市场调查报告书
商品编码
1471049
可携式行动电源市场:按电池、容量、分布、应用划分 - 2024-2030 年全球预测Portable Power Bank Market by Battery (Alkaline, Lithium Polymer, Lithium-Ion), Capacity (10000- 12999 mAh, 13000-15999 mAh, 16000-19999 mAh), Distribution, Application - Global Forecast 2024-2030 |
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预计2023年可携式行动电源市场规模为144.7亿美元,预计2024年将达156.4亿美元,2030年将达253.7亿美元,复合年增长率为8.34%。
可携式行动电源市场包括可携式蓄电设备的开发、製造和销售,这些设备旨在利用传统电源为智慧型手机、平板电脑和笔记型电脑等电池供电的电子设备充电。这些行动电源结构紧凑、移动性强,具有多种容量、尺寸和技术,可满足不同消费者的需求和偏好。可携式电源被各种消费群广泛使用。这些可携式电源广泛用于个人使用、户外活动、商业和专业用途。随着人们在个人和专业活动中越来越依赖电子设备,所有年龄和专业背景的可携式电源解决方案的需求都在迅速增长。有几个因素正在影响可携式行动电源市场的成长,包括智慧型手机和平板电脑等电子设备消耗的增加、电池技术的进步、户外活动的增加以及始终在线连接的需求。容量和效率的提高、更小、更轻的行动电源正在补充市场的成长。此外,太阳能和无线行动电源的出现开始再形成市场内消费者的偏好。然而,可携式行动电源市场面临着一些可能影响其成长轨蹟的挑战,例如电池劣化问题、过热和爆炸的风险以及拥有大量参与者的激烈市场竞争。同时,不断发展的消费性电子产业为可携式行动电源市场的创新和成长提供了巨大的机会。穿戴式装置、物联网 (IoT) 和智慧型装置的成长趋势正在推动对更具适应性和弹性的充电解决方案的需求。具有快速充电、太阳能充电、无线充电和延长使用寿命等功能的行动电源可以满足消费者不断增长的期望。此外,永续的行动电源解决方案预计将开闢新的成长途径,这反映出消费者对其环境影响的认识不断增强。
主要市场统计 | |
---|---|
基准年[2023] | 144.7亿美元 |
预测年份 [2024] | 156.4亿美元 |
预测年份 [2030] | 253.7亿美元 |
复合年增长率(%) | 8.34% |
容量:因便携、充电容量充足,偏好10000-12999mAh增加
10000mAh到12999mAh的容量满足了需要在便携性和充足充电能力之间取得平衡的用户需求。根据您设备的电池容量,它可以提供足够的电量为您的智慧型手机充电 2-3 次,非常适合日常使用。该系列的行动电源在尺寸和容量方面取得了良好的平衡,可以满足普通消费者的电力需求,同时比大容量的行动电源更便携。 13000mAh到15999mAh之间的容量适合需要多一点电量进行长途外出(例如週末旅行)的用户。适合需要为多台装置充电或为一台装置多次充电的人。这些行动电源为那些觉得10000mAh不够的人提供了升级的容量,并且相对紧凑和便携。 16000-1999 mAh 行动电源面向重度用户,例如旅行者和行动专业人士,他们全天多次为各种设备充电。 20000mAh及以上行动电源专为电力用户、行动群体或紧急电源需求而设计。这些行动电源可以为多个装置多次充电,并且通常能够为笔记型电脑或小型电器产品充电。 5000-9999mAh 行动电源非常适合寻求轻巧紧凑的休閒选择的用户,可为大多数智慧型手机提供一整天的电量。 4999 mAh 以下的行动电源非常适合超可携式。这些行动电源迎合了需要更多紧急备用而不是多次充电的用户。可轻鬆放入小包和口袋中。
应用可携式行动电源在智慧型手机用户中的使用不断扩大
由于智慧型手机在日常生活中的重要作用,智慧型手机产业仍然是可携式行动电源的最大消费者。用户优先考虑快速充电、便携性和容量。数位相机,尤其是专业摄影师和业余爱好者使用的数位相机,在没有充电插座的地方长时间拍摄时,需要持久耐用的电池。大容量、耐用的行动电源是该领域的首选。在笔记型电脑领域,随着远距工作和教育的增加,对可携式行动电源的需求也在增加。用户正在寻找能够为笔记型电脑多次充电的高功率行动电源。可携式媒体设备,包括 MP3 播放器、掌上游戏机等,具有不同的电源需求。这些设备的行动电源强调紧凑性和便携性,同时又不牺牲容量。平板电脑需要具有中等到高容量的行动电源,并且可以提供更高瓦数的电力。用户经常要求使用双充电埠来为多个装置充电。智慧型手錶和健身追踪器等穿戴式装置通常功耗较低,但由于它们是连续使用的,因此需要更频繁地充电。低输出、紧凑且轻巧的行动电源非常适合此类别的行动电源。
区域洞察
由于对行动装置的高需求以及对行动电源解决方案的需求不断增长,北美和南美的可携式行动电源市场呈现显着增长。在北美,由于智慧型手机和其他便携式电子设备的高普及,美国处于可携式行动电源采用的前沿。在南美洲,由于智慧型手机的普及和精通技术的人口不断增长,巴西和阿根廷对行动电源的需求激增。在欧洲,可携式电源市场正在稳步扩大。成长的推动因素是露营和徒步旅行等户外活动的增加以及智慧设备使用的稳定增加。德国、法国和英国等国家走在前列,显示消费者对可靠的行动电源有很高的需求。欧洲市场也对环保选择感兴趣,製造商利用生物分解性材料和太阳能充电功能进行创新。中东和非洲的消费者需求不断变化,由于阳光充足,太阳能设备的使用趋势日益明显。这些地区的市场正在兴起,手机配件产业成长潜力巨大。亚太地区的可携式行动电源市场正在快速发展,由于其庞大的人口和行动装置的普及,其表现优于其他地区。中国和印度因其庞大的消费群和日益增长的互联网普及而成为这一增长的主要贡献者。该地区市场竞争激烈,消费者更青睐大容量、快充的行动电源。此外,该地区还有主要製造商,因此您可以获得具有成本效益的产品。
FPNV定位矩阵
FPNV定位矩阵对于评估可携式行动电源市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对可携式行动电源市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.可携式电源市场规模及预测是多少?
2.在可携式行动电源市场的预测期内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.可携式电源市场的技术趋势和法规结构是什么?
4.可携式电源市场主要厂商的市场占有率是多少?
5.进入可携式电源市场合适的型态和策略手段是什么?
[185 Pages Report] The Portable Power Bank Market size was estimated at USD 14.47 billion in 2023 and expected to reach USD 15.64 billion in 2024, at a CAGR 8.34% to reach USD 25.37 billion by 2030.
The portable power bank market constitutes the development, manufacturing, and sale of portable energy storage devices designed to recharge battery-powered electronic devices such as smartphones, tablets, and laptops when away from traditional power sources. These power banks are compact, mobile, and come in various capacities, sizes, and technologies, catering to different consumer needs and preferences. Portable power banks find widespread application across various consumer segments. These portable power banks are widely used across personal use, outdoor activities, and business and professional usage. With the increasing dependence on electronic devices for personal and professional activities, the demand for portable power solutions has surged across all age groups and professional backgrounds. Several factors, including the rising consumption of electronic devices, including smartphones and tablets, advancements in battery technology, rising outdoor activities, and the need for constant connectivity, influence the portable power bank market's growth. Increased capacity and efficiency, coupled with reduced size and weight of power banks, complement the market's growth. Additionally, the emergence of solar-powered and wireless power banks has started reshaping consumer preferences within the market. However, the portable power bank market faces several challenges that could affect its growth trajectory, including the issue of battery degradation over time, the risk of overheating and explosion, and a highly competitive market with the presence of numerous players. On the other hand, the evolving consumer electronics sector presents significant opportunities for innovation and growth within the portable power bank market. With the ongoing trends towards wearable devices, IoT (Internet of Things), and smart devices, the demand for more adaptable and resilient charging solutions is on the rise. Introducing power banks with features such as fast charging, solar charging, wireless charging, and increased longevity can meet rising consumer expectations. Moreover, eco-friendly and sustainable power bank solutions are expected to open new avenues for growth, reflecting the increasing consumer awareness of environmental impact.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 14.47 billion |
Estimated Year [2024] | USD 15.64 billion |
Forecast Year [2030] | USD 25.37 billion |
CAGR (%) | 8.34% |
Capacity: Increasing preference for 10000-12999 mAh for portability and sufficient charge capacity
Capacity between 10000-12999 mAh caters to the needs of users, requiring a balance between portability and sufficient charge capacity. It's ideal for daily use, providing enough power to charge a smartphone 2-3 times, depending on the device's battery size. Power banks within this range offer a good compromise between size and capacity, making them more portable than higher-capacity options while still meeting the average consumer's power needs. Capacity between 13000-15999 mAh is suited for users looking for slightly more power for extended outings, including weekend trips. These are preferred by individuals needing to charge multiple devices or one device multiple times. These power banks offer an upgraded capacity for those who find 10000 mAh insufficient yet remain relatively compact and portable. 16000-19999 mAh power banks are targeted toward heavy users, such as travelers or mobile professionals, who rely on multiple charges for various devices throughout the day. 20000 mAh and above are designed for power users, groups on the go, or emergency power needs; these power banks can charge multiple devices multiple times and often include features for charging laptops or powering small appliances. 5000-9999 mAh power bank is ideal for users seeking lightweight and compact options for casual use, providing a full day's worth of charge for most smartphones. Less than 4999 mAh power banks are ideal for ultra-portability; these power banks cater to users needing emergency backup rather than multiple charges. They fit easily into even the smallest bags or pockets.
Application: Expanding application of portable power-banks among smartphone users
The smartphone segment remains the largest consumer of portable power banks due to the integral role of smartphones in daily life. Users prioritize fast charging, portability, and capacity. Digital cameras, especially those used by professional photographers and enthusiasts, often require extended battery life during long shooting sessions where charging outlets are inaccessible. High-capacity, durable power banks are preferred in this segment. The necessity for portable power banks in the laptop segment has escalated with the increase in remote work and education. Users demand high-output power banks capable of charging laptops multiple times. Portable Media Devices, encompassing MP3 players, portable gaming consoles, and more, have varying power requirements. Power banks for these devices focus on compactness and portability without compromising capacity. Tablets require power banks with medium to high capacity and the ability to deliver power at a higher wattage. Users often seek dual charging ports to charge multiple devices. Wearable devices, including smartwatches and fitness trackers, generally consume less power but demand more frequent charges due to continuous use. Compact and lightweight power banks with a lower output perfectly suit this category.
Regional Insights
The portable power bank market in North and South America shows significant growth, driven by a high demand for mobile devices and an ever-increasing need for on-the-go power solutions. The United States is at the forefront of the adoption of portable power banks in North America due to the high penetration of smartphones and other portable electronic devices. In South America, Brazil and Argentina are witnessing a surge in demand for power banks, propelled by increasing smartphone adoption and a growing population of tech-savvy individuals. In Europe, the market for portable power banks is expanding steadily. The growth is fueled by a rise in outdoor activities such as camping and hiking, alongside a robust increase in the use of smart devices. Nations, including Germany, France, and the United Kingdom, are at the forefront, showcasing high consumer demand for reliable power banks. The European market is also interested in eco-friendly options, driving manufacturers to innovate with biodegradable materials and solar charging capabilities. Consumer demand in the Middle East and Africa is evolving, with a noticeable inclination towards solar-powered devices, owing to the abundant sunlight. The market in these regions is emerging, with significant potential for growth in the mobile accessories sector. The APAC region is experiencing rapid development in the portable power bank market, outpacing other regions due to its vast population and the ubiquity of mobile devices. China and India significantly contribute to this growth due to their massive consumer bases and increasing internet penetration rates. The region's market is characterized by high competition, with consumers showing a preference for high-capacity, fast-charging power banks. Furthermore, the presence of key manufacturers in the region contributes to the availability of cost-effective products.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Portable Power Bank Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Portable Power Bank Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Portable Power Bank Market, highlighting leading vendors and their innovative profiles. These include ADATA Technology Co., Ltd., AIGO Electronics Technology Co. Ltd., Ambrane India Pvt Ltd, Amya Technology Co. Ltd, Anker Innovations Technology Co., Ltd., Aukey Technology Co., Ltd., Duracell Inc., FSP Technology Inc., GP Batteries International Ltd, Guangdong Pisen Electronics Co. Ltd, Intex Technologies, iWalk EU, Lenovo Group Ltd., Maxell Holdings, Ltd., Mophie, Inc., myCharge, Omnicharge, Inc., RAVPower by Sunvalley Group, Samsung Electronics Co., Ltd., Shenzhen Hali-Power Industrial Co., Ltd., Shenzhen Koeok Electronic Technology Co.,Ltd, Sony Corporation, Sunvalleytek International Inc., TP-Link Corporation Limited, uNu Electronics, Inc, Vinci Brands LLC, Xiaomi Corporation, and XPAL Power, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Portable Power Bank Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Portable Power Bank Market?
3. What are the technology trends and regulatory frameworks in the Portable Power Bank Market?
4. What is the market share of the leading vendors in the Portable Power Bank Market?
5. Which modes and strategic moves are suitable for entering the Portable Power Bank Market?