市场调查报告书
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羊绒服饰市场:按产品、供应商、等级、分销管道和最终用户 - 2024-2030 年全球预测Cashmere Clothing Market by Product (Pants & Trousers, Sweaters & Coats, Tees & Polo), Source (Cashmere Goats, Pashmina Goats), Grades, Distribution Channel, End User - Global Forecast 2024-2030 |
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预计2023年羊绒服饰市场规模为38.7亿美元,预计2024年将达40.4亿美元,2030年将达到52.2亿美元,复合年增长率为4.35%。
羊绒服饰市场包括用羊绒山羊绒製成的服装,并透过毛衣、外套和配件等各种产品迎合奢华时尚爱好者的需求。在可支配收入增加、奢侈品吸引力以及全球时尚意识人群的推动下,这个市场主要以私人和私人为主,透过专卖店、百货公司、线上平台和奢侈品牌经销店等管道瞄准消费者。随着永续实践的接受和对开拓市场的渗透,这个市场的机会已经成熟,而产品个人化正在成为一种新兴趋势。然而,该行业面临羊绒供不应求、集中生产、合成纤维的竞争以及道德问题等挑战。创新致力于永续和道德采购、提高耐用性、纤维混合以提高成本效益,以及羊绒运动服的推出,推动奢华服饰的负责任和时尚的未来。
主要市场统计 | |
---|---|
基准年[2023] | 38.7亿美元 |
预测年份 [2024] | 40.4亿美元 |
预测年份 [2030] | 52.2亿美元 |
复合年增长率(%) | 4.35% |
区域洞察
消费者对奢侈品的热爱和有意识的製造实践在以美国为首的美洲创造了一个强劲的市场,而加拿大在较小规模上也反映了类似的趋势。中国作为主要消费国和供应国发挥关键作用,亚太地区正在经历与日益富裕的人口以及为了提高品质和永续性而增加产量相关的需求激增。另一方面,日本是一个品牌忠诚度较高、重视传统和工艺的市场,而印度则凭藉传统「pashmina」工艺与现代时尚感性的融合而展现出成长潜力。多元化的 EMEA(欧洲、中东和非洲)地区仍然是一个强大的市场,欧盟国家青睐高品质和永续的羊绒。非洲是一个新兴市场,但其年轻且具有时尚意识的人口显示出未来性。最近关于羊绒处理的专利证明了全行业的创新,重点是提高耐用性和手感,并且在不牺牲品质的情况下寻求成本效益的羊绒混纺面料的投资趋势正在增加。向数位管道和电子商务策略的重大转变反映了疫情后购物行为的变化。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在羊绒服饰市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对羊绒服饰市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对当前羊绒服饰市场地位的全面评估使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[182 Pages Report] The Cashmere Clothing Market size was estimated at USD 3.87 billion in 2023 and expected to reach USD 4.04 billion in 2024, at a CAGR 4.35% to reach USD 5.22 billion by 2030.
The market for cashmere clothing, encompassing apparel crafted from the fleece of cashmere goats, caters to enthusiasts of luxury fashion with an array of products including sweaters, coats, and accessories. With demand fuelled by higher disposable incomes, luxury appeal, and a globally fashion-aware demographic, this market serves primarily personal wear consumers through channels like specialty stores, department stores, online platforms, and high-end brand outlets. The market's opportunities are ripe in the embrace of sustainable practices and the penetration of untapped markets, while personalization of products surfaces as a new trend. The industry, however, navigates challenges such as the scarce supply of cashmere, labor-intensive production, competition from synthetic fabrics, and ethical concerns. Innovations are directed at sustainable and ethical sourcing, improved durability, fiber blending for cost-effectiveness, and the introduction of cashmere active-wear, indicating a thrust towards a responsible yet stylish future in luxury wear.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 3.87 billion |
Estimated Year [2024] | USD 4.04 billion |
Forecast Year [2030] | USD 5.22 billion |
CAGR (%) | 4.35% |
Regional Insights
In the Americas, with the United States at the forefront, there is a robust market driven by consumers' affinity for luxury items and conscious manufacturing practices, trends similarly reflected on a smaller scale in Canada. The Asia Pacific region, led by China's key role as both a major consumer and supplier, is experiencing a surge in demand linked to increased wealth and an emphasis on production enhancements for better quality and sustainability. Meanwhile, Japan showcases a highly brand-loyal market that values heritage and craftsmanship, and India demonstrates growth potential with its fusion of traditional "Pashmina" craftsmanship and contemporary fashion sensibilities. In the diverse EMEA region, European Union countries maintain a strong market with a preference for high-quality, sustainably sourced cashmere, while the Middle East thrives on an appetite for luxury and exclusivity. Africa, although an emerging market, shows promise with its youthful and style-conscious population. Industry-wide innovation is evidenced by recent patents in cashmere processing that focus on durability and texture improvements, while investment trends pivot towards cashmere-blended fabrics for cost-effectiveness without sacrificing quality. The significant shift towards digital channels and e-commerce strategies reflects the changing landscape of shopping behaviors post the pandemic.
Market Insights
The market dynamics represent an ever-changing landscape of the Cashmere Clothing Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Cashmere Clothing Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Cashmere Clothing Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Sustainable Clothing Brands LE CASHMERE and RE; CODE Launching via Circular Library in Venice, California on Famous Abbot Kinney Blvd.
Abbot Kinney Boulevard in Venice, California, announced welcoming the distinguished Korean brand Circular Library. Dedicating itself to the local ethos of sustainable living, Circular Library aspires to merge community engagement and eco-conscious fashion. The store is expected to showcase the environmentally responsible cashmere line LE CASHMERE and the innovative upcycled brand RE; CODE and may also serve as a cultural hub by hosting art exhibits and interactive workshops centered on the concept of 'circulation.' [Published On: 2023-12-09]
United Colors of Benetton launches premium men's cashmere line in India
United Colors of Benetton enriched its luxury offerings with the launch of an exclusive Premium Cashmere Knitwear Collection for men in India. Available in select retail stores, the new line features sophisticated 100% Italian cashmere jumpers, blending unparalleled comfort with elegant style. This initiative underscores Benetton's dedication to premium quality and its intent to enhance the fashion landscape for discerning Indian consumers. The cashmere collection symbolizes the brand's devotion to excellence, presenting an ideal choice for those seeking to refine their attire or find a distinguished gift. [Published On: 2023-11-22]
Artwell uses Haelixa tech to authenticate cashmere from Inner Mongolia
Artwell reinforced its brand value by championing sustainability, efficiency, and seamless traceability in its offerings. By forming a strategic alliance with Haelixa, a vanguard in physical traceability solutions, Artwell has significantly enhanced the authenticity of its cashmere products. This partnership ensures a high degree of transparency by enabling consumers to trace the lifecycle of cashmere from its origin as fiber to the final product, therefore embodying the company's commitment to integrity and quality assurance. Recognizing that the merit of cashmere lies at its source, Artwell ardently supports ethical practices, safeguarding animal welfare and bolstering the wellbeing of farmers. [Published On: 2023-10-26]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Cashmere Clothing Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Cashmere Clothing Market, highlighting leading vendors and their innovative profiles. These include Alyki Cashmere, Aran Sweater Market, Autumn Cashmere, Inc., Brunello Cucinelli S.p.A., Burberry Limited, Citizen Cashmere Ltd., Corso Vannucci srl, Dawson Forte Cashmere., Ermenegildo Zegna N.V., GOBI Cashmere Europe GmbH, Gold Brothers, Harrods Ltd., Hermes International S.A., Huzhou Zhenbei Cashmere Products Co., Ltd., Jennie Cashmere Inc., JM Knitwear Pvt. Ltd., John Hanly and Co Ltd, Kering S.A., Kiki de Montparnasse, Loro Piana S.P.A., LVMH Moet Hennessy Louis Vuitton, Malo spa, Naked Cashmere, Om Cashmeres, Pringle of Scotland Ltd., Sofia Cashmere, TSE & Cashmere House, Inc., and White + Warren.
Market Segmentation & Coverage