市场调查报告书
商品编码
1492272
精品酒店市场:按规模、游客类型、预订类型 - 2024-2030 年全球预测Boutique Hotels Market by Size (Large Boutique Hotels, Medium Boutique Hotels, Small Boutique Hotels), Tourist Type (Domestic, International), Booking Type - Global Forecast 2024-2030 |
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预计2023年精品饭店市场规模为631.7亿美元,预计2024年将达到671.9亿美元,2030年将达到994.8亿美元,复合年增长率为6.70%。
精品饭店是小型时尚饭店,通常提供个人化服务和独特且通常高檔的住宿设施。它们透过提供独特的美学和亲密的氛围来区别于大型连锁饭店,并经常透过特定的精品饭店和客製化体验来迎合利基市场。推动精品饭店成长的一个关键因素是对独特住宿体验的需求不断增长,千禧世代旅客尤其喜欢独特、个人化的体验,而不是一刀切的体验。社群媒体的兴起也发挥着重要作用,因为独特且风景如画的饭店美学往往会创造有价值的线上共用可能性。然而,较小型饭店的每位住宿营运成本高于较大型饭店,因此难以实现规模经济。此外,他们的成功在很大程度上取决于保持其独特性和服务质量,而这可能是资源密集的。然而,新兴市场仍有扩张的潜力,这些市场的富裕程度正在不断提高,对豪华旅游体验的渴望正在兴起。此外,随着旅行者越来越多地寻求永续和生态友好的旅行选择,精品酒店正在通过将绿色实践和永续性纳入其核心运营和产品中来引领这一领域,从而使他们更有环保意识,从而有机会吸引大量新游客。
主要市场统计 | |
---|---|
基准年[2023] | 631.7亿美元 |
预测年份 [2024] | 671.9亿美元 |
预测年份 [2030] | 994.8亿美元 |
复合年增长率(%) | 6.70% |
区域洞察
美洲的精品旅馆业正在呈现强劲成长,尤其是在都市区和热门旅游目的地。这些酒店往往以设计独特的精品酒店、独特的建筑元素和当地文化元素而闻名。在美国,纽约、洛杉矶和迈阿密等城市的精品饭店比比皆是,迎合了寻求更个人化住宿设施的游客。包括巴西和墨西哥在内的拉丁美洲国家也见证了当地企业家和国际投资者精品酒店的兴起。在欧洲,精品旅馆业已十分成熟,并集中在巴黎、伦敦和巴塞隆纳等文化中心。这些饭店通常坐落在具有历史意义或建筑独特的建筑内,让住宿沉浸在当地的历史和艺术中。虽然中东历史上一直以大型豪华酒店为主,但人们对强调豪华和特殊服务的精品酒店越来越感兴趣,尤其是在杜拜和特拉维夫等地。在非洲,精品饭店通常位于野生动物保护区内或附近,或位于风景如画的地方,突显非洲大陆的自然美景。由于中产阶级的不断壮大以及国内外游客数量的增加,亚太地区精品酒店市场正在经历显着增长。中国、日本和泰国等国家处于领先地位,其住宿设施将传统之美与现代舒适融为一体。澳洲和纽西兰的精品酒店也在稳定成长,通常位于风景优美的地方,提供独特的当地体验。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在精品饭店市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对精品酒店市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该细分市场竞争力的宝贵见解,包括研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对精品酒店市场当前地位的全面评估使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[189 Pages Report] The Boutique Hotels Market size was estimated at USD 63.17 billion in 2023 and expected to reach USD 67.19 billion in 2024, at a CAGR 6.70% to reach USD 99.48 billion by 2030.
Boutique hotels are small and stylish hotels that typically offer personalized service and unique, often upscale, accommodations. They differentiate themselves from larger chain hotels by providing a distinct aesthetic and an intimate atmosphere, often catering to niche markets with specific themes or bespoke experiences. Major factors driving the expansion of boutique hotels include a growing demand for unique lodging experiences, especially among millennial travelers, who favor unique, personalized experiences over standardized ones. The rise of social media has also played a significant role, as unique and picturesque hotel aesthetics tend to generate valuable online sharing potential. However, their smaller scale can lead to higher operational costs per guest compared to larger hotels, making it hard to achieve economies of scale. Additionally, their success heavily depends on maintaining uniqueness and high quality of service, which can be resource-intensive. Nevertheless, there is a potential for expansion into emerging markets where there is increasing affluence and a budding appetite for luxury travel experiences. Additionally, as travelers increasingly seek sustainable and environmentally friendly travel options, boutique hotels have the opportunity to pioneer in this area by integrating green practices & sustainability into their core operations & offerings, thereby attracting a new segment of eco-conscious travelers.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 63.17 billion |
Estimated Year [2024] | USD 67.19 billion |
Forecast Year [2030] | USD 99.48 billion |
CAGR (%) | 6.70% |
Regional Insights
The boutique hotel industry in the Americas shows vigorous growth, particularly in urban areas and popular tourist destinations. These hotels are often distinguished by their unique design themes, distinct architectural elements, and localized cultural elements. In the U.S., cities including New York, Los Angeles, and Miami boast a significant number of boutique establishments that cater to tourists seeking a more personal touch in their accommodation choices. Latin American countries, including Brazil and Mexico, are also noting a rise in boutique hotels driven by both local entrepreneurs and international investors. Europe has a well-established boutique hotel sector, with a high concentration in cultural hubs such as Paris, London, and Barcelona. These hotels often occupy historically significant or architecturally unique buildings and offer guests a deep dive into local history and art. The Middle East, while historically dominated by large luxury hotels, is seeing a budding interest in boutique options, particularly in places such as Dubai and Tel Aviv, emphasizing luxury and exclusive service. In Africa, boutique hotels are often situated in or near wildlife reserves or in picturesque locales that highlight the natural beauty of the continent. The Asia Pacific region showcases substantial growth in the boutique hotels market, driven by a growing middle class and an increase in both domestic and international tourism. Countries such as China, Japan, and Thailand are at the forefront, featuring accommodations that highlight traditional aesthetics combined with modern comforts. Australia and New Zealand also see steady growth in boutique offerings, often located in scenic areas that offer unique local experiences.
Market Insights
The market dynamics represent an ever-changing landscape of the Boutique Hotels Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Boutique Hotels Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Boutique Hotels Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Brij Hotels Plans Extensive Expansion Across India Before Eyeing International Markets
Brij Hotels planned to increase its footprint to 50 properties within the next five years after recently securing a USD 4 million Series A investment. Currently, the firm manages eight locations and aims to enhance its portfolio by adding three to four more properties annually, starting with the 2024-2025 period. The funding initiative, spearheaded by the Manipal Education & Medical Group Family Office, also saw significant contributions from industry leaders. [Published On: 2024-04-02]
Expanding Horizons: Hilton's Strategic Partnership with Small Luxury Hotels of the World
Hilton and Small Luxury Hotels of the World (SLH) have entered into a notable strategic partnership designed to broaden the luxury lodging offerings accessible to Hilton guests worldwide. This collaboration integrates SLH's collection of 560 boutique luxury hotels across 90 countries with Hilton's extensive network, enhancing the luxury experience under Hilton's high-end brand umbrellas such as Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, and LXR Hotels & Resorts. [Published On: 2024-02-07]
Expansion and Renovation: Bespoke Hotels' Strategic Enhancements
Bespoke Hotels announced a significant expansion and renovation plan for the year 2024. The upcoming developments include the inauguration of two new Hotel Gothams in Newcastle and Bristol during the winter of 2024/25 and the Bailiffgate Hotel in Alnwick, slated for opening in the summer of 2024. Additionally, substantial refurbishments are set for prominent locations such as Lumley Castle Hotel in County Durham the Biarritz Hotel. [Published On: 2024-01-09]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Boutique Hotels Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Boutique Hotels Market, highlighting leading vendors and their innovative profiles. These include Alila Hotels and Resorts, Aman Group Sarl, Auberge Resorts Collection, Four Seasons Hotels Limited, Hilton Worldwide Holdings Inc., InterContinental Hotels Group, Jumeirah by Dubai Holding, Mandarin Oriental Hotel Group International Limited, Marriott International, Inc., Oetker Hotel Management Company GmbH, Rosewood Hotel Group, Small Luxury Hotels of the World, and The Indian Hotels Company Limited.
Market Segmentation & Coverage