市场调查报告书
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1492679
干燥片市场:按类型、销售管道 - 2024-2030 年全球预测Dryer Sheets Market by Type (Anti-Static Dryer Sheets, Fabric Softening Dryer Sheets, Multi-Functional Dryer Sheets), Sales Channel (Offline, Online) - Global Forecast 2024-2030 |
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预计2023年干燥片市场规模为62.7亿美元,预计2024年将达65.7亿美元,2030年将达到87.8亿美元,复合年增长率为4.91%。
干衣片是一种洗衣产品,用于在服装类机的干燥过程中减少静电、软化服装类并散发清新香味。通常,这些床单由轻质非织造不织布材料製成,并涂上软化剂、香料和其他化学物质。当在烘干机中加热时,烘干纸上的涂层会稍微融化,将内容物分散在衣服上并产生预期的效果。干燥片因其方便和优点而被广泛使用,例如使织物感觉更柔软并减少服装类上的静电积聚。市场成长是由消费者对织物护理的便利性和效率的偏好以及对香味和环境可持续性等特定功能的需求所推动的。此外,分销管道的发展,尤其是透过线上平台的发展,正在提高市场的可及性和消费者的参与度。然而,传统的烘干纸通常含有被认为对环境有害的化学物质,这可能会让有环保意识的消费者望而却步。此外,随着消费者对永续家居产品的需求不断增加,该市场存在开拓环保产品的巨大机会。创造生物分解性、植物来源化学物质的干燥片的创新有可能吸引大量关注其环境影响的客户群。
主要市场统计 | |
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基准年[2023] | 62.7亿美元 |
预测年份 [2024] | 65.7亿美元 |
预测年份 [2030] | 87.8亿美元 |
复合年增长率(%) | 4.91% |
区域洞察
在美洲地区,消费者对干燥片的需求主要是由其便利性和增强香味的特性所驱动的。市场的特点是偏好具有额外功效的产品,例如织物柔软、减少皱纹和去除过敏原。在这些国家,由于消费者对环境问题日益关注和敏感,对环保和低过敏性干衣片的需求不断增加。该市场拥有强大的分销管道,从超级市场到线上零售商,为获取各种产品提供了便利。欧盟市场受到有关家用产品中化学品使用的严格法规的严重影响。这种法规环境正在推动环保和天然干衣片的流行。该地区的消费者俱有高度的环保意识,这影响了他们的购买决策。中东和非洲市场正在兴起,其中波湾合作理事会(GCC)国家的普及最高。这些地区的需求是由越来越多的外籍人士和都市区生活水准的提高所推动的。中东消费者更喜欢高端、奢华的香味,这符合该地区对浓郁、持久香味的偏好。亚太地区是一个充满活力的干燥片市场,不同国家有不同的趋势。在中国和印度,快速的都市化、可支配收入的增加以及西方生活习惯的采用,导致对包括干衣片在内的衣物洗护产品的需求不断增长。日本以其技术进步而闻名,青睐能够提供适合其潮湿气候的香味和湿度控制的创新产品。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在干燥片市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对干燥片市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该细分市场竞争力的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以更好地参与市场竞争。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对当前干燥片市场地位的全面评估使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[189 Pages Report] The Dryer Sheets Market size was estimated at USD 6.27 billion in 2023 and expected to reach USD 6.57 billion in 2024, at a CAGR 4.91% to reach USD 8.78 billion by 2030.
Dryer sheets are a type of laundry product used to decrease static cling, soften clothes, and impart a fresh scent during the drying process in a clothes dryer. Typically, these sheets are made from lightweight, nonwoven synthetic materials coated with a formula of fabric softener, fragrance, and other chemicals. When heated in the dryer, the coating on the dryer sheets melts slightly, distributing the contents onto the clothes to achieve their intended effects. Dryer sheets are commonly used for their convenience and benefits, such as making fabrics feel softer and reducing static electricity build-up in garments. Market growth is influenced by consumer preferences for convenience and efficiency in fabric care, alongside their demand for particular features such as fragrance and environmental sustainability. Moreover, the evolution of distribution channels, especially through online platforms, enhances market accessibility and consumer engagement. However, traditional dryer sheets often contain chemicals that may be perceived as harmful to the environment, potentially turning away environmentally conscious consumers. Furthermore, the market holds significant opportunities in the development of environmentally friendly products, as there is a rising consumer demand for sustainable household products. Innovations to create biodegradable, plant-based, and chemical-free dryer sheets could attract a substantial customer base concerned about environmental impacts.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.27 billion |
Estimated Year [2024] | USD 6.57 billion |
Forecast Year [2030] | USD 8.78 billion |
CAGR (%) | 4.91% |
Regional Insights
In the American region, consumer demand for dryer sheets is primarily driven by their convenience and fragrance-enhancing properties. The market is characterized by a preference for products that offer additional benefits such as fabric softening, wrinkle reduction, and allergen removal. These countries have seen a rise in demand for eco-friendly and hypoallergenic dryer sheets due to growing environmental concerns and sensitivity issues among consumers. The market shows robust distribution channels ranging from large supermarkets to online retailers, facilitating easy access to a variety of products. The EU market is heavily influenced by stringent regulations regarding chemical use in household products. This regulatory environment drives the popularity of eco-friendly and natural dryer sheets. The consumer base here has a high level of environmental awareness, which influences purchasing decisions. The market in the Middle East and Africa is emerging, with the Gulf Cooperation Council (GCC) countries showing the highest adoption rates. The demand in these regions is driven by an increasing expatriate population and rising urban living standards. Consumers in the Middle East prefer high-end, luxury-scented dryer sheets, aligning with regional preferences for strong and long-lasting fragrances. The APAC region presents a dynamic market for dryer sheets, with each country showcasing different trends. In China and India, rapid urbanization, increasing disposable incomes, and the adoption of Western lifestyle habits contribute to the growing demand for laundry care products, including dryer sheets. Japan, known for its technological advancements, shows a preference for innovative products that offer scent and moisture control suited to the country's humid climate.
Market Insights
The market dynamics represent an ever-changing landscape of the Dryer Sheets Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Dryer Sheets Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Dryer Sheets Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Accrol Expands Household Product Range through Strategic Acquisition of Severn Delta
Accrol, the UK's independent tissue converter, has strategically enhanced its portfolio by acquiring Severn Delta Limited, a manufacturer specializing in wet wipes and tumble dryer sheets, for an EBITDA multiple under 3x pre-synergy. This acquisition, funded through Accrol's existing cash reserves, signifies a broadening of the company's product offerings in the household sector. Severn Delta, operating out of a 33,000-square-foot facility in Somerset with four production lines, contributes both increased capacity and novel capabilities, particularly in biodegradable personal care and household products. [Published On: 2024-01-25]
Introduction of Arm & Hammer Power Sheets and Its Market Impact
Arm & Hammer has introduced an innovative product, the Power Sheets Laundry Detergent, marking a significant shift in both product and packaging within the laundry detergent sector. These detergent sheets are appealing due to their compact, mess-free, and eco-friendly paperboard packaging, which presents a substantial environmental benefit over traditional plastic jugs by reducing plastic waste and enhancing recyclability. [Published On: 2023-09-19]
Unilever's Introduction of Innovative Fragrance Technology in Sustainable Laundry Sheets
Unilever is set to enhance the laundry experience with its latest introduction of laundry sheets under its Dirt Is Good (Persil in the UK) and Robijn brands. These sheets represent a leap in laundry convenience and sustainability, coinciding with the global trend towards simpler and more effective cleaning solutions. Research indicates a significant surge in consumer interest, with online searches for laundry sheets up by 116% in the US and 129% in the UK. [Published On: 2023-07-26]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Dryer Sheets Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Dryer Sheets Market, highlighting leading vendors and their innovative profiles. These include Accrol Papers Ltd., Amway Corporation, Bi-O-Kleen Industries, Inc., Church & Dwight Co., Inc., Colgate-Palmolive Company, Golrang Industrial Group, Henkel AG & Co. KGaA, Kao Corporation, Kleen Test Products Corporation by Meridian Industries, Inc., LG H&H Co., Ltd., Lion Corporation, Procter & Gamble Company, Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., Sheet Whisper, The Bay Family of Companies, The Clorox Company, The Honest Company, Inc., Unilever PLC, Werner & Mertz GmbH, and Woolzies Home Essentials, Inc..
Market Segmentation & Coverage