市场调查报告书
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1496728
全球休閒游艇市场:按类型、设备、船舶尺寸、应用和预测(2024-2030)Leisure Boat Market by Type (Motorized or Power Boats, Non-Motorized Boats), Equipment (Boat & Yacht Monitoring Solutions, IoT Sensors, Telematics Solutions), Boat Size, Application - Global Forecast 2024-2030 |
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预计2023年全球休閒游艇市场规模将达448.5亿美元,2024年将达482.6亿美元,复合年增长率为8.13%,2030年将达775.3亿美元。
休閒游艇,通常称为休閒船或游艇,是主要为个人休閒和休閒活动而设计的私人船隻。休閒游艇用于各种水上休閒,包括巡航、钓鱼、水上运动、放鬆和社交。已开发国家可支配收入的增加和生活水准的提高正在推动休閒游艇活动的需求。都市化的趋势和对冒险活动的消费兴趣促使人们对水上休閒的兴趣日益浓厚。旅游业的开拓透过游艇俱乐部、码头等海洋景点的推广,进一步拉动了市场的发展。儘管存在成长潜力,但一些挑战正在影响休閒游艇产业的扩张前景。拥有休閒游艇的高昂购买成本对许多消费者来说是进入的障碍,他们可能会转向租赁或包租。
此外,由于担心长期营运成本,燃料价格的波动可能会阻止潜在买家。环境问题和严格的法规也对船舶製造商减少排放气体和控制噪音污染的监管措施提出了挑战。设计和材料科学的创新使船舶变得更轻、更省油,同时提高了船舶性能。此外,数位转型也将影响导航系统和物联网设备等领域,这些领域可以改善安全措施,同时提供个人化体验。休閒船采用先进技术预计将在预测期内创造重大市场机会。
区域洞察
由于政府的支持、可支配收入水准的提高以及对技术创新的大量投资(透过整合先进技术来改善划船体验),美洲拥有巨大的市场影响。行业相关人员之间的共同努力促成了新的业务合作伙伴关係,以扩大该地区的市场。亚太地区是一个在经济开拓和旅游业成长的推动下快速成长的市场。中国、日本、韩国、澳洲和印度是该地区的主要市场参与者。政府对海上运输和休閒旅游的支持性法规预计将为该地区创造巨大的市场机会。在亚太地区,当地公司和国际品牌之间正在进行多项合作,以推动技术进步,并成立合资企业,以扩大产品范围。
由于多种政府标准、强大的航海传统和成熟的划船基础设施,欧洲、中东和非洲构成了高度多元化的休閒游艇市场。在欧洲、中东和非洲营运的製造商必须随时了解各国不同的监管要求,例如环境和安全标准。欧洲市场的业务大幅扩张,透过併购来加强其市场地位并满足日益增长的休閒游艇体验需求。
市场洞察
市场动态透过提供对供需水准等因素的可行见解来描述不断变化的市场格局。考虑这些因素将帮助您制定策略设计、投资和开发,以利用未来的机会。此外,这些因素有助于避免与政治、地理、技术、社会和经济条件相关的潜在陷阱,突显消费者行为,并影响製造成本和购买决策。
FPNV定位矩阵
FPNV定位矩阵对于评估供应商在休閒游艇市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检查了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对休閒游艇市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并制定有效的策略来提高其市场竞争力。
近期趋势
雅马哈引擎有限公司与 Bray Marine Sales 合作强化野餐船品牌
雅马哈引擎有限公司与 Bray Marine Sales 合作,为野餐船品牌供应引擎。作为合作的一部分,雅马哈将推出一系列新的休閒舷外机,功率范围从 5 匹马力到 115 匹马力。这些引擎经过精心设计,可满足休閒船舶的独特要求。这项策略合作伙伴关係旨在满足海洋产业对休閒和旅游船舶不断增长的需求,并为客户提供可靠的高性能引擎。 [发布日期:2023-08-11]MarineMax
MarineMax 在中西部扩张,增设 C&C Boat Works
MarineMax Inc. 最近透过收购 CC Boat Works 扩大了其在中西部的业务。作为休閒游艇专家,CC Boat Works 提供全面的服务来满足各种需求。此次收购增强了 MarineMax 在该地区的影响力,并提高了其有效服务客户的能力。凭藉 CC Boatworks 的旗下,MarineMax 将能够更好地提供卓越的服务并满足该地区客户的需求。 [发售日期:2023-06-02]沃尔沃遍达强化水上运动
沃尔沃遍达推出新品增强水上运动体验
沃尔沃遍达最近推出了专为增强您的水上运动体验而设计的新休閒游艇系列。这些船隻配备了尖端技术和尖端功能,旨在优化性能、确保安全并促进永续性。凭藉其全面的舷内和尾机驱动产品,Volvo遍达保证提高推进效率、操控性和降噪性,从而为船上所有乘客带来无与伦比的舒适度。 [发布日期:2023-02-15]
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在休閒游艇市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
主要企业简介
本报告深入探讨了休閒游艇市场的近期主要趋势,重点介绍了主要供应商及其创新概况。其中包括 AB Volvo、AIRE、Apache Powerboats、Axopar Boats Oy、Azimut Benetti SpA、Bavaria Yachtbau GmbH、Bertram Yachts LLC、Better Boats, Inc.、Bombardier Recreational Products Inc.、BPS Direct, LLC、Brisbane Boating & Leisure、Bruns Lewick Corporation 、Catalina Yachts、Chaparral Boats, Inc.、Chris-Craft Boats、Farr Yacht Design Ltd.、Ferretti SpA、Fleming Yachts、Fulcrum Speedworks、Grady-White Boats, Inc.、Groupe Beneteau、Highwater Marine, LLC by Polaris Industries Inc. 、 Iconic Marine Group、Lyman-Morse Boatbuilding, Inc.、Malibu Boats, Inc.、Marine Products Corporation、MarineMax, Inc.、MasterCraft Boat Holdings, Inc.、Raymarine by Teledyne FLIR LLC、Tige Boats, Inc.、Viking Yacht Company 、Winnebago Industries, Inc.、X Shore AB、雅马哈汽车有限公司和洋马有限公司等。
市场区隔与覆盖范围
[185 Pages Report] The Leisure Boat Market size was estimated at USD 44.85 billion in 2023 and expected to reach USD 48.26 billion in 2024, at CAGR 8.13% to reach USD 77.53 billion by 2030.
A leisure boat, often called a recreational or pleasure boat, is a watercraft designed primarily for personal, recreational, or leisure activities. Leisure boats are used for various recreational activities on the water, such as cruising, fishing, watersports, relaxation, and socializing. Rising disposable incomes and higher living standards in industrialized nations drive more demand for recreational boating activities. Urbanization trends and an inclination towards spending on adventure activities contribute to a growing interest in aquatic recreational activities. Growing tourism industries further support the development of this market by promoting marine attractions such as yacht clubs and marinas. Despite its growth potential, several challenges affect the leisure boat industry's expansion prospects. High acquisition costs associated with owning a leisure boat can be a barrier to entry for many consumers who might resort to renting or chartering vessels instead.
Additionally, fluctuating fuel prices could deter potential buyers due to concerns about long-term operating expenses. Environmental concerns and stringent regulations also pose challenges regarding regulatory measures imposed on boat manufacturers to reduce emissions and limit noise pollution. Design and material science innovations make boats lighter and more fuel-efficient while enhancing their performance capabilities. Furthermore, digital transformation impacts areas such as navigation systems and IoT-enabled devices that improve safety measures while offering personalized experiences. Integrating advanced technologies in leisure boats is expected to create a significant market opportunity in the forecasted period.
Regional Insights
The Americas region encompasses a significant market presence led by government support, increasing disposable income levels, and significant investments in innovation that have been made to enhance boating experiences through advanced technology integration. Collaborative efforts among industry stakeholders have resulted in new business partnerships to expand market reach in this region. The APAC region represents a rapidly growing leisure boat market driven by economic development and rising tourism. China, Japan, South Korea, Australia, and India have key market players within this region. Supportive government regulations for marine transportation and leisure tourism are expected to create significant market opportunities in the region. Several collaborations have occurred between local companies and international brands for joint ventures aimed at technological advancements or expanding product offerings within APAC territories.
The EMEA region comprises a highly diversified leisure boat market due to several government standards, strong maritime traditions, and well-established boating infrastructure. Manufacturers operating in EMEA must remain cognizant of varying regulatory requirements across various countries, including environmental and safety standards. The European market has witnessed significant business expansions, with mergers and acquisitions occurring to strengthen market positions and capitalize on the growing demand for leisure boating experiences.
Market Insights
The market dynamics represent an ever-changing landscape of the Leisure Boat Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Leisure Boat Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Leisure Boat Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Yamaha partners with Bray Marine Sales to power 'picnic' boat brand
Yamaha Motor Co., Ltd. has entered into a partnership with Bray Marine Sales to supply engines for the Picnic Boat Brand. As part of this collaboration, Yamaha intends to launch a new range of recreational outboard engines, with power options ranging from 5hp to 115hp. These engines have been meticulously designed to cater to the unique requirements of leisure vessels. This strategic alliance aims to meet the growing demand for leisure and tourism boats within the marine industry, ensuring customers can access reliable and high-performance engines. [Published On: 2023-08-11]
MarineMax Expands in the Midwest With the Addition of C&C Boat Works
MarineMax Inc. has recently expanded its reach into the Midwest by acquiring CC Boat Works. As a specialist in leisure boats, CC Boat Works offers a comprehensive range of services to cater to various needs. This acquisition bolsters MarineMax's presence in the area and enhances its ability to serve customers effectively. By incorporating CC Boat Works into its operations, MarineMax is further positioned to deliver exceptional service and meet the customers' demands in the region. [Published On: 2023-06-02]
Volvo Penta boosts watersport experience with new launches
Volvo Penta has recently introduced a new line of leisure boats specifically engineered to elevate water sport experiences. These boats are outfitted with state-of-the-art technologies and cutting-edge features, aiming to optimize performance, ensure safety, and promote sustainability. With a comprehensive range of inboard and sterndrive products, Volvo Penta guarantees enhanced propulsion efficiency, handling, and noise reduction, resulting in unparalleled comfort for all passengers on board. [Published On: 2023-02-15]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Leisure Boat Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Leisure Boat Market, highlighting leading vendors and their innovative profiles. These include AB Volvo, AIRE, Apache Powerboats, Axopar Boats Oy, Azimut Benetti S.p.A., Bavaria Yachtbau GmbH, Bertram Yachts LLC, Better Boats, Inc., Bombardier Recreational Products Inc., BPS Direct, L.L.C., Brisbane Boating & Leisure, Brunswick Corporation, Catalina Yachts, Chaparral Boats, Inc., Chris-Craft Boats, Farr Yacht Design Ltd., Ferretti S.p.A., Fleming Yachts, Fulcrum Speedworks, Grady-White Boats, Inc., Groupe Beneteau, Highwater Marine, LLC by Polaris Industries Inc., Iconic Marine Group, Lyman-Morse Boatbuilding, Inc., Malibu Boats, Inc., Marine Products Corporation, MarineMax, Inc., MasterCraft Boat Holdings, Inc., Raymarine by Teledyne FLIR LLC, Tige Boats, Inc., Viking Yacht Company, Winnebago Industries, Inc., X Shore AB, Yamaha Motor Co., Ltd., and Yanmar Co., Ltd..
Market Segmentation & Coverage
This research report categorizes the Leisure Boat Market to forecast the revenues and analyze trends in each of the following sub-markets: