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眼影市场:按形状、分销管道、应用划分 - 2024-2030 年全球预测Eye Shadow Market by Form (Liquid, Powder), Distribution Channel (Offline, Online), Application - Global Forecast 2024-2030 |
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预计2023年眼影市场规模为31.2亿美元,预计2024年将达33.1亿美元,2030年将达47.4亿美元,复合年增长率为6.14%。
眼影是用在眼睑和眉毛下方的化妆品,可以增加眼睛的深度和立体感,强调色彩,使眼睛突出。它们有多种形式,包括粉末、霜剂、液体和铅笔,并含有从矿物质到合成化合物的多种成分。眼影有多种颜色和饰面,从哑光到微光再到闪光。它们的用途范围从微妙的增强眼睑的自然颜色到大胆、戏剧性的效果。眼影用于美学和表达目的,可以创造各种外观,从自然微妙到大胆艺术。有影响力的行销宣传活动、名人代言、社群媒体和线上教学在提高产品认知度和使用技巧方面发挥了至关重要的作用。然而,有关产品配方和安全标准的监管障碍正在阻碍市场成长,特别是在地理位置不同的市场。也就是说,纯素、无农药和有机产品的市场开拓,以吸引有道德意识的消费者,以及虚拟试穿扩增实境(AR)应用程序的集成,以增强网路购物体验,预计为眼影市场的成长创造利润丰厚的机会。
主要市场统计 | |
---|---|
基准年[2023] | 31.2亿美元 |
预测年份 [2024] | 33.1亿美元 |
预测年份 [2030] | 47.4亿美元 |
复合年增长率(%) | 6.14% |
区域洞察
在美洲,大胆、富有表现力的妆容趋势正在推动对眼影的需求,特别是与名流和影响者的合作。该地区的生产受益于先进的技术基础设施,从而在质地和包装方面实现了高度创新。该地区的企业正在专注于各种行销策略来吸引消费者,包括数位行销和社交媒体。相反,以韩国和日本等国家主导的亚太市场则注重配方的精緻和创新,特别偏爱采用天然和护肤成分配製的产品。亚太地区的生产方法往往结合传统方法和先进技术,迎合重视品质和永续性的文化多元化客户群。亚太地区的公司利用地区文化影响力和全球影响力来发展业务。另一方面,在 EMEA(欧洲、中东和非洲)地区,这些趋势是混合的,欧洲国家提供强调奢华和传统的产品,而中东市场提供持久、高色素的产品,重点是适合气候。欧洲、中东和非洲地区的生产具有严格的监管标准,可确保高品质和安全。在欧洲、中东和非洲地区营运的公司依靠历史品牌声誉和创新相结合进行竞争,并高度重视向新兴市场的扩张。
FPNV定位矩阵
FPNV定位矩阵对于评估眼影市场供应商的市场定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对眼影市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对当前眼影市场地位的全面评估使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[193 Pages Report] The Eye Shadow Market size was estimated at USD 3.12 billion in 2023 and expected to reach USD 3.31 billion in 2024, at a CAGR 6.14% to reach USD 4.74 billion by 2030.
Eye shadow is a cosmetic product utilized on the eyelids and under the eyebrows to add depth and dimension to the eyes, enhance their color, and accentuate them. It comes in various forms, including powder, cream, liquid, or pencil, and can contain multiple ingredients, from minerals to synthetic compounds. Eye shadow can be found in various colors and finishes, from matte to shimmer and glitter. Its application can vary from a subtle enhancement of the eyelid's natural color to a bold, dramatic effect. Eye shadow serves aesthetic and expressive purposes, allowing wearers to create looks that vary from natural and understated to bold and artistic. Influential marketing campaigns, celebrity endorsements, social media, and online tutorials have played a pivotal role in increasing product awareness and usage techniques. However, regulatory hurdles regarding product formulation and safety standards hinder market growth, especially in different geographical markets. Nevertheless, the development of vegan, cruelty-free, and organic products to appeal to ethically conscious consumers and the integration of augmented reality (AR) applications for virtual try-ons to enhance online shopping experiences are anticipated to create lucrative opportunities for the eye shadow market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 3.12 billion |
Estimated Year [2024] | USD 3.31 billion |
Forecast Year [2030] | USD 4.74 billion |
CAGR (%) | 6.14% |
Regional Insights
In the Americas, the demand for eye shadow is driven by trends towards bold, expressive makeup looks, with a significant emphasis on celebrity and influencer collaborations. Production in this region benefits from advanced technological infrastructure, enabling high innovation in textures and packaging. Companies here focus on diverse marketing strategies to engage with their consumers, including digital marketing and social media. Conversely, the APAC market, led by countries including South Korea and Japan, prioritizes subtlety and innovation in formulations, with a strong inclination towards natural ingredients and skincare-infused products. Production methods in APAC tend to incorporate both traditional approaches and advanced technology, catering to a culturally diverse clientele that values quality and sustainability. APAC companies leverage local cultural influences and expansive global reach in their operations. Meanwhile, the EMEA region presents a mix of these trends, with European countries emphasizing luxury and heritage in product offerings, while the Middle East market focuses on long-wearing, high-pigment products suitable for its climate. Production in EMEA is distinguished by stringent regulatory standards, ensuring high quality and safety. Companies operating within EMEA blend historical brand prestige and innovation to compete, significantly focusing on expanding into emerging markets.
Market Insights
The market dynamics represent an ever-changing landscape of the Eye Shadow Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Eye Shadow Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Eye Shadow Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Praush Beauty Launches Its Eyeshadow Palette For Upcoming Festive Season
Praush Beauty introduced a new eyeshadow palette to cater to the increasing demand for versatile and high-quality makeup products. This launch underscores Praush Beauty's commitment to innovation and highlights their understanding of consumer preferences for long-lasting, vibrant, and easily blendable eyeshadows. The palette boasts a range of shades suited for creating diverse looks, from subtle daytime to dramatic evening, thus appealing to a broad consumer base. [Published On: 2023-09-06]
Kara Beauty Unveils Eyeshadow Palette Inspired by Royal Dansk Danish Butter Cookies
Kara Beauty launched an eye shadow palette that draws inspiration from the iconic Royal Dansk Danish Butter Cookies. This unique product encapsulation pays homage to the nostalgic essence of the famed cookies through its design and extends this homage to its shades, capturing the rich, creamy tones and textures reminiscent of the cherished snack. Crafted to cater to a wide range of tastes just as its edible muse does, this eyeshadow palette represents a blend of tradition and modern beauty trends, aiming to appeal to a diverse consumer base. [Published On: 2023-06-12]
Sigma Beauty Creates Eyeshadow Palette in Collaboration with Makeup Artist An Knook
Sigma Beauty teamed with makeup artist An Knook to introduce a new eyeshadow palette designed to revolutionize eye makeup applications. This partnership highlights the importance of professional insights in product development and Sigma Beauty's dedication to delivering high-quality, impactful cosmetics that cater to consumers' evolving needs and preferences. The collaboration marks a significant step in leveraging expert knowledge to enhance product offerings, promising to set new standards in the beauty industry for both aesthetic appeal and functional excellence. [Published On: 2023-01-17]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Eye Shadow Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Eye Shadow Market, highlighting leading vendors and their innovative profiles. These include Amway International Inc., Apcos Naturals Pvt. Ltd., ASAMBEAUTY GmbH, Bio Veda Action Research Co., Chanel Limited, CJ Olive Young Corporation, Clarins Pte Ltd., CLIO COSMETICS Co., Ltd., ColorBar Cosmetics Pvt. Ltd., cosnova GmbH, Coty Inc., Estee Lauder Inc., ETUDE Corporation, HINDASH COSMETICS LLC, Kao Corporation, L'Oreal S.A., LVMH Moet Hennessy-Louis Vuitton SE, MARS Cosmetics, Nykaa E- Retail Private Limited, Oriflame Cosmetics AG, Revlon, Inc., Shiseido Co.,Ltd., Strong Brand Lab LLC, SWISS BEAUTY Cosmetics, The Body Shop International Limited, Unilever PLC, and Vellvette Lifestyle Private Limited.
Market Segmentation & Coverage