市场调查报告书
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1471234
二次性门票市场:按类型、定价模式、应用划分 - 2024-2030 年全球预测Secondary Tickets Market by Type (Offline Platform, Online Platform), Pricing Model (Auction-Based, Dynamic Pricing, Fixed Pricing), Application - Global Forecast 2024-2030 |
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预计2023年二次性门票市场规模为414.8亿美元,预计2024年将达449.8亿美元,2030年将达到742.1亿美元,复合年增长率为8.66%。
二次性门票是指从第三方或售后市场购买的门票,而不是直接从官方活动组织者或主要门票零售商处购买的门票,适用于音乐会、体育比赛、戏剧或其他现场娱乐活动等活动。此类交易发生在允许主要票务供应商转售最初出售的门票的平台或市场。二次性市场允许个人或组织出售他们以前购买但不再使用的门票,或者他们希望出售用于商业目的的门票。在数位转型的推动下,这个市场在过去十年中经历了显着成长。线上平台简化了门票的购买和销售,使更多人更容易获得门票。然而,票价上涨(门票售价明显高于票面价格)以及诈欺门票风险等问题引起了消费者的焦虑。儘管存在这些挑战,二级门票分销市场仍然存在许多机会。对于卖家来说,这是一个收回对不再可用的门票的投资的机会,而对于买家来说,这是获得已售完的活动门票或选择以前不可用的特定座位的好处。此外,区块链和数位身分等先进技术的整合可以进一步提高交易的安全性和透明度,解决与市场相关的一些主要问题,并为娱乐和活动产业提供支持,可以为相关人员提供巨大的潜力。
主要市场统计 | |
---|---|
基准年[2023] | 414.8亿美元 |
预测年份 [2024] | 449.8亿美元 |
预测年份 [2030] | 742.1亿美元 |
复合年增长率(%) | 8.66% |
线上平台在二次售票的快速采用
二次性市场的线下票务平台是指首次发行后以实体地点和传统方式买卖门票的平台。此类平台包括实体门票经销商、活动场地附近的实体售票亭以及透过实体聚会进行的私人交易。这种方法通常涉及现金交易,儘管有时直接进行电子付款。与线上平台相比,线下平台的重要特征包括可以立即实际拥有门票、买家和卖家之间直接谈判以及接触到更广泛的受众,这是因为这是一个困难的市场。二次售票线上平台是个人和组织可以买卖门票的数位市场或网站。这些平台可以透过桌上型电脑、笔记型电脑、平板电脑和智慧型手机访问,使您能够在全球扩展门票交易。例如专门的门票转售网站、线上分类广告、社交媒体市场群组和竞标网站。线上平台的优点包括卖家拥有更广泛的受众,买家更容易搜寻和比较价格,以及增强的安全功能,例如支付处理、数位票据传输和买家保护政策。此外,这些平台通常会提供卖家评论和评级,有助于打造更透明的市场。
演唱会门票购买应用中二次性门票使用的演变
音乐会的二次性门票允许歌迷购买一级市场上已售出的演出门票,即使在首次销售结束后也可以继续入场。这个市场特别适合举办备受期待的着名艺术家音乐会,门票常常供不应求。买家应该注意,价格可能会根据需求、艺术家受欢迎程度以及活动日期的临近而有很大差异。电影票的二级市场不如其他类别普及。这主要是由于电影在多个场所放映数週的性质,使得它们不那么罕见。然而,首映式、特别放映、电影节等对门票的需求可能会特别高,而且可用的门票数量可能有限。在这种情况下,二次性门票为爱好者提供了另一种进入方式。表演艺术包括戏剧、芭蕾舞和歌剧等各种活动。广受好评的作品的门票,尤其是着名场馆的巡迴门票或有限演出的门票,往往最终会出现在次市场上。价格根据演出的受欢迎程度、场地的声望和座位位置而有所不同。二次性门票让您可以观看已售出的演出并获得更好的座位。二级门票市场对于体育赛事来说利润丰厚,尤其是高风险的比赛和锦标赛。
区域洞察
受强劲的娱乐业以及对体育、音乐会和其他现场活动的高需求的推动,美洲占据了全球二级门票市场的大部分。在美国,越来越多的消费者为了方便而转向线上平台和行动应用程式转售门票,儘管对价格透明度和真实性的担忧仍然存在。最近的努力集中在利用区块链和其他技术来使交易更加安全可靠。美国各地政府正在采取措施规范市场,以保护消费者免受过高价格的影响,并确保门票转售的公平性。在欧盟 (EU),二级门票市场因国家而异,但通常受到欧盟范围内注重消费者保护的法规的指导。儘管采用数位票务和行动应用程式的趋势不断增长,但市场仍然分散,国家法律影响着消费行为。在娱乐和体育基础设施投资增加的推动下,中东地区显示出成长潜力,特别是在阿联酋和沙乌地阿拉伯。该地区的消费者往往更喜欢奢华和独特的体验。由于智慧型手机普及和网路普及率不断提高,非洲的二级票务市场前景看好。在新兴中阶和可支配收入增加的推动下,亚太地区的二级市场正在迅速扩张。高度数位化的市场在该国的线上平台上占有重要地位。最近的法规旨在打击假票和价格破坏行为。
FPNV定位矩阵
FPNV定位矩阵对于评估二次性门票市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对二次性门票市场上的供应商现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.二次性门票市场规模及预测如何?
2.在二次性门票市场的预测期内,有哪些产品、细分市场、应用程式和领域需要考虑投资?
3.二次性门票市场的技术趋势和法规结构是什么?
4.二次性门票市场主要厂商的市场占有率为何?
5.进入二次性门票市场的合适型态和策略手段是什么?
[197 Pages Report] The Secondary Tickets Market size was estimated at USD 41.48 billion in 2023 and expected to reach USD 44.98 billion in 2024, at a CAGR 8.66% to reach USD 74.21 billion by 2030.
Secondary tickets, in the context of events such as concerts, sports, theater, and other live entertainment, refer to tickets purchased not directly from the official event organizer or primary ticket outlet however from a third party or aftermarket. These transactions occur on platforms or marketplaces that enable the resale of tickets sold initially by the primary ticketing vendors. The secondary market allows individuals or entities to sell previously purchased tickets but can no longer use or wish to sell for profit. This market has experienced significant growth over the past decade, facilitated by the digital transformation. Online platforms have simplified buying and selling these tickets, making them more accessible to a broader audience. However, issues such as price inflation, where tickets are sold at remarkably higher prices than their face value, and the risk of fraudulent tickets pose consumer concerns. Despite these challenges, the secondary ticket market presents numerous opportunities. For sellers, it offers a chance to recoup investments on tickets they can no longer use, while buyers benefit from the availability of tickets to sold-out events or the option to select specific seats that were previously unavailable. Moreover, integrating advanced technologies such as blockchain and digital identification can further enhance the security and transparency of transactions, addressing some of the primary concerns associated with the market and offering significant potential for stakeholders within the entertainment and event industries.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 41.48 billion |
Estimated Year [2024] | USD 44.98 billion |
Forecast Year [2030] | USD 74.21 billion |
CAGR (%) | 8.66% |
Type: Burgeoning adoption of online platforms for secondary ticket sales
Offline ticket platforms in the secondary market refer to physical locations or traditional methods through which tickets are bought and sold after their initial release. These platforms include brick-and-mortar ticket resellers, physical ticket booths near event venues, and private transactions facilitated through physical meetups. This method often involves cash transactions, although electronic payments may occur in person. The critical characteristics of offline platforms include the potential for immediate physical possession of tickets, direct negotiation between buyer and seller, and a market that is less accessible to a broad audience compared to online platforms. Online platforms for secondary ticket sales are digital marketplaces and websites where individuals or entities can buy and sell tickets. These platforms can be accessed through desktop computers, laptops, tablets, or smartphones, facilitating a global reach for ticket transactions. Examples include specialized ticket resale websites, online classified advertisements, social media marketplace groups, and auction sites. The advantages of online platforms include a wider audience for sellers, the ability for buyers to search for and compare prices easily, and enhanced security features such as payment processing, digital ticket transfer, and buyer protection policies. Additionally, these platforms often provide reviews and ratings of sellers, contributing to a more transparent marketplace.
Application: Evolving utilization of Secondary tickets for concert ticket purchase
Secondary tickets for concerts enable fans to purchase tickets to performances that might have been sold out through the primary market, allowing access even after initial sales have ended. This market is particularly popular for highly anticipated concerts featuring renowned artists, where ticket demand often surpasses the available supply. Buyers should be aware of the fluctuations in pricing, which can significantly vary based on demand, artist popularity, and proximity to the event date. The secondary market for movie tickets is less prevalent than other categories, primarily due to the nature of movie screenings, which are available over several weeks and at numerous venues, reducing scarcity. However, there may be exceptions for premieres, special screenings, or film festivals where tickets might be in high demand and limited availability. In these instances, secondary tickets offer an alternative for enthusiasts to gain access. Performing Arts includes various events such as theater productions, ballets, and operas. Tickets for highly acclaimed productions, especially those in well-known venues or limited engagement tours, often find their way into the secondary market. Prices vary based on the show's popularity, the venue's prestige, and seat location. Secondary tickets allow enthusiasts to access sold-out performances or secure preferable seating arrangements. The secondary ticket market significantly benefits sports events, particularly high-stakes games or championships.
Regional Insights
Americas holds a significant portion of the global secondary ticket market, driven by a robust entertainment industry and a high demand for sports, concerts, and other live events. Consumers in the U.S. increasingly turn to online platforms and mobile apps for ticket resales due to convenience, though concerns regarding pricing transparency and authenticity remain. Recent initiatives focus on leveraging blockchain and other technologies to enhance transaction security and trust. The government across America has taken steps to regulate the market, aiming to protect consumers from exorbitant prices and ensure fairness in ticket resales. In the European Union, the secondary ticket market varies by country but is generally guided by EU-wide regulations focusing on consumer protection. There is a rising trend towards adopting digital tickets and mobile applications, though the market is still fragmented, with various national laws impacting consumer behavior. The Middle East shows potential for growth, particularly in the UAE and Saudi Arabia, driven by increasing investments in entertainment and sports infrastructure. Consumers here show a preference for luxury and exclusive experiences. Africa's secondary ticket market shows promise due to the increasing penetration of smartphones and internet penetration. The Asia Pacific secondary ticket market is rapidly expanding, fueled by a burgeoning middle class and increasing disposable incomes. The highly digital market has a strong presence in domestic online platforms. Recent regulations aim to crack down on counterfeit tickets and price gouging.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Secondary Tickets Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Secondary Tickets Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Secondary Tickets Market, highlighting leading vendors and their innovative profiles. These include Ace Ticket Worldwide, Inc., AXS Group LLC, Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG & Co. KGaA, Eventbrite, Inc., Eventfrog AG, FEVER LABS, INC., Gametime United, Inc., LIVE NATION WORLDWIDE, INC., Lyte, Inc., PIA Corporation, RSVPify, LLC, ScoreBig, SeatGeek, Inc., SEE Group Limited, Ticket Software LLC, Ticket Transfer, TicketIQ, LLC, Ticketmaster, TicketSmarter, TicketSwap B.V., TickPick LLC, Twickets Ltd., Viagogo AG, and Vivid Seats LLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Secondary Tickets Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Secondary Tickets Market?
3. What are the technology trends and regulatory frameworks in the Secondary Tickets Market?
4. What is the market share of the leading vendors in the Secondary Tickets Market?
5. Which modes and strategic moves are suitable for entering the Secondary Tickets Market?