市场调查报告书
商品编码
1470505
PC 配件售后市场:按类型、分销管道、最终用户划分 - 2024-2030 年全球预测Aftermarket for PC Accessories Market by Type (Electronic, Non-electronic), Distribution Channel (e-Commerce, Offline), End-Use - Global Forecast 2024-2030 |
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PC配件售后市场规模预计2023年将达到400.3亿美元,2024年将达到430.5亿美元,2030年将达到673.3亿美元,复合年增长率为7.70%。
售后 PC 配件包括各种旨在在首次销售后增强或扩展电脑的功能和性能的产品。这包括键盘、滑鼠、显示器、储存解决方案、耳机、游戏周边设备等。该行业的扩张是由于技术的进步提供了新的和增强的产品、需要高性能配件的游戏的日益普及、需要高质量外设的周边设备工作和家庭办公室的兴起,以及它的推动因素有几个因素,包括持续需要更换和升级週期。然而,售后配件的品质水准参差不齐,影响了产品的开发。为了解决这些问题,製造商必须专注于透过创新、品质和客户服务来实现产品差异化,同时保持永续的性价比平衡。未来几年,虚拟实境 (VR) 和扩增实境(AR)周边设备、环保产品以及满足现代 PC 用户不断变化的需求和偏好的无线和高速连接解决方案等领域的市场预计将增长。出现。
主要市场统计 | |
---|---|
基准年[2023] | 400.3亿美元 |
预测年份 [2024] | 430.5亿美元 |
预测年份 [2030] | 673.3亿美元 |
复合年增长率(%) | 7.70% |
高阶和高阶 PC 设备对高效能电子产品的需求
电子 PC 配件是需要电子机制才能发挥作用的物品。它们连接或补充电脑系统的功能。消费者购买显示卡和 SSD 等电子配件是为了提高游戏、影片编辑和其他高需求应用系统的效能。 USB 集线器和扩充座等产品是想要扩充 PC 功能的消费者在售后市场常见的购买产品。售后非电子 PC 配件是指那些不需要电力即可运作且通常为您的电脑系统提供支援、舒适或附加公共事业的配件。消费者优先考虑可调节支架、键盘腕托和人体工学椅子等产品的舒适度,尤其是随着远距工作的兴起。办公桌整理器和电缆管理解决方案深受想要保持整洁工作空间的使用者的欢迎。笔记型电脑包、保护套和萤幕保护贴等物品对于需要移动并希望保护设备免受物理损坏的用户来说是必不可少的。
最终用户:优先考虑提供长期价值、可靠性和供应商支援的 PC 配件,使其适合商业环境中的大规模部署。
PC 配件售后市场的商业部分包括企业、教育机构、政府机构和组织,他们需要能够促进日常业务并提高生产力的配件。企业经常寻找能够与其现有技术基础设施整合并提供保固和支援选项的配件。企业专注于采购办公环境所需的键盘、滑鼠、显示器、储存设备等配件,教育机构专注于采购办公环境所需的键盘、滑鼠、显示器、储存设备等配件,教育机构则专注于采购办公环境所需的键盘、滑鼠、显示器、储存设备等配件。另一方面,消费者群体包括购买 PC 配件供个人在家中或旅途中使用的最终用户。该群体的偏好多种多样,但他们通常优先考虑负担能力、美观、人体工学设计和品牌忠诚度。该细分市场的消费者正在寻找能够体现其个人风格、增强游戏体验并为个人计算任务提供便利的配件。
分销管道:采用线上管道来满足不同消费者的偏好并最大限度地扩大覆盖范围。
透过为消费者提供便利,电脑配件售后市场电子商务产业正在经历显着成长。线上平台允许用户轻鬆比较价格、阅读评论并访问不同製造商的各种产品。对电子商务的需求源于这样一个事实:消费者更喜欢快速、无忧的购物体验以及能够获得本地市场上没有的产品。线下销售管道包括传统实体店,消费者在购买电脑配件时更喜欢亲身体验,带动了线下销售的需求。实体店的优势在于能够立即看到产品,获得销售人员的直接建议,并且无需等待发货即可获得即时满足。电子商务非常方便,为消费者提供了广泛的选择,并且通常提供更具竞争力的价格。然而,线下管道提供了触觉体验和个人化服务。这对于某些重视建议并希望在购买前试用产品的消费者群体至关重要。儘管电子商务在技术进步和物流改善的支持下持续成长,但线下零售仍然具有弹性和吸引力,因为它提供了实体购物体验。
区域洞察
在美洲,PC 配件售后市场的特点是对最新和优质配件的高需求,因为消费者对游戏、内容创作和生产力的热情推动了先进周边设备的使用。该地区的生产通常侧重于高价值产品,强调品牌声誉和品质保证。每家公司都具有竞争力,并利用直销和零售商合作伙伴关係的结合来最大限度地提高产品的可用性和知名度。亚太地区以其庞大的游戏人口和巨大的生产能力而闻名,使其成为製造各种价格分布的 PC 配件的全球中心。亚太地区的使用很大程度上受到成本效率和价值的影响,游戏配件和人体工学办公产品市场快速成长。在亚太地区营运的公司通常在技术创新和价格竞争力方面处于领先地位,为大量本地市场和世界各地的出口提供服务。另一方面,欧洲、中东和非洲地区有各种各样的使用案例,从西欧的高端市场到非洲和中东的新兴经济体,重点关注负担能力和基本功能,因此很难平衡这些方法。由于不同的法规和市场偏好,欧洲、中东和非洲地区的生产往往更加分散,公司通常专注于满足严格的欧盟品质和环境影响标准。在这些地区,供应链效率、产品差异化以及对消费者生活方式趋势的适应是塑造电脑配件售后市场竞争格局的关键因素。
FPNV定位矩阵
FPNV定位矩阵对于评估PC配件售后市场极为重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对 PC 配件售后市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.PC配件售后市场的市场规模与预测为何?
2.在PC配件售后市场预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.PC配件售后市场的技术趋势和法规结构是什么?
4.PC配件售后市场主要厂商的市场占有率为何?
5.进入PC配件售后市场的合适型态和策略手段是什么?
[194 Pages Report] The Aftermarket for PC Accessories Market size was estimated at USD 40.03 billion in 2023 and expected to reach USD 43.05 billion in 2024, at a CAGR 7.70% to reach USD 67.33 billion by 2030.
The aftermarket for PC accessories encompasses a wide range of products designed to enhance or expand the functionality and performance of personal computers after the initial sale. This can include items such as keyboards, mice, monitors, storage solutions, headphones, and gaming peripherals, among others. The expansion of this sector is driven by several factors, including the advancements in technology that provide new, enhanced product offerings; the increasing popularity of gaming, which demands high-performance accessories; the rise of remote work and home offices requiring quality peripherals; and the continuous need for product replacement or upgrade cycles. However, the varying levels of quality of the aftermarket accessories impact product development. Addressing these issues requires manufacturers to focus on differentiating their products through innovation, quality, and customer service while also maintaining a sustainable price-performance balance. In the coming years, the market is expected to observe growth in areas such as virtual reality (VR) and augmented reality (AR) peripherals, eco-friendly products, and wireless and high-speed connectivity solutions, which cater to the evolving needs and preferences of modern PC users.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 40.03 billion |
Estimated Year [2024] | USD 43.05 billion |
Forecast Year [2030] | USD 67.33 billion |
CAGR (%) | 7.70% |
Type: Need for high-performance electronic offerings for premium and advanced PC devices
Electronic PC accessories are items that require an electronic mechanism to function. They connect to or supplement the capabilities of the computer system. Consumers purchase electronic accessories such as graphics cards and SSDs to improve their systems' performance for gaming, video editing, or other high-demand applications. Items, including USB hubs and docking stations, are common aftermarket buys for consumers looking to expand the functional capabilities of their PCs. Non-electronic PC accessories aftermarket are those that do not require electricity to operate, often providing support, comfort, or additional utility to the computer system. Consumers prioritize comfort through products such as adjustable stands, keyboard wrist rests, and ergonomic chairs, especially with the rise of remote work. Desk organizers and cable management solutions are popular among users looking to maintain a clutter-free workspace. Items such as laptop bags, sleeves, and screen protectors are essential for users who require mobility and want to protect their equipment from physical damage.
End-Use: Prioritization of PC accessories that offer long-term value, reliability, and vendor support for large-scale deployments in commercial settings
The commercial segment of the aftermarket for PC accessories comprises businesses, educational institutions, government agencies, and organizations that require accessories to facilitate daily operations and enhance productivity. Enterprises often seek out accessories that can integrate with their existing tech infrastructure and that offer warranty and support options. Enterprises focus on bulk purchases of accessories such as keyboards, mice, monitors, and storage devices tailored for office environments, while educational institutions choose accessories for longevity and affordability, supporting educational software and heavy usage. In contrast, the personal segment includes end-users purchasing PC accessories for individual use at home or on the go. The preferences here are diverse but often prioritize affordability, aesthetics, ergonomic design, and brand loyalty. Consumers in this segment are looking for accessories that reflect personal style, enhance gaming experiences, or provide added convenience for personal computing tasks.
Distribution Channel: Adoption of online channels to maximize reach and cater to varying consumer preferences
The eCommerce segment of the aftermarket for PC accessories has seen significant growth due to the convenience it offers to consumers. Online platforms allow users to easily compare prices, read reviews, and access a wide range of products from different manufacturers. The need for eCommerce arises from the consumer preference for quick, hassle-free shopping experiences and the ability to obtain products that are not available in their local markets. Offline sales channels encompass traditional brick-and-mortar stores, and consumers who prefer personal, hands-on experience when shopping for PC accessories drive the demand for offline sales. Physical stores offer the advantage of immediate product inspection, in-person advice from sales associates, and the benefit of instant gratification without waiting for shipping. eCommerce excels in convenience and the breadth of options available to the consumer, typically offering more competitive pricing. However, the offline channel provides a tactile experience and personalized service, which can be crucial for certain consumer segments that value advice or want to test the product before purchase. While eCommerce continues to grow, supported by technological advancements and logistics improvements, offline retail remains resilient and attractive due to the physical shopping experience it offers.
Regional Insights
In the Americas, the PC Accessories aftermarket is characterized by a high demand for the latest and premium accessories, owing to consumer enthusiasm for gaming, content creation, and productivity enhancements, which drive the use of advanced peripherals. Production in this region typically focuses on high-value items with a strong emphasis on brand reputation and quality assurance. Companies are competitive, engaging in a mix of direct sales and partnerships with retailers to maximize product availability and visibility. The APAC region, while also harboring a significant gaming demographic, is notable for its vast production capabilities, making it a global hub for manufacturing a wide range of PC accessories across all price segments. The usage in APAC is heavily influenced by cost-efficiency and value, with a rapidly growing market for gaming accessories and ergonomic office products. Companies operating in APAC often lead in terms of innovation and price-competitiveness, catering to both their substantial local markets and exporting across the globe. Meanwhile, the EMEA region exhibits a balance between these approaches, with varied use cases from premium markets in Western Europe to emerging economies in Africa and the Middle East, where the focus might be more on affordability and essential feature sets. Production in EMEA tends to be more fragmented due to diverse regulations and market preferences, and companies generally maintain a strong emphasis on meeting the EU's strict standards for quality and environmental impact. Across these regions, supply chain efficiency, product differentiation, and alignment with consumer lifestyle trends are critical factors shaping the competitive landscape in the PC accessories aftermarket.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Aftermarket for PC Accessories Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Aftermarket for PC Accessories Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Aftermarket for PC Accessories Market, highlighting leading vendors and their innovative profiles. These include Acer Inc., Adesso, Inc., AOC International by TPV Technology Co., Ltd, Apple, Inc., ASUSTeK Computer Inc., BenQ Corporation, Corsair, Datadesk Technologies, Dell Inc., HP Development Company, L.P., iBall, Kinesis Corporation, Lenovo Group Limited, LG Electronics Inc., Logitech International S.A., Mad Catz Global Limited, Microsoft Corporation, PATRIOT MEMORY, INC., Razer Inc., ROCCAT by Voyetra Turtle Beach, Inc., Samsung Electronics Co., Ltd, Sony Corporation, SteelSeries ApS, Targus, and Toshiba Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Aftermarket for PC Accessories Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Aftermarket for PC Accessories Market?
3. What are the technology trends and regulatory frameworks in the Aftermarket for PC Accessories Market?
4. What is the market share of the leading vendors in the Aftermarket for PC Accessories Market?
5. Which modes and strategic moves are suitable for entering the Aftermarket for PC Accessories Market?