市场调查报告书
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1500534
度假租赁市场:按住宿设施类型、位置类型、价格分布、预订模式、最终用户群划分 - 2024-2030 年全球预测Vacation Rental Market by Accommodation Type (Apartments, Home, Resort or Condominium), Location Type (Resort Area, Rural Area, Small Town), Price Point, Booking Mode, End User Generation - Global Forecast 2024-2030 |
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预计2023年度假租赁市场规模为850.2亿美元,2024年将达954.2亿美元,预计2030年将达到1967.7亿美元,复合年增长率为12.73%。
度假租赁是专业管理或私人拥有的房地产,包括各种临时住宿设施,例如公寓、公寓、小木屋、小屋、小屋和旅馆,可供旅客度假或休閒。由于数位平台的进步使预订和搜寻变得更加容易,度假租赁市场正在经历显着增长。人们对体验式旅行、工作站趋势、技术进步和租赁成本效益的日益偏好正在推动人们对度假租赁的兴趣。与传统酒店相比,旅客越来越多地透过度假出租屋寻求真实的当地体验。然而,监管问题已成为一项重大挑战,由于住宅短缺和短期居民造成的社区破坏,许多城市收紧了对短期租赁的监管。利用资料分析了解客户偏好,实现个人化行销宣传活动和针对性的促销策略,进而提高全球度假租赁市场的留任率和成长。
主要市场统计 | |
---|---|
基准年[2023] | 850.2亿美元 |
预测年份 [2024] | 954.2亿美元 |
预测年份 [2030] | 1967.7亿美元 |
复合年增长率(%) | 12.73% |
区域洞察
由于国际旅行的增加、旅行者对度假租赁而非传统酒店的偏好的变化以及平台技术的进步使得度假租赁的预订和管理变得更加容易,美洲的度假租赁市场正在迅速扩张。由于旅游活动增加、向体验式旅行的转变以及短期租赁法规的加强,EMEA(欧洲、中东和非洲)地区正在经历显着增长。此外,由于中阶的崛起、基础设施的改善以及人们对休閒旅游的需求不断增长等因素,中东和非洲市场拓展潜力巨大。快速的都市化、可支配收入的增加以及数位连接的普及正在推动亚太地区度假租赁市场的开拓。技术创新、不断变化的消费者偏好以及专注于改善客人的整体体验预计将推动全球度假租赁市场的成长。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在度假租赁市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检查了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对度假租赁市场中供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对当前度假租赁市场地位的全面评估使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[196 Pages Report] The Vacation Rental Market size was estimated at USD 85.02 billion in 2023 and expected to reach USD 95.42 billion in 2024, at a CAGR 12.73% to reach USD 196.77 billion by 2030.
A vacation rental is a professionally managed or privately owned property comprising a wide range of accommodations, such as apartments, condos, villas, cottages, cabins, or lodges, available for temporary occupancy by travelers during their holidays or leisure time. The vacation rental market has experienced significant growth due to advancements in digital platforms that facilitate easy bookings and searchability. Increased preference for experiential travel, ongoing workstation trends, technological advancements, and rental cost-effectiveness increase inclination toward vacation rentals. Travelers increasingly seek authentic local experiences from vacation rentals compared to traditional hotels. However, regulatory issues pose a major challenge as many municipalities enforce stricter regulations on short-term rentals due to housing shortages and neighborhood disruptions caused by transient guests. Leveraging data analytics to understand customer preferences can lead to personalized marketing campaigns and targeted promotional strategies to improve retention rates and propel the growth of the vacation rental market globally.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 85.02 billion |
Estimated Year [2024] | USD 95.42 billion |
Forecast Year [2030] | USD 196.77 billion |
CAGR (%) | 12.73% |
Regional Insights
In the Americas, the vacation rental market is experiencing a rapid expansion owing to increased international travel, changing traveler preferences favoring private accommodations over traditional hotels, and technological advancements in platforms that facilitate the booking and management of vacation rentals. The EMEA region is witnessing significant growth attributed to increased tourism activity, the shift toward experiential travel, and a rise in short-term rental regulations. Furthermore, the Middle East and Africa showcase immense potential for market expansion due to factors such as a burgeoning middle class, improving infrastructure, and a growing appetite for leisure travel among the population. Rapid urbanization, increasing disposable incomes, and a surge in digital connectivity provide the impetus for the vacation rental market's development in APAC. Technological innovations, changing consumer preferences, and focusing on enhancing the overall guest experience are anticipated to encourage the growth of the vacation rental market worldwide.
Market Insights
The market dynamics represent an ever-changing landscape of the Vacation Rental Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Vacation Rental Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Vacation Rental Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
HomeToGo to Launch Modes, a Revolutionary Way to Find and Book Vacation Rentals, with its Inaugural AI Mode
HomeToGo SE (HTG) has recently revealed its upcoming launch of HomeToGo Modes, an innovative collection of carefully curated vacation rental search experiences. By tailoring the product experience to specific use cases and travelers, HomeToGo Modes streamlines the booking process with just a simple click. This groundbreaking feature not only simplifies but also expedites the search for the ideal vacation rental, ensuring that travelers can find their perfect getaway easily and efficiently. [Published On: 2023-05-10]
Guesty Adds Staysense to Series of Acquisitions
Guesty Inc., a renowned operations and property management platform for vacation rental managers, acquired StaySense LLC, a technology provider known for its localized solutions. This strategic move grants Guesty access to a wider range of direct booking and marketing tools, enhancing their existing distribution channels and empowering customers to optimize their revenue streams. Moreover, the addition of StaySense's cutting-edge technology is expected to bolster Guesty's offerings and contribute to the growth and development of local economies. [Published On: 2023-05-02]
GetawayGoGo Partners with Happy.Rentals for Distribution of their 2,500+ European Vacation Rentals to Last-Minute Travelers
GetawayGoGo, Inc., an online travel marketplace, is expanding its distribution in Europe through a partnership with Happy.Rentals, a vacation rental management company. This direct integration will add over 2,500 properties across 11 countries to the getawayGoGo marketplace. The partnership between the two companies shared an innovative approach to the travel marketplace and aligned mission statements leveraging GetawayGoGo's direct integration with their proprietary reservation and management. [Published On: 2023-02-16]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Vacation Rental Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Vacation Rental Market, highlighting leading vendors and their innovative profiles. These include 9flats.com Pte Ltd., Accor SA, Airbnb, Inc., Arizona Vacation Getaway LLC, Avantstay, Inc., Benchmark Management, Bluefish Vacation Rentals, Booking Holdings Inc., Clickstay Ltd., English Cottage Vacation, Evolve Vacation Rental Network, Inc., Expedia Group, Inc., Guesty Inc., HomeToGo GmbH, Hotelplan Group, iTrip LLC, Ivy Lettings, Luxury Cotswold Rentals, MakeMyTrip (India) Private Limited, Novasol AS, Oravel Stays Private Limited, Seashore Vacations, Inc., SkyRun Vacation Rentals, LLC, Southern Vacation Rentals, The Plum Guide, Thrillophilia, Travel + Leisure Co., Tripadvisor LLC, Tybee Vacation Rentals, Utah's Best Vacation Rentals, Vacasa LLC, Vacation Rental Pros Property Management LLC, and Yatra Online Private Limited.
Market Segmentation & Coverage