市场调查报告书
商品编码
1492604
数位看板市场:按类型、尺寸、应用划分 - 2024-2030 年全球预测Digital Billboards Market by Type (Interactive Digital Billboards, Mobile Digital Billboards, Standard Digital Billboards), Dimension (Large, Medium, Small), Application - Global Forecast 2024-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
预计2023年数位看板市场规模为79.8亿美元,预计2024年将达85.4亿美元,2030年将达到132亿美元,复合年增长率为7.44%。
数位广告看板是先进的户外广告结构,采用数位技术来显示广告、公告和公共服务讯息。与显示静态印刷图像的传统广告看板不同,数位广告看板利用 LED 或 LCD 技术来显示动态、高解析度的数位影像,这些影像可以轻鬆地从远端位置更新。此功能可更灵活、更及时地进行内容更改,并允许广告主在短时间内在同一个广告看板上展示多个广告。数位广告看板的生动显示和动态图形比静态图像更有效地吸引路人的注意力,从而提高广告讯息的可见度和参与度。广告商对户外数位广告的需求不断增加,以吸引更多受众,以及将数位广告看板整合为城市基础设施一部分的智慧城市的发展,都促进了该行业的成长。此外,与有影响力的人合作创建个人化和客製化的广告看板可以帮助推动市场成长。然而,高昂的初始投资成本、严格的法规和分区法以及与光污染和能源消耗相关的环境问题对成长构成了限制和挑战。此外,数位看板部署的复杂性和空间限制可能会进一步阻碍普及。然而,主要参与者正在探索永续的方法,最大限度地减少环境足迹,并分析交通资料以经济高效地部署数位看板。此外,人工智慧和物联网的整合以实现更个人化和互动的广告以及扩展到开拓的市场可以为该行业提供新的成长途径。
主要市场统计 | |
---|---|
基准年[2023] | 79.8亿美元 |
预测年份 [2024] | 85.4亿美元 |
预测年份 [2030] | 132亿美元 |
复合年增长率(%) | 7.44% |
区域洞察
在美洲地区,美国和加拿大是数位看板的领先国家。由于媒体公司的大量存在和技术的进步,美国的普及很高。美洲消费者越来越被互动和动态广告所吸引,导致对数位广告看板的需求激增。美洲最近的趋势集中在提高数位广告看板的互动性和资料收集能力,从而推动广告的个人化。欧盟 (EU) 国家正在大力推动永续广告解决方案,其中数位广告看板发挥关键作用。英国、法国和德国等国家处于采用环保和节能数位广告解决方案的前沿。欧盟对能源消耗和广告内容的严格规定强调品质和合规性,创造了独特的市场动态。该地区最近的投资旨在升级基础设施以支持先进的数位标牌,包括整合太阳能电池板和动作感测器以优化能源使用并吸引观众。中东数位广告看板市场的特点是,在高消费支出和大规模城市发展计划的推动下,奢侈品和零售业快速成长,特别是在阿联酋和沙乌地阿拉伯。由于快速的都市化、消费者富裕程度的提高以及零售业的蓬勃发展,亚太地区的数位广告看板市场正在蓬勃发展,特别是在中国、日本和印度。中国的情况是由国内和国际品牌在繁华的城市景观中争夺知名度所推动的。随着人口的成长和数位基础设施的发展,印度的数位看板具有巨大的成长潜力。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在数位看板市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对数位看板市场中供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在数位看板市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[198 Pages Report] The Digital Billboards Market size was estimated at USD 7.98 billion in 2023 and expected to reach USD 8.54 billion in 2024, at a CAGR 7.44% to reach USD 13.20 billion by 2030.
Digital billboards are advanced outdoor advertising structures that employ digital technology to display advertisements, announcements, or public service messages. Unlike traditional billboards that display static printed images, digital billboards utilize LED or LCD technology to exhibit dynamic, high-resolution digital images that can be updated remotely with ease. This capability allows for more flexible and timely content changes, enabling advertisers to display multiple ads on the same billboard over a short period. The vibrant displays and motion graphics of digital billboards capture the attention of passersby more effectively than their static counterparts, offering enhanced visibility and engagement for advertising messages. Increasing advertiser demand for outdoor digital advertising to reach larger audiences and the evolution of smart cities integrating digital billboards as part of urban infrastructure have contributed to the growth of the industry. Additionally, partnering with influencers to create personalized and tailored billboards can promote market growth. However, the high initial investment costs, stringent regulations and zoning laws, and environmental concerns regarding light pollution and energy consumption pose limitations and challenges to growth. Additionally, complexities in deploying digital billboards and space constraints can further impede adoption. However, key players are exploring sustainable practices, minimizing environmental footprints, and analyzing traffic data to deploy digital billboards cost-effectively. Furthermore, the integration of AI and IoT for more personalized and interactive advertising and expansion into untapped markets can provide new avenues of growth for the industry.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 7.98 billion |
Estimated Year [2024] | USD 8.54 billion |
Forecast Year [2030] | USD 13.20 billion |
CAGR (%) | 7.44% |
Regional Insights
In the Americas region, the U.S. and Canada are key nations for digital billboards. The U.S. shows a high adoption rate due to the vast presence of media companies and technological advancements. Consumers in the Americas region. are increasingly attracted to interactive and dynamic advertising, leading to a surge in demand for digital billboards. Recent trends in the Americas region focus on enhancing the interactivity and data collection capabilities of digital billboards, driving further personalization in advertising. European Union (EU) countries exhibit a strong push towards sustainable advertising solutions, with digital billboards playing a pivotal role. Countries such as the U.K., France, and Germany are at the forefront of adopting eco-friendly and energy-efficient digital advertising solutions. The EU's stringent regulations on energy consumption and advertising content create a unique market dynamic, emphasizing quality and compliance. Recent investments in the region aim to upgrade infrastructure to support advanced digital billboards, including the integration of solar panels and motion sensors to optimize energy use and engage viewers. The digital billboard market in the Middle East is characterized by rapid growth in luxury and retail sectors, particularly in the UAE and Saudi Arabia, driven by high consumer spending and extensive urban development projects. The APAC region, particularly China, Japan, and India, is witnessing a boom in the digital billboard market thanks to rapid urbanization, increasing consumer affluence, and flourishing retail sectors. China's adoption of digital billboards is driven by both domestic and international brands vying for visibility in bustling urban landscapes. India, with its expanding population and growing digital infrastructure, presents immense growth potential for digital billboards, focusing on interactive and localized content to engage consumers effectively.
Market Insights
The market dynamics represent an ever-changing landscape of the Digital Billboards Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Digital Billboards Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Digital Billboards Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Alpha, Jam launches Africa's first 3D digital billboard in Nigeria
Alpha & Jam has introduced Maslow, West Africa's pioneering Truecorner LED screen, and the largest 3D digital billboard across Africa, marking an innovative milestone in the Nigerian and international ad sectors. Maslow presents several interactive and data-responsive features and is equipped with the capability to seamlessly adapt to various formats and harness 3D technology to captivate audiences. [Published On: 2023-05-27]
Outdoor Network launches its first rotating digital billboard in East London
Outdoor Network launched a 3x6 rotating digital billboard in the Eastern Cape region, which is strategically placed on Old Transkei Road, nestled between Putney Avenue and Beaconhurst Drive in Beacon Bay, East London. This prime location lies on a major artery, attracting immense traffic and offering advertisers a unique opportunity to reach their target audience efficiently. As Outdoor Network expands its presence in metropolitan and urban areas nationwide, this addition underscores its commitment to enhancing visibility for brands across South Africa. [Published On: 2023-05-11]
Clear Channel LaunchPAD Expands with Addition of Billboard Live
Clear Channel UK has significantly its advertising capacity by incorporating 372 Billboard Live screens into its programmatic purchasing platform, Clear Channel LaunchPAD. This expansion allows advertisers access to a wide-reaching network, over 85 towns and cities across the nation. This development complements the existing comprehensive digital out-of-home (DOOH) network, including the Adshel Live, with more than 3,000 screens, the premium Malls Live network within top shopping centers, encompassing over 600 screens, and the leading digital network in UK supermarkets, with more than 650 screens. [Published On: 2023-03-15]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Digital Billboards Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Digital Billboards Market, highlighting leading vendors and their innovative profiles. These include Blip by Acme Intergalactic, LLC, Clear Channel Outdoor, LLC, Daktronics, Inc., Drury Displays, Inc., Electro-Matic Corporate, Focus Media UK Ltd., Headrick Outdoor Media, JCDecaux SE, Kegerreis Outdoor Advertising, Lamar Advertising Company, LED Craft Inc, Lindmark Billboards, Link Media Outdoor, Mega LED Technology, Microsoft Corporation, OUTFRONT Media Inc., Samsung Electronics Co., Ltd., SignAd Outdoor, Sony Corporation, Stroer CORE GmbH & Co. KG, Ultravision LED Solutions, Unit LED Co.,Ltd., Vision Display Pvt. Ltd., Watchfire Signs, LLC., and Xtreme Media Pvt. Ltd..
Market Segmentation & Coverage