市场调查报告书
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1492493
曲面电视市场:按萤幕大小、解析度、显示技术、曲率、应用、分销管道划分 - 2024-2030 年全球预测Curved Televisions Market by Screen Size (Large Screens, Mid-Range Screens, Small Screens), Resolution (4K, 8K, Full High-Definition), Display Technology, Curvature Degree, Application, Distribution Channel - Global Forecast 2024-2030 |
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预计2023年曲面电视市场规模为131.5亿美元,预计2024年将达143.5亿美元,2030年将达246.1亿美元,复合年增长率为9.36%。
曲面电视具有向内弯曲的萤幕,旨在匹配您的自然视野,减少失真并增加深度感知,从而提供更身临其境的观看体验。曲率旨在模仿人眼观察世界的方式,创造更自然的视野。这款电视主要用于家庭娱乐,为电影爱好者和日常观众提供理想的电影体验。对于游戏而言,曲面萤幕是游戏玩家的首选,因为它们提供更广阔的视野并减少眼睛疲劳。在商业性,曲面电视用于大厅和会议室等商业环境中的数位电子看板和广告。奢侈品消费者也是曲面电视市场的主要驱动力,他们被曲面萤幕的最尖端科技和美学吸引力所吸引。几个关键因素正在推动曲面电视市场的扩张,包括消费者对高清观看的需求不断增加以及可支配收入的增加,尤其是在新兴国家。儘管存在这些成长要素,市场仍面临独特的挑战。与平面电视相比,曲面电视的成本较高,可能会阻碍对价格敏感的买家。然而,开拓的新兴市场拥有巨大的成长潜力,其中收入的增加和生活水准的提高是技术普及的驱动力。显示器技术的增强,例如 MicroLED 的发展,预计将推动曲面电视的需求。此外,将曲面电视与人工智慧和物联网相结合以实现智慧家庭功能可以吸引精通技术的消费者。
主要市场统计 | |
---|---|
基准年[2023] | 131.5亿美元 |
预测年份 [2024] | 143.5亿美元 |
预测年份 [2030] | 246.1亿美元 |
复合年增长率(%) | 9.36% |
区域洞察
全球曲面电视市场反映了消费者偏好、技术进步和购买行为的地区多样性。在亚太地区,大量研发投资和政府对电子製造的支持正在推动市场发展。由于年轻且精通技术的人口、不断增长的可支配收入以及可访问的数位内容,该地区对曲面电视的需求保持强劲。美洲市场呈现出强劲的成长势头,消费者支出集中在增强的串流功能和智慧家居整合。在 EMEA(欧洲、中东和非洲),在欧盟数位创新倡议的推动下,欧洲国家青睐优质节能电视。由于高可支配收入和智慧城市计划投资,中东地区显示出强劲的需求,而非洲市场正在都市区兴起,国际品牌通过本地营销以实惠的价格进行扩张。各国政府,特别是亚太地区的政府,正在透过为电子产业的研发提供激励措施来促进数位创新。
FPNV定位矩阵
FPNV定位矩阵对于评估供应商在曲面电视市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对曲面电视市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在曲面电视市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[183 Pages Report] The Curved Televisions Market size was estimated at USD 13.15 billion in 2023 and expected to reach USD 14.35 billion in 2024, at a CAGR 9.36% to reach USD 24.61 billion by 2030.
Curved televisions feature televisions with screens that curve inward, designed to match the natural field of vision and offer a more immersive viewing experience by reducing distortions and enhancing depth perception. The curvature is intended to create a more natural field of view, mimicking the way the human eye sees the world. Mainly used in home entertainment, these TVs provide a cinematic experience ideal for movie enthusiasts and everyday viewers. In gaming, curved screens offer a broader field of view and reduce eye strain, making them a preferred choice for gamers. Commercially, curved TVs are utilized for digital signage and advertising in business environments, including lobbies and conference rooms. High-end luxury consumers are also significant drivers for the curved televisions market, drawn to curved screens' state-of-the-art technology and aesthetic appeal. Several key factors, including rising consumer demand for high-definition viewing and increasing disposable incomes, especially in developing countries, fuel the curved television market expansion. Despite these growth factors, the market faces specific challenges, with the high cost of curved televisions compared to flat screens, which can deter price-sensitive buyers. However, untapped markets in developing regions, where rising incomes and improved living standards drive technology adoption, present significant growth potential. Enhancing display technologies, such as exploring MicroLED, is expected to raise the demand for curved televisions. Furthermore, integrating curved TVs with AI and IoT for smart home functionality could attract tech-savvy consumers.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 13.15 billion |
Estimated Year [2024] | USD 14.35 billion |
Forecast Year [2030] | USD 24.61 billion |
CAGR (%) | 9.36% |
Regional Insights
The global market for curved televisions reflects regional diversity in consumer preferences, technological advancements, and purchasing behaviors. In Asia-Pacific, the market is bolstered by significant R&D investments and government support for electronics manufacturing. The region maintains a strong demand for curved televisions driven by its tech-savvy, young population, rising disposable incomes, and accessible digital content. The Americas showcases robust market growth with high consumer spending, emphasizing enhanced streaming capabilities and smart home integration. In EMEA, European countries prefer premium, energy-efficient televisions supported by EU digital innovation initiatives. The Middle East shows strong demand due to high disposable incomes and investments in smart city projects, and Africa's market is emerging in urban areas, focusing on affordable yet advanced televisions with international brands expanding through localized marketing. Governments, particularly across Asia-Pacific, are promoting digital innovation with incentives for R&D in the electronics sector.
Market Insights
The market dynamics represent an ever-changing landscape of the Curved Televisions Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Curved Televisions Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Curved Televisions Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
TCL Unveils Cutting-Edge 8K OLED and Mini LED Displays at DTC 2023
At the DTC 2023 event in China, TCL unveiled an innovative range of OLED products, highlighted by a 65-inch 8K curved monitor featuring a 120Hz refresh rate and an 1800R curvature rating. Prominent among the showcased models were a 27-inch 8K display with 3D content support and eye tracking, as well as a 14-inch 2.8K OLED panel for laptops. One standout product, the 65-inch 8K IJP OLED Curved Monitor, is noted for being the first of its kind, delivering an immersive experience with over 33 million pixels and 99% DCI-P3 color gamut coverage. [Published On: 2023-12-11]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Curved Televisions Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Curved Televisions Market, highlighting leading vendors and their innovative profiles. These include AOC International B.V., ASUSTeK Computer Inc., Dell Technologies Inc., GIGABYTE Global, Haier Inc., HP Inc., Koninklijke Philips N.V., Lenovo Corporation, LG Electronics Inc., Mitashi, Oscar International Ltd., Polaroid International B.V., Samsung Electronics Co., Ltd., Sansui, SCEPTRE Inc., Sony Corporation, TCL Communication Technology Holdings Limited, The BenQ Group, Uvea Electronics, and Xiaomi Corporation.
Market Segmentation & Coverage