市场调查报告书
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1471363
网站建构器市场:按类型、部署、最终用户划分 - 2024-2030 年全球预测Website Builders Market by Type (Mobile Website Builders, PC Website Builders), Deployment (Cloud-Based, On-Premise), End-User - Global Forecast 2024-2030 |
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网站建立商市场规模预计到 2023 年为 40.6 亿美元,2024 年达到 44.5 亿美元,预计 2030 年将达到 78.8 亿美元,复合年增长率为 9.90%。
网站建立器包括允许企业、个人和组织轻鬆创建和管理网站的软体和工具,而无需具备高级程式设计或编码技能。这些工具提供了广泛的模板、插件、小部件和集成,可以简化为各种最终用途(包括电子商务平台、部落格、作品集、企业网站、线上Widgets等)建立和管理网站的过程。 。全球网路普及的不断上升以及企业在竞争格局中建立线上形象的需求正在扩大竞争格局市场的使用。行动装置的快速普及和云端基础的解决方案的日益采用增加了全球对网站建立者的需求。然而,与网站建立软体相关的高成本阻碍了市场成长。整合到网站建立平台中的人工智慧(AI)技术创新将不断发展,透过自动执行重复任务并根据资料分析提供个人化建议来改善用户体验,这有望为市场成长创造机会。
主要市场统计 | |
---|---|
基准年[2023] | 40.6亿美元 |
预测年份 [2024] | 44.5亿美元 |
预测年份 [2030] | 78.8亿美元 |
复合年增长率(%) | 9.90% |
类型:PC 网站建立器越来越多地被寻求更灵活和更复杂功能的使用者使用。
由于对响应式且适合行动装置的网站的需求已成为当今数位环境中的必需品,行动网站建立器越来越受欢迎。这些平台允许几乎没有编码经验的用户创建专为行动装置设计的美观且实用的网站。 PC 网站建构器是一个成熟的平台,主要针对桌上型电脑使用者。使用各种自订选项(包括拖放编辑器、预先设计的范本和媒体库)建立具有视觉吸引力的网站。
部署:云端基础的网站建构器的采用正在增加。
云端基础的网站建立器透过託管在远端伺服器上并透过 Web 浏览器存取来提供便利性、可扩展性和轻鬆协作。此外,基于订阅的定价为具有敏捷思维和预算限制的企业提供支援。本机网站建立器直接安装在您的本机电脑或伺服器上。这些解决方案提供控制、客製化选项和更高的安全性,但可能需要在硬体和 IT 支援方面前期投资。云端基础的网站建立者力求以最少的基础设施实现易用性,并具有可扩展性和协作机会。本地解决方案提供更多的客製化和安全性,但需要在硬体和支援人员方面进行更多投资。最终,理想的选择将取决于您组织的独特需求,包括简单性和客製化潜力、预算限制和长期成长前景。
最终用户:由于易于使用且价格实惠,个人对网站建立器的使用增加
企业优先考虑先进的功能、可扩展性和安全性。主要需求包括与现有CRM 和行销自动化工具的整合、用于品牌一致性的可自订范本以及安全通讯端层(SSL) 凭证和分散式阻断服务(DDoS) 保护等高级功能,其中包括高级安全措施和强大的客户支援。个人想要一个用户友好的介面,让他们无需任何编码技能即可快速创建网站。对于想要独立管理开支的自由工作者和小企业主来说,负担能力是关键。此外,随着网路流量越来越多地转移到智慧型手机和平板电脑,透过响应式设计进行行动优化至关重要。搜寻引擎优化 (SEO) 工具对于个人提高网路知名度也至关重要。网站建立器市场透过提供平衡客製化功能和易用性的客製化解决方案来满足企业和个人的多样化需求,并提供最适合每个细分市场独特需求的安全措施。
区域洞察
越来越多的小型企业和自由工作者寻求经济高效的解决方案来创建和管理其线上业务,预计将塑造美洲网站建立者市场的平台。对资料隐私法规的日益关注推动了对安全合规网站建立者的需求,从而推动了欧洲、中东和非洲的市场成长。欧盟委员会(EC)表示,中小企业(SME)是欧洲经济的支柱,占欧盟所有企业的99%。由于政府对数位基础设施的投资以及智慧杜拜等旨在促进创新和创业的倡议,中东地区网站建设者的使用不断增加。在非洲,随着行动装置的迅速普及,网路普及不断提高,为以市场为中心的网站建立者创造了机会。亚太地区政府对网路内容的严格监管正在推动该地区的国内企业依赖网站建立软体。
FPNV定位矩阵
FPNV定位矩阵对于评估网站建立者市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对网站建构器市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该细分市场竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动以及突破性产品开发的见解。
1. 网站建设市场的市场规模与预测是多少?
2. 在网站建立器市场预测期内,我们应该考虑投资哪些产品和应用程式?
3. 网站建立市场的技术趋势和法规结构是什么?
4.网站建设市场主要厂商的市场占有率为何?
5. 进入网站建立市场的适当形式或策略手段是什么?
[180 Pages Report] The Website Builders Market size was estimated at USD 4.06 billion in 2023 and expected to reach USD 4.45 billion in 2024, at a CAGR 9.90% to reach USD 7.88 billion by 2030.
The website builders encompass software and tools that enable businesses, individuals, and organizations to create and manage websites with ease without possessing advanced programming and coding skills. These tools offer a wide range of templates, plugins, widgets, and integrations that simplify the process of building and maintaining websites for various end-use applications such as eCommerce platforms, blogs, portfolios, corporate websites, and online communities. Increasing internet penetration rates globally and the need for companies to establish an online presence in a competitive digital landscape are expanding the usage of the website builders market. Rapid growth in mobile device usage and the rise in adoption of cloud-based solutions are increasing the demand for website builders globally. However, the high cost associated with the software of website builders hampers the market growth. Growing innovation in artificial intelligence (AI) technologies integrated into website-building platforms to improve user experience by automating repetitive tasks or providing personalized recommendations based on data analysis is expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 4.06 billion |
Estimated Year [2024] | USD 4.45 billion |
Forecast Year [2030] | USD 7.88 billion |
CAGR (%) | 9.90% |
Type: Growing usage of PC website builders for users seeking greater flexibility and sophisticated features
Mobile website builders are gaining popularity as the need for responsive and mobile-friendly websites has become a necessity in today's digital landscape. These platforms allow users, even those with little to no coding experience, to create beautiful, functional websites specifically designed for mobile devices. PC website builders are well-established platforms catering primarily to desktop computer users. They enable users to create visually appealing websites with various customization options, such as drag-and-drop editors, pre-designed templates, and media galleries.
Deployment: Rising adoption of cloud-based website builders due to minimal infrastructure requirements
Cloud-based website builders, hosted on remote servers and accessed via web browsers, provide convenience, scalability, and easy collaboration. They cater to businesses with an agile mindset and limited budgets due to their subscription-based pricing models. On-premise website builders are installed directly onto a user's local computer or server. These solutions offer greater control, customization options, and enhanced security but may require higher upfront hardware and IT support investments. Cloud-based website builders appeal to businesses seeking ease of use with minimal infrastructure requirements while providing scalability and collaboration opportunities. On-premise solutions offer increased customization capabilities and security measures at the cost of more significant hardware and support staff investments. The ideal choice ultimately depends on an organization's unique needs concerning simplicity versus customization potential and budget constraints versus long-term growth prospects.
End-User: Increasing utilization of website builder by individuals for ease-of-use and affordability
Enterprises prioritize advanced features, scalability, and security. Key needs include integration capabilities with existing CRM and marketing automation tools, customizable templates for branding consistency, advanced security measures such as secure sockets layer (SSL) certificates and distributed denial-of-service (DDoS) protection, and robust customer support. Individuals seek user-friendly interfaces that allow quick website creation without coding skills. Affordability is crucial for freelancers or small business owners managing expenses independently. Furthermore, mobile optimization through responsive design is essential as web traffic increasingly shifts to smartphones and tablets. Search engine optimization (SEO) tools are also vital for individual users to increase their online visibility. The website builder market caters to diverse needs across enterprises and individuals by offering tailored solutions that balance customization capabilities with user-friendliness while ensuring optimum security measures are in place for each segment's specific requirements.
Regional Insights
The increasing number of small businesses and freelancers seeking cost-effective solutions for creating and managing their online presence is expected to create a platform for the website builders market in the Americas. Increasing focus on data privacy regulations that drive the demand for secure and compliant website builders is bolstering market growth in EMEA. According to the European Commission (EC), small and medium-sized enterprises (SMEs) are the backbone of Europe's economy, representing 99% of all European Union (EU) businesses. The Middle East has experienced an increase in website builder usage due to government investments in digital infrastructure and initiatives, including Smart Dubai, that promote innovation and entrepreneurship. Africa's growing internet penetration with the rapid adoption of mobile devices creates opportunities for market-focused website builders. The stringent government controls over internet content in Asia-Pacific are leading domestic companies in the region to use website builder software.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Website Builders Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Website Builders Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Website Builders Market, highlighting leading vendors and their innovative profiles. These include Bandzoogle.com, CoffeeCup Software, Inc., Dorik, Inc., DreamHost, LLC, Duda, Inc., Elementor Ltd., GoDaddy Operating Company, LLC, Hocoos by Kombi Inc., Hostinger International Ltd., Intuit Inc. by The Endurance Group, IONOS Inc., Jimdo GmbH, Newfold Digital Inc., Renderforest LLC, RocketCake by Ambiera e.U., Shopify International Ltd., Silex Labs, Squarespace, Inc., Tilda Publishing Ltd., Visual Composer Website Builder by TechMill Ltd., Webflow, Inc., Website.com Solutions Inc., Weebly by Square Inc., Wix.com Ltd., WordPress by Automattic, Inc., WYSIWYG Web Builder, and Yola, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Website Builders Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Website Builders Market?
3. What are the technology trends and regulatory frameworks in the Website Builders Market?
4. What is the market share of the leading vendors in the Website Builders Market?
5. Which modes and strategic moves are suitable for entering the Website Builders Market?