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1500447
摩托车骑士配件市场:按产品类型、分销管道划分 - 全球预测 2024-2030 年Motorcycle Rider Accessories Market by Product Type (Gloves, Helmets, Jackets & Vests), Distribution Channel (Offline, Online) - Global Forecast 2024-2030 |
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摩托车骑士配件市场规模预计2023年为101.1亿美元,2024年达到106.3亿美元,预计2030年将达到149.5亿美元,复合年增长率为5.75%。
摩托车骑士配件是必不可少的装备和产品,旨在提高骑乘马达者的安全性、舒适性和风格。这些配件的范围从防护装备到可提高摩托车功能和骑士舒适度的附加元件。骑士安全意识的提高和严格的政府法规强制要求使用头盔、反光镜和防护衣等特定配件,正在推动对摩托车骑士配件的需求。受人们对休閒日益浓厚的兴趣以及摩托车在日常通勤中的效用的影响,摩托车销量激增,直接影响了骑士配件的需求。马达旅游的日益普及和骑行社区的建立培育了一种重视独特、高品质骑手配件的文化,推动了市场成长。与优质配件相关的高成本限制了市场的成长。产品设计和材料的不断创新,例如轻质、坚固的面料以及整合蓝牙和 GPS 的智慧配件,预计将为市场成长创造机会。
主要市场统计 | |
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基准年[2023] | 101.1亿美元 |
预测年份 [2024] | 106.3亿美元 |
预测年份 [2030] | 149.5亿美元 |
复合年增长率(%) | 5.75% |
区域洞察
美洲是一个多元化的地区,北美和南美之间的马达使用情况以及对骑士配件的需求有显着差异。在北美,特别是在美国和加拿大,马达主要被视为生活方式车。这些国家的需求是高端配件,例如高端头盔、骑行装备和定制物品。重点通常是透过舒适性、风格和安全功能来增强骑乘体验。
相反,在巴西、阿根廷等南美国家,马达经常用于日常通勤,因此需求集中在更实用、更实惠的配件上。基本头盔、手套、雨具和维护配件等物品正变得越来越普及。 B 亚太地区被公认为摩托车骑士配件的最大市场。在这些国家,两轮车辆因其经济实惠且易于在拥挤的都市区移动而成为交通途径。亚太地区的需求范围从基本必需品到豪华配饰,并受到不断壮大的中阶和日益增强的道路安全意识的影响。 EMEA(欧洲、中东和非洲)地区的情况好坏参半,每个次区域的市场特征都不同。在欧洲,特别是在德国、义大利和法国等国家,马达文化非常浓厚,既作为休閒休閒活动,又作为一种交通工具。该市场的特点是对技术先进的头盔、防护装备和专业服装等高端配件的高需求。欧盟 (EU) 严格的安全和环境法规也影响产品供应和市场动态。中东地区的摩托车爱好者数量不断增加,而阿拉伯联合大公国和沙乌地阿拉伯等国家的高购买力正在推动对优质和自订骑士配件的需求。
FPNV定位矩阵
FPNV 定位矩阵对于评估摩托车骑士配件市场供应商的市场定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对摩托车骑士配件市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在摩托车骑士配件市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[196 Pages Report] The Motorcycle Rider Accessories Market size was estimated at USD 10.11 billion in 2023 and expected to reach USD 10.63 billion in 2024, at a CAGR 5.75% to reach USD 14.95 billion by 2030.
Motorcycle rider accessories are essential gears and products designed to enhance the safety, comfort, and style of individuals riding motorcycles. These accessories range from protective gear to add-ons that improve motorcycle functionality or the rider's experience. Increasing awareness about rider safety and stringent government regulations mandating the use of certain accessories, such as helmets, reflectors, and protective clothing, drive the demand for motorcycle rider accessories. A surge in motorcycle sales, influenced by an increasing interest in recreational activities and the utility of motorcycles for daily commuting, directly impacts the demand for rider accessories. The growing popularity of motorcycle tourism and the establishment of riding communities have fostered a culture that values personalized and high-quality rider accessories, driving the market growth. The high cost associated with premium accessories limits the market growth. Growing innovations in product design and materials, such as lightweight, high-strength fabrics and smart accessories integrated with Bluetooth and GPS, are expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 10.11 billion |
Estimated Year [2024] | USD 10.63 billion |
Forecast Year [2030] | USD 14.95 billion |
CAGR (%) | 5.75% |
Regional Insights
The Americas, a diverse region, showcases a significant disparity in motorcycle usage and, by extension, the demand for rider accessories between North and South America. In North America, and more specifically in the United States and Canada, motorcycles are predominantly viewed as lifestyle vehicles. The demand in these countries is geared towards premium accessories, including high-end helmets, riding gear, and customization items. The focus is often on enhancing the riding experience through comfort, style, and safety features.
Conversely, in South American countries, such as Brazil and Argentina, motorcycles are frequently used for daily commuting, leading to a demand focused more on practical and affordable accessories. Items such as basic helmets, gloves, rain gear, and maintenance accessories are more prevalent. B The APAC region is recognized as the largest market for motorcycle rider accessories, driven by the substantial motorcycle user base in countries such as India, China, and Indonesia. In these nations, motorcycles are the primary modes of daily transportation, attributable to their affordability and the ease of navigating congested urban areas. The demand spectrum in APAC ranges widely from basic necessity items to premium accessories, influenced by the rising middle class and increasing awareness regarding road safety. The EMEA region presents a mixed picture, with each subregion having distinct market characteristics. In Europe, especially in countries such as Germany, Italy, and France, there is a strong motorcycling culture, both as a leisure activity and a mode of transportation. The market is characterized by a high demand for premium accessories, including technologically advanced helmets, protective gear, and specialized apparel. Stringent safety and environmental regulations across the European Union also influence product offerings and market dynamics. The Middle East represents a growing landscape with increasing motorcycle enthusiasts and exhibits a rising demand for luxury and custom rider accessories, driven by the high purchasing power in countries such as the United Arab Emirates and Saudi Arabia.
Market Insights
The market dynamics represent an ever-changing landscape of the Motorcycle Rider Accessories Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Motorcycle Rider Accessories Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Motorcycle Rider Accessories Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Launch of 509's Revolutionary 2024 Dirt Collection for Off-Road Enthusiasts
RevZilla Secures Exclusive Title Sponsorship for Vance & Hines Motorsports in Landmark Multi-Year Deal
RevZilla, an online and storefront retailer of motorcycle gear, parts, and accessories, announced as the exclusive title sponsor for Vance & Hines Motorsports across both the National Hot Rod Association (NHRA) and MotoAmerica road racing series for the upcoming two years. This partnership marks a historic occasion for Vance & Hines, renowned for over half a century of competitive racing, as it unifies all its racing initiatives under a single title sponsorship for the first time. Established in 2007 and presently under the Comoto Holdings umbrella, RevZilla brings a robust industry reputation and a rich legacy of motorcycle racing passion to the partnership. [Published On: 2024-01-17]
Leatt Corporation Unveils Innovative Adventure Gear for Motorcycle Enthusiasts at EICMA
Leatt Corporation, a company crafting comprehensive protective gear for various high-velocity sports, including motocross, mountain biking, and more, introduced its Adventure (ADV) gear line. Emphasizing both comfort and safety, the ADV range caters to motorcycle enthusiasts eager for reliable protection across diverse weather conditions and terrains. The range's embodiment of Leatt's commitment to enhancing the riding experience for all levels of enthusiasts, from professional athletes to casual riders, through an extensive, rigorously tested product development process. [Published On: 2023-11-07]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Motorcycle Rider Accessories Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Motorcycle Rider Accessories Market, highlighting leading vendors and their innovative profiles. These include AGV Sports Group, Alpinestars S.p.A., Arai Helmet (Europe) B.V., Bell Sports, Inc., Biltwell Inc., Dainese S.p.A., Desert FOX, FLY Racing, Harley-Davidson, Inc., Hero Motocorp Ltd., Kodlin USA, LLC, Leatt Corporation, Schuberth GmbH, Sena Technologies, Inc., SHOEI Co., Ltd., Studds Accessories Ltd., TVS Motor Company, Vega Auto Accessories Ltd., Wunderlich America and Riders' Accessory Distributing, Inc., Yamaha Motor Company Ltd., and YF Protector Co. Ltd..
Market Segmentation & Coverage