们的人口多样性和规模创造了巨大的潜在客户群。智慧型手机普及的提高和政府鼓励付款的努力正在扩大产品的覆盖率和认知度。在市场友善政策、技术进步以及物联网和工业 4.0 日益普及的推动下,欧洲、中东和非洲地区的二维条码读取器市场正在显着成长。该地区的企业正在经历数位转型,增加了对这些设备的需求,以使资料处理更加强大。企业现在正在采用这项技术来减少错误、减少处理时间并简化业务。在中东和非洲,零售和电子商务行业的成长极大地促进了二维条码阅读器的使用增加。该地区的许多政府,例如阿拉伯联合大公国(UAE),都鼓励企业采用数位和自动化解决方案。此类倡议提供了一个支援二维条码读取器等技术加速采用的环境,也有助于相关市场的成长。
FPNV定位矩阵
FPNV定位矩阵对于评估2D条码读取器市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对二维条码读取器市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估及资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行综合评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.二维条码阅读器市场规模及预测是多少?
2.在二维条码读取器市场的预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.二维条码阅读器市场的技术趋势和法规结构是什么?
4.二维条码阅读器市场主要厂商的市场占有率是多少?
5.进入二维条码阅读器市场的合适型态和策略手段是什么?
[184 Pages Report] The 2D Barcode Reader Market size was estimated at USD 13.60 billion in 2023 and expected to reach USD 14.94 billion in 2024, at a CAGR 9.77% to reach USD 26.14 billion by 2030.
A Two-Dimensional (2D) Barcode Reader, also widely known as a 2D Scanner or QR Code Scanner, is a highly efficient tool that facilitates decoding information embedded within a 2D barcode or a QR (Quick Response) code. Unlike traditional linear or 1D barcodes that hold data in a single direction, 2D barcodes can store information vertically and horizontally within a defined space, significantly enlarging the capacity of data that it can hold. The 2D Barcode Reader employs advanced imaging technology to interpret and decode the two-dimensional composition of these barcodes and further converts this data into a format that digital devices understand. The market for 2D barcode readers refers to the global platform where various individuals, businesses, and industries sell and buy 2D barcode scanning devices. The 2D barcode readers use cameras, image processing techniques, and software applications to read barcodes. Industries such as logistics, supply chain, healthcare, education, and e-commerce widely employ these scanners to track, identify, and manage their inventory and assets. Primarily, these devices are utilized in inventory management, ticket verification, patient identification in healthcare, asset tracking, and document management. The 2D barcode reader market sees substantial growth due to various factors such as the growth of the eCommerce sector and the need for timely logistics activities, the high adoption of QR codes for contact tracing and mobile marketing, and the expanding use of wearable 2D barcode scanners and their availability online. However, several challenges exist in the 2D barcode reader market, such as latency issues of 2D wireless barcode readers and availability and preference for RFID technologies, limiting the market's growth. On the other hand, various potential opportunities, including technological advancements in 2D barcode readers and private investments for factory automation worldwide, influence the market positively.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 13.60 billion |
Estimated Year [2024] | USD 14.94 billion |
Forecast Year [2030] | USD 26.14 billion |
CAGR (%) | 9.77% |
Product: Growing usage of portable 2D barcode readers due to its flexibility and convenience
Fixed 2D barcode readers are deployed in high-volume scanning environments such as warehouses and distribution centers, where they offer matchless consistency. Large-scale logistics management greatly benefits from fixed units due to their ability to process thousands of scans per minute and handle enormous databases. Handheld 2D barcode readers are designed for flexibility and convenience. They come in handy in retail outlets, healthcare facilities, and on-field operations where mobility is a paramount concern. Due to their ease of use and adaptability, handheld readers are gaining increasing traction in different market sectors.
Barcode Type: Rising potential of QR codes owing to their user-friendly nature
Aztec code is a type of 2D barcode distinguished by a central "bullseye" surrounded by a data matrix. This high-density barcode encodes a large range of data, including ASCII, bytes, and numeric data. The data matrix, widely used to label small items, has a relatively high data density. It supports numeric and text data and includes error correction codes. This barcode type has gained momentum in healthcare for labeling small medical equipment. GS1 composite codes amalgamate linear GS1 barcodes with 2D counterparts. It can convey additional information such as batch number, product weight, or expiration date. With the rising trend of traceability, this barcode type is increasingly being used in the FMCG and pharmaceutical sectors. MaxiCode, principally used by United Parcel Service (UPS) for sorting mail, is distinguished by a bullseye pattern. It can encode both letters and numbers and offer faster and more reliable scans due to its fixed size. The PDF417 barcode is a stacked linear barcode symbol format used in a variety of applications, predominantly in the transportation sector, for storing data on identification cards and tickets. QR codes, characterized by their square shape and three-corner alignment squares, store significant amounts of data and are readily scanned by smartphones. Due to their user-friendly nature, QR codes are preferred in advertising and retail industries.
Connectivity: Growing application of wireless 2D barcodes for extensive operations across industries
Wired 2D barcode readers, also referred to as corded scanners, generally connect to a computer or terminal through a cable. They are favored for applications that require high-speed, uninterrupted data transmission and low latency. Wired scanners are often employed in environments such as warehouses, industries, and retail outlets where the point of scanning is stationary. Wireless 2D barcode readers offer the tremendous advantage of flexibility and mobility. They allow users to move around freely and scan items located at different places, making them more suitable for large-scale operations and venues where items to be scanned are scattered. Their disadvantage is their reliance on batteries, which can be a limiting factor in continuous, extensive operations.
End-User: Emerging application of 2D barcode readers across retail & grocery sectors for inventory management, and customer loyalty programs
In the healthcare sector, the usage of 2D barcode readers plays a pivotal role in ensuring patient safety and enhancing healthcare outcomes. These devices are widely utilized in the tracking and tracing of medicinal products, patient identification, and inventory management, amongst other tasks. The manufacturing sector also employs 2D barcode readers at various stages, from raw material procurement to the packaging of finished goods. The demand for these devices in the sector can be attributed to the need for quality control, process automation, and waste reduction. In the retail & grocery sector, there's a predominant use of 2D barcodes during checkout, inventory management, and customer loyalty programs. This demonstrates the shift towards reducing manual data entry errors and enhancing customer engagement. The transportation & logistics industry utilizes 2D barcode readers primarily for accessing shipping information, tracking packages, and managing inventory. In warehouse distribution, 2D barcode readers are used for inventory control, tracking, and shipment validation. The push for automation and efficiency has led to an increased demand for these devices.
Regional Insights
In the developed markets of the United States and Canada, 2D barcode reader technology is growing due to increased usage in sectors including government, healthcare, shipping, and retail. Consumers in this region are tech-savvy and willing to invest in efficient technology, promising a vibrant future for the 2D Barcode Reader industry. Government regulatory bodies such as the U.S. Federal Trade Commission regulate barcodes and related technologies in the Americas, ensuring scanning accuracy and imposing sanctions for false advertising or misrepresentations. The Asia Pacific region, housing economic powerhouses such as China, Japan, and India, has seen an upsurge in using 2D barcode readers primarily due to the blossoming of e-commerce and digital payment systems. The large population and increased digitization drive substantial demand in this region. India and Indonesia are emerging markets for 2D Barcode readers. The requisite political support is present with numerous digital initiatives introduced by the government, such as 'Digital India,' aiming to transition to a paperless economy. Moreover, their demographic diversity and sheer size create a vast potential customer base. The increasing penetration of smartphones and government initiatives to encourage digital payment methods are fostering product reachability and awareness. The 2D Barcode reader market in the EMEA region is experiencing a significant surge, driven by market-friendly policies, technological progression, and the expanding adoption of IoT and Industry 4.0. The ongoing digital transformation in businesses across the region has stimulated the need for these devices to enhance robustness in data handling. Corporations are now embracing this technology to mitigate errors, reduce processing time, and streamline operations. In the Middle East and Africa, retail and eCommerce industry growth significantly contributes to the rise of 2D barcode reader usage. Many governments in this region, such as the UAE, are encouraging businesses to adopt digital and automated solutions. Such initiatives support the accelerated incorporation of technologies such as 2D Barcode Readers and also provide a conducive environment for the growth of relevant markets.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the 2D Barcode Reader Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the 2D Barcode Reader Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the 2D Barcode Reader Market, highlighting leading vendors and their innovative profiles. These include Adesso Inc., Bluebird Inc., CASIO Europe GmbH, Code Corporation, Cognex Corporation, Datalogic S.p.A., DENSO Corporation, General Data Company, Inc., Honeywell International, Inc., Juniper Systems Inc., Keyence Corporation, Marson Technology Co., Ltd., NETUM, Newland Auto-ID Tech, Novanta Inc., Omron Electronics, LLC, Opticon Sensors Europe BV, RIOTEC Co., Ltd., Sato Holdings Corporation, Scandit AG, SICK AG, Toshiba Corporation, Unitech Electronics Co., Ltd., Zebex Industries Inc., and Zebra Technologies Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the 2D Barcode Reader Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the 2D Barcode Reader Market?
3. What are the technology trends and regulatory frameworks in the 2D Barcode Reader Market?
4. What is the market share of the leading vendors in the 2D Barcode Reader Market?
5. Which modes and strategic moves are suitable for entering the 2D Barcode Reader Market?