市场调查报告书
商品编码
1471224
时尚零售市场:按产品、分销管道和最终用户划分 - 2024-2030 年全球预测Fashion Retailing Market by Product (Bag & Accessories, Clothing & Apparel, Footwear), Distribution Channel (Offline Mode, Online Mode), End-User - Global Forecast 2024-2030 |
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预计2023年时尚零售市场规模为960.8亿美元,预计2024年将达到1,024.9亿美元,2030年将达到1,527.7亿美元,复合年增长率为6.84%。
时尚零售是向终端消费者销售时尚产品的商业企业。它涉及从製造商向消费者销售服装、配件和鞋类的业务流程。它涉及各种活动,例如选择、购买、分销和推销时尚产品。由于消费者时尚趋势的变化和线上零售技术的进步,时尚零售业务正在全球扩张。国际品牌进入新市场、名人对消费者时尚偏好的影响,以及永续和道德时尚的兴起,正在为世界各地的时尚零售业创造巨大的机会。然而,人事费用上升和时尚潮流变化可能会对时尚零售业产生负面影响。此外,电子商务和行动商务的快速成长,以及AR和VR技术在时尚购物中的出现,预计将推动全球时尚零售市场的成长。
主要市场统计 | |
---|---|
基准年[2023] | 960.8亿美元 |
预测年份 [2024] | 1024.9亿美元 |
预测年份 [2030] | 1527.7亿美元 |
复合年增长率(%) | 6.84% |
产品:服饰服饰在时尚零售通路的高普及
市场对箱包和配件的偏好围绕着奢华风格、耐用性、环保性和物有所值。时尚客户重视服饰的独特性、品质和个性化。顾客通常想要适合他们独特风格和预算的舒适服装。时尚界的鞋类主要注重舒适度、耐用性、风格和价格。在鞋类领域,对运动服饰品牌的需求保持稳定,显示人们对与舒适性和性能相关的设计有强烈的偏好。
分销管道:由于方便,客户对线上分销管道的偏好日益增加。
线下模式(主要是实体店)一直是时尚零售的传统形式,满足消费者对触觉体验、现场指导和即时满足的需求。在线下模式下,百货公司、单体店、畅货商店等子品类提供多样化的购物体验,包括多样化的品牌展示、独特的产品和折扣价格。另一方面,随着数位化的提高和网路普及的提高,时尚零售的线上模式正在蓬勃发展。线上模式迎合了注重数位化的消费者,他们重视便利、广泛的选择和客製化体验。
终端用户:女装品类时尚零售产品需求庞大
婴儿群体由 14 岁以下的个体组成。幼儿群体与快时尚趋势密切相关,因为他们的体型和风格偏好正在迅速变化。偏好主要基于必要性,舒适性、耐用性和价格起着重要作用。随着人们对整装仪容和风格的兴趣日益浓厚,男士时尚零售品类也发生了显着的变化。在需求和偏好的驱动下,风格、品质、合身性和品牌声誉名列前茅。女装零售涵盖从休閒服饰到奢华时装等多种类别。有几个因素影响着这个多元化的群体,包括追随趋势、道德价值、舒适度和负担能力。
区域洞察
由于消费群体广泛且多样化、购买力高以及对时尚潮流的强烈关注,美洲时尚零售市场正在不断发展。一些国内品牌不断创新,推动快时尚和数位购买体验在美洲的采用。欧洲拥有伦敦、巴黎和米兰等时尚之都,引领的潮流对世界产生影响。中东和非洲地区的时尚意识消费者群体不断增长,消费者越来越多地透过精品店和数位平台转向奢侈时尚购物。对纺织品製造、产品创新和本土品牌推广的投资是推动美洲时尚零售成长的关键倡议。
由于时尚消费者数量的不断增加以及奢侈品和快时尚市场的快速发展,亚太地区的市场格局正在扩大。此外,创新行销策略和新客製化趋势的采用预计将推动全球时尚零售市场的成长。
FPNV定位矩阵
FPNV定位矩阵对于评估时尚零售市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对时尚零售市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该细分市场竞争特征的宝贵见解,包括在研究基准年观察到的累积、碎片化主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动和突破性产品开发的见解。
1. 时尚零售市场的市场规模与预测为何?
2. 在时尚零售市场的预测期内,我们应该考虑投资哪些产品和应用?
3. 时尚零售市场的技术趋势和法规结构是什么?
4.时尚零售市场主要厂商的市场占有率是多少?
5.进入时尚零售市场合适的模式和策略手段是什么?
[196 Pages Report] The Fashion Retailing Market size was estimated at USD 96.08 billion in 2023 and expected to reach USD 102.49 billion in 2024, at a CAGR 6.84% to reach USD 152.77 billion by 2030.
Fashion retailing is the commercial enterprise selling fashion products to the end consumer. It includes business processes involved in selling apparel, accessories, and footwear from manufacturers to consumers. It encompasses a range of activities, including the selection, purchase, distribution, and merchandising of fashion goods. Changing consumer fashion trends and technological advancements in online retailing are expanding fashion retailing operations globally. The introduction of international brands into new markets, celebrity influence on consumer fashion preferences, and the rise of sustainable and ethical fashion are creating immense potential for fashion retail worldwide. However, the high cost of labor acquisition and changing fashion trends may adversely impact the fashion retaining sector. Moreover, the exponential growth in eCommerce and mCommerce and the advent of AR and VR technologies in fashion shopping are expected to encourage the growth of the fashion retailing market worldwide.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 96.08 billion |
Estimated Year [2024] | USD 102.49 billion |
Forecast Year [2030] | USD 152.77 billion |
CAGR (%) | 6.84% |
Product: High penetration of clothing and apparel across fashion retailing channels
Market preferences for bags and accessories mostly revolve around luxurious styles, durability, eco-friendliness, and value for money. Fashion customers value uniqueness, quality, and personalization in clothing and apparel. Customers often seek comfortable clothes that fit their unique style and budget. The footwear of the fashion industry primarily leans towards comfort, durability, style, and price. The footwear segment sees a steady demand for sportswear brands, indicating a high preference for comfort and performance-related designs.
Distribution Channel: Growing customer preference for online distribution channels due to their convenience characteristics
The offline mode, primarily brick-and-mortar stores, has been the traditional form of fashion retailing, catering to consumer needs for tactile experiences, onsite guidance, and instant gratification. Under offline mode, subcategories such as departmental, standalone, and outlet stores provide varying shopping experiences, from diverse brand displays to unique offerings and discounted rates. On the other hand, with the advent of digitalization and increased internet penetration, the online mode of fashion retailing has flourished. Online mode caters to digitally-savvy consumers who value convenience, wide-ranging options, and customized experiences.
End-User: Significant demand for various fashion retailing products by the women's category
The children's segment comprises individuals up to 14 years of age. The children group is closely associated with the fast fashion trend due to rapidly changing sizes and style preferences. The preferences are primarily necessity-based, with comfort, durability, and price playing essential roles. The men's category in fashion retail has evolved significantly with a growing interest in personal grooming and style. Driven by needs and preferences, style, quality, fit, and brand reputation rank high. Women's fashion retailing encompasses various categories, from casual wear to luxury fashion. Several factors, including trend-following, ethical values, comfort, and affordability, influence this diverse group.
Regional Insights
The fashion retailing market is evolving in the Americas owing to the broad and diverse consumer base, high purchasing power, and a strong inclination towards fashion trends. Several homegrown brands are continually innovating, driving the adoption of fast fashion and digital buying experiences in the Americas. Europe, encompassing key fashion hub cities including London, Paris, and Milan, sets trends that resonate around the globe. eCommerce is growing rapidly in the EU, making significant investments in online fashion retail platforms. The Middle East and Africa region have an increasingly fashion-conscious consumer base, and consumers are increasingly inclined toward luxury fashion shopping through boutiques and digital platforms. Investments in textile manufacturing, product innovation, and promotion of local brands are key initiatives driving the growth of fashion retail in the Americas.
The Asia Pacific region represents a growing landscape for the fashion retailing market owing to the rise in fashion consumer base and rapidly evolving luxury and fast fashion markets in the region. Besides, the adoption of innovative marketing strategies and emerging customization trends are anticipated to propel the growth of the fashion retailing market worldwide.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Fashion Retailing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Fashion Retailing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Fashion Retailing Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, ASOS plc, Boohoo Group PLC, Burberry Group plc, Chanel S.A., Christian Dior SE, Gap Inc., Gildan Activewear SRL, Golden Lady Company S.p.A., H & M Hennes & Mauritz AB, Hanesbrands Inc., Hermes International S.A., Inditex, S.A., Jockey International, Inc., Kering, LEVI STRAUSS & CO., LVMH, NIKE Inc., Prada S.p.A., PVH Corp., Ralph Lauren Corporation, The Swatch Group Ltd., Uniqlo Co., Ltd., and VF Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Fashion Retailing Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Fashion Retailing Market?
3. What are the technology trends and regulatory frameworks in the Fashion Retailing Market?
4. What is the market share of the leading vendors in the Fashion Retailing Market?
5. Which modes and strategic moves are suitable for entering the Fashion Retailing Market?