市场调查报告书
商品编码
1471333
宠物配件市场:按产品类型、宠物类型、分销管道划分 - 全球预测 2024-2030 年Pet Accessories Market by Product (Bowls, Clothing, Collars, Harnesses & Leashes), Pet Type (Cat, Dog, Horse), Distribution Channel - Global Forecast 2024-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
预计2023年宠物用品市场规模为104.1亿美元,预计2024年将达到110.1亿美元,2030年将达到157.4亿美元,复合年增长率为6.08%。
宠物配件包括各种旨在提高农场动物的生活品质、安全和福祉的物品。这些产品不仅满足美学目的,而且对各种动物物种(包括狗、猫、鸟类、鱼类、爬虫类和小型哺乳动物)也具有功能性目的。典型的宠物配件包括项圈、皮带、食物碗、寝具、玩具、美容设备和保健产品。宠物拥有量的增加以及对宠物健康和保健意识的提高等因素促进了宠物配件市场的成长。此外,在社群媒体上推广宠物伴侣等社会趋势也推动了对时尚独特宠物配件的需求。然而,宠物配件製造过程中的品管不当可能会导致健康危害并导致产品召回。此外,为不同的动物物种和品种设计配件是一项繁琐的任务,这可能会影响市场的成长。然而,製造商正在探索先进的製造策略,以促进宠物配件的生产。此外,宠物产业的技术创新带动了GPS追踪器、自动餵食器等智慧配件的发展,为宠物饲主带来了便利和安心。由可回收和生物分解性材料製成的宠物配件以及提高宠物舒适度和安全性的符合人体工学的高品质设计可以进一步促进宠物配件的成长。
主要市场统计 | |
---|---|
基准年[2023] | 104.1亿美元 |
预测年份 [2024] | 110.1亿美元 |
预测年份 [2030] | 157.4亿美元 |
复合年增长率(%) | 6.08% |
产品消费者对宠物训练项圈、线束和牵引绳的需求不断增长
宠物碗是宠物餵食的必备配件,从基本型号到强大的可程式设计自动餵食器。例如,普通碗简单且价格实惠,而自动餵食器则适合日程繁忙的饲主。宠物碗可帮助您控制份量并维持宠物的健康体重。宠物服饰包括服装、毛衣、夹克和防护衣,既实用又美观。功能性服装可以提高宠物在极端天气条件下的舒适度,而装饰性物品则可以满足饲主对客製化和庆祝活动的渴望。项圈、线束和牵引绳类别重点在于步行和训练所需的安全和控制用品。选择项圈是为了识别和时尚,选择线束是为了增强控制和缓解压力,选择皮带是为了不同的长度和功能。饲餵设备包括自动饲餵器、饮水机和零食分配器。根据宠物的舒适度、体型和饲主的居住空间来选择住房和床上用品。有多种选择,从简单的垫子到豪华的宠物屋。也提供针对健康问题的特殊寝具,例如为老年宠物提供的整形外科床。宠物美容产品包括刷子、指甲刀和洗髮精,并根据宠物的品种、皮毛类型、敏感性等进行选择。厕所管理工具和清洁湿纸巾等宠物卫生产品对于维持卫生环境至关重要。宠物玩具可以满足宠物玩耍、追逐和咀嚼的本能需求。互动和智慧玩具也不断涌现,以增加宠物的精神刺激。
宠物类型:越来越多的猫主人正在推动对猫专用配件的需求
对猫咪配件的需求集中在舒适性、安全性和刺激性。基于需求的偏好通常包括猫抓板、马桶、玩具、床等。狗狗配件可满足从运动到训练的各种需求。顾客经常寻找耐用的玩具、皮带、线束和穿戴式装置来监测他们的健康状况。狗喜欢提供游戏和运动的玩具。因此,需要奔跑、追逐、拉扯的宠物玩具是适合狗狗的宠物配件。马饲主优先考虑确保动物安全和舒适的配件,例如马鞍、美容套件和防护装备。兔子配件主要用于饲养、餵食和饲养。必需品包括笼子、水瓶和咀嚼玩具。
分销管道:提高线上通路宠物配件的便利性、多样性和有竞争力的价格
线下分销通路是指顾客可以购买宠物用品的实体店,包括宠物店、超级市场和专卖店。客户通常更喜欢这个管道,因为他们可以第一手看到产品并在购买后立即拥有所有权。您还可以享受获得个人客户服务的好处。线下通路的一个值得注意的子类别是豪华宠物精品店,它迎合了寻求奢侈品的利基市场。宠物配件的线上分销管道正在快速成长,因为它们比实体店购买更方便且选择范围更广。消费者经常转向线上管道寻求有竞争力的价格、客户评论和宅配的便利性。主要电子商务平台和製造商直接面向消费者的网站正在使该行业蓬勃发展。订阅盒服务提供客製化的宠物配件选择,是该细分市场的创新子类别。就随时访问和送货上门的便利性而言,网路购物显然是赢家。然而,线下购物适合最后一刻和紧急购买。与线下零售商相比,线上通路通常具有较低的管理成本,并且可以提供更具竞争力的定价和定期促销。线下管道可以透过提供即时的专家建议和服务来提供更个人化的客户体验。
区域洞察
在美洲,尤其是北美,高宠物拥有率和饲主渴望提供舒适和照顾正在推动宠物配件的使用。宠物的人性化趋势明显,导致对高品质、多功能宠物配件的需求增加。美洲生产环境完善,大型跨国公司和中小企业都积极参与。重点是创新、高品质的产品,并强调永续性。美洲的市场参与者包括推动创新的知名品牌,这些公司在行销和直接面向消费者的管道上投入巨资,并专注于差异化和品牌化。在亚太地区,趋势因国家而异,但中阶不断壮大,拥有可支配收入并愿意购买宠物配件。亚太地区是一个快速成长的市场,生产成本低,工业基础不断发展,特别是在中国和印度等国家,使其成为重要的製造地。 EMEA(欧洲、中东和非洲)地区是一个成熟的市场,对环保和优质宠物产品有着很高的需求,尤其是在西欧,由于消费者意识和对动物福利的关注不断增强。我们的欧洲、中东和非洲生产基地的特点是严格遵守欧盟产品品质和环境影响法规,创造了一个生产高品质、永续且合规的宠物配件的环境。
FPNV定位矩阵
FPNV定位矩阵对于评估宠物配件市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对宠物配件市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 宠物用品市场的市场规模与预测是多少?
2.宠物配件市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3. 宠物用品市场的技术趋势和法规结构是什么?
4.宠物用品市场主要厂商的市场占有率是多少?
5.进入宠物用品市场适合的型态和策略手段有哪些?
[192 Pages Report] The Pet Accessories Market size was estimated at USD 10.41 billion in 2023 and expected to reach USD 11.01 billion in 2024, at a CAGR 6.08% to reach USD 15.74 billion by 2030.
Pet accessories encompass a wide array of items designed to enhance domesticated animals' quality of life, safety, and well-being. These products are not just about aesthetics but also serve functional purposes for different species, such as dogs, cats, birds, fish, reptiles, and small mammals. Typical pet accessories include collars, leashes, feeding bowls, bedding, toys, grooming tools, and health care products. Factors such as increased pet ownership and growing awareness of pet health and wellness contribute to the growth of the pet accessories market. Furthermore, social trends, such as showcasing pet companions on social media, also drive demand for fashionable and unique pet accessories. However, improper quality control during the manufacturing of pet accessories can lead to health hazards, which consequently leads to product recalls. Furthermore, designing accessories for different species and breeds of animals can be a cumbersome task, thereby affecting the market's growth. However, manufacturers are exploring advanced manufacturing strategies to ease production of pet accessories. Moreover, innovations in the pet industry have led to the development of smart accessories, such as GPS trackers and automatic feeders, contributing to pet owners' convenience and peace of mind. Pet accessories made from recyclable or biodegradable materials and high-quality ergonomic designs that enhance the comfort and safety of pets can further contribute to the growth of pet accessories.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 10.41 billion |
Estimated Year [2024] | USD 11.01 billion |
Forecast Year [2030] | USD 15.74 billion |
CAGR (%) | 6.08% |
Product: Growing consumer demand for pet collars, harnesses, and leashes to train pets
Pet bowls are essential accessories for feeding pets, varying from basic models to sophisticated, programmable automatic feeders. Each type serves a specific need; for instance, plain bowls offer simplicity and affordability, while automated feeders cater to pet owners with busy schedules. Pet bowls help control portion size and keep the pet at a healthy weight. Pet clothing includes costumes, sweaters, jackets, and protective wear, which serve both functional and aesthetic purposes. Functional clothing improves the comfort of pets in extreme weather, while decorative items cater to the owners' desire for customization and festivity. The collars, harnesses & leashes category is dominated by safety and control products necessary for walks and training. Collars are chosen for identification and fashion, harnesses for improved control and reduced strain, and leashes for varying lengths and functionalities. Feeding & utensils include automated feeders, water fountains, and treat dispensers. Housing and bedding are chosen based on pet comfort, size, and owner's living space. Options range from simple cushions to luxury pet houses. Specialized bedding that addresses health issues, such as orthopedic beds for older pets, are also available. Pet grooming products cover brushes, nail clippers, and shampoos and are selected based on pet breed, coat type, and sensitivity issues. Pet hygiene products, including waste management tools and cleansing wipes, are indispensable for maintaining a hygienic environment. Pet toys cater to the instinctual needs for play, chase, and chew. Interactive and smart toys are emerging to enhance pets' mental stimulation.
Pet Type: Rising cat ownership driving demand for accessories specifically catering to cats
The demand for cat accessories focuses on comfort, safety, and stimulation. The need-based preference typically includes items such as scratching posts, litter boxes, toys, and beds. The dog accessories cater to various needs ranging from exercise to training. Customers often look for durable toys, leashes, harnesses, and health-monitoring wearables. Dogs prefer toys with games and exercises. Therefore, pet toys that require running, chasing, or tugging are suitable pet accessories for dogs. Horse owners prioritize accessories that ensure the safety and comfort of their animals, such as saddles, grooming kits, and protective gear. Rabbit accessories are directed towards housing, feeding, and enrichment. Essentials include cages, water bottles, and chew toys.
Distribution Channel: Increased convenience, variety, and competitive pricing for pet accessories in online channels
Offline distribution channels refer to physical retail outlets where customers can purchase pet accessories, and this segment includes pet stores, supermarkets, and specialty stores. Customers often prefer this channel due to the tangible shopping experience it provides, allowing them to inspect products directly and obtain immediate ownership upon purchase. It also offers the added benefit of personal customer service interactions. A notable subcategory of offline channels is the luxury pet boutiques, catering to a niche market seeking premium products. The online distribution channel for pet accessories has seen exponential growth, as it offers convenience and a broader range of products than what might be available in a physical store. Consumers often turn to online channels for competitive pricing, customer reviews, and the convenience of home delivery. Major e-commerce platforms and direct-to-consumer sites from manufacturers have made this segment flourish. Subscription box services, offering tailored selections of pet accessories, represent an innovative subcategory within this segment. Online shopping is the clear winner in terms of convenience, with anytime access and home delivery. However, offline shopping can be more suitable for last-minute or emergency purchases. Online channels often have lower overhead costs, leading to more competitive pricing and regular promotions compared to offline retailers. Offline channels can deliver a more personalized customer experience, with immediate expert advice and service, while online platforms provide customer reviews and ratings, which can be helpful for decision-making.
Regional Insights
In the Americas, particularly in North America, the use of pet accessories is driven by a high pet ownership rate and owners' eagerness to offer comfort and care. There is a significant tendency for pet humanization, leading to increased demand for premium and multifunctional pet accessories. The production landscape in the Americas is well-established, with both large multinational corporations and small-to-medium enterprises actively participating. The focus is on innovative and high-quality products with a leaning towards sustainable practices. Market players in the Americas include well-known brands driving innovation, with companies heavily investing in marketing and direct-to-consumer channels, focusing on differentiation and branding. In the APAC region, with varying trends across countries, there is a growing middle class with disposable income willing to spend on pet accessories, although the market leans towards essential items due to varying stages of pet humanization. APAC serves as a burgeoning market and a significant manufacturing hub due to lower production costs and growing industrial bases, specifically in countries including China and India. The EMEA region shows a mature market with high demand for eco-friendly and luxury pet products, especially in Western Europe, due to heightened consumer awareness and animal welfare considerations. The EMEA production scene is characterized by stringent EU regulations guiding product quality and environmental impact, fostering an environment where high-quality, sustainable, and compliant pet accessories are produced.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Pet Accessories Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Pet Accessories Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Pet Accessories Market, highlighting leading vendors and their innovative profiles. These include AeroMark International, Inc., American Pet Works, Ancol Pet Products, AR Industries, Bessie + Barnie, Bonne et Filou, Bowsers Pet Products, BuddyBrands, Carmel Ceramica, Inc., Chilly Dog, Clutch Made Factory, Dallas Dogs Ltd., Dean & Tyler Inc., Fabri-Tech, Inc., FurHaven Pet Products, Go Pet Club, Hgp Luxury Pet Accessories, HolistaPet, Kong Company, LaDolce Petz, Mirage Pet Products, Nest Bedding, Inc., Pet Factory Inc., PetPals Group, Inc., Prevue Pet Products, Rolf C. Hagen, Inc., Rosewood Pet Products Ltd., Spectrum Brands, Inc., and Ware Manufacturing, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Pet Accessories Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Pet Accessories Market?
3. What are the technology trends and regulatory frameworks in the Pet Accessories Market?
4. What is the market share of the leading vendors in the Pet Accessories Market?
5. Which modes and strategic moves are suitable for entering the Pet Accessories Market?
TABLE 369.