市场调查报告书
商品编码
1471028
托盘展示市场:按产品、材料、应用和最终用户划分 - 2024-2030 年全球预测Pallet Displays Market by Product (Full Pallet Display, Half Pallet Display, Quarter Pallet Display), Material (Corrugated Board, Foam Board, Glass), Application, End User - Global Forecast 2024-2030 |
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预计2023年托盘显示器市场规模为20.5亿美元,2024年将达21.5亿美元,2030年将达28.4亿美元,复合年增长率为4.75%。
托盘展示是零售店用于商品行销和行销产品的一种促销材料。这些自主型平台旨在使商品井然有序且易于取用,从而可以轻鬆地直接从运输托盘上销售大量商品,而无需额外的货架或拆包。托盘展示可以按照标准运输托盘的尺寸进行设计,使其成为运输和店面销售的有效选择。托盘展示架常用于俱乐部店、大型卖场、仓库等,作为一种功能性的商品行销解决方案,是品牌推广和产品知名度的有效工具。由于零售扩张、视觉商品行销重要性的增加、POS 行销活动的激增以及对环保展示的需求,托盘展示的采用正在增加。然而,设计和製造客自订托盘显示器的成本,以及与运输和组装相关的物流困难,可能会阻碍市场的成长。然而,消费者对环境问题的认识不断增强,有助于开拓由回收和生物分解性材料製成的显示器市场,而采用数位技术的互动式托盘显示器的兴起可能会提高市场渗透率,预计将提供显着的成长机会。
主要市场统计 | |
---|---|
基准年[2023] | 20.5亿美元 |
预测年份 [2024] | 21.5亿美元 |
预测年份 [2030] | 28.4亿美元 |
复合年增长率(%) | 4.75% |
采用半盘展示优化产品空间
完整的托盘展示提供了最大的可视性,并且可以策略性地用于大批量促销。全托盘展示是一种重要的展示方式,透过在运输托盘上多层排列产品,可以在零售商店中大量展示产品。这种格式主要由供应商在需要快速推送大量产品时选择,例如在季节性促销或产品发布期间。半託盘展示架是切成两半的标准运输托盘,用于在零售店展示商品。半託盘显示器平衡了全托盘的大规模影响与较小显示器的节省空间考虑。四分之一托盘展示是标准托盘尺寸的最小选择,其占地面积是整个托盘的四分之一。它们通常放置在人流量大的区域,例如走道尽头或收银台附近,适合鼓励最后一刻购买或突出特定产品。
材质:改进塑胶片材托盘展示的可製造性
纸板通常用于足够轻至中等重量的临时托盘展示。瓦楞纸板材料通常由回收材料製成,并且完全可回收,因此最终用户支持其环保方面。发泡板被选用于轻质、耐用的显示器,这些显示器需要光滑的表面,是高品质印刷的理想选择。发泡板通常用于室内显示器,因为它比其他材料对潮湿和磨损更敏感。玻璃在托盘展示中不太常见,但有时也用于高端市场,其中包含玻璃货架和柜檯,以创造出优质的外观。金属是耐用性和强度的代名词,非常适合重型产品和长期展示。金属展示架可重复使用,并在户外使用时经过处理以防止生锈。 PVC 和压克力等塑胶片材解决方案因其多功能性和耐用性而在显示器行业中很常见。塑胶可以是透明的,也可以印有高品质的图形,以满足从坚固的底座到保护盖的各种显示需求。
应用 调色板显示器越来越多地用于展示个人护理和化妆品。
托盘显示器对于展示电子领域的产品至关重要,例如智慧型手机、相机、笔记型电脑和其他家用电器。这些展示专为鼓励互动、可访问性以及吸引客户使用您的产品而量身定制。电子行业中基于需求的偏好包括用于高价商品的安全机壳和突出产品功能的互动式显示器。在食品和饮料类别中,可见性和可及性以及遵守健康和安全标准非常重要。从包装零嘴零食到饮料,这一领域的托盘展示必须以有吸引力的方式展示产品,同时保持新鲜度和品质。个人护理和化妆品行业的调色板展示应反映产品的复杂性和品质。调色板展示采用充满活力的图形和独特的结构设计,可展示您的化妆品、护肤和护髮产品。托盘展示必须优先考虑沟通、遵守法规要求和药品可见度。此类展示通常以教育材料为特色,并经过精心设计,以支持健康和安全通讯协定的方式储存和展示各种药品。
最终用户:超级市场大量采用托盘展示
便利商店空间有限,优先考虑提供快速设置、轻鬆存取和最小占地面积的托盘展示。此类展示中通常推销的产品包括外带的商品、衝动购买的商品和季节性商品。百货公司需要多样化且美观的托盘展示来展示从服饰到家居用品的各种产品。这些展示应补充商店布局和品牌标识。大卖场需要大型、耐用且经济高效的托盘展示架,可以展示大量产品并突出优惠。这些展示通常是为了提高可见度和方便购物而设计的,优先考虑大规模销售。专卖店需要托盘展示来强调其产品的独特性,例如有机产品、高端电子产品和利基市场产品。陈列强调品牌宣传并补充商店的专业主题。超级市场喜欢多功能且坚固的托盘展示架,可以重复用于不同的产品和促销活动。重要的是它能够轻鬆搬迁并适应不同的布局和季节性宣传活动。
区域洞察
美洲托盘展示市场的特点是零售复杂程度高,并且对大型零售商有强烈的偏好。该地区的消费者需求往往倾向于大量购买和一站式购物。许多研究都致力于优化托盘展示,以提高产品的可见度和可及性,并增加衝动购买的可能性。永续的托盘展示解决方案在欧盟 (EU) 国家正在兴起,重点是符合环保要求的行销和包装。欧洲消费行为倾向于青睐兼具合身性和美学吸引力的产品。同时,受不断增长的零售业和不断变化的消费者偏好的影响,中东和非洲的客户购买行为也有所不同。最近的投资重点是加强零售基础设施,特别是在波湾合作理事会国家,以吸引更多的国际零售商和购物旅游业。欧洲、中东和非洲研究计画也正在调查展示位置与消费者参与程度之间的相关性。亚太地区是一个充满活力的托盘展示市场,零售业发展迅速。在亚太地区,强调大众市场渗透,托盘展示往往是为大众销售而设计,并根据当地消费者的偏好定制。此外,有组织的零售业态的采用正在增加,投资于模组化且易于运输的托盘展示系统,以适应各种零售业态。
FPNV定位矩阵
FPNV定位矩阵对于评估托盘显示器市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对托盘展示市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.托盘展示市场的市场规模和预测是多少?
2.在托盘展示市场的预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.托盘展示市场的技术趋势和法规结构是什么?
4.托盘展示市场主要厂商的市场占有率为何?
5.进入托盘展示市场适合的形式和策略手段是什么?
[181 Pages Report] The Pallet Displays Market size was estimated at USD 2.05 billion in 2023 and expected to reach USD 2.15 billion in 2024, at a CAGR 4.75% to reach USD 2.84 billion by 2030.
Pallet displays are a type of promotional material used in retail stores for the merchandising and marketing products. These freestanding platforms are designed to hold merchandise in an organized and accessible manner, facilitating the sale of large quantities of products directly from the shipping pallet without additional shelving or unpacking. Pallet displays can be designed to fit the dimensions of standard shipping pallets, making them an efficient option for both transportation and in-store marketing. Pallet displays are commonly used in club stores, big-box retailers, and warehouses, where they serve functional merchandising solutions and are effective tools for brand promotion and enhancing product visibility. The expanding retail sector, the increasing importance of visual merchandising, the surge in point-of-sale marketing efforts, and the demand for eco-friendly display alternatives increase the adoption of pallet displays. However, the cost of designing and producing custom pallet displays and the logistical difficulties associated with transporting and assembling them may impede market growth. Nevertheless, growing consumer awareness of environmental issues encourages the development of displays made from recycled or biodegradable materials, and the rise of interactive pallet displays incorporating digital technology is expected to present considerable opportunities for growth within the market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 2.05 billion |
Estimated Year [2024] | USD 2.15 billion |
Forecast Year [2030] | USD 2.84 billion |
CAGR (%) | 4.75% |
Product: Adoption of half-pallet displays for space optimization
The full pallet display offers maximum visibility and can be strategically used for high-volume promotions. The full pallet display is a significant shipping pallet where products can be arranged in multiple layers to create a bulk display in retail environments. This format is predominantly chosen by vendors when there is a need to push a large quantity of product quickly, such as during seasonal promotions or product launches. Half pallet displays utilize a standard shipping pallet cut in half to present products in retail settings. Half-pallet displays balance the large-scale impact of a full pallet and the space-saving considerations of smaller displays. Quarter pallet displays are the smallest standard pallet size option, taking up a quarter of the footprint of a full pallet. These displays are often positioned at the ends of aisles, near checkout counters, or in other high-traffic areas to capture last-minute purchasing decisions or to highlight a specific product on promotion.
Material: Advancing availability of plastic sheets to manufacture pallet displays
Corrugated board is often the go-to choice for temporary pallet displays with sufficient light to medium-weight support. End-users favor corrugated board material for its eco-friendly aspect as it is usually made from recycled content and is fully recyclable. Foam board is chosen for lightweight and durable displays with a need for a smooth finish ideal for high-quality printing. Foam board is often used for indoor displays as it is less resistant to moisture and wear than other materials. Glass is less common for pallet displays but may be used in premium segments where the display may incorporate shelves or counters made of glass to project an upscale aesthetic. Metal is synonymous with durability and strength, making it ideal for heavy products or long-term displays. Metal displays can be designed for reuse and are treated for rust resistance when used outdoors. Plastic sheet solutions, such as PVC or acrylic, are commonplace in the display industry for their versatility and durability. Plastic can be transparent or printed with high-quality graphics, catering to various display needs from sturdy bases to protective covers.
Application: Rising usage of pallet displays for showcasing personal care and cosmetics products
Pallet displays are crucial in showcasing products such as smartphones, cameras, laptops, and other consumer electronics in the electronics sector. These displays are tailored to facilitate interaction and accessibility, enticing customers to engage with the products. A need-based preference in electronics includes secure enclosures for high-value items and interactive displays demonstrating product features. Within the food and beverages category, the focus is on visibility and accessibility while ensuring health and safety standards compliance. Pallet displays in this segment must attractively present products while maintaining freshness and quality for items ranging from packaged snacks to beverages. Pallet displays in the personal care and cosmetics industry need to reflect the sophistication and quality of their products. Pallet displays are designed with vibrant graphics and unique structures to create an appealing presentation for makeup, skincare, and hair care products. Pallet displays must prioritize information delivery, regulatory requirements compliance, and pharmaceutical product visibility. These displays often feature educational materials and are carefully designed to store and present a range of pharmaceutical products in a manner that supports health and safety protocols.
End User: Significant adoption of pallet displays in supermarkets
Convenience stores prioritize pallet displays that offer quick setup, easy accessibility, and minimal footprint due to their limited space. Products typically promoted in these displays are grab-and-go items, impulse purchases, and seasonal offerings. Departmental stores require diverse and aesthetically appealing pallet displays for various products, from apparel to home goods. These displays need to complement the store's layout and brand identity. Hypermarkets demand large, durable, cost-effective pallet displays capable of holding bulk items and promoting value deals. These displays are often designed for high visibility and ease of shopping, prioritizing volume sales. Specialty stores necessitate pallet displays that highlight the uniqueness of their product offerings, such as organic, high-end electronics, or niche market items. The preference is for displays that complement the store's specialized theme, emphasizing branding. Supermarkets favor versatile, sturdy pallet displays that can be repurposed for different products and promotions. Ease of relocation and adaptability to different layouts or seasonal campaigns are essential.
Regional Insights
The pallet display market in the Americas is characterized by high retail sophistication and a strong preference for big-box retailers. Consumer needs in this region often gravitate towards bulk purchasing and one-stop shopping experiences. A significant amount of research has been invested in optimizing pallet displays to enhance the visibility and accessibility of products, thereby increasing the potential for impulse purchases. In the European Union (EU) countries, a strong emphasis on marketing and packaging compliance with environmental standards has increased eco-friendly and sustainable pallet display solutions. Consumer behavior in Europe tends to favor products with a mix of suitability and aesthetic appeal. On the other hand, the Middle East and Africa exhibit various customer purchasing behaviors influenced by a growing retail sector and evolving consumer preferences. Recent investments have focused on enhancing retail infrastructure, particularly in the Gulf Cooperation Council countries, to attract more international retailers and shopping tourism. Research initiatives in EMEA also explore the correlation between display positioning and consumer engagement levels. The Asia-Pacific region presents a dynamic market for pallet displays with its rapidly growing retail industry. The Asia-Pacific region emphasizes mass-market penetration, with pallet displays often designed for high-volume sales and tailored to local consumer preferences. Furthermore, increasing adoption of organized retail formats, with investments leaning into modular and easily transportable pallet display systems to accommodate the diverse retail landscapes.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Pallet Displays Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Pallet Displays Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Pallet Displays Market, highlighting leading vendors and their innovative profiles. These include ADLERPACK UAB, Ardent Displays, Assemblies Unlimited Inc., Bennett Packaging, C&B Display Packaging Inc., Central Package and Display, CHEP by Brambles Limited, Club Pallets by Kendal King Group, Coroflot, Creative Displays Now, Creative Displays Now by Great Northern Corporation, DS Smith PLC, Dusobox, Gissler & Pass GmbH, Gustav Stabernack GmbH, Kunshan Deco POP Display Co., Ltd., Logistic Packaging, ProCorr Display & Packaging, SHENZHENJC POP DISPLAY CO.,LTD., Siffron, Inc., Smurfit Kappa Group, Sonoco Products Company, Sterling Contract Packaging, Inc, THIMM THE HIGHPACK GROUP, and U.S. Display Group.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Pallet Displays Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Pallet Displays Market?
3. What are the technology trends and regulatory frameworks in the Pallet Displays Market?
4. What is the market share of the leading vendors in the Pallet Displays Market?
5. Which modes and strategic moves are suitable for entering the Pallet Displays Market?