市场调查报告书
商品编码
1471173
大型多人线上角色扮演游戏市场:按类型、装置和应用程式划分 - 2024-2030 年全球预测Massive Multiplayer Online Role-playing Game Market by Type (Free-to-Play Games, Mobile Games, Pay-in-Play Games), Device (Mobile, Tablet), Applications - Global Forecast 2024-2030 |
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大型多人线上角色扮演游戏市场规模预计到2023年为127.4亿美元,到2024年达到139.8亿美元,到2030年将增长到240.8亿美元,复合年增长率预计将达到1美元。
大型多人线上角色扮演游戏 (MMORPG) 市场不断变化的格局跨越众多数位论坛,巧妙地将科技、娱乐、社交互动和动态动画元素编织在一起。虽然MMORPG主要用于娱乐,但由于它允许使用者重现接近现实生活的场景,因此它逐渐进入教育和培训领域。成长的关键决定因素植根于技术进步、数位基础设施改善、互联网饱和以及手机游戏的激增。特别是免费增值模式、电子竞技、扩增实境(AR)、虚拟实境 (VR) 和云端游戏的兴起,为大量商机铺平了道路。但这样的进步充满了障碍,包括不断上升的开发成本、线上安全问题、隐私问题以及人们普遍认识到游戏对身心健康有负面影响。但即使在这些挑战中也存在着创新的基础。设计和游戏玩法提供了更加多样化和沈浸式的体验,而AR和VR技术可以将游戏玩法提升到未知的水平。在收益方面,非侵入性游戏内广告的引入开闢了新的收益途径。同样重要的是关注用户行为、动机和社会文化如何影响游戏动态的研究,以塑造与目标受众产生更深入共鸣的 MMORPG。因此,MMORPG 领域具有改变网路游戏的巨大潜力,但必须克服技术障碍和使用者期望。
主要市场统计 | |
---|---|
基准年[2023] | 127.4亿美元 |
预测年份 [2024] | 139.8亿美元 |
预测年份 [2030] | 240.8亿美元 |
复合年增长率(%) | 9.50% |
类型:MMORPG 游戏类型,不断发展以满足不同玩家的偏好和需求。
免费 (F2P) MMORPG 是玩家无需任何前期费用即可存取的游戏。免费游戏的收益通常来自寻求改善游戏内功能和游戏体验的玩家的应用程式内收费。行动 MMORPG 受到行动装置的普及和便利的推动,透过提供比传统 MMORPG 更简单的体验和更短的游戏时间,其目标是将优质游戏带给更广泛的受众。付费 MMORPG 具有不同的收益模式,玩家可以购买和下载游戏,但必须添加应用程式内收费才能存取某些内容。付费游戏模式要求玩家购买游戏,还可以支付订阅费用才能存取游戏。
设备:行动游戏因其易于访问和便携性而成为消费者的首选,这使得游戏变得更加休閒。
过去几年,行动游戏显着成长,尤其是在大型多人线上角色扮演游戏 (MMORPG) 领域,因为行动游戏因其便利性和可近性而受到越来越多的偏好。其中许多玩家对 MMORPG 有着根深蒂固的喜爱,并被其丰富的互动场景和不断扩大的玩家社群所吸引。 MMORPG领域,平面游戏维持稳定成长。虽然平板电脑无法与行动游戏的规模相媲美,但它们提供卓越的显示品质和萤幕大小,可改善游戏体验,使其成为视觉型玩家的完美设备。
应用:业余玩家的偏好推动了对易于访问且对大众具有广泛吸引力的游戏的需求。
大多数 MMORPG 用户都是业余玩家,他们经常出于娱乐和休閒目的而玩游戏。他们优先考虑简单的用户介面和引人入胜的故事。他们的购买决定通常取决于游戏的沉浸感、美观度和评论。职业玩家是一群更具竞争力和专注的玩家,他们在职业游戏联盟工作或担任全职主播。他们更喜欢技能上限高、有团队合作竞技元素的游戏。战略游戏玩法和平衡机制是关键的购买驱动力。虽然这两种类型的应用程式都优先考虑沉浸感和参与度,但职业玩家则专注于游戏机制、战略元素和基于技能的进展。另一方面,休閒玩家对叙事弧、艺术作品和易学性很敏感。
区域洞察
由于强大的数位基础设施和对技术创新的亲和性,以美国和加拿大为首的美洲 MMORPG 市场正在经历强劲成长。优质游戏内容和快速游戏体验的客户趋势通常得到大量财务投资的支持。与国际游戏巨头的合资和合作关係很突出,每家公司都不断获得专利以保持其独特的内容。在统一数位市场策略的推动下,MMORPG 在欧洲的普及占据了游戏产业的重要份额。在电子竞技和竞技游戏不断增长的趋势的推动下,欧洲消费者表现出很高的参与率。持续的研究正在促进身临其境型体验的发展,多家欧洲公司已获得虚拟实境和扩增实境的专利。欧洲、中东和非洲地区(尤其是中东)的游戏产业正在经历令人瞩目的成长。值得注意的是,在地化内容和文化相关的叙述对于推动消费者参与至关重要。全球公司正在逐步投资该地区并扩大其数位基础设施,以利用高需求,新兴企业正在推出措施来培养当地人才和研究。亚太地区的 MMORPG 市场成长最快。特别是在中国和日本,技术创新的快节奏加上行动游戏平台的激增是一个驱动因素。印度快速成长的年轻人口形成了一个有前景的消费群。值得注意的是,科技公司不断争取专利,反映出对独特和创新游戏体验的激烈竞争。世界各国政府正透过各种措施和投资积极支持游戏产业。
FPNV定位矩阵
FPNV定位矩阵对于评估大型多人线上角色扮演游戏市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对大型多人线上角色扮演游戏市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 大型多人线上角色扮演游戏市场规模及预测为何?
2.在大型多人线上角色扮演游戏市场的预测期内,有哪些产品、细分市场、应用程式和领域需要考虑投资?
3.大型多人线上角色扮演游戏市场的技术趋势和法规结构是什么?
4.大型多人线上角色扮演游戏市场主要厂商的市场占有率是多少?
5.进入大型多人线上角色扮演游戏市场的合适型态和策略手段是什么?
[187 Pages Report] The Massive Multiplayer Online Role-playing Game Market size was estimated at USD 12.74 billion in 2023 and expected to reach USD 13.98 billion in 2024, at a CAGR 9.50% to reach USD 24.08 billion by 2030.
The ever-changing landscape of the massively multiplayer online role-playing game (MMORPG) market extends across numerous digital forums, expertly weaving together elements of technology, entertainment, social interaction, and dynamic animations. Its primary force lies within entertainment, yet it is progressively permeating the spheres of education and training due to its capacity to recreate life-like scenarios. Significant growth determinants are rooted in tech enhancements, digital infrastructure development, internet saturation, and mobile gaming's surge. Notably, the freemium model, eSports, augmented reality (AR), virtual reality (VR), and the dawn of cloud gaming have paved the way for a wealth of opportunities. However, such advances come with roadblocks, including soaring development costs, online security concerns, privacy issues, and the widespread perception that gaming negatively affects mental and physical well-being. Yet, within these challenges emerge areas primed for innovation. Design and gameplay can offer more diverse and immersive experiences while AR and VR technologies can further heighten gameplay to untold levels. Revenue-wise, the introduction of non-invasive in-game advertising opens up fresh avenues for monetization. Equally pivotal is research focusing on user behavior, motivations, and socio-cultural effects on game dynamics to shape MMORPGs that resonate deeper with target audiences. The MMORPG sector thus presents immense possibilities for transforming online gaming but it necessitates overcoming technological hurdles and user expectations.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 12.74 billion |
Estimated Year [2024] | USD 13.98 billion |
Forecast Year [2030] | USD 24.08 billion |
CAGR (%) | 9.50% |
Type: Continually evolving types of MMORPG games caters to diverse player preferences and needs
Free-to-Play (F2P) MMORPGs are games that players can access without an upfront cost. The revenue for F2P games usually stems from in-app purchases by players seeking to enhance their in-game capabilities or gaming experience. The Mobile MMORPG is buoyed by the ubiquity and convenience of mobile devices and it caters to a broad audience by offering simpler controls and shorter game sessions than traditional MMORPGs aiming to make their premium titles accessible to broader audiences. Pay-in-Play MMORPGs follow a different revenue model where players can buy and download a game but must make additional in-app purchases to access certain content. In the Pay-to-Play model, players must purchase the game and potentially pay a subscription fee for access.
Device: Mobile gaming is preferred choice among consumers owing to more casual gaming audience due to their accessibility, and portability
Mobile gaming has seen a significant rise over the past few years, especially in the realm of massively multiplayer online role-playing games (MMORPGs) due to the growing preference for mobile gaming owing to its convenience and accessibility. A notable segment of these players shows a deep-seated affinity for MMORPGs, attracted by their rich, interactive landscapes and expansive player communities. Tablet gaming has maintained steady growth within the MMORPG space. Despite not matching the scale of mobile gaming, tablets offer superior display quality and screen size, offering enhanced gaming experience and making it the go-to device for visually-oriented players.
Application: Preference of amateur players fuels the need for games that are accessible and have broad mass appeal
Amateur Players, often playing for entertainment and leisure, form a significant portion of the MMORPG user base. They prioritize easy user interface and engaging stories. Their purchase decisions are often driven by the game's immersive capacity, aesthetics, and reviews. Professional players represent a more competitive and dedicated fraction of the player base, operating in professional gaming leagues or as full-time streamers. They prefer games that offer a high skill ceiling and competitive elements for team collaboration. Strategic gameplay and balanced mechanics are key purchase drivers. In both the types of application prioritize immersion and engagement, professional players lay more focus on game mechanics, strategic elements, and skill-based progression. On the other hand, casual players are more susceptible to narrative arcs, artwork, and ease of learning.
Regional Insights
In the Americas, with the United States and Canada in the lead, the MMORPG market has seen robust growth, backed by a strong digital infrastructure and an affinity for technological innovation. Customer's inclination towards premium gaming content and high-speed gaming experience, often backed by substantial financial investments. Ventures and collaborations with international gaming giants are prominent, with companies continually acquiring patents to preserve unique content. Facilitated by the unified digital market strategy, the proliferation of MMORPGs in Europe represents a significant portion of the gaming sector. European consumers show high participation rates, spurred by an increasing trend of e-Sports and competitive gaming. Continual research contributes to developing immersive experiences, with several European companies performing in virtual and augmented reality patents. The gaming sector in EMEA regions, particularly the Middle East, is experiencing an impressive upswing. Notably, localized content and culturally significant narratives are crucial in driving consumer engagement. Global companies are gradually investing in the region, capitalizing on the high demand and expanding digital infrastructure, with start-ups launching initiatives to nurture local talent and research. The Asia Pacific region exhibits the highest growth in the MMORPG market. Fast-paced innovation, particularly in China and Japan, coupled with an increase in mobile gaming platforms, are driving factors. In India, the burgeoning youth population forms a promising consumer base. Noteworthy are the tech companies' constant push for patents, reflecting an intense competition for unique and innovative gaming experiences. Governments across these countries actively support gaming industries with various initiatives and investments.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Massive Multiplayer Online Role-playing Game Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Massive Multiplayer Online Role-playing Game Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Massive Multiplayer Online Role-playing Game Market, highlighting leading vendors and their innovative profiles. These include Amazon.com, Inc., Ankama Games, ChangYou.com Ltd., CipSoft GmbH, eGames LLC, Electronic Arts Inc., Gamigo AG, Gumi Inc., GungHo Online Entertainment, Inc., Jagex Ltd., Konami Group Corporation, Microsoft Corporation, Mythical Games Inc., NCSOFT Corporation, Nexon Co. Ltd., Pearl Abyss Corp., Pixelmatic, Rebellion Developments Limited, Roblox Corporation, Salvay LLC, Scopely, Inc., Sony Group Corporation, Take Two Interactive Software Inc., Tencent Holdings Ltd., The Walt Disney Company, Valve Corporation, WebZen Inc., Wemade Co., Ltd., WHA Entertainment, Inc., and Xandar Games.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Massive Multiplayer Online Role-playing Game Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Massive Multiplayer Online Role-playing Game Market?
3. What are the technology trends and regulatory frameworks in the Massive Multiplayer Online Role-playing Game Market?
4. What is the market share of the leading vendors in the Massive Multiplayer Online Role-playing Game Market?
5. Which modes and strategic moves are suitable for entering the Massive Multiplayer Online Role-playing Game Market?