市场调查报告书
商品编码
1471176
个人云端市场:按类型、按收益类型、按託管类型、按最终用户 - 2024-2030 年全球预测Personal Cloud Market by Type (Home-Made Cloud, NAS Device Cloud, Online Cloud), Revenue Type (Direct Revenue, Indirect Revenue), Hosting Type, End-User - Global Forecast 2024-2030 |
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预计2023年个人云端市场规模为269.9亿美元,2024年达303.1亿美元,预计2030年将达到624.1亿美元,复合年增长率为12.72%。
个人云端是云端运算的一种型态,可透过网路提供对个人资料和应用程式的存取。个人云端允许从任何连接互联网的设备进行访问,并实现跨多个平台的无缝同步和资料共用。个人云端服务有多种用途,包括资料备份、同步、共用和远端存取。数位内容的普及、行动装置使用的增加、网路普及的提高以及资料备份和保护的需求不断增长正在推动个人云端市场的成长。此外,增强的云端安全和隐私措施使个人云端对最终用户更具吸引力。然而,对资料安全和隐私、遵守各种当地法规以及资料外洩或遗失风险的担忧可能会对个人云端服务的采用构成障碍。也就是说,随着人工智慧 (AI) 和机器学习的整合以实现更好的资料管理和分类,以及 5G 技术的扩展以提供更快的资料传输速度,全球对个人云端的需求预计将大幅增长。
主要市场统计 | |
---|---|
基准年[2023] | 269.9亿美元 |
预测年份 [2024] | 303.1亿美元 |
预测年份 [2030] | 624.1亿美元 |
复合年增长率(%) | 12.72% |
消费者对线上云端服务类型的显着偏好
自製云端解决方案是指利用个人硬体和软体的云端储存。 Homebrew 云端解决方案提供更好的隐私和对资料的控制,使其适合优先考虑资料所有权并具有管理基础架构技能的使用者。拥有技术专业知识并希望最大限度地控制资料和隐私的用户更喜欢自己动手的云端解决方案。网路附加储存设备云端连接到家庭或办公室网络,并允许在多个使用者之间储存和共用资料。网路连接储存装置云端适合需要共用储存且易于存取和资料管理的家庭和小型企业,而无需完全自行设定的复杂性。线上云端服务由在其伺服器上提供储存的公司提供,通常按月或按年收费。线上云端服务以其用户友好的介面以及与其他线上服务的无缝整合而闻名。伺服器/装置/云端使用专用伺服器创建个人云端环境。伺服器设备云端设定通常比 NAS 更强大,可以处理更多资料和使用者。伺服器设备云端非常适合需要大量储存、广泛的使用者存取权限和可自订安全措施的大中型企业和精通技术的使用者。
收益类型:直接收益型个人云端解决方案越来越受欢迎
个人云端市场的直接收入是来自直接为云端服务付费的最终用户的收入。直接收入包括订阅费、终身存取的一次性付款以及额外储存和高级功能的付款。直接收益模式通常由资料隐私、所需储存容量以及进阶功能的重要性等因素决定。个人云端市场的间接收益流包括来自附属服务和合作伙伴关係的收入,而不是直接来自使用者的收入。广告、产品交叉销售和资料分析的策略伙伴关係是标准的间接收益模式。对间接收益的偏好可能取决于使用者对广告的接受度、对额外但独特的产品和服务的兴趣以及提供者获得有利合作关係的能力。间接收益模式可以透过广告和合作伙伴关係提供收益的可扩展性,儘管可能会牺牲用户体验和隐私问题。
託管类型:越来越重视服务提供者託管类型
消费者託管类型主要指为个人使用者设计的个人云端服务,用于管理照片、文件、音乐、影片等个人资料。这些服务为用户提供了跨多个装置备份、同步和存取资料的无缝方式。另一方面,服务供应商託管类型包括第三方提供者向个人消费者和企业提供的个人云端服务。这些供应商通常提供更全面的服务和企业级解决方案,例如云端运算、云端储存和託管应用程式。基于需求的偏好强调扩充性、可靠性、安全性以及对产业法规的遵守。
最终用户:企业中更多采用个人云端解决方案
企业需要能够随着业务成长而扩展并处理大量资料的个人云端解决方案。因此,个人云端解决方案需要强大的安全功能。云端服务受到高度青睐,因为它们促进员工之间的共用和协作。企业选择与现有系统和软体无缝整合的云端服务。另一方面,个人对价格敏感,并寻求经济高效的解决方案来满足其个人云端需求。个人更喜欢可以从多个装置和平台存取的云端服务。随着个人越来越意识到资料被滥用,他们更加重视云端服务的隐私功能。
区域洞察
美洲是个人云端的新兴市场,消费者意识较高,对资料可近性和安全性有强烈偏好。由于精通技术的人口,美洲对可跨多个设备无缝整合的个人云端服务的需求强劲。对先进云端技术研究和开发的投资继续推动该地区个人云端产品系列的创新和发展。受《一般资料保护规范》(GDPR) 等严格资料隐私法规的强烈影响,欧盟 (EU) 的个人云端市场正在稳步增长。欧盟的消费行为表现出对资料主权的高度关注,使其成为客户购买决策的关键考虑因素。欧盟委员会和欧洲资料战略最近对云端基础设施的投资和融资倡议,旨在利用强大且具竞争力的资料经济,正在扩大欧洲、中东和非洲地区个人云端市场的范围。在中东,富裕的消费者群体正在推动对优质个人云端服务的需求,而智慧型手机的高普及也使得行动可近性变得更加重要。在人口众多、中阶不断壮大和技术进步的推动下,亚太地区是个人云端成长最快的市场。在亚太地区,由于数位化浪潮、政府倡议以及人们数位素养的提高,个人云端服务的使用正在迅速增加。
FPNV定位矩阵
FPNV定位矩阵对于评估个人云端市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对个人云端市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 个人云端市场的市场规模和预测是多少?
2.个人云端市场预测期内需要考虑投资的产品、细分市场、应用程式和领域有哪些?
3.个人云端市场的技术趋势和法规结构是什么?
4.个人云端市场主要厂商的市场占有率是多少?
5.进入个人云端市场合适的型态和策略手段是什么?
[187 Pages Report] The Personal Cloud Market size was estimated at USD 26.99 billion in 2023 and expected to reach USD 30.31 billion in 2024, at a CAGR 12.72% to reach USD 62.41 billion by 2030.
A personal cloud is a form of cloud computing that offers individuals access to their data and applications over the internet. Personal cloud allows access from any device with internet connectivity, enabling seamless synchronization and data sharing across multiple platforms. Personal cloud services are utilized across various applications, including data backup, synchronization, sharing, and remote access. The proliferation of digital content, increased mobile device usage, rising internet penetration, and the growing need for data backup and protection drive the growth of the personal cloud market. Furthermore, enhancements to cloud security and privacy measures have made personal cloud more appealing to end-users. However, concerns over data security and privacy, compliance with various regional regulations, and the risk of data breaches or loss could be barriers to the penetration of personal cloud services. Nevertheless, integrating artificial intelligence (AI) and machine learning for better data management and categorization and expanding 5G technology to offer faster data transfer rates are expected to improve the demand for personal cloud worldwide.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 26.99 billion |
Estimated Year [2024] | USD 30.31 billion |
Forecast Year [2030] | USD 62.41 billion |
CAGR (%) | 12.72% |
Type: Significant consumer preference for online cloud services
Home-made cloud solutions refer to cloud storage using an individual's hardware and software. Home-made cloud solutions offer improved privacy and control over data, making them suitable for users who prioritize data ownership and have the skills to manage their infrastructures. Users with technical expertise who desire maximum control over their data and privacy prefer home-made cloud solutions. Network-attached storage device clouds are connected to a home or office network, allowing for data storage and sharing among multiple users. Network-attached storage device clouds are appropriate for families or small businesses needing shared storage with easy accessibility and data control without the complexity of a full home-made setup. Online cloud services are provided by companies that offer storage on their servers, usually for a monthly or yearly fee. Online cloud services are known for their user-friendly interfaces and seamless integration with other online services. Server device clouds involve a dedicated server to create a personal cloud environment. Server device cloud setup is typically more robust and can handle more data and users than a NAS. Server device clouds are best suited for medium to large businesses or tech-savvy users requiring high-capacity storage, extensive user access, and customizable security measures.
Revenue Type: Increasing penetration of direct revenue-based personal cloud solutions
Direct revenue in the personal cloud market constitutes the income from end-users who pay directly for the cloud service. Direct revenue includes subscription fees, one-time payments for lifetime access, and payment for additional storage or premium features. Direct revenue models often hinge on factors including data privacy, required storage volume, and the importance of advanced features. Indirect revenue streams in the personal cloud market involve income generated from affiliated services or partnerships rather than from users directly. Advertising, cross-selling of products, and strategic partnerships for data analytics are standard indirect revenue models. Preferences for indirect revenue might be driven by user tolerance for ads, interest in additional but separate products or services, and the provider's ability to secure lucrative partnerships. Indirect revenue models can provide scalability in monetization through advertising and partnerships, albeit potentially at the cost of user experience and privacy concerns.
Hosting Type: Rising emphasis toward service provider hosting type
The consumer hosting type refers to personal cloud services primarily designed for individual users to manage their personal data, such as photos, documents, music, and videos. These services offer users a seamless way to back up, sync, and access data across multiple devices. On the other hand, the service provider hosting type includes personal cloud services offered by third-party providers to individual consumers and businesses. These providers typically provide a more comprehensive range of services and enterprise-level solutions, such as cloud computing, cloud storage, and hosted applications. The need-based preference focuses on scalability, reliability, security, and compliance with industry regulations.
End-User: Growing adoption of personal cloud solutions among enterprises
Enterprises require personal cloud solutions that can scale up with the growth of the business and handle massive amounts of data. Data breaches are a significant concern for enterprises; hence, they need robust security features within their personal cloud solutions. Cloud services that facilitate easy sharing and collaboration among employees are highly preferred. Enterprises opt for cloud services to seamlessly integrate with their existing systems and software. On the other hand, individuals are more price-sensitive, seeking cost-effective solutions for their personal cloud needs. Individuals prefer cloud services that are accessible across multiple devices and platforms. With rising awareness about data misuse, individuals increasingly value privacy features in their cloud services.
Regional Insights
The Americas represents a highly developing personal cloud market with high consumer awareness and a strong preference for data accessibility and security. With tech-savvy populations, the demand for personal cloud services that offer seamless integration across multiple devices is significant across the Americas. Investments in research and the development of advanced cloud technologies continue to drive innovations and advancements in personal cloud product portfolios in the region. The personal cloud market in the European Union (EU) is growing steadily, influenced strongly by stringent data privacy regulations such as the General Data Protection Regulation (GDPR). Consumer behavior in the EU indicates a high concern for data sovereignty, which has become a key consideration in customer purchasing decisions. Recent investments and funding initiatives by the European Commission in cloud infrastructure and the European Data Strategy to harness a strong and competitive data economy are expanding the scope of the personal cloud market in the EMEA region. In the Middle East, affluent consumer segments drive demand for premium personal cloud services, with a significant emphasis on mobile accessibility due to high smartphone penetration. Asia-Pacific represents a rapidly expanding market for personal cloud, propelled by massive populations, growing middle classes, and technological advancements. The Asia-Pacific region is witnessing a surge in the use of personal cloud services due to the digitalization wave, government initiatives, and increased digital literacy among the population.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Personal Cloud Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Personal Cloud Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Personal Cloud Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Apple Inc., ASUS CloudCorporation, Box, Inc., Broadcom Inc., Buffalo Americas, Inc., Cisco Systems, Inc., Cloudike Inc., D-Link Corporation, Dropbox, Inc., Egnyte, Inc., ElephantDrive Inc., Funambol, Inc., Google LLC by Alphabet Inc., Hewlett Packard Enterprise Development LP, IBM Corporation, ID Cloud Services LTD., IDrive Inc., Microsoft Corporation, OwnCloud GmbH, pCloud AG, Synchronoss Technologies, Inc., Transcend Information, Inc., Vodafone Limited, and Zyxel Communications Corp..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Personal Cloud Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Personal Cloud Market?
3. What are the technology trends and regulatory frameworks in the Personal Cloud Market?
4. What is the market share of the leading vendors in the Personal Cloud Market?
5. Which modes and strategic moves are suitable for entering the Personal Cloud Market?