市场调查报告书
商品编码
1470593
自行车服装市场:按人口统计、产品和分布划分 - 2024-2030 年全球预测Cycling Apparel Market by Demographics (Female, Kids, Male), Product (Accessories, Bottom Wear, Gloves), Distribution - Global Forecast 2024-2030 |
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预计2023年骑行服饰市场规模为83亿美元,预计2024年将达99.3亿美元,2030年将达306.3亿美元,复合年增长率为20.49%。
骑乘服装是指为骑乘活动设计的服装和配件,强调舒适性和效率,透过改善动态、湿度管理和肌肉支撑来改善整体骑乘体验。消费者健康和环保意识的增强,使骑乘成为一种健身活动和环保的交通工具,推动了对专用骑乘服装的需求。此外,对备受瞩目的自行车赛事的投资增加也激发了新的自行车爱好者群体,并导致对自行车服装的需求激增。然而,仿冒品骑行服装的存在以及用于製造骑行服装的原材料成本的波动限制了优质骑行服装的使用和采用。然而,布料技术和服装设计的创新,例如排汗材料和符合人体工学的剪裁,正在提高骑行服装的性能并吸引更广泛的消费者。此外,都市区的自行车道和小径使骑车变得更安全、更方便,进一步提高了世界各地消费者对骑乘服装的采用率。
主要市场统计 | |
---|---|
基准年[2023] | 83亿美元 |
预测年份 [2024] | 99.3亿美元 |
预测年份 [2030] | 306.3亿美元 |
复合年增长率(%) | 20.49% |
人口统计 性能自行车服装在男性族群中广泛普及。
女性骑乘者更喜欢兼具功能性和时尚感的骑乘服装。高品质迷彩、透气性和合身性等基本功能深受女性骑士的追捧,而美学也在她们的购买决策中发挥着重要作用。儿童骑乘服装注重安全、耐用、舒适,能够承受剧烈运动的严酷考验。儿童骑乘装备应优先考虑安全功能,例如可视性元素,并且易于穿脱。男性骑乘者更喜欢强调技术特征的高性能骑乘服装。男士骑乘服装具有卓越的空气动力学性能、吸汗性和远距舒适性。此外,大多数男性自行车手更喜欢精緻、专业的服装,以反映自行车比赛选手的服装。
我们的产品为骑行中使用的上衣提供创新的设计和材料。
骑行服装配件包括一系列旨在提高骑乘者的便利性、性能和安全性的产品。此类别包括骑行帽、袜子、保温器臂、保温器腿、鞋套、眼镜等。对这些产品的需求通常源于对各种天气条件下的舒适性、改进的空气动力学以及防止紫外线和碎片的需求。骑自行车的人正在寻找符合人体工学设计、舒适垫片以及提供压缩但允许活动自由的材料的底裤。背带短裤是垫片的骑行短裤,带有背带,比传统骑行短裤更稳定,可减少腰部压力。骑行裤由绝缘材料製成,还可能包含耐候材料,以保护您免受恶劣天气的影响。手套对于骑自行车的人来说是必不可少的,它可以增强抓地力,提供舒适的垫片,并提供保护以免受恶劣天气的影响。手套有适合温暖季节的无指型和适合寒冷季节的全指型。骑乘者根据舒适度、动态以及骑乘环境需求的满足程度来选择顶级服装。保温器衣,也称为马甲,是一种无袖背心,可以温暖身体躯干,同时确保您的手臂有足够的活动范围。骑行外套专为恶劣天气而设计,可保护您免受风、雨和寒冷。骑行服是每个骑士衣柜里的必备单品,采用吸湿排汗材质、贴身贴合、减少阻力、收纳袋和防紫外线功能。骑乘 T 恤是一种更休閒的选择,专为休閒舒适和风格而设计。
分销:由于线上通路的便利性和成本效益,越来越多的消费者更喜欢线上通路。
喜欢离线购买骑乘服装的消费者通常是因为需要在购买前试穿产品并感受产品的品质。线下通路包括自行车店、运动用品店、百货公司。线下管道主要吸引那些重视即时所有权、个人化服务和专业试穿建议的人。线下零售店拥有经过培训的员工,他们可以提出客製化提案并帮助立即解决问题。线上分销管道适合注重便利性和多种产品选择的客户。线上通路让消费者可以快速比较不同平台的价格和产品。凭藉详细的尺寸表、客户评论和简单的退货政策,即使是以性能为导向的服装也越来越多地在网上购买。线上管道也受到那些寻求直接面向消费者 (DTC) 品牌以及寻求更好的交易和仅限线上促销的人的青睐。线下消费者寻求触觉体验和个人化服务,因此他们对当地商店和特定运动连锁店更加忠诚。相比之下,网路商店消费者更重视选择的广度、有竞争力的价格和送货上门的舒适度。
区域洞察
美洲骑行服装市场体现了强烈的健康意识和积极生活方式的文化。该地区对高性能和创新产品有着强烈的偏好。最近对自行车基础设施的投资和促进环保交通途径的政府倡议也刺激了美洲对自行车服装的需求。欧盟 (EU) 国家拥有丰富的骑自行车传统,无论是作为一项运动还是作为日常通勤的一种方式。该地区多样化的气候条件推动了欧洲、中东和非洲地区消费者的需求,迫使製造商提供适合不同天气模式的各种产品。在欧盟内部,永续性正在成为一个关键的购买因素,消费者越来越多地选择环保和道德的服装。在健康意识不断增强和休閒骑行日益普及的推动下,中东和非洲骑行服装市场正在兴起。由于庞大的人口和支持自行车运动的政府政策,亚太地区的自行车服装市场正在快速发展。越来越多的消费者寻求功能性和时尚的骑行服装,预计将为未来几年的骑行服装市场提供成长机会。
FPNV定位矩阵
FPNV 定位矩阵对于评估自行车服装市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对自行车服装市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 骑行服饰市场的市场规模与预测是多少?
2.在自行车服饰市场的预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3. 骑乘服饰市场的技术趋势和法规结构是什么?
4.自行车服装市场主要供应商的市场占有率是多少?
5.进入骑乘服饰市场合适的模式和策略手段是什么?
[195 Pages Report] The Cycling Apparel Market size was estimated at USD 8.30 billion in 2023 and expected to reach USD 9.93 billion in 2024, at a CAGR 20.49% to reach USD 30.63 billion by 2030.
Cycling apparel refers to clothing and accessories designed for cycling activities, emphasizing comfort and efficiency to enhance the overall cycling experience through improved aerodynamics, moisture management, and muscle support. The increasing health consciousness and environmental awareness among consumers made cycling a fitness activity and eco-friendly mode of transport, propelling demand for cycling-specific apparel. In addition, growing investments in high-profile cycling events inspire a new cohort of cycling enthusiasts, creating a surge in demand for cycling apparel. However, the presence of counterfeit cycling apparel and fluctuations in the costs of raw materials used to manufacture cycling apparel limit the usage and adoption of premium cycling apparel. Nevertheless, innovations in fabric technology and garment design, such as sweat-wicking materials and ergonomic fitting, have improved the performance of cycling apparel, attracting a broader consumer base. In addition, the development of cycling lanes and trails in urban regions has made cycling safer and more accessible, further improving the adoption of cycling apparel among consumers worldwide.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 8.30 billion |
Estimated Year [2024] | USD 9.93 billion |
Forecast Year [2030] | USD 30.63 billion |
CAGR (%) | 20.49% |
Demographics: Wide availability of high-performance cycling apparel for male demographics
Female cyclists have preferred cycling apparel that offers both functionality and style. Essential features such as high-quality chamois, breathability, and appropriate fit are highly sought after by female riders, while aesthetics also play a role in the purchasing decision. The cycling apparel for kids focuses on safe, durable, and comfy clothing that can withstand the rigors of active play. Children's cycling gear must prioritize safety features such as visibility elements and be easy to wear and remove. The male cyclist demographic favors high-performance cycling apparel emphasizing technical features. Men's cycling apparel offers superior aerodynamics, sweat-wicking properties, and comfort over long distances. Most male cyclists also appreciate apparel with a sleek, professional appearance that reflects competitive cycling attire.
Product: Availability of novel designs and materials in top wear used during cycling
Accessories in cycling apparel encompass a wide range of products designed to enhance convenience, performance, and safety for cyclists. This category includes cycling caps, socks, arm and leg warmers, shoe covers, and glasses. The need for these products often arises from seeking comfort in various weather conditions, improved aerodynamics, and protection from UV rays or debris. Cyclists look for bottom wear with ergonomic design, padding for comfort, and materials that provide compression yet allow for freedom of movement. Bib shorts are padded cycling shorts with suspenders that offer a more consistent fit, staying in place better than traditional cycling shorts and reducing pressure on the waist. Cycling tights are made with thermal fabrics for insulation and may incorporate weather-resistant materials for protection against rain and wind. Gloves are essential for cyclists, providing grip, added comfort through padding, and protection from the elements. Gloves are in fingerless styles for warmer weather and full-finger designs for cold conditions. Cyclists select top wear based on comfort, aerodynamics, and how well it responds to the demands of the cycling environment. Bodywarmers, also known as gilets, are sleeveless vests that offer core warmth while allowing for a full range of motion in the arms. Cycling jackets are designed for adverse weather conditions, protecting against wind, rain, and cold. The cycling jersey is a staple in any rider's wardrobe, featuring moisture-wicking materials, a snug fit to reduce drag, pockets for storage, and UV protection. Cycling t-shirts are a more casual option designed for comfort and style off the bike and can also be used for leisurely rides.
Distribution: Growing consumer preference for online channels due to convenience and cost-efficiency
Consumers who prefer shopping offline for cycling apparel are typically driven by the need to try on and feel the quality of the products before purchase. Offline channels may include bicycle shops, sports goods, and department stores. Offline channels appeal mainly to those who value immediate ownership, personal service, and professional fitting advice. Offline retail stores have trained staff that offer customized recommendations and aid in immediate problem-solving, which is critical for adequately selecting performance-based cycling gear. The online distribution channel suits customers who value convenience and a broader selection. The online channel allows consumers to compare prices and products quickly across different platforms. With detailed size charts, customer reviews, and easy return policies, even performance-focused apparel is increasingly being purchased online. The online channel is also a preference for those looking for direct-to-consumer (DTC) brands or hunting for better deals and exclusive online promotions. Offline shoppers seek tactile experiences and personal service, which leads to customer loyalty to local shops or specific sports chains. In contrast, online shoppers prioritize breadth of choice, competitive pricing, and the comfort of house delivery.
Regional Insights
The cycling apparel market in the Americas reflects a strong culture of health awareness and an active lifestyle. The region exhibits a marked preference for high-performance and innovative products. Recent investments in cycling infrastructure and government initiatives promoting eco-friendly transportation have also stimulated the demand for cycling apparel in the Americas. European Union (EU) countries boast a rich tradition of cycling as a sport and a mode of daily commute. The region's diverse climate conditions drive consumer needs in the EMEA region, compelling manufacturers to offer various products suitable for various weather patterns. Sustainability is a key purchasing factor within the EU, with customers growing inclined towards eco-friendly and ethical apparel choices. The market for cycling apparel in the Middle East and Africa is emerging, driven by increasing health consciousness and the rising popularity of cycling as a leisure activity. The cycling apparel market in the Asia Pacific region is rapidly evolving due to the vast population and government policies favoring cycling. An increasing number of consumers seeking functional and fashionable cycling apparel is expected to create growth opportunities for the cycling apparel market in the coming years.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Cycling Apparel Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Cycling Apparel Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Cycling Apparel Market, highlighting leading vendors and their innovative profiles. These include 2XU Pty. Ltd., Adidas AG, Assos of Switzerland GmbH, Black Sheep Cycling, Campagnolo S.r.l., Capo Cycling, Champion System, Endura Limited, Isadore apparel, Louis Garneau Sports, Manifattura Valcismon S.p.A., Marcello Bergamo, MERIDA & CENTURION Germany GmbH, Nike, Inc., Ornot, PEARL iZUMi USA, Inc., Rapha Racing Limited, Rider Sportsfashion LLC, SANTINI s.p.a., Shimano Inc., Specialized Bicycle Components, Inc., Trek Bicycle Corporation, United Apparel Solution Ltd., Velocio International, Vista Outdoor Inc., and W. L. Gore & Associates GmbH.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Cycling Apparel Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Cycling Apparel Market?
3. What are the technology trends and regulatory frameworks in the Cycling Apparel Market?
4. What is the market share of the leading vendors in the Cycling Apparel Market?
5. Which modes and strategic moves are suitable for entering the Cycling Apparel Market?