市场调查报告书
商品编码
1470470
入耳式耳机和耳机市场:按产品、技术、价格、应用、分销管道划分 - 2024-2030 年全球预测Earphones & Headphones Market by Product (In-Ear, Over-Ear), Technology (Wired, Wireless), Price, Application, Distribution Channel - Global Forecast 2024-2030 |
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预计2023年耳机市场规模为466.5亿美元,预计2024年将达到514.6亿美元,2030年将达到941.1亿美元,复合年增长率为10.54%。
耳机/耳机是指促进各种消费性电子设备(例如智慧型手机、平板电脑、电脑、游戏机和媒体播放机)聆听体验的个人音讯设备。耳机和耳机的典型用途包括音乐和娱乐、透过语音通话和视讯会议进行通讯、游戏体验、锻炼期间的健身追踪以及录音室和广播公司的商务用用途。全球智慧型手机的普及推动了对相容音讯配件的需求。此外,蓝牙连接等技术创新可以实现耳机和耳机与多个装置的无缝整合。然而,假冒产品的存在削弱了消费者的信任,并对合法品牌构成了挑战。对一次性耳机和无线产品中的短寿命电池产生的电子废弃物的环境担忧可能会导致有环保意识的消费者减少使用耳机和头戴式耳机。製造商必须在耳机和耳机的生产中投资环保材料,并解决耳机和耳机的永续性问题。此外,技术进步以及无线耳机中人工智慧和机器学习技术的整合可能会推动头戴式耳机/耳机的成长和使用。
主要市场统计 | |
---|---|
基准年[2023] | 466.5亿美元 |
预测年份 [2024] | 514.6亿美元 |
预测年份 [2030] | 941.1亿美元 |
复合年增长率(%) | 10.54% |
由于产品的便利性和便携性,人们对耳机的偏好增加
入耳式耳机,也称为入耳式监听器 (IEM),是一种小型、轻质的音讯设备,设计用于安装在耳道内。被动式噪音隔离和易用性为使用者提供了可携式聆听体验。包耳式耳机是一种大型音讯设备,旨在完全包裹您的耳朵。有两种类型:开背式和封闭式背式。开放式耳机可让空气穿过耳罩,实现自然的声音再现并减少噪音隔离。封闭式耳机采用密封耳罩,可实现被动噪音隔离并改善低音响应。
技术:蓝牙技术的进步正在推动无线耳机和头戴式耳机的采用。
有线耳机和头戴式耳机是重视音质和可靠性的用户的热门选择。这些设备使用电缆连接到音讯来源,通常使用标准耳机插孔或 Type-C 连接器。近年来,无线耳机和头戴式耳机因其便利性和移动性而广受欢迎。使用蓝牙无线连接到智慧型手机、行动电话、平板电脑和电脑等音讯来源。
价格 价格高于 200 美元的入耳式耳机和头戴式耳机对于沉浸式游戏体验的需求量很大。
耳机、头戴式耳机以不同的价格分布出售,以满足不同客户的价格意识。价格分布低于 50 美元和 50 美元至 100 美元的入耳式耳机和头戴式耳机均采用马利共和国,具有基本功能。此细分市场适合不经常参与长时间音讯收听会话的消费者。入耳式耳机和耳机的价格分布,具有强大的低音和高音音讯功能、内建麦克风、音量控制、时尚的设计和防水设计。售价200美元以上的入耳式耳机和头戴式耳机迎合了喜欢高阶音讯设备的消费者。这些耳机和耳机配备了蓝牙和感测器技术,用于虚拟实境和扩增实境应用。
应用:虚拟实境 (VR) 应用程式和平台对高品质、沉浸式音讯的需求不断增长
健身爱好者和运动爱好者需要能够在剧烈运动期间提供牢固贴合、防水和耐用的耳机和头戴式耳机。游戏耳机专注于沉浸式音讯体验、低延迟连接、降噪和内建麦克风,可在游戏时实现清晰的通讯。专为音乐爱好者设计的入耳式耳机和头戴式耳机优先考虑卓越的音质和舒适的设计,方便长时间聆听。虚拟实境 (VR) 耳机旨在透过提供增强整体体验的沉浸式空间音讯来补充 VR 设备。这些耳机提供卓越的音质、低延迟无线连接以及与流行 VR 平台的兼容性。
销售: 优质耳机、耳机产品和配件可透过以下管道购买:
线下分销管道包括传统实体店,如电子商店、百货公司和超级市场。由于电子商务平台提供简单且方便的购物体验,线上通路正在经历显着成长。客户可以以具有竞争力的价格获得各种产品,同时受益于用户评论以帮助决策流程。该品牌的网站透过维护一个展示其产品线的电子商务平台以及客户支援、保固资讯和更换零件服务来确保可靠性和售后服务支援。
区域洞察
在美洲地区,美国由于其高可支配收入和技术先进的消费者基础而显示出对头戴式耳机和入耳式耳机的需求。对优质音质和无线连接的需求正在推动该地区优质耳机和头戴式耳机的采用。此外,健身爱好者和音乐爱好者正在寻找先进、优质的头戴式耳机和入耳式耳机。德国、英国、义大利和法国等欧洲国家正投入大量资源开发创新技术,例如降噪功能和与智慧助理的整合。此外,欧洲客户优先考虑环保材料,鼓励製造商在欧盟地区开发永续的耳机设计。在欧盟国家,家庭娱乐系统的兴起和对游戏日益增长的兴趣正在推动对头戴式耳机和入耳式耳机的需求。在亚太地区,印度和中国等国家中产阶级人口的迅速扩大和可支配收入的增加正在迅速提高兼具卓越音质和时尚设计的品牌耳机和头戴式耳机的购买力。产品品种和定价对亚太地区消费者的决策流程有重大影响。
FPNV定位矩阵
FPNV定位矩阵对于评估入耳式耳机/耳机市场极为重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对入耳式耳机和耳机市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估及资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行综合评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.耳机/耳机市场的市场规模与预测是多少?
2.耳机市场预测期内需要考虑投资的产品、细分市场、应用和领域有哪些?
3.耳机市场的技术趋势和法规结构是什么?
4.耳机市场主要厂商的市场占有率是多少?
5.进入耳机市场合适的型态或策略手段是什么?
[198 Pages Report] The Earphones & Headphones Market size was estimated at USD 46.65 billion in 2023 and expected to reach USD 51.46 billion in 2024, at a CAGR 10.54% to reach USD 94.11 billion by 2030.
Earphones & headphones refer to personal audio devices that facilitate the listening experience for various consumer electronics devices such as smartphones, tablets, computers, gaming consoles, and media players. The primary applications of earphones & headphones include music and entertainment, communication through voice calls or video conferencing, gaming experiences, fitness tracking during workout sessions, and professional use in recording studios or broadcasting stations. The increasing adoption of smartphones globally has propelled demand for compatible audio accessories. In addition, innovations such as Bluetooth connectivity have enabled seamless integration between earphones or headphones and multiple devices. However, the presence of counterfeit products has resulted in a loss of trust among consumers, which poses a challenge to legitimate brands. Environmental concerns related to electronic waste generated by disposable earphones or short-life batteries in wireless products might lead to reduced adoption of earphones and headphones among environment-conscious consumers. Manufacturers must invest in eco-friendly materials for the production of earphones/headphones to tackle challenges related to sustainability concerns regarding headphones and earphones. Furthermore, technological advancements and the integration of AI and ML technologies in wireless headphones can propel the growth and utilization of headphones & earphones.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 46.65 billion |
Estimated Year [2024] | USD 51.46 billion |
Forecast Year [2030] | USD 94.11 billion |
CAGR (%) | 10.54% |
Product: Growing preference for in-ear earphones due to ease and portability
In-ear earphones, also known as in-ear monitors (IEMs), are compact and lightweight audio devices designed to fit inside the ear canal. They provide users with a portable listening experience with passive noise isolation and ease of use. Over-ear headphones are larger audio devices designed to encircle the ears entirely. They come in two types- open-back and closed-back. Open-back headphones are those that allow the passage of air through the ear cups for natural sound reproduction while providing less noise isolation. Closed-back headphones have sealed ear cups that deliver better passive noise isolation and bass response at the cost of a slightly more confined soundstage.
Technology: Inclination toward adoption of wireless earphones and headphones due to advancements in Bluetooth technology
Wired earphones and headphones are a popular choice for users prioritizing sound quality and reliability. These devices use cables to connect to audio sources, typically with a standard headphone jack or a Type-C connector. Wireless earphones and headphones have gained significant popularity in recent years due to their convenience and mobility. They use Bluetooth to connect wirelessly to audio sources such as smartphones, cell phones, tablets, and computers.
Price: Growing demand for earphones and headphones with prices above USD 200 for immersive gaming experience
Earphones and headphones are available in various price ranges to cater to diverse customer price consciousness. Earphones and headphones below the price of USD 50 and in the price range of USD 50 to USD 100 are minimalistic and are characterized by basic functionality. This segment caters to consumers not frequently involved in long audio listening sessions. Earphones and headphones range from USD 100 to USD 200 and have powerful bass and treble audio functionality, in-line microphone, volume control, sleek design, and waterproof design. Earphones and headphones above the price range of USD 200 cater to consumers who prefer high-end audio devices. These earphones and headphones are equipped with Bluetooth and sensor technologies and are utilized for virtual reality and augmented reality applications.
Application: Expanding demand for high-quality, immersive audio for virtual reality (VR) application and platforms
Fitness enthusiasts and sportspeople require earphones & headphones designed to provide a secure fit, water resistance, and durability during intense physical activities. Gaming headphones focus on immersive audio experience, low-latency connectivity, noise cancellation, and an integrated microphone for clear in-game communication. Earphones & headphones designed for music lovers prioritize excellent sound quality and comfortable designs that facilitate long listening sessions. Virtual reality (VR) headphones are designed to complement VR devices by delivering immersive, spatial audio that enhances the overall experience. These headphones provide excellent sound quality, low-latency wireless connectivity, and compatibility with popular VR platforms.
Distribution: Availability of premium earphone and headphone products and accessories through
The offline distribution channel encompasses traditional brick-and-mortar retail stores, including specialized electronics retailers, department stores, and supermarkets. The online distribution channel has experienced significant growth due to the easy and convenient shopping experience offered by eCommerce platforms. Customers are offered diverse product offerings at competitive prices while benefiting from user reviews to aid their decision-making process. Brand websites maintain their eCommerce platforms showcasing their own product line-ups along with customer support, warranty information, and replacement parts services, thereby ensuring authenticity and after-sales support.
Regional Insights
In the Americas region, the United States shows the demand for headphones and earphones due to a high disposable income and a technologically advanced consumer base. Demand for premium sound quality and wireless connectivity drives the adoption of high-end earphones and headphones in this region. Furthermore, fitness and music enthusiasts demand advanced, premium-quality headphones and earphones. European countries, including Germany, the United Kingdom, Italy, and France, showcase high-resource spending on innovative technologies such as noise-canceling features or smart assistant integration. Furthermore, European customers prioritize eco-friendly materials, encouraging manufacturers to develop sustainable headphone designs in the EU region. In EU nations, the demand for headphones and earphones is driven by the rise of home entertainment systems and a growing interest in gaming. In the APAC region, countries such as India and China have a rapidly expanding middle-class population and rising disposable income that have caused a surge in purchasing power for branded earphones & headphones that offer superior sound quality combined with fashionable designs. Product variety and pricing significantly impact consumer decision-making processes in the APAC region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Earphones & Headphones Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Earphones & Headphones Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Earphones & Headphones Market, highlighting leading vendors and their innovative profiles. These include 1MORE USA, Inc., 3M Company, Anker Innovations Technology Co., Ltd, Apple Inc., ASUSTek Computer Inc., Bang & Olufsen A/S, Belkin, Beyerdynamic GmbH & Co. KG, Boat by Imagine Marketing Limited, Bose Corporation, Boult Audio, Bowers & Wilkins Group Ltd., Campfire Audio LLC, EPOS Group A/S, FOCAL-JMLAB Company, GN Store Nord A/S, Grado Labs, Inc., HiFiMan, JLab Audio, Koninklijke Philips N.V., LG Electronics Inc., Logitech Europe S.A., Lucid Hearing Holding Company, LLC, Noise by Nexxbase Marketing Pvt Ltd., OnePlus Technology (Shenzhen) Co., Ltd., Palred Technologies Ltd, Panasonic Holdings Corporation, Plantronics, Inc. by HP Inc., RHA Technologies Private Limited, Samsung Electronics Co., Ltd., Sennheiser electronic GmbH & Co. KG, Shure Incorporated, Skullcandy, Inc., Sony Corporation, Syska Led Lights Pvt Ltd., Truke, and VOXX International Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Earphones & Headphones Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Earphones & Headphones Market?
3. What are the technology trends and regulatory frameworks in the Earphones & Headphones Market?
4. What is the market share of the leading vendors in the Earphones & Headphones Market?
5. Which modes and strategic moves are suitable for entering the Earphones & Headphones Market?