市场调查报告书
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1494678
反网路钓鱼市场:按提供的服务、类型、组织规模、部署、最终用户划分 - 2024-2030 年全球预测Phishing Protection Market by Offering (Services, Solutions), Type (Email-based Phishing, Non-Email-based Phishing), Organization Size, Deployment, End-User - Global Forecast 2024-2030 |
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预计2023年反网路钓鱼市场规模将达24亿美元,2024年将达27亿美元,预计2030年将达56.1亿美元,复合年增长率为12.86%。
反网路钓鱼市场包括识别、预防和回应针对个人和组织的网路钓鱼攻击的解决方案和服务。此类攻击通常冒充电子通讯中的受信任实体来诈欺取得敏感资讯。该市场包括各种服务,包括电子邮件过滤、网路安全措施、网路钓鱼侦测和回应工具以及使用者和意识提升培训。反网路钓鱼解决方案适用于各种平台,包括电子邮件、网路浏览器和行动装置。反网路钓鱼解决方案适用于各种平台,包括电子邮件、网路浏览器和行动设备,并为从个人消费者到金融、医疗保健、政府机构和教育机构等大型企业的众多最终用户提供服务。主要目的是保护敏感资讯并维护资料管理系统的完整性。反网路钓鱼市场的成长从根本上是由网路钓鱼诈骗发生率的上升、资料保护的监管要求以及网路安全威胁意识的提高所推动的。人工智慧、机器学习和用于预测威胁检测的整合安全解决方案的进步也在扩大该市场方面发挥关键作用。对反网路钓鱼服务的需求非常高,需要不断更新以适应不断发展的网路钓鱼技术,可能会出现破坏用户信任的误报,以及需要持续进行使用者教育和行为改变,某些限制和挑战可能会阻碍市场发展。同时,随着网路钓鱼技术的不断发展,有机会创新即时侦测和回应机制。云端服务的日益普及为云端基础钓鱼防御解决方案提供了肥沃的土壤。此外,透过将反网路钓鱼与更广泛的网路安全框架相集成,提供者可以脱颖而出并付加价值。
主要市场统计 | |
---|---|
基准年[2023] | 24亿美元 |
预测年份 [2024] | 27亿美元 |
预测年份 [2030] | 56.1亿美元 |
复合年增长率(%) | 12.86% |
区域洞察
在以美国和加拿大为中心的美洲地区,由于互联网的日益普及和业务的数位化,对反网路钓鱼产品的需求很高。这些国家的客户通常都很精明,需要提供即时保护、用户教育和支援服务的全面安全解决方案。这些地区正在对先进安全基础设施的开发进行大量投资,并看到大量专注于网路安全中的人工智慧、机器学习和预测分析的专利申请。随着网路安全意识的提高和数位转型的加速,南美洲的反网路钓鱼市场逐渐扩大。儘管存在经济波动和预算限制,巴西、阿根廷和智利的公司仍在逐步将资源分配给网路钓鱼意识提升培训和反网路钓鱼工具,以保护资料并维持客户信任。欧洲反网路钓鱼市场由于具有强大的法律规范和《一般资料保护规范》(GDPR) 等政策而十分成熟。这些法规增加了对合规反网路钓鱼解决方案的需求。欧洲企业热衷于实施先进的安全措施,随着数位化的不断推进,对电子邮件过滤、网域身份验证和用户教育的需求仍然很高。在中东地区,数位转型更加活跃,网路安全需求快速成长。非洲是一个新兴市场,儘管预算有限,但网路犯罪的增加使得必须实施反网路钓鱼解决方案。亚太地区是一个多元化且快速发展的反网路钓鱼市场。在中国、印度、日本和澳洲等国家,由于用户基础广泛和网路普及不断提高,网路钓鱼攻击等网路威胁正在迅速增加。这增加了对反网路钓鱼解决方案的需求,特别是在电子商务、银行和通讯领域。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在反网路钓鱼市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对反网路钓鱼市场中供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在反网路钓鱼市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[199 Pages Report] The Phishing Protection Market size was estimated at USD 2.40 billion in 2023 and expected to reach USD 2.70 billion in 2024, at a CAGR 12.86% to reach USD 5.61 billion by 2030.
The phishing protection market encompasses solutions and services designed to identify, prevent, and respond to phishing attacks that target individuals and organizations. These attacks often involve fraudulently obtaining sensitive information through disguises as trustworthy entities in electronic communications. The market includes various offerings such as email filtering, web security measures, phishing detection and response tools, and user training and awareness programs. Phishing protection solutions are applied across various platforms, including emails, web browsers, and mobile devices. They serve a multitude of end-users ranging from individual consumers to large enterprises across sectors such as finance, healthcare, government, and education. The primary objective is to safeguard sensitive information and maintain the integrity of data management systems. Growth in the phishing protection market is fundamentally driven by the rising incidence of phishing scams, regulatory requirements for data protection, and the growing awareness of cybersecurity threats. Advances in AI and machine learning for predictive threat detection, and integrated security solutions also play a significant role in the expansion of this market. Despite the critical need for phishing protection services, certain limitations and challenges may hinder market growth, including the necessity for continuous updates to keep up with evolving phishing methods, potential false positives that could undermine user trust, and the requirement for ongoing user education and behavioral change. On the other hand, the continuous evolution of phishing techniques presents opportunities for innovation in real-time detection and response mechanisms. Increased adoption of cloud services offers a fertile ground for cloud-based phishing defense solutions. Furthermore, the integration of phishing protection with broader cybersecurity frameworks presents opportunities for providers to differentiate and add value.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 2.40 billion |
Estimated Year [2024] | USD 2.70 billion |
Forecast Year [2030] | USD 5.61 billion |
CAGR (%) | 12.86% |
Regional Insights
In the American region, particularly in the United States and Canada, there is a high demand for phishing protection due to the significant Internet penetration and the digitalization of businesses. Customers from these countries are typically well-informed and seek comprehensive security solutions that offer real-time protection, user education, and support services. Significant investments in these regions are funneled into the development of advanced security infrastructure, with a substantial volume of patents filed focusing on AI, machine learning, and predictive analytics in cybersecurity. South America's phishing protection market is gradually expanding as cybersecurity awareness rises and digital transformation accelerates. Despite economic volatility and budget constraints, businesses in Brazil, Argentina, and Chile are progressively allocating resources towards phishing awareness training and anti-phishing tools to safeguard data and maintain customer trust. The European phishing protection market is well established owing to the robust regulatory framework provided by policies, including the General Data Protection Regulation (GDPR). These regulations have heightened the need for compliant phishing protection solutions. Enterprises across Europe are keen on adopting advanced security measures, and with increasing digitalization, the demand for email filtering, domain authentication, and user education remains high. The Middle East is witnessing a surge in cybersecurity demand due to increased digital transformation initiatives. Africa is an emerging market, with rising incidences of cybercrimes necessitating the deployment of phishing protection solutions despite budget constraints. The APAC region presents a diverse and rapidly developing market for phishing protection. With an extensive user base and increasing internet penetration, countries including China, India, Japan, and Australia are experiencing a steep rise in cyber threats, including phishing attacks. This has spurred demand for phishing protection solutions, especially in the eCommerce, banking, and telecommunications sectors.
Market Insights
The market dynamics represent an ever-changing landscape of the Phishing Protection Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Phishing Protection Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Phishing Protection Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
TitanHQ Launches PhishTitan to Combat Advanced Phishing Attacks
TitanHQ introduced PhishTitan, a state-of-the-art anti-phishing tool explicitly designed for M365. Enhancing current defenses with its native and API integrations, PhishTitan strategically fortifies against sophisticated threats such as BEC, account takeovers, and zero-day attacks. [Published On: 2024-01-09]
Proofpoint Closes Acquisition of Tessian's Cloud Email Security
Proofpoint, Inc. announced that it has finalized acquiring Tessian, a company specializing in AI-forge defenses against data mishaps and sophisticated email threats. This strategic move integrates Proofpoint's top-notch threat intelligence and data protection with Tessian's AI-fueled behavioral analytics to forge the most fortified barrier against human-centric cyber vulnerabilities. [Published On: 2023-12-19]
McAfee India Launches AI-powered Scam Protection to Spot and Block Scams in Real-Time
McAfee, LLC unveiled their new AI-powered Scam Protection as a robust defense against increasingly sophisticated cyber threats. By harnessing advanced AI, McAfee enhances its product suite to identify and neutralize AI-generated phishing scams, representing the most significant global cybersecurity risk. [Published On: 2023-09-20]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Phishing Protection Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Phishing Protection Market, highlighting leading vendors and their innovative profiles. These include Abnormal Security Corp., Barracuda Networks, Inc., Cofense Inc., Deepwatch Incorporated, DuoCircle LLC, EchoMark, Inc., Fortra, LLC, ImmuniWeb SA, INKY Technology Company, IRONSCALES LTD., LexisNexis Risk Solutions by RELX Group, Microsoft Corporation, Mimecast Limited, Open Text Corporation, OPSWAT Inc., Paubox, Inc., PhishCloud Inc., Proofpoint, Inc., SlashNext, Inc., Sophos Ltd., SpyCloud Inc., Trend Micro Incorporated, Trustifi, LLC, Trustwave Holdings, Inc., Twilio Inc., Virtru, and ZeroFox, Inc..
Market Segmentation & Coverage