![]() |
市场调查报告书
商品编码
1471391
企业视讯市场:按组件、部署模式、应用程式和最终用户划分 - 2024-2030 年全球预测Enterprise Video Market by Component (Services, Solutions), Deployment Mode (Cloud, On-Premises), Application, End-User - Global Forecast 2024-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
预计2023年企业视讯市场规模为186亿美元,预计2024年将达209.9亿美元,2030年将达到445.6亿美元,复合年增长率为13.28%。
市场动态构成了一个充满活力的部门,专注于为各行业的组织提供先进的视讯技术和服务。影片串流、人工智慧和云端技术的创新正在显着提高影片内容的品质和可存取性。远距工作的激增需要强大的通讯工具,这对于企业视讯解决方案至关重要。影片内容在行销策略中日益重要,对市场成长做出了重大贡献。然而,高品质影片串流需要大量频宽,这在网路连线较差的地区可能是一个限制因素。确保影片内容的安全和隐私是一个问题,特别是对于高度机密的内部通讯。此外,结合 VR(虚拟实境)和 AR(扩增实境)来创建身临其境的影片体验可以创造市场成长机会。先进的分析可以更好地洞察受众参与度和内容表现,预计将在未来几年创造市场成长潜力。
主要市场统计 | |
---|---|
基准年[2023] | 186亿美元 |
预测年份 [2024] | 209.9亿美元 |
预测年份 [2030] | 445.6亿美元 |
复合年增长率(%) | 13.28% |
组件:透过全面的企业视讯服务和解决方案为您的业务提供支持
企业视讯服务描述了支援视讯解决方案的部署、管理和最佳化的各种服务。对于没有内部影像技术专业知识或希望增强影像功能而不在硬体或软体上进行大量投资的公司来说,企业视讯服务至关重要。企业视讯解决方案提供了一种实践方法,适合想要直接管理其影片功能或投资必要基础设施的公司。影片内容管理是一个用于储存、组织和共用影片内容的平台。非常适合拥有大量培训材料和行销内容的公司。用于即时广播和影片串流的网路直播和串流媒体工具适合举办网路研讨会、现场活动或更广泛通讯的组织。
企业视讯:企业视讯解决方案在提高跨职能参与度、安全性和效率方面的作用
企业通讯团队优先考虑安全、可扩展且可靠的影片解决方案,以便在组织内有效传播讯息。高品质的影片内容对于吸引员工、管理变革和维护公司文化至关重要。我们的客户支援部门使用影片提供详细的产品指南、常见问题和即时援助。企业视讯解决方案因其易于与客户支援软体整合以及提供个人化影片内容的能力而受到重视。人力资源部门使用企业影片进行招募、入职和员工参与。对于 IT 部门来说,安全性、与现有IT基础设施基础设施的兼容性以及託管各种培训和故障排除内容的能力是企业视讯解决方案的首要任务。行销和销售团队正在转向视讯解决方案来提高品牌影响力、吸引潜在客户、推动参与度以及创建个人化视讯讯息、产品演示和演示。培训和发展部门正在寻找一个可以承载各种教育内容的多功能互动式影片平台。
区域洞察
在美洲地区,领先的技术供应商的存在和拥抱创新的文化正在促进美国和加拿大等主要国家的企业视讯解决方案的强劲增长。加拿大注重提高生产力和降低营运成本,正在迅速采用视讯解决方案。由于更广泛的数位转型工作以及遵守 GDPR 等资料保护条例的需要,欧洲国家对企业视讯解决方案的需求强劲。中东是一个快速成长的企业视讯市场,受到IT基础设施大量投资和精通技术的年轻人口的推动。非洲企业视讯市场正处于起步阶段,南非和肯亚在教育和政府应用的采用方面主要主导。由于网路普及不断提高、企业领域的快速成长以及数位转型的强劲推动,亚太地区企业视讯市场正在快速成长。中国对企业视讯解决方案的需求很高,以改善大型和多元化企业的沟通和协作。在日本,用于培训、会议和行销的高品质视讯解决方案越来越受到关注,并专注于可靠性和安全性。印度的Start-Ups企业充满了数位原民公司,正在进一步加速企业视讯解决方案的采用。
FPNV定位矩阵
FPNV定位矩阵对于评估企业视讯市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对企业视讯市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该细分市场竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动和突破性产品开发的见解。
1.企业视讯市场的市场规模和预测是多少?
2. 在企业视讯市场预测期内,我们应该考虑投资哪些产品和应用?
3.企业视讯市场的技术趋势和法规结构是什么?
4.企业视讯市场主要厂商的市场占有率为何?
5.进入企业视讯市场合适的模式和策略手段是什么?
[185 Pages Report] The Enterprise Video Market size was estimated at USD 18.60 billion in 2023 and expected to reach USD 20.99 billion in 2024, at a CAGR 13.28% to reach USD 44.56 billion by 2030.
The enterprise video market constitutes a dynamic sector focused on providing advanced video technologies and services to organizations across various industries. Innovations in video streaming, artificial intelligence, and cloud technologies have significantly improved the quality and accessibility of video content. The surge in remote working has necessitated robust communication tools, which are inherent to enterprise video solutions. The growing importance of video content in marketing strategies is significantly contributing to market growth. However, high-quality video streaming requires substantial bandwidth, which can be a limiting factor in poor internet connectivity regions. Ensuring the security and privacy of video content can be challenging, particularly for sensitive internal communications. Moreover, incorporating VR (Virtual Reality) and AR (Augmented Reality) to create immersive video experiences may create opportunities for market growth. Advanced analytics for better insights into viewer engagement and content performance is expected to generate growth potential in the market in the upcoming years.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 18.60 billion |
Estimated Year [2024] | USD 20.99 billion |
Forecast Year [2030] | USD 44.56 billion |
CAGR (%) | 13.28% |
Component: Empowering Businesses with Comprehensive Enterprise Video Service & Solutions
Enterprise video services offer a range of offerings that support video solutions' deployment, management, and optimization. Enterprise video services are crucial for businesses lacking in-house expertise in video technology or those seeking to enhance their video capabilities without significant investment in hardware or software. Enterprise video solutions provide a hands-on approach, suited for businesses wanting direct control over their video capabilities and willing to invest in the necessary infrastructure. Video content management are platforms for storing, organizing, and sharing video content. Ideal for companies with extensive training materials or marketing content. Webcasting and streaming tools for live broadcasting and video streaming are suited for organizations conducting webinars, live events, or broad communications.
Enterprise Video: The Role of Enterprise Video Solutions in Enhancing Engagement, Security, and Efficiency Across Departments
Corporate communications teams prioritize secure, scalable, and reliable video solutions to disseminate information effectively within the organization. High-quality video content is essential for engaging employees, managing change, and upholding company culture. The customer support sector leverages video to provide detailed product guides, FAQs, and live assistance. Ease of integration with customer support software and the ability to deliver personalized video content are highly valued in enterprise video solutions. HR departments use enterprise video for recruitment, onboarding, and employee engagement. For IT departments, security, compatibility with existing IT infrastructure, and the capacity to host a wide range of training and troubleshooting content are paramount in enterprise video solutions. Marketing and sales teams focus on video solutions that enhance brand presence, generate leads, foster engagement, and create personalized video messages, product demos, and presentations. Training and development sectors seek versatile, interactive video platforms capable of hosting a diverse range of educational content.
Regional Insights
In the Americas region, the presence of major technology providers and a culture that embraces innovation contribute to the vigorous growth of enterprise video solutions in major countries, including the United States and Canada. With a focus on enhancing productivity and reducing operational costs, Canadian businesses are rapidly integrating video solutions into their operations. European countries exhibit strong demand for enterprise video solutions, driven by a widespread commitment to digital transformation and the need for compliance with data protection regulations such as GDPR. The Middle East is experiencing rapid growth in the enterprise video market, with significant investments in IT infrastructure and a young, tech-savvy population. Africa's enterprise video market is in its nascent stages, with adoption primarily led by South Africa and Kenya for education and governmental use. The Asia Pacific region is witnessing rapid growth in the enterprise video market, driven by increasing internet penetration, a burgeoning corporate sector, and a strong push towards digital transformation. China shows a high demand for enterprise video solutions to improve communication and collaboration across vast and diversified businesses. Japan focuses on high-quality video solutions for training, conferencing, and marketing, with an emphasis on reliability and security. The start-up landscape in India, full of digital-native companies, further accelerates the adoption of enterprise video solutions.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Enterprise Video Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Enterprise Video Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Enterprise Video Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., ALE International, Avaya Inc., Brightcove Inc., Cisco Systems, Inc., Comcast Technology Solutions, Crestron Electronics Inc., Huawei Technologies Co. Ltd., International Business Machines Corporation, Lifesize by Logitech International S.A., Mediaplatform, Microsoft Corporation, Panopto, Inc., Plantronics, Inc. by HP Inc., and Qumu Corporation by Rimage Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Enterprise Video Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Enterprise Video Market?
3. What are the technology trends and regulatory frameworks in the Enterprise Video Market?
4. What is the market share of the leading vendors in the Enterprise Video Market?
5. Which modes and strategic moves are suitable for entering the Enterprise Video Market?
TABLE 3