市场调查报告书
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1470391
露营帐篷市场:按类型、材料和分销管道划分 - 2024-2030 年全球预测Camping Tent Market by Type (A-Frame Tent, Backpacking Tent, Bell Tent), Material (Cotton-Canvas, Nylon, Polyester), Distribution Channel - Global Forecast 2024-2030 |
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预计2023年露营帐篷市场规模为31.1亿美元,2024年达32.9亿美元,预计2030年将达46.9亿美元,复合年增长率为6.01%。
露营帐篷是一种可折迭、便携式的保暖结构,适用于露营、背包旅行和探险等户外休閒活动。这些帐篷满足各种消费者的需求,包括家庭、冒险爱好者、独行旅行者和专业探险家。露营帐篷用于需要临时住宿的户外场所,例如国家公园、露营地和荒野地区。由于健康意识的增强,户外休閒的迅速增加正在推动对露营帐篷的需求。技术的进步已经开发出轻质材料,在提高便携性的同时保持耐用性,对超轻量背包客很有吸引力。由于露营需要适宜、舒适的气候条件,需求的季节性波动会影响销售。
主要市场统计 | |
---|---|
基准年[2023] | 31.1亿美元 |
预测年份 [2024] | 32.9亿美元 |
预测年份 [2030] | 46.9亿美元 |
复合年增长率(%) | 6.01% |
此外,露营帐篷的处置和环境影响引起了具有环保意识的露营者的担忧。然而,帐篷製造商使用生物分解性和环保材料来生产和普及永续露营帐篷的努力,以及织物技术的进步,可以帮助克服与环境退化相关的挑战。此外,扩大露营地设施的投资以及政府创建休閒设施和区域的倡议可能会创造对先进且耐用的露营帐篷的需求。
喜欢快速且易于搭建的帐篷的露营者正在推动充气帐篷的采用。
A 型框架帐篷采用两桿 A 型设计,简洁且稳定。这款帐篷非常适合想要在预算内享受露营的露营者。背包帐篷是优先考虑重量和可收纳性的帐篷,适合远距健行和简约露营。钟形帐篷是一种多用途露营庇护所,由单桿和帆布组成,用于露营、Gland和其他户外活动。小屋帐篷提供了一个类似房间的空间,墙壁几乎垂直,为家庭或团体露营旅行提供最大的居住。圆顶帐篷由于其弯曲的桿结构而提供充足的余量和稳定性,并且可以承受大风条件,使其成为小团体和家庭的理想选择。测地线帐篷由多根交叉在一起的桿子组成,形成一个框架。它的强度、稳定性和承受恶劣天气条件的能力使其成为登山者和高山探险家的理想帐篷。透过使用充气横樑代替传统的帐篷桿,充气帐篷提供快速搭建和独特的设计,迎合了想要方便而又不牺牲空间或舒适度的露营者。多房间帐篷在团体露营或长期住宿期间提供独立的生活空间以保护隐私。由于其即时部署机制,弹出式帐篷可以快速安装,这使得它们成为优先考虑便利性而非性能的休閒露营者的理想选择。
棉帆布的透气性和居住深受消费者喜爱。
棉帆布帐篷以其透气性和天然隔热性而闻名。它有效调节内部温度,最大限度地减少结露的发生,非常适合炎热的夏季。尼龙重量轻、耐用且耐磨。聚酯纤维因其经济实惠、防水和抗紫外线损伤而成为露营帐篷常用的合成材料。涤棉帐篷结合了聚酯纤维和棉帆布的优点,具有透气、隔热、防水和防紫外线功能。 PVC 涂层帐篷是透过在聚酯织物上涂上多层聚氯乙烯(PVC) 来製造的,以付加防水性,同时保持弹性。
分布:便利购物导向带动电商平台购买露营帐篷
百货公司出售领先品牌的各种露营帐篷,这些商店迎合了在购买帐篷时寻求便利、品种和个人支持的顾客。网路购物很方便,因为它可以进行价格比较,并允许消费者根据特定需求(尺寸、价格分布)缩小产品范围。大卖场和超级市场为寻求经济实惠的露营帐篷的顾客提供价格实惠的选择,同时又不影响品质或功能。体育用品商店专门提供优质品牌的露营帐篷。这些商店针对的是在选择露营装备时优先考虑性能和耐用性的户外爱好者客户。 会员制批发店以批量价格为露营爱好者提供有限的露营帐篷选择。
区域洞察
在美洲,人们对户外休閒、身体健康和运动的兴趣不断增加,户外露营活动的参与度也不断增加。美国和加拿大的千禧世代对露营和探险旅行的兴趣日益浓厚,推动了对高品质露营帐篷的需求。瞄准该地区的品牌重点关注轻质材料、易于组装、耐候性和太阳能电池板兼容性等附加功能。欧洲国家正呈现使用环保材料生产永续产品的趋势。满足特定消费者需求的创新设计在欧洲取得了成功,那里的远足和露营装备消费群十分发达。
此外,政府对扩大露营地的关注以及增加用于创造舒适的户外设施和休閒的支出也推动了对露营帐篷的需求。随着可支配收入水准的上升导致露营等休閒活动的支出增加,亚太地区呈现出光明的前景。中国、日本和印度等国家对考虑到经济实惠的家庭规模帐篷的需求激增。
FPNV定位矩阵
FPNV定位矩阵对于评估露营帐篷市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对露营帐篷市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 露营帐篷市场规模及预测是多少?
2.在露营帐篷市场的预测期内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.野营帐篷市场的技术趋势和法规结构是什么?
4.露营帐篷市场主要厂商的市场占有率为何?
5.进入露营帐篷市场适合的型态和策略手段有哪些?
[181 Pages Report] The Camping Tent Market size was estimated at USD 3.11 billion in 2023 and expected to reach USD 3.29 billion in 2024, at a CAGR 6.01% to reach USD 4.69 billion by 2030.
A camping tent is a collapsible, portable, and temperature structure for outdoor recreational activities such as camping, backpacking, and expeditions. These tents cater to a diverse range of consumers, including families, adventure enthusiasts, solo travelers, and professional explorers. Camping tents are used in national parks, campgrounds, wilderness areas, and other outdoor locations where temporary accommodation is required. A surge in outdoor recreational activities driven by an increased focus on health and physical wellness is propelling demand for camping tents. Technological advancements have led to lighter-weight materials that improve transportability while maintaining durability, which appeals to ultralight backpackers. Seasonal fluctuations in demand can impact sales, as camping requires appropriate and pleasant climate conditions.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 3.11 billion |
Estimated Year [2024] | USD 3.29 billion |
Forecast Year [2030] | USD 4.69 billion |
CAGR (%) | 6.01% |
Furthermore, the disposal of camping tents and its impact on the environment poses concerns among environment-conscious camping enthusiasts. However, efforts by tent manufacturers to produce and promote sustainable camping tents made from biodegradable and environment-friendly materials and advances in fabric technology can help overcome challenges associated with environmental degradation. Furthermore, investments to expand campsite facilities and government initiatives to create recreational facilities and areas can create a demand for advanced, durable camping tents.
Type: Preference of camper for quick, easy set-up of tents driving adoption of inflatable tents
A-frame tents feature a design with two poles forming an A shape, providing simplicity and stability. These tents are ideal for campers to engage in camping activities on a budget. Backpacking tents prioritize weight and packability for long-distance hiking or minimalist camping trips. Bell tent is a multipurpose camping shelter consisting of a single central pole and canvas exterior that is used for camping, glamping, and other outdoor events. Cabin tents offer spaces similar to a room with near-vertical walls for maximum livability during family or group camping trips. Dome tents provide ample headroom and stability through their curved pole structure, which helps them withstand windy conditions and are most suitable for small groups or families. Geodesic tents consist of a frame created with multiple poles that intersect each other. They are ideally suited for mountaineers and alpine adventurers due to their strength, stability, and ability to withstand harsh weather conditions. Inflatable tents replace traditional poles with air-filled beams for quick setup times and unique designs and cater to campers seeking convenience without compromising on space or comfort. Multi-room tents offer separate living quarters for privacy during group camping trips or extended stays in one location. Pop-up tents focus on providing a quick setup experience through instant unfolding mechanisms, and they are ideal for casual campers prioritizing convenience over performance features.
Material: Consumer preference for cotton canvas owing to enhanced breathability and livability offered by the material
Cotton-canvas tents are known for their breathability and natural insulation properties. This makes them ideal for hot summer days as they effectively regulate internal temperatures and minimize condensation buildup. Nylon is a lightweight and durable material that offers excellent resistance to abrasion and wear and tear. Polyester is another widely used synthetic material for making camping tents owing to its affordability, water-resistance capabilities, and resistance to UV damage. Polyester-Cotton tents combine the advantages of both polyester and cotton-canvas materials, offering breathability, insulation, water resistance, and UV protection, and are less expensive as compared to pure polyester. PVC-coated tents are manufactured by coating either polyester fabric with a few layers of polyvinyl chloride (PVC), which adds waterproofing capabilities while maintaining flexibility.
Distribution: Inclination toward convenience shopping driving utilization of e-commerce platforms for purchasing camping tents
Department stores offer a comprehensive range of camping tents from leading brands, and these stores cater to customers looking for convenience, variety, and personal assistance while shopping for tents. eCommerce platforms offer customers an extensive selection of camping tents from various brands worldwide. Online shopping allows for price comparison and convenience as shoppers can filter products based on their specific needs (size, price range). Hypermarkets and supermarkets offer affordable options for customers seeking cost-effective camping tents without compromising quality or features. Specialty sporting goods stores specialize in providing premium-quality camping tents from renowned brands. These stores cater to an audience of outdoor enthusiasts who prioritize performance features and durability in their camping gear selection. Warehouse clubs offer a limited yet well-curated selection of camping tents at bulk pricing for camping enthusiasts.
Regional Insights
In the Americas region, focus on outdoor recreation, physical wellness, and exercise are gaining traction, leading to an increase in involvement in outdoor camping activities. The growing interest in camping and adventure travel among millennials in the United States and Canada has spurred the demand for high-quality camping tents. Brands targeting this region focus on lightweight materials, easy assembly, weather resistance, and additional features such as solar panel compatibility. European countries exhibit an inclination toward sustainable products made from eco-friendly materials. Innovative designs that cater to specific consumer needs are experiencing success in Europe's well-developed consumer base for hiking and camping gear.
Additionally, the government's focus on expanding campsites and increased spending for creating pleasant outdoor facilities and recreational activities fuels demand for camping tents. Asia-Pacific shows promising prospects due to increasing disposable income levels contributing to higher spending on leisure activities such as camping. Countries such as China, Japan, and India are witnessing a surge in demand for family-sized tents designed with consideration to affordability.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Camping Tent Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Camping Tent Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Camping Tent Market, highlighting leading vendors and their innovative profiles. These include ALPS Brands, AMG Group Ltd., Big Agnes, Inc., CanvasCamp BV, Cascade Designs, Inc., Crua Outdoors, Decathlon SE, Dometic Group AB, Exclusive Tents International, Exxel Outdoors, LLC, Frasers Group, Hilleberg the Tentmaker, Inc., Johnson Outdoors Inc., Khyam (UK) Ltd., Life Cube, Inc., Mountainsmith LLC, Nemo Equipment, Inc., Newell Brands Inc., Nordisk Company A/S, OLPRO Ltd., Outdoor Revolution, Pinnacle Tents, Recreational Equipment, Inc., Regatta Ltd., Simex Outdoor International GmbH, Skandika GmbH, Snugpak Ltd., Springbar, The North Face, and Zpacks.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Camping Tent Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Camping Tent Market?
3. What are the technology trends and regulatory frameworks in the Camping Tent Market?
4. What is the market share of the leading vendors in the Camping Tent Market?
5. Which modes and strategic moves are suitable for entering the Camping Tent Market?