市场调查报告书
商品编码
1492558
连网生活市场:按设备类型、连接技术、应用程式和最终用户划分 - 2024-2030 年全球预测Connected Living Room Market by Device Type (Gaming Consoles, PC/Laptop, Smart Speakers), Connectivity Technology (Bluetooth, Near Field Communication, Wi-Fi), Applications, End-Users - Global Forecast 2024-2030 |
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预计2023年连网生活市场规模为584.6亿美元,预计2024年将达到631.2亿美元,2030年将达到1028.1亿美元,复合年增长率为8.39%。
连网生活客厅是指具有互联、支援网路的装置网路的生活空间,可实现无缝互动和控制。这通常包括各种可以相互通讯的智慧型设备,例如电视、游戏机、家庭剧院系统以及其他智慧型手机和平板电脑。连网生活客厅的主要目的是提高生活空间的便利性、娱乐性和功能性,使用户能够轻鬆存取内容、远端控制设备并整合数位体验。随着科技的进步,消费者对无缝连接多个装置(例如客厅电视、家庭剧院系统和其他多媒体设备)的整合系统的偏好不断增加。像这样的简单整合吸引了想要方便且易于管理的系统的消费者。然而,将数位串流媒体、智慧家居控制和互动式媒体体验整合到无缝家庭环境中的连网生活设备通常需要高昂的初始投资成本。製造标准的多样性和不同品牌之间缺乏标准化也会为消费者带来额外的成本。此外,5G 等高速网路技术和改进的 Wi-Fi 标准正在迅速改变这一格局。这些技术可实现更快、更可靠的资料传输,改善串流媒体、游戏和家庭自动化方面的使用者体验。
主要市场统计 | |
---|---|
基准年[2023] | 584.6亿美元 |
预测年份 [2024] | 631.2亿美元 |
预测年份 [2030] | 1028.1亿美元 |
复合年增长率(%) | 8.39% |
区域洞察
在美洲,特别是在美国和加拿大,人们对便利性、娱乐以及人工智慧和物联网等先进技术整合的高度偏好正在推动对连网生活客厅设备的需求。这些国家的消费者对智慧家庭有着强烈的偏好,这反映在他们偏好智慧电视、串流媒体设备和连网家庭娱乐系统的购买行为。高可支配所得也推动了这些技术的采用。欧洲、中东和非洲市场拥有严格的资料和隐私法规,指南连网生活客厅技术的发展和普及。该地区的消费者俱有高度的环保意识,对节能和永续技术的需求不断增加。采购模式受到 GDPR 的显着影响,影响公司的设备开发和行销。此外,亚太地区的经济背景和消费行为极为多元。中国在市场规模和技术采用方面占据重要地位,国家和私人对智慧家居设备进行了大量投资。中国企业一直处于推出创新产品的前沿,并持有许多与连网生活技术相关的专利。日本通用关注可靠性、先进技术以及将文化方面融入设备功能以推动创新,特别是在消费性电子领域。印度是该领域的新兴市场,专注于具有成本效益的解决方案。不断壮大的中产阶级和不断增长的网路普及正在为连网生活客厅设备的扩展创造肥沃的土壤。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在连网生活市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检查了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对连网生活市场中供应商的当前状态进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在连网生活市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[185 Pages Report] The Connected Living Room Market size was estimated at USD 58.46 billion in 2023 and expected to reach USD 63.12 billion in 2024, at a CAGR 8.39% to reach USD 102.81 billion by 2030.
A connected living room refers to a living space equipped with a network of devices that are interconnected and internet-enabled, allowing seamless interaction and control. This typically includes televisions, gaming consoles, home theater systems, and various other smart devices, such as smartphones and tablets, that can communicate with each other. The main goal of a connected living room is to enhance the convenience, entertainment, and functionality of the residential living space, enabling users to easily access content, control devices remotely, and integrate their digital experiences. As technology evolves, there is a growing consumer preference for integrated systems that seamlessly connect multiple devices, such as TVs, home theater systems, and other multimedia devices in the living room. This simplifying integration attracts consumers seeking convenient and easily manageable systems. However, connected living room devices, which integrate digital streaming, smart home controls, and interactive media experiences in a seamless in-home environment, often come with high initial investment costs. The diversity in manufacturing standards and lack of standardization across different brands can also lead to additional consumer costs. Moreover, high-speed internet technologies such as 5G and improved Wi-Fi standards are rapidly developing the connected living room landscape. These technologies enable faster and more reliable data transfer, enhancing the user experience in streaming, gaming, and home automation.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 58.46 billion |
Estimated Year [2024] | USD 63.12 billion |
Forecast Year [2030] | USD 102.81 billion |
CAGR (%) | 8.39% |
Regional Insights
In the Americas, particularly in the United States and Canada, the demand for connected living room devices is driven by a high preference for convenience, entertainment, and integration of advanced technologies, including AI and IoT. Consumers in these countries are strongly inclined towards smart homes, which is reflected in their purchasing behavior, favoring smart TVs, streaming devices, and interconnected home entertainment systems. High disposable incomes also facilitate the adoption of these technologies. The EMEA market is notable for its stringent regulations on data and privacy, which guide the development and adoption of connected living room technologies. Consumers here are environmentally conscious, driving demand for energy-efficient and sustainable technology. The purchasing patterns are influenced heavily by GDPR, affecting how companies develop and market their devices. Moreover, the Asia Pacific region is incredibly diverse regarding economic backgrounds and consumer behavior. China is significant in market size and technology adoption, with significant state and private investment in smart home devices. Chinese companies are at the forefront of launching innovative products and hold numerous patents related to connected living room technologies. Japan shares a similar drive for innovation, particularly in consumer electronics, focusing on reliability, advanced technology, and integrating cultural aspects into device functionality. India is an emerging market in this domain that focuses on cost-effective solutions. The rising middle class and increasing internet penetration create a fertile ground for expanding connected living room devices.
Market Insights
The market dynamics represent an ever-changing landscape of the Connected Living Room Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Connected Living Room Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Connected Living Room Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Samsung Introduces Crystal 4K Smart TV Series in India with Advanced Features for Enhanced Viewing Experience
Samsung unveiled its 2024 Crystal 4K smart TV series in the Indian market, enhancing the connected living room concept with its innovative features. The lineup, comprising Crystal 4K Vivid, Crystal 4K Vision Pro, and Crystal 4K Vivid Pro, starts at INR 32,990. Customers can purchase these models from Samsung's official online store and major e-commerce platforms. The TVs are available in sizes ranging from 43-inch to 75-inch and include high-tech offerings such as 4K upscaling technology, Samsung TV Plus with access to over 100 channels, and a built-in IoT Hub with Calm Onboarding [Published On: 2024-04-12]
Assurant, Inc. Bolsters UK Presence with Acquisition of iSmash
Assurant, Inc., announced its acquisition of iSmash, the UK's premier independent tech repair company. This strategic move enhances Assurant, Inc.'s drop-in mobile equipment service sector capabilities by adding iSmash's established network to its portfolio. This merger augments Assurant, Inc.'s existing mobile service framework including a local device care center for mail-in repairs and promises accelerated repair services and improved customer convenience. [Published On: 2024-04-04]
Innovations in Smart Home Connectivity: LifeSmart Inc.'s Highlights at Consumer Electronics Show 2024
LifeSmart showcased its latest advancements in smart home technology, emphasizing solutions that enhance the connected living room experience. The center of their display featured the proprietary CoSS protocol, which is lauded for its robust wireless communication capabilities that ensure consistent connectivity and broad signal coverage for various smart home devices. This technology has been integral in numerous global projects, demonstrating stability and reliability. [Published On: 2024-01-13]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Connected Living Room Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Connected Living Room Market, highlighting leading vendors and their innovative profiles. These include ABB Ltd., ADT LLC, Apple Inc., Assurant, Inc., BenQ Corporation, Comcast Corporation, D-Link Corporation, D.R. Horton, Inc., General Electric Company, Google LLC by Alphabet Inc., Hitachi, Ltd., JVCKenwood Corporation, Koninklijke Philips N.V., LG Electronics Inc., Logitech International S.A., Mitsubishi Electric Corporation, Nintendo Co., Ltd., Panasonic Holdings Corporation, Pioneer Corporation, Qorvo Inc., Samsung Electronics Co Ltd, Sony Group Corporation, Toshiba Corporation, and Xiaomi Corporation.
Market Segmentation & Coverage