市场调查报告书
商品编码
1470830
电子商务汽车售后市场:按产品、分销管道和最终用户划分 - 2024-2030 年全球预测eCommerce Automotive Aftermarket Market by Product (Electrical Parts, Engine Components, Infotainment & Multimedia), Distribution Channel (3rd Party Stand Alone e-tailer, Direct to Customer, Marketplace), End User - Global Forecast 2024-2030 |
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预计2023年电商汽车售后市场规模为128.5亿美元,2024年达147.1亿美元,2030年预计将达337.5亿美元,复合年增长率为14.78%。
电子商务汽车售后市场是汽车售后市场的一个部门,专门专注于售后零件的线上销售和分销。我们利用我们的电子商务平台为客户提供一种便捷的方式来浏览、比较和购买汽车零件和服务,以维修、改进和客製化他们的车辆。最终用户主要是个人车主、汽车爱好者以及维修保养店等专业服务提供者。该市场受到多种成长要素的影响,包括网路普及的提高、各种汽车产品的便利性、宅配的便利性以及线上平台数量的增加。此外,全球汽车产量的扩张和持有保有量的增加,进一步增加了对电商汽车后市场的需求。然而,对精确零件相容性的要求以及线上故障排除的难度有时会阻碍线上销售。此外,运输大型、笨重的汽车零件可能非常复杂且成本高昂,会影响整体盈利。然而,主要参与者正在透过投资先进的物流和供应链复杂性策略以及改善数位基础设施来克服运输挑战。人们对电动车 (EV) 的日益偏好以及由此产生的对特定零件的需求也可能会在市场上创造潜在的成长领域。
主要市场统计 | |
---|---|
基准年[2023] | 128.5亿美元 |
预测年份 [2024] | 147.1亿美元 |
预测年份 [2030] | 337.5亿美元 |
复合年增长率(%) | 14.78% |
人们越来越倾向于在线购买内装产品和配件
汽车电气元件包括电池、交流发电机、起动器、感测器和线束。这些组件对于汽车电气系统的运作至关重要,由于先进电子和混合技术的出现,汽车电气系统变得更加复杂。引擎零件包括活塞、喷油器、凸轮轴以及引擎重建、性能改进和定期维护所需的许多其他零件。汽车领域的资讯娱乐和多媒体正日益成为标准期望,特别是在连结性和互动性领域。内装配件增强了车辆内装的舒适性、美观、便利性和安全性。座椅套、地垫、汽车收纳盒、方向盘套等内装配件可以在我们的线上平台上购买。合金轮圈、高性能轮圈等轮胎和轮圈在电商平台上销售,方便顾客。
分销管道:透过顾客直销通路进行有效的产品渗透
第三方独立电子零售商是独立的线上零售商,提供各种汽车零件和配件,非常适合寻找来自各个製造商的专业零件和综合目录的消费者。直接面向客户的管道提供了更深入的客户参与和对分销的更大品牌控制的机会,从而提供独特的品牌体验。市场是一个线上平台,多个卖家可以在其中列出产品。市场通常有更好的选择和更容易的价格比较,而且平台的性质也允许更具竞争力的定价。
最终用户:企业对企业交易导致需求增加
汽车后市场的公司间交易是指製造商、批发商、机构投资者等公司之间的交易。需要优质零件以确保服务可靠性和客户满意度的企业更喜欢在线购买汽车售后零件。汽车售后市场中的企业对客户涉及企业和作为其产品最终用户的个人消费者之间的交易。多样化的需求、小订单以及与消费者的直接互动是 B to C 细分市场的特征。全面的产品描述和用户友好的平台对于支援 B2C 领域的明智决策至关重要。
区域洞察
电子商务汽车售后市场在美洲(主要是美国和加拿大)正在经历强劲增长,这主要是受到消费者对便利性的需求和不断扩大的线上购买产品范围的推动。强劲的汽车产业和消费者对电动车的需求正在推动电子商务汽车售后市场的成长。消费者对交易速度和透明度的需求正在催生创新的平台解决方案。欧盟国家的消费行为差异很大,德国、法国和英国等西欧地区在线上售后市场销售方面处于领先地位。欧盟市场的特点是严格的车辆排放和安全法规,这对售后市场部门的产品供应有直接影响。欧盟消费者的环保意识越来越强,更有可能购买环保的售后产品。一个互联的电子商务生态系统,提供跨各种线上平台的无缝购物体验,是目前该市场的重点投资领域。亚太地区汽车售后市场多元化,其中中国、日本和印度是主要参与者。在中国,由于汽车持有量的增加和消费者定制汽车的愿望,市场正在迅速扩大。印度和中国的电子商务汽车售后市场对成本敏感,中阶不断壮大,要求物有所值的服务和产品。重点是在不影响品质的情况下负担得起。
FPNV定位矩阵
FPNV定位矩阵对于评估电商汽车后市场市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对电子商务汽车售后市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.电商汽车后市场市场规模及预测如何?
2.在电子商务汽车售后市场的预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.电商汽车后市场市场的技术趋势和法规结构是什么?
4.电商汽车后市场主要厂商的市场占有率为何?
5.进入电商汽车后市场市场的合适型态和策略手段是什么?
[193 Pages Report] The eCommerce Automotive Aftermarket Market size was estimated at USD 12.85 billion in 2023 and expected to reach USD 14.71 billion in 2024, at a CAGR 14.78% to reach USD 33.75 billion by 2030.
The eCommerce automotive aftermarket is a sector within the larger automotive aftermarket that specifically focuses on the online sale and distribution of aftermarket parts and accessories. It leverages electronic commerce platforms to provide customers with a convenient method to browse, compare, and purchase automotive parts and services for vehicle repair, enhancement, or customization. End-users are predominantly individual vehicle owners, car enthusiasts, and professional service providers, such as repair and maintenance workshops. The market is influenced by several growth factors, such as the increasing internet penetration, ease of accessibility to a diverse range of automotive products, the convenience of home delivery, and the growing number of online platforms. Additionally, the expanding production of automobiles and rising ownership of vehicles across the world have further accentuated the demand for e-commerce automotive aftermarket. However, the requirement for precise part compatibility and the difficulty of online troubleshooting can impede online sales. Additionally, shipping large and bulky automotive parts can be complicated and expensive, affecting overall profitability. However, key players are investing in advanced logistics and supply chain advancement strategies and improving the digital infrastructure to overcome shipping challenges. The rise in the preference for electric vehicles (EVs) and the subsequent need for specific components can also create potential growth arenas within the market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 12.85 billion |
Estimated Year [2024] | USD 14.71 billion |
Forecast Year [2030] | USD 33.75 billion |
CAGR (%) | 14.78% |
Product: Rising preference for online purchase of interior accessories
Electrical components in automobiles include batteries, alternators, starters, sensors, and wiring harnesses. These parts are essential for the operation of the vehicle's electrical system, which has grown in complexity with the advent of advanced electronics and hybrid technologies. Engine components encompass a vast range of parts such as pistons, fuel injectors, and camshafts that are sought after for engine rebuilding, performance enhancement, or routine maintenance. Infotainment & Multimedia in the automotive segment are increasingly becoming a standard expectation, particularly in the realm of connectivity and interactivity. Interior accessories cater to comfort, aesthetics, convenience, and safety within the vehicle cabin. Interior accessories such as seat covers, floor mats, car organizers, and steering wheel covers are available on online platforms. Tires & wheels including a variety of products such as alloy wheels and performance tires are available on E-commerce platforms for customer convenience.
Distribution Channel: Effective product penetration in direct to customer channels
Third-party stand-alone e-tailers are independent online retailers who offer a range of automotive parts and accessories and are ideal for consumers looking for specialized parts and a comprehensive catalog from various manufacturers. Direct to customer channels offer a distinct brand experience, with opportunities for deeper customer engagement and better brand control over distribution. Marketplaces are online platforms where multiple sellers can list their products for sale. Marketplaces typically excel in terms of product range and ease of price comparison and also offer more competitive pricing due to the nature of the platform.
End User: Increasing demand from Business-to-business transactions
Business-to-business in the automotive aftermarket pertains to transactions between businesses such as manufacturers, wholesalers, and institutional buyers. Businesses require high-quality parts to ensure service reliability and customer satisfaction prefer online purchase of aftermarket automotive parts. Business to customers in the automotive aftermarket relates to transactions between businesses and individual consumers, who are end-users of the products. Diverse needs, smaller order volumes, and direct engagement with consumers characterize the business-to-customer segment. Comprehensive product descriptions and user-friendly platforms are critical to assist in informed decision-making in the business-to-customer segment.
Regional Insights
In the Americas, with a specific focus on the U.S. and Canada, the eCommerce automotive aftermarket is experiencing robust growth, largely driven by consumer demand for convenience and the expanding range of products available online. The presence of a robust automobile industry and consumer demand for EVs has augmented the growth of the e-Commerce automotive aftermarket. Consumer demand for speed and transparency in transactions is leading to innovative platform solutions. Consumer behavior in EU countries varies greatly, with regions in Western Europe such as Germany, France, and the UK leading in online aftermarket sales. The EU market is characterized by stringent regulations on vehicle emissions and safety, which directly impacts product offerings in the aftermarket sector. EU consumers are increasingly becoming eco-conscious, with a trend toward purchasing green aftermarket products. Interconnected e-Commerce ecosystems, which provide a seamless shopping experience across various online platforms, are currently a significant area of investment in this market. Asia Pacific's automotive aftermarket is diverse, with China, Japan, and India being the major players. In China, the market is rapidly expanding due to the increasing vehicle ownership and the consumer's penchant for car customization. India and China's landscape for e-Commerce automotive aftermarket is cost-sensitive, with a burgeoning middle class that seeks value-for-money services and products. The emphasis is on affordability without compromising on quality.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the eCommerce Automotive Aftermarket Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the eCommerce Automotive Aftermarket Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the eCommerce Automotive Aftermarket Market, highlighting leading vendors and their innovative profiles. These include Advance Auto Parts, Inc., Alibaba Group Holding Limited, Amazon.com, Inc., Arch Auto Parts by Transtar Holding Co., AutoAnything, AutoZone Inc., CARiD by PARTS iD, Inc., CarParts.com, Inc., Das Ersatzteil GmbH, eBay Inc., Flipkart Private Limited, National Automotive Parts Association, nopCommerce, OE Connection, O'Reilly Automotive, Inc., Pep Boys, RevolutionParts., Robert Bosch GmbH, RockAuto, LLC, Sana Commerce, Sears, Roebuck and Co., SimplePart by InfoMedia, Tire Rack by Discount Tire, Tradesoft, and X-Cart Holdings LLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the eCommerce Automotive Aftermarket Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the eCommerce Automotive Aftermarket Market?
3. What are the technology trends and regulatory frameworks in the eCommerce Automotive Aftermarket Market?
4. What is the market share of the leading vendors in the eCommerce Automotive Aftermarket Market?
5. Which modes and strategic moves are suitable for entering the eCommerce Automotive Aftermarket Market?