市场调查报告书
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割草机市场:按产品类型、自主程度、推进类型、分销管道、最终应用划分 - 2024-2030 年全球预测Lawn Mower Market by Product (Riding Mower, Robotic Mower, Walk-Behind Mower), Level of Autonomy (Autonomous, Non-Autonomous), Propulsion Type, Distribution Channel, End-Use - Global Forecast 2024-2030 |
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预计2023年割草机市场规模为99.2亿美元,预计2024年将达到104.6亿美元,2030年将达到145.9亿美元,复合年增长率为5.66%。
割草机是一种重要的设备,旨在将草表面切割成均匀的高度并确保外观整洁。该机器由旋转叶片操作,可以透过多种方式推进。有些型号需要手动推动,在这种情况下,轮子的运动与刀片机械连接,刀片旋转并割草。还有电池或直接连接电源供电的电动割草机。这种操作的多样性,以及不同的使用者偏好和草坪维护需求,使割草机成为维护花园和景观的多功能工具。最先进的型号使用内燃机来移动刀片,并在某些情况下推动割草机。割草机用于住宅和商业环境中,用于管理和维护花园、公园和景观草坪区域,以确保美观和健康的环境。住宅的扩大和对后院园艺的兴趣日益浓厚,正在扩大割草机的用途。对园林绿化服务的日益关注进一步扩大了市场范围。然而,由于污染加剧,与割草机相关的严格排放标准可能会限制市场成长。然而,环保电动割草机和解决环境问题的电池动力割草机市场的开拓预计将是市场成长的良好机会。此外,具有先进导航和安全功能的机器人割草机细分市场的扩展,以及物联网和智慧技术的整合以增强功能和便利性,将进一步推动市场扩张。
主要市场统计 | |
---|---|
基准年[2023] | 99.2亿美元 |
预测年份 [2024] | 104.6亿美元 |
预测年份 [2030] | 145.9亿美元 |
复合年增长率(%) | 5.66% |
区域洞察
美洲,特别是美国和加拿大的市场状况表明对住宅景观美化需求和商业景观美化服务相结合的强劲需求。由于消费者环保意识的增强,该地区的主要趋势是越来越偏好环保电动和智慧割草机。此外,在投资智慧草坪护理解决方案的主要製造商和技术公司的支持下,该地区对机器人割草机表现出强烈的倾向。花园大小、气候条件和景观美化价值等因素极大影响美洲的市场偏好和行为。由于每个国家不同的气候和经济状况, EMEA(欧洲、中东和非洲)地区的割草机市场呈现多样化的市场动态。由于其浓厚的园艺文化,欧洲在传统割草机和机器人割草机的需求量方面处于领先地位。特别是在西欧国家,机器人割草机的引进进展迅速。中东和非洲市场正在扩大,主要得益于都市区绿地和公共的投资增加。随着都市化的加快以及以草坪和花园为主要特征的住宅的发展,亚太地区的机会不断涌现。此外,日本和韩国等技术基础设施强大的国家对智慧园艺设备的认识和采用也在不断提高。
FPNV定位矩阵
FPNV 定位矩阵对于评估割草机市场供应商的市场定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对割草机市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对当前割草机市场地位的全面评估使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[191 Pages Report] The Lawn Mower Market size was estimated at USD 9.92 billion in 2023 and expected to reach USD 10.46 billion in 2024, at a CAGR 5.66% to reach USD 14.59 billion by 2030.
A lawn mower is an essential device designed to trim grass surfaces to a uniform height, ensuring a neat and manicured appearance. This machine operates through rotating blades, which can be propelled in various ways. Some models require manual pushing, where the motion of the wheels is mechanically linked to the blades, resulting in their rotation and the consequent cutting of the grass. Alternatively, there are electric lawn mowers, which depend on power from batteries or a direct connection to an electrical source. This diversity in operation methods caters to different user preferences and lawn maintenance needs, making lawn mowers a versatile tool for garden and landscape upkeep. The most advanced models use an internal combustion engine to power the blades and, in some cases, propel the mower. Lawn mowers are employed in both residential and commercial settings to manage and maintain garden, park, and landscape grass areas and ensure an aesthetically pleasing and healthy environment. The expansion of residential properties and growing interest in backyard gardening have increased the applications of lawn mowers. The increasing focus on landscaping services has further broadened the market scope. However, stringent emission standards associated with lawn mowers owing to increasing pollution may restrict the market growth. Nevertheless, the development of eco-friendly, electric, and battery-operated mowers to address environmental concerns is expected to provide an opportunistic view for market growth. Moreover, the integration of IoT and smart technology for enhanced functionality and convenience with the expansion of the robotic lawn mower segment with advanced navigation and safety features further adds to market expansion.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 9.92 billion |
Estimated Year [2024] | USD 10.46 billion |
Forecast Year [2030] | USD 14.59 billion |
CAGR (%) | 5.66% |
Regional Insights
The lawn mower market in the Americas, especially in the United States and Canada, shows a robust demand driven by a combination of residential landscaping needs and commercial landscaping services. A key trend in the region is the increasing preference for eco-friendly, electric, and smart lawn mowers due to rising environmental awareness among consumers. Moreover, the region exhibits a strong inclination towards robotic lawn mowers, supported by the presence of leading manufacturers and technology firms investing in smart lawn care solutions. Factors such as the size of yards, climate conditions, and the value placed on landscaping aesthetics significantly influence market preferences and behavior in the Americas. The lawn mower market in the EMEA region depicts diverse range dynamics due to the varying climates and economic conditions across countries. Europe leads within this region, with a high demand for both traditional and robotic lawn mowers spurred by a strong gardening culture. Western European countries, in particular, showcase a rapid adoption of robotic lawn mowers. The Middle East and Africa have a growing market, primarily driven by increasing investments in green spaces and public parks in urban areas. The Asia-Pacific shows an opportunistic landscape for lawn mower owing to increasing urbanization and the development of residential estates that incorporate lawns and gardens as key features. Additionally, there's a growing awareness and adoption of smart gardening equipment in countries with strong technological infrastructure, such as Japan and South Korea.
Market Insights
The market dynamics represent an ever-changing landscape of the Lawn Mower Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Lawn Mower Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Lawn Mower Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Kingdom Technologies Secures GBP 1.4 Million in Funding to Revolutionize Robotic Lawnmowers
Kingdom Technologies successfully raised GBP by 1.4 million in its latest funding round. This significant financial boost comes from prestigious investors, including the billionaire founders of Skype and Bolt, Iron Wolf Capital, Specialist VC, and Scottish Enterprise. The influx of capital is strategically utilized to innovate and manufacture a new iteration of its cutting-edge robotic lawnmowers. Ambitiously, the company plans to produce and bring to market over 100 units, marking a significant step forward in its commitment to revolutionizing lawn mower technology. [Published On: 2024-02-27]
Ag-Pro Expands in Georgia with Acquisition of Southeast Mower and Saw Shop, Elevating its National Retail Reach
Ag-Pro, a player in the agriculture and lawn care industry, announced the strategic acquisition of Southeast Mower and Saw Shop, marking an expansion of its presence in Georgia. This move aims to enhance Ag-Pro's retail network, bringing its total number of locations to an impressive 79 across the United States. The acquisition underscores Ag-Pro's commitment to providing comprehensive solutions and superior service to its lawn mowers customers, reinforcing its position as a significant player in the sector. [Published On: 2024-01-26]
Electric Sheep Robotics Transforms Landscaping with Strategic Acquisitions Two Landscaping Firms
Electric Sheep Robotics, a company in the automation sector, strategically expanded its operations by acquiring landscaping businesses from Westar Landscaping and Caliscapes, underscoring its commitment to revolutionizing the landscaping industry through technological innovation. This move demonstrates Electric Sheep Robotics' ambition to provide autonomous landscaping solutions. It significantly enhances its ability to deliver exceptional value to its lawn mower clients by integrating advanced robotics into landscaping practices. [Published On: 2023-12-13]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Lawn Mower Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Lawn Mower Market, highlighting leading vendors and their innovative profiles. These include AGCO Corporation, AL-KO GmbH, Alfred Karcher SE & Co. KG, Altoz Inc., AriensCo, Bad Boy Mowers, Caterpillar Inc., Chervon Holdings Limited, Deere & Company, Doosan Corporation, Greenworks Tools, Honda Motor Co., Ltd., Husqvarna AB, iRobot Corporation, Jacobsen by Textron Inc., Kingdom Technologies Ltd., Kubota Corporation, LASTEC LLC, Makita Corporation, Mamibot Manufacturing USA Inc., Positec Tool Corporation, Robert Bosch GmbH, RYOBI Limited by Techtronic Industries Co. Ltd., SCAG Power Equipment by Metalcraft of Mayville, Inc., Stanley Black & Decker, Inc., Stiga C S.a r.l., STIHL HOLDING AG & CO. KG, Swardman s.r.o., Swisher Inc., The Toro Company, Yamabiko Corporation, and Yamaha Motor Co., Ltd..
Market Segmentation & Coverage