市场调查报告书
商品编码
1499383
健身器材市场:按产品、分销和最终用户划分 - 全球预测 2024-2030Fitness Equipment Market by Product (Cardiovascular Training Equipment, Strength Training Equipment), Distribution (Offline Retail Store, Online Retail Store), End-user - Global Forecast 2024-2030 |
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预计2023年健身器材市场规模为170.1亿美元,预计2024年将达179.7亿美元,2030年将达251.7亿美元,复合年增长率为5.75%。
健身器材是指各种旨在促进定期身体活动并协助实现个人健身目标的设备和配件。这些目标包括提高心肺耐力、增强力量和灵活性、促进减重和復原伤害。健身器材大致分为两大类:有氧器材和阻力器材。随着全球健康意识的增强,健身房和健身俱乐部的数量不断增加,对先进健身器材的需求也不断增加。此外,慢性病在全世界呈现上升趋势。因此,越来越多的人正在寻找透过将定期运动纳入日常生活的方法来维持更健康的生活方式。然而,与健身器材相关的高成本和仿冒品的存在阻碍了市场的成长。为了克服这些问题,公司正在投资研发。由于忙碌的生活方式、可支配收入的增加以及对便利的渴望,对居家健身器材的需求激增。此外,公司正在透过将技术与现代健身设备相结合来彻底改变行业。
主要市场统计 | |
---|---|
基准年[2023] | 170.1亿美元 |
预测年份 [2024] | 179.7亿美元 |
预测年份 [2030] | 251.7亿美元 |
复合年增长率(%) | 5.75% |
区域洞察
由于消费者健康意识不断增强以及运动俱乐部和健身房的增加,健身器材在美洲尤其是美国和加拿大的需求量很大。互联连网型设备和与健身设备整合的数位平台等技术进步正在增加消费者对客製化锻炼体验的兴趣。在欧洲,德国、法国、义大利、西班牙、英国等国家主导健身器材市场。欧洲市场反映出人们越来越意识到定期运动对健康的益处。在中东和非洲地区,由于阿联酋和沙乌地阿拉伯等一些国家可支配收入的增加,对优质健身器材的需求不断增加。在亚太地区,由于快速都市化导致可支配收入增加以及地方政府对健身设施的投资增加,中国预计将主导健身器材市场。随着人口老化和强调运动的医疗保健倡议的增加,日本家庭健身器材的销售量不断增加。在印度,千禧世代生活方式的快速改变和健康意识的提高正在推动对健身房、健身俱乐部和家庭使用的健身器材的需求。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在健身器材市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检查了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对健身器材市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在健身器材市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[198 Pages Report] The Fitness Equipment Market size was estimated at USD 17.01 billion in 2023 and expected to reach USD 17.97 billion in 2024, at a CAGR 5.75% to reach USD 25.17 billion by 2030.
Fitness equipment refers to a wide range of devices and accessories designed to facilitate regular physical activity and help individuals achieve their fitness goals. These goals include improving cardiovascular endurance, enhancing muscular strength and flexibility, promoting weight loss, or rehabilitating injuries. Fitness equipment can be broadly categorized into two main types: cardiovascular equipment and resistance equipment. As the global population becomes more conscious about health and wellness, there has been a noticeable increase in gyms and fitness clubs, leading to an increased demand for advanced fitness equipment. Furthermore, chronic diseases are on a steady rise globally. As a result, more people are seeking ways to maintain a healthier lifestyle by incorporating regular exercise into their routines. However, the high cost associated with the fitness equipment and the availability of counterfeit products is hampering the market growth. To overcome these issues, companies are investing in research and development. The demand for home fitness equipment has surged due to busy lifestyles, increasing disposable incomes, and the desire for convenience. Moreover, companies are integrating technology into modern-day fitness equipment, revolutionizing the industry.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 17.01 billion |
Estimated Year [2024] | USD 17.97 billion |
Forecast Year [2030] | USD 25.17 billion |
CAGR (%) | 5.75% |
Regional Insights
In the Americas region, specifically in the United States and Canada, there is a high demand for fitness equipment due to increasing health awareness among consumers and a rising number of sports clubs and gyms. Technological advancements such as connected devices and digital platforms integrated with fitness equipment are driving consumers' interest in customized workout experiences. In Europe, countries including Germany, France, Italy, Spain, and the UK dominate the fitness equipment market. The European market reflects growing awareness about health benefits associated with regular exercise. In the EMEA region, the Middle East & Africa markets are witnessing increased demand for premium quality fitness equipment due to rising disposable incomes in some countries, including UAE and Saudi Arabia. In the Asia-Pacific region, China is expected to dominate the fitness equipment market due to rapid urbanization, leading to higher disposable incomes and increased investments in gym facilities by local governments. Japan's aging population has resulted in an increased focus on healthcare-related initiatives that include an emphasis on physical exercise, hence boosting sales of home-based fitness equipment. In India, millennials' rapidly changing lifestyles and rising health consciousness are driving the demand for fitness equipment in gyms, health clubs, and homes.
Market Insights
The market dynamics represent an ever-changing landscape of the Fitness Equipment Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Fitness Equipment Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Fitness Equipment Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Chris Hemsworth's Centr Introduces All-New Line of Strength Equipment and Fitness Accessories
Centr has recently introduced 27 new products for fitness equipment. These products, including Fitness Kits and Strength Training Equipment, are now available online and in 3,000 Walmart stores. These physical products are designed with a sleek and modern aesthetic, perfectly complementing the digital membership tools offered by Centr. [Published On: 2023-09-12]
We're investing in £175k worth of new gym equipment!
Luton Sports Village gym has invested £175,000 in new cardio equipment to enhance customers' experience and motivation. Moreover, the gym now offers more popular equipment and has introduced a revised functional area that includes the Hammer Strength HD Tread curved treadmill and Air Bike. [Published On: 2023-09-11]
TRX ANNOUNCES ACQUISITION OF YBELL FITNESS
TRX has recently acquired YBell to offer customers a high-utility experience with minimal frills. With the integration of YBell into TRX's ecosystem, consumers, personal trainers, and gym owners access a comprehensive range of functional training equipment and related education. This strategic move solidifies TRX's commitment to providing top-notch fitness equipment and education to its valued clientele. [Published On: 2023-06-27]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Fitness Equipment Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Fitness Equipment Market, highlighting leading vendors and their innovative profiles. These include Amer Sports Corporation, Body-Solid, Inc., Core Health & Fitness, LLC, Decathlon S.A., Dyaco International Inc., Echelon Fit US, HAMMER SPORT AG, Horizon Fitness, iFIT Inc. by Amynta Group, Impulse (QingDao) Health Tech Co., Ltd., Jerai Fitness Pvt. Ltd., Johnson Health Tech Co., Ltd., Life Fitness, Nautilus, Inc., Nityasach Fitness Pvt. Ltd., Nortus Fitness, Precor Incorporated, Rogue Fitness, Shandong EM Health Industry Group Co., Ltd., Technogym S.p.a, Torque Fitness, True Fitness Technology, Inc., TRX, Tuff Tread, and Yanre Fitness.
Market Segmentation & Coverage