市场调查报告书
商品编码
1500506
厕所清洁产品市场:按产品类型、分销管道和最终用途划分 - 全球预测 2024-2030Toilet Care Product Market by Product Type (Automatic Toilet Bowl Cleaners, Basin Cleaners, Bath Tub Cleaners), Distribution Channel (Convenience Stores, Online Retail Stores, Supermarkets/Hypermarkets), End-use - Global Forecast 2024-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
预计2023年厕所清洁产品市场规模为244.7亿美元,预计2024年将达259.3亿美元,2030年将达370.1亿美元,复合年增长率为6.08%。
厕所清洁产品涵盖广泛的类别,专门用于清洗和保持马桶及其周边区域的卫生和功能。这些产品有多种形式,包括液体、凝胶、粉末、喷雾剂和罐内锭剂,其配方旨在解决常见的厕所问题,如水垢、铁锈和污渍。透过线上分销管道广泛提供厕所清洁产品以及政府促进清洁和卫生计划的努力正在增加厕所清洁产品的采用。然而,化学清洗剂可能会阻碍市场成长,因为它们会导致环境退化和健康危害。然而,消费者对有机和天然的日益偏好,以及有吸引力的行销宣传活动和提高品牌知名度的社交媒体广告,为厕所清洁产品市场带来了潜在的成长机会。
主要市场统计 | |
---|---|
基准年[2023] | 244.7亿美元 |
预测年份 [2024] | 259.3亿美元 |
预测年份 [2030] | 370.1亿美元 |
复合年增长率(%) | 6.08% |
区域洞察
在美洲,由于消费者渴望方便、卫生和持久清洁,因此对厕所清洁产品的需求强劲。此外,消费者更喜欢具有抗菌性能和宜人气味等其他优点的产品,这进一步推动了对厕所护理产品的需求。在亚太地区,生活水准的提高、快速的都市化和卫生意识的提高在市场成长中发挥关键作用。在包括中国和印度在内的人口大国,对具有成本效益且易于使用的厕所护理产品有着巨大的需求。欧洲、中东和非洲地区(包括欧盟国家以及中东和非洲)对化学品的使用有严格的规定,其配方注重永续性和生物分解性。同时,在中东和非洲,在国际非政府组织的支持下,改善卫生条件和促进个人卫生的努力正在蓬勃发展,厕所清洁产品的使用也不断增加。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在厕所清洁产品市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对厕所清洁产品市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在厕所清洁产品市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[182 Pages Report] The Toilet Care Product Market size was estimated at USD 24.47 billion in 2023 and expected to reach USD 25.93 billion in 2024, at a CAGR 6.08% to reach USD 37.01 billion by 2030.
Toilet care products encompass a broad category of items specifically designed to clean and maintain the hygiene and functionality of toilet bowls and surrounding areas. These products come in various forms, including liquids, gels, powders, sprays, and in-tank tablets, and are formulated to deal with common toilet issues such as limescale, rust, and stains. The wide availability of toilet care products through online distribution channels and government initiatives promoting cleanliness and sanitation programs increases the adoption of toilet care products. However, the harmful effects of chemical-based cleaners, which can lead to environmental degradation and health hazards, may impede market growth. Nevertheless, the growing preference toward organic and natural toilet care products among consumers and attractive marketing campaigns and social media ads to enhance brand awareness are expected to create potential opportunities for the growth of the toilet care products market.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 24.47 billion |
Estimated Year [2024] | USD 25.93 billion |
Forecast Year [2030] | USD 37.01 billion |
CAGR (%) | 6.08% |
Regional Insights
The Americas showcases a significant demand for toilet care products as consumers desire convenience, hygiene, and sustained cleanliness. In addition, consumers prefer products that offer added benefits such as antibacterial properties and pleasant fragrances, further anchoring the demand for toilet care products. In the Asia Pacific region, increased standard of living, rapid urbanization, and heightened hygiene awareness play crucial roles in market growth. In high-population countries including China and India, there is a significant demand for cost-effective and accessible toilet care products. The EMEA region, including European Union Countries, the Middle East, and Africa, has strict chemical use regulations that influence toilet care product formulations, with a strong emphasis on sustainability and biodegradability. On the other hand, the Middle East and Africa, endowed with initiatives to improve sanitation and promote hygiene, often supported by international non-governmental organizations, are increasing the adoption of toilet care products.
Market Insights
The market dynamics represent an ever-changing landscape of the Toilet Care Product Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Toilet Care Product Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Toilet Care Product Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Harpic, India's Lavatory Care Brand has Launched New Harpic Original Fresh
Harpic, the premier toilet care brand in India, unveiled its advanced formulation with the introduction of the new Harpic Power Plus. This enhanced version promises to deliver not only superior cleanliness with 10 times the efficacy in just a mere five minutes but also infuses bathrooms with a significantly improved fragrance. This innovation underscores Harpic's commitment to offering consumers a product that effectively marries exceptional hygiene with refreshing and enduring scents. [Published On: 2023-11-09]
Harpic Unveils Kit based on 'Sanitation Hygiene Education Framework' in Partnership with Sesame Workshop India Trust
Harpic, a hygiene brand from Reckitt, launched an educational initiative in partnership with Sesame Workshop India Trust, aimed at promoting proper sanitation habits among children. Titled 'Swoosh Germs Away!', this campaign introduces an interactive kit designed to resonate with the National Education Policy (NEP, 2020) and the National Curriculum Framework (2022), and aims to foster crucial toilet hygiene behaviors in line with Harpic's 'Mission Swachhta aur Paani'. [Published On: 2023-09-01]
Domestos Launches First-to-Market 360-Degree Power Foam Spray
In a strategic move to innovate within the toilet care segment, Domestos introduced a trailblazing new product - the Domestos 360° Power Foam Spray. The product's design is meticulously crafted to dispense a powerful foaming agent that ensures total coverage, even under the rim, promising consumers a superior level of hygiene. Introducing the 360° Power Foam Spray aims to resonate with health-conscious consumers seeking effective and trustworthy toilet care solutions, potentially shaking up market dynamics and setting a new benchmark in household hygiene products. [Published On: 2023-01-09]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Toilet Care Product Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Toilet Care Product Market, highlighting leading vendors and their innovative profiles. These include Armaly Brands, Inc.,, Blueland by One Home Brands, Inc., Church & Dwight Inc., Dabur Ltd., DeVere Company, Ecolab Inc., Godrej Consumer Products Limited, Henkel AG & Co. KGaA, JMT Glass and Agro Pvt. Ltd., Kao Cooperation, Kohler Co., Lemi Shine, NANTUCKET SPIDER, LLC, Nellie's Clean, Nyco Products Company, Organica Biotech Pvt. Ltd., Reckitt Benckiser Group PLC, S.C. Johnson & Son, Inc., Spartan Chemical Company, Inc., The Bio-D Company, The Clorox Company, The Procter & Gamble Company, Thrasio Holdings Inc., Unilever PLC, and Zep Inc..
Market Segmentation & Coverage