市场调查报告书
商品编码
1471315
观赏鱼市场:按产品、应用和分销管道 - 全球预测 2024-2030Ornamental Fish Market by Product (Marine, Temperate, Tropical Freshwater), Application (Commercial, Household), Distribution Channel - Global Forecast 2024-2030 |
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预计2023年观赏鱼市场规模为63.1亿美元,预计2024年将达到67.2亿美元,2030年将达到99.1亿美元,复合年增长率为6.65%。
观赏鱼又称观赏鱼,是指因美观而饲养在家庭水族箱和公共设施的各种鱼类。观赏鱼市场拥有 1,000 多种鱼类,从金鱼等冷水鱼类到七彩神仙等热带鱼类,可满足世界各地的多种偏好。由于越来越多的水族爱好者和家庭将鱼作为宠物饲养,观赏鱼的世界正在经历显着的增长,将这个利基市场转变为全球宠物行业的既定细分市场。此外,水族馆作为一种爱好和缓解压力的日益流行也推动了市场的成长。接触观赏鱼病原体的风险、物流挑战以及与观赏鱼运输相关的高死亡率也可能对市场构成重大障碍。养鱼工具设备的技术进步。观赏鱼线上零售的趋势预计将促进市场成长,因为它拉近了观赏鱼与消费者的距离,并显着扩大了市场范围。
主要市场统计 | |
---|---|
基准年[2023] | 63.1亿美元 |
预测年份 [2024] | 67.2亿美元 |
预测年份 [2030] | 99.1亿美元 |
复合年增长率(%) | 6.65% |
产品热带淡水鱼因其维护成本低且易于取得而需求量很大。
咸水鱼代表了市场的高端部分。这些鱼类通常因其鲜艳的颜色和独特的图案而受到重视。但不建议初学者使用,因为它需要复杂的水族箱系统,严格控制水质和盐度。温带观赏鱼生长在类似其自然冷温带栖息地的环境。这些物种,如金鱼和锦鲤,能够适应各种环境,并被认为是耐寒的。它们适用于室内水族箱和室外池塘,有些根据季节在不同的条件下生存。热带淡水鱼是观赏鱼市场中最大、最多样化的部分。此类别适合各个级别的爱好者,拥有各种颜色、大小和栖息地要求不同的物种。孔雀鱼、四目鱼、慈鲷和神仙鱼很受欢迎且分布广泛。热带淡水鱼通常更容易圈养繁殖,因此更容易获得和负担得起。每个类别的观赏鱼都符合特定的消费者偏好,并在市场上拥有独特的地位。观赏鱼产业成功的关键是提供满足目标消费群体需求和能力的产品,考虑采购对生态的影响,并确保负责任的饲养实践。
应用:由于个人兴趣和嗜好,观赏鱼越来越受欢迎。
商业性用途主要包括水族馆、饭店大厅、餐厅、办公室等,主要目的是增强美观、营造平静的氛围。观赏鱼作为活的艺术品,有助于提升品牌形象与顾客体验。家里养鱼可以作为个人嗜好或美化生活空间的一种方式。它们通常被饲养在比商业性水族馆更小的水族馆中。观赏鱼的商业性用途通常包括水族馆、办公空间、旅馆和餐厅。同时,家庭用途包括出于休閒、嗜好或个人兴趣而饲养观赏鱼的个人和家庭。
通路:对线上通路价格低廉、产品种类丰富、宅配便利的需求不断增加
观赏鱼产业的线下通路主要是当地的宠物店、水族店、批发商、养殖业者、养殖场。这些管道是消费者获取观赏鱼的传统途径。线下管道的主要优点是顾客可以实际看到鱼,并且可以放心购买的鱼的健康和品质。电子商务的兴起为观赏鱼市场带来了重大变化。线上分销管道包括线上宠物商店、竞标网站以及透过饲养员网站和社交媒体平台的直接销售。这些管道很方便,因为顾客可以购买本地可能无法买到的各种类型和尺寸的商品。线上供应商通常可以提供有竞争力的价格,因为他们的管理成本较低。
区域洞察
世界上观赏鱼需求量最大的地区是亚太地区。中国、新加坡和日本等地区对养鱼文化有着浓厚的亲和性,这主要是由于风水信仰。尤其是日本,其鲤鱼养殖举世闻名。这些地区中产阶级迅速壮大,可支配收入不断增加,对观赏鱼及相关产品产生了巨大的需求。鱼类养殖在美国尤其蓬勃发展,休閒养鱼很受欢迎,并且经常用于治疗目的。他们还有更多的可支配收入,因此有能力购买鱼和必要的配件。然而,南美洲的整体资料很难获得,但鑑于其丰富的生物多样性,儘管开拓,但市场可能很大。在 EMEA(欧洲、中东和非洲)地区,观赏鱼的文化欣赏正在推动欧洲的需求,特别是在英国和德国等国家。另一方面,在中东,观赏鱼主要被视为吉祥物,导致该地区的需求不断增长。另一方面,非洲市场相对欠发达且受到经济因素的限制,但由于其丰富的海洋生物多样性而具有潜力。
FPNV定位矩阵
FPNV定位矩阵对于评估观赏鱼市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对观赏鱼市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.观赏鱼市场规模及预测如何?
2.观赏鱼市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3.观赏鱼市场的技术趋势和法规结构是什么?
4.观赏鱼市场主要厂商的市场占有率是多少?
5.进入观赏鱼市场的合适型态和策略手段是什么?
[197 Pages Report] The Ornamental Fish Market size was estimated at USD 6.31 billion in 2023 and expected to reach USD 6.72 billion in 2024, at a CAGR 6.65% to reach USD 9.91 billion by 2030.
Ornamental fish, also known as aquarium fish, consists of various fishes that are kept in home aquariums or public facilities for their aesthetic appeal. Spanning over 1,000 species, from cold-water species such as goldfish to tropical species such as the discus, the ornamental fish market caters to many preferences worldwide. The world of ornamental fish has seen substantial growth, driven by an increasing number of aquarists and households gradually adopting pet fish; this niche market has transformed into an established sector within the global pet industry. Moreover, the growing popularity of aquariums as a hobby and a method of stress relief is also fueling market growth. Exposure risk to ornamental fish pathogens, Logistical challenges, and high mortality rates associated with transporting ornamental fish can also pose significant obstacles to the market. Technological advancements in fishkeeping tools and equipment. The trend of online retailing of ornamental fish, making ornamental fish more accessible to customers and significantly expanding market reach, is expected to increase market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.31 billion |
Estimated Year [2024] | USD 6.72 billion |
Forecast Year [2030] | USD 9.91 billion |
CAGR (%) | 6.65% |
Product: Significant demand for tropical freshwater fish, owing to lower maintenance costs and greater availability
Marine or saltwater ornamental fish represent a premium segment of the market. These species are often prized for their vivid colors and unique patterns. However, they require more sophisticated aquarium systems with strict water quality and salinity control, making them a less common choice for beginners. Temperate ornamental fish thrive in environments resembling their natural cool and temperate zone habitats. These species, like goldfish and koi, can adapt to a range of conditions and are often considered hardy. They are suitable for indoor aquariums and outdoor ponds, with some surviving in varying seasonal conditions. Tropical freshwater fish are the largest and most diverse segment within the ornamental fish market. This category caters to hobbyists of all levels, boasting various species with various colorations, sizes, and habitat needs. Fish such as guppies, tetras, cichlids, and angelfish are popular and widely available. Tropical freshwater species are generally easier to breed in captivity, making them more accessible and affordable. Each ornamental fish category fulfills specific consumer preferences and has its distinct market position. The success within the ornamental fish industry hinges on aligning the product offerings with the needs and capabilities of the target consumer base, considering the ecological impact of sourcing, and ensuring responsible breeding practices.
Application: Growing popularity of ornamental fish in household application owing to personal interest and hobby
Commercial applications primarily include public aquariums, hotel lobbies, restaurants, and office buildings, whose primary purpose is to enhance aesthetic appeal and provide a calm atmosphere. Ornamental fish act as living art, and in such settings, they often contribute to a brand's image and customer experience. Ornamental fish in household settings serve as a personal hobby or a means to beautify a living space. They are often housed in smaller aquariums compared to their commercial counterparts. The commercial application of ornamental fish typically comprises public aquariums, office spaces, hotels, and restaurants. At the same time, the household segment includes individuals and families who keep ornamental fish for recreation, hobby, or personal interest.
Distribution Channel: Growing demand for online channels for a vast selection at potentially lower prices and the convenience of home delivery
Offline distribution channels in the ornamental fish industry primarily consist of local pet stores, aquarium shops, wholesalers, breeders, and fish farms. These channels have been the traditional means by which consumers access ornamental fish. A key advantage of offline channels is the ability for customers to see the fish in person, ensuring the health and quality of their purchase. The rise of e-commerce has introduced significant shifts in the ornamental fish market. Online distribution channels include online pet stores, auction sites, and direct sales through breeder websites or social media platforms. These channels offer convenience, as customers can shop from a wide variety of species and sizes that might not be available locally. Online vendors can often provide competitive pricing due to lower overhead costs.
Regional Insights
Asia-Pacific witnesses the highest demand for ornamental fish worldwide. Regions such as China, Singapore, and Japan have a cultural affinity for fish keeping, primarily due to Feng Shui beliefs. Japan, in particular, is renowned worldwide for its Koi fish. The burgeoning middle class in these regions with growing disposable income contributes significantly to the huge demand for ornamental fish and related products. The United States, in particular, boasts a thriving market owing to the popularity of fish keeping as a hobby, often used for therapeutic purposes. The high disposable incomes also make it easier to afford the fish and requisite accessories. However, holistic data regarding South America is less readily available, but the market, given its rich biodiversity, is likely substantial, albeit untapped. In the EMEA region, the cultural appreciation of ornamental fish, in particular countries such as the United Kingdom and Germany, fuels Europe's demand. Whereas in the Middle East, ornamental fish are predominantly valued for their assumed auspicious properties, contributing to the rising demand in this region. The African market, on the other hand, is comparatively undeveloped and hindered by economic factors but shows potential due to its rich marine biodiversity.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Ornamental Fish Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Ornamental Fish Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Ornamental Fish Market, highlighting leading vendors and their innovative profiles. These include Aqua Design Amano Co.,Ltd., Aqua-Nautic Specialist Pte Ltd., bioAquatiX, Blue Ridge Koi & Goldfish, Dennerle GmbH, Imperial Tropicals, Jy Lin Trading Ltd., Kerala Aqua Ventures International Limited, LiveAquaria, OASE, Oasis Fish Farm, PetSmart LLC, Qian Hu Corporation Limited, Rolf C. Hagen Inc., Sanyo Aquarium (Pte) Ltd., Sunbeam Aquarium Pte Ltd., The Kamihata Fish Industry Group, Tropical Fish International Pte Ltd., and V AQUARIA.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Ornamental Fish Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Ornamental Fish Market?
3. What are the technology trends and regulatory frameworks in the Ornamental Fish Market?
4. What is the market share of the leading vendors in the Ornamental Fish Market?
5. Which modes and strategic moves are suitable for entering the Ornamental Fish Market?