市场调查报告书
商品编码
1492268
古铜色市场:按类型、形式、年龄、包装类型、应用、分销管道 - 全球预测 2024-2030Bronzers Market by Type (Matte Bronzers, Sheer Bronzer, Shimmer Bronzers), Form (Cream, Gel, Liquid), Age, Packaging Type, Application, Distribution Channel - Global Forecast 2024-2030 |
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预计2023年古铜色市场规模为31.2亿美元,预计2024年将达33.1亿美元,2030年将达到49.1亿美元,复合年增长率为6.67%。
Bronzer 是一种化妆品,主要用于为晒黑的皮肤增添光泽并促进晒黑。这些产品有多种形式,包括粉末、霜剂和液体,以适应各种皮肤类型和偏好。古铜粉的使用越来越多,因为它们能够提供健康的晒黑外观,而不会产生晒伤的有害影响。这种吸引力在美容市场尤其强烈,因为美容市场将晒黑的皮肤视为美丽的标准。此外,包含皮肤滋养成分的产品配方创新使得古铜色产品对注重健康的消费者更具吸引力。然而,将产品与个人肤色相匹配可能很困难,如果使用不当,可能会看起来不自然或有条纹。还有一个问题是所使用的成分是否会引起过敏反应或堵塞毛孔,这往往会让皮肤敏感的使用者望而却步。然而,不断扩大的人口结构以及对天然和有机成分的持续需求有望实现成长,为市场扩张提供机会。在晒黑文化渗透率较低的市场中,透过宣传古铜色化妆品作为化妆品和针对环境因素的保护屏障的好处,有可能实现成长。此外,开发兼具护肤和烫金效果的多功能或混合产品可以满足消费者对高功能、双效化妆品日益增长的期望。
主要市场统计 | |
---|---|
基准年[2023] | 31.2亿美元 |
预测年份 [2024] | 33.1亿美元 |
预测年份 [2030] | 49.1亿美元 |
复合年增长率(%) | 6.67% |
区域洞察
由于名流文化和强大的美容化妆品行业的影响,美洲,特别是美国和加拿大对古铜色产品的需求巨大。这些市场的消费者倾向于青睐具有自然、阳光亲吻般光泽的产品,反映了更广泛的文化偏好,即健康、适合海滩的外观。相较之下,欧洲、中东和非洲(Europe, Middle East and Africa)地区的消费者偏好更加多样化,欧洲市场普遍选择更明亮、更精緻的古铜色产品,而不是改头换面的产品。另一方面,中东市场通常青睐更明显的化妆风格,包括使用古铜色化妆品。随着脸部轮廓产品(包括古铜色产品)的接受度和需求不断增加,亚太市场正在迅速发展。然而,这里的偏好偏向于符合当地美容标准的产品,这些标准通常强调明亮、均匀的肤色,而古铜色化妆品主要用于修容而不是晒黑。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在古铜色市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对古铜色化妆品市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该细分市场竞争力的宝贵见解,包括研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对当前古铜色市场地位的全面评估使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[185 Pages Report] The Bronzers Market size was estimated at USD 3.12 billion in 2023 and expected to reach USD 3.31 billion in 2024, at a CAGR 6.67% to reach USD 4.91 billion by 2030.
Bronzers are cosmetic products primarily used to provide skin with a sun-kissed glow and enhance a tan. These products are available in various forms, including powders, creams, and liquids, allowing them to cater to diverse skin types and preferences. The expansion in the use of bronzers lies in their ability to offer a healthy-looking, tanned appearance without the harmful effects of sun exposure. This appeal is particularly strong in beauty markets that value tanned skin as a beauty standard. Additionally, innovations in product formulation that include skin-nourishing ingredients have made bronzers more appealing to health-conscious consumers. However, matching the product to the individual's skin tone can be difficult, leading to potentially unnatural or streaky appearances if not applied correctly. There is also the challenge of ensuring that the ingredients used do not cause allergic reactions or clog pores, which can deter sensitive skin users. Nevertheless, expanding demographics and the continuous demand for natural and organic ingredients promise opportunistic growth for market expansion. There is potential for growth in markets where tanning culture is less prevalent through education about the benefits of bronzers as beauty enhancers and protective barriers against environmental aggressors. Moreover, developing multifunctional or hybrid products that combine skincare benefits with bronzing effects could meet the rising consumer expectations for high-performance, dual-benefit cosmetics.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 3.12 billion |
Estimated Year [2024] | USD 3.31 billion |
Forecast Year [2030] | USD 4.91 billion |
CAGR (%) | 6.67% |
Regional Insights
In the Americas, particularly the United States and Canada, there is significant demand for bronzers, driven by the influence of celebrity culture and a strong beauty and cosmetics industry. Consumers in these markets tend to favor products that offer a natural and sun-kissed glow, reflecting a broader cultural preference for a healthy, beach-ready appearance. In contrast, the EMEA region exhibits a diverse range of consumer preferences, with European markets generally favoring lighter, more subtle bronzing products that enhance rather than transform. Middle Eastern markets, however, often prefer more prominent makeup styles, which extends to the use of bronzers. In Asia Pacific, the market is rapidly evolving, with an increasing acceptance and demand for face-contouring products, including bronzers. However, the preference here leans towards products that cater to local beauty standards, which often emphasize a brighter and uniform skin tone, suggesting a nuanced use of bronzers primarily for contouring rather than tanning.
Market Insights
The market dynamics represent an ever-changing landscape of the Bronzers Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Bronzers Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Bronzers Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Market Introduction of Makeup Revolution's Bright Light Drops: A Comprehensive Overview
Makeup Revolution has expanded its portfolio with the innovative launch of Bright Light Drops, an illuminating product tailored to enhance the complexion with a sun-kissed radiance. This new offering includes two bronzers, a universal blush, and a highlighter, available in four adaptable shades. This product is now available online at RevolutionBeauty.US and will roll out in Target stores and on Target.com. The formula, enriched with squalane, hyaluronic acid, and grapeseed oil, is designed to impart an immediate glowing look without any glittery residue and nourish the skin. [Published On: 2024-04-17]
Market Expansion through Product Innovation: Glossier Introduces Bronzer Variant to its Iconic Cloud Paint Line
Glossier expanded its cosmetics range with the introduction of a bronzer line in its famed Cloud Paint collection. Responding to persistent consumer feedback, Glossier launched five new bronzer shades ranges from the deep neutral bronze of 'Drift', to the classic golden bronze. These new additions promise a golden hour glow irrespective of the time and setting, aiming to enhance skin luminosity with a subtle, natural finish. This glow is achieved through a new formulation that combines a smooth-gel texture with blurring powder pigments to ensure a soft, seamless finish that visually minimizes pores. [Published On: 2024-02-14]
Market Expansion through Inclusive Product Development: Indeed Labs Launches Nanobronze Deep for Deeper Skin Tones
Indeed Labs expanded its popular Nanobronze line with the introduction of Nanobronze Deep, a new shade tailored to complement deeper skin tones. In response to consumer demand for more inclusive options, this addition aims to cater to a broader demographic. Nanobronze Deep is formulated with red tints that deliver a natural and radiant glow, enhancing the product's appeal. Suitable for all skin types, the drops can be mixed with a variety of skincare products or used directly on the skin, offering versatility and customization. [Published On: 2024-02-08]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Bronzers Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Bronzers Market, highlighting leading vendors and their innovative profiles. These include Benefit Cosmetics LLC, Bobbi Brown Professional Cosmetics, Inc., Chanel S.A., Christian Dior SE, Coty Inc., Estee Lauder Companies Inc., Guerlain SAS, Hourglass Cosmetics, Indeed laboratories, Kering SA, L'Oreal S.A., Laura Mercier, NOCIBE, NYX Professional Makeup, Revlon, Inc., Sephora, Shiseido Company, Swiss Beauty, Typsy Beauty Procurement Services Private Limited, and Ulta Beauty, Inc..
Market Segmentation & Coverage