市场调查报告书
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1497862
商务用显示器市场:按组件、按显示器类型、按技术、按产品类型、按显示器尺寸、按应用 - 2024-2030 年全球预测Commercial Display Market by Component (Hardware, Services, Software), Display Type (Interactive Whiteboard, OLED Display, Outdoor Display), Technology, Product, Display Size, Application - Global Forecast 2024-2030 |
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预计2023年商务用显示市场规模为600.5亿美元,预计2024年将达637.8亿美元,2030年将达919亿美元,复合年增长率为6.26%。
商务用显示器包括专为专业用途和商业环境设计的数位萤幕、指示牌和视觉化解决方案。这些显示器包括LED、OLED、LCD、投影萤幕、电视墙、互动式触控萤幕、透明显示器等,用于各种终端用途,包括零售、酒店、医疗保健、交通、教育、企业办公室和公共它对应于字段。数位显示器越来越多地用于广告和行销目的,以吸引客户并提供有关产品和服务的讯息,这正在推动市场成长。各组织对数位户外 (DOOH) 广告透过动态内容吸引受众的需求不断增长,这推动了商业显示器的使用增加。然而,与购买、安装和维护商业显示器相关的高成本阻碍了市场的成长。高解析度面板 (4K/8K)、侧光式 LED 背光系统和窄像素间距 LED 等显示技术创新的快速发展,在提高影像品质的同时降低功耗,创造了市场成长机会。
主要市场统计 | |
---|---|
基准年[2023] | 600.5亿美元 |
预测年份 [2024] | 637.8亿美元 |
预测年份 [2030] | 919亿美元 |
复合年增长率(%) | 6.26% |
区域洞察
美洲是商务用展示市场中一个高度新兴和创新的市场,其特点是工业和商业领域的稳定增长以及对广告的需求不断增加,以提高对新颖产品开发的认识。随着智慧型手机、平板电脑和智慧型装置的加速普及,产品製造商正在数位广告平台上展示其产品,以提高销量和盈利。该地区的供应商正在推出先进的商业显示器,包括数位户外解决方案,为市场成长做出贡献。在各公司越来越多地使用行动和其他数位广告系统以及网路用户普及不断提高的推动下,亚太地区的商务用显示市场正在快速成长。在欧洲、中东和非洲和亚太地区,由于专注于透过数位广告主动吸引、吸引和接触更多消费者的中小企业 (SME) 不断增多,商务用显示产品平台正在形成。欧盟委员会(EC)表示,中小企业(SME)是欧洲经济的支柱,占欧盟所有企业的99%。中小企业就业人数约1亿人,占欧洲GDP的一半以上,在增加经济各部门付加方面发挥关键作用。
FPNV定位矩阵
FPNV定位矩阵对于评估商务用显市场厂商的市场定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对商务用显示器市场中供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在商务用显示市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[192 Pages Report] The Commercial Display Market size was estimated at USD 60.05 billion in 2023 and expected to reach USD 63.78 billion in 2024, at a CAGR 6.26% to reach USD 91.90 billion by 2030.
Commercial display includes digital screens, signage, and visualization solutions designed for professional applications and business environments. These displays include LED, OLED, LCD, projection screens, video walls, interactive touchscreens, and transparent displays that cater to different end-use segments such as retail, hospitality, healthcare, transportation, education, corporate offices, and public spaces. The growing application of digital displays for advertising and marketing purposes to engage customers and provide information on products & services is driving the market growth. Increasing demand for digital out-of-home (DOOH) advertising across organizations to reach their audience with dynamic content is elevating the usage of commercial displays. However, the high cost associated with acquiring, installing, and maintaining commercial displays hampers market growth. Growing rapid innovations in display technology, including higher resolution panels (4K/8K), edge-lit LED backlighting systems, and narrow pixel pitch LEDs, which improve image quality while reducing energy consumption, are expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 60.05 billion |
Estimated Year [2024] | USD 63.78 billion |
Forecast Year [2030] | USD 91.90 billion |
CAGR (%) | 6.26% |
Regional Insights
The Americas represents a highly developing and innovative landscape for the commercial display market characterized by steady growth in the industrial and commercial sectors with rising demand for advertisements to create awareness toward novel product development. The overgrowing penetration of smartphones, tablets, and smart devices encourages product manufacturers to launch their products over digital advertising platforms to boost sales and profitability, creating a platform for the commercial display market in the Americas. The market vendors across the region are introducing advanced commercial displays, including digital out-of-home solutions, benefiting the market growth. The commercial display market is rapidly growing in the Asia-Pacific region owing to the increasing usage of mobile and other digital advertising systems by various business enterprises combined with the increasing penetration of internet users. The rising presence of small and medium-sized enterprises (SMEs) with a growing focus to actively engage, attract, and reach larger consumer bases through digital advertisements in the region is expected to create a platform for commercial display products in the EMEA and APAC region. According to the European Commission (EC), small and medium-sized enterprises (SMEs) are the backbone of Europe's economy, representing 99% of all European Union (EU) businesses. Around 100 million people are employed by small and medium-sized businesses (SMEs), which account for more than half of Europe's GDP and play a critical role in adding value to every economic sector.
Market Insights
The market dynamics represent an ever-changing landscape of the Commercial Display Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Commercial Display Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Commercial Display Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Planar Presents the Latest Display Technologies for Commercial and Luxury Environments at CEDIA 2023
Planar Systems, Inc. presented its latest LED and LCD commercial display solutions at CEDIA 2023. With an advanced level of design adaptability and the thinnest profiles, Planar's new professional-grade display technologies effortlessly integrate with architectural elements, offering a seamless visual experience. The newly introduced DirectLight Pro Series by Planar presents high-resolution LED displays featuring 1000-nit brightness and submillimeter pixel pitches, guaranteeing exceptional visual performance and reliability. [Published On: 2023-09-06]
Sony launches 13 new BRAVIA 4K HDR TVs in India
Sony Corporation has launched 13 new BRAVIA 4K HDR displays specifically designed for commercial use in India. The newly launched range includes the BZ40L, BZ35L, and BZ30L series, providing various options to meet diverse requirements. One of the key features of these models is the Smart System on a Chip (SoC) platform, which enables seamless performance and enhanced user experience. [Published On: 2023-08-08]
TCL CSOT Unveils Innovative Commercial and Professional Display Technologies at InfoComm 2023
TCL China Star Optoelectronics Technology Co., Ltd. has unveiled its latest commercial and professional display technologies at InfoComm 2023. The five core exhibits of TCL CSOT at InfoComm 2023 included the 105" 5K Interactive Whiteboard, 25.3" E-Paper Digital Signage, 27" HFS FHD Moving Display, 55" 4K Outdoor High Brightness Display, and the 21.3" Color Medical In-Cell Touch Display. These displays are designed for high-definition color gamut with brightness and reliability to meet the demands of various application needs. [Published On: 2023-06-16]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Commercial Display Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Commercial Display Market, highlighting leading vendors and their innovative profiles. These include Allsee Technologies Ltd., AUO Corporation, Baanto International Ltd., BOE Technology Group Co. Ltd., Christie Digital Systems Canada Inc., Corning Incorporated, E Ink Holdings Inc., Elo Touch Solutions, Inc., Euno Displays Technologies SL, Guangdong Baolun Electronic Co., Ltd, HannStar Display Corporation, Japan Display Inc., Kent Displays, Inc., Koninklijke Philips N.V., LG Electronics, Panasonic Corporation, Planar Systems, Inc., Samsung Electronics Co. Ltd., Sharp Electronics Corporation, Shenzhen Tiancheng International Technology Co., Ltd., Sony Corporation, TCL China Star Optoelectronics Technology Co.,Ltd., Tech Global Inc., and ViewSonic Corporation.
Market Segmentation & Coverage
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