市场调查报告书
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1500552
智慧扩增实境眼镜市场:按显示技术、外形规格和最终用户划分 - 2024-2030 年全球预测Smart Augmented Reality Glasses Market by Display Technology (Optical See-Through, Video See-Through), Form Factor (Integrated Smart Glasses, Split Smart Glasses), End-Users - Global Forecast 2024-2030 |
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预计2023年智慧扩增实境眼镜市场规模为164.5亿美元,预计2024年将达188亿美元,2030年将达到430.1亿美元,复合年增长率为14.71%。
智慧型扩增实境(AR) 眼镜包括透过透明镜片将数位资讯迭加到实体世界上的设备和技术。这些创新产品透过整合现实世界和虚拟元素为使用者提供互动体验。该市场涵盖广泛的应用,从消费性电子产品到医疗保健、教育、汽车和工业。高速互联网的普及正在推动连网型AR 体验的成长并推动市场成长。游戏产业的扩张以及越来越多精通技术的游戏玩家正在推动智慧扩增实境眼镜的使用。高昂的初始成本、隐私问题以及对先进基础设施的需求正在阻碍市场的成长。对远端医疗和远距协助的需求不断增长,为 AR 眼镜在医疗保健领域提供了新的前景,预计将为市场成长创造机会。需要虚拟存在和扩展工作空间的远端工作设定的新兴趋势预计将扩大市场范围。
主要市场统计 | |
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基准年[2023] | 164.5亿美元 |
预测年份 [2024] | 188亿美元 |
预测年份 [2030] | 430.1亿美元 |
复合年增长率(%) | 14.71% |
区域洞察
在美洲,智慧 AR 眼镜的采用是由企业、游戏和医疗保健领域的应用所推动的。美国消费者对创新和使用者友善的设备有着强烈的偏好。美洲市场的特点是专利活动频繁,大型科技公司投资开发更先进的 AR 解决方案。最近的趋势包括对 AR 内容开发的大量投资以及增强无线连接以支援 AR 体验。在政府对 AR 技术的大力支持和科技巨头的大量投资的推动下,亚太地区是智慧 AR 眼镜的关键地区。消费性电子和汽车产业是亚太地区采用 AR 眼镜的主要动力。中国最近的专利重点关注 AR 技术的小型化并将其与行动装置整合。欧盟是智慧 AR 眼镜的强劲市场,重点关注工业、医疗保健和汽车应用。欧盟消费者对能够带来实际好处并提高生产力的 AR 技术感兴趣。欧盟委员会透过各种资助计画支持 AR 研究和创新,欧盟国家对将 AR 用于教育目的的兴趣日益浓厚。 AR眼镜市场在中东不断扩大,特别是在旅游、零售和教育领域。该地区的消费者愿意采用新技术来增强他们的体验以及与环境的互动。政府和私人组织正在投资采用 AR 技术的智慧城市计划,以改善游客体验。非洲智慧AR眼镜市场正处于发展早期阶段,但显示出潜力,特别是在教育和医疗保健领域。
FPNV定位矩阵
FPNV 定位矩阵对于评估智慧扩增实境眼镜市场供应商的市场定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对智慧扩增实境眼镜市场中供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在智慧扩增实境眼镜市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[184 Pages Report] The Smart Augmented Reality Glasses Market size was estimated at USD 16.45 billion in 2023 and expected to reach USD 18.80 billion in 2024, at a CAGR 14.71% to reach USD 43.01 billion by 2030.
Smart augmented reality (AR) glasses encompass devices and technologies that overlay digital information onto the physical world through transparent lenses. These innovative products offer users interactive experiences by integrating real-world and virtual elements. The market covers a wide range of applications, from consumer electronics to healthcare, education, automotive, and industrial uses. The growing spread of high-speed internet has facilitated the growth of connected AR experiences, subsequently driving the market growth. The expanding gaming industry with the increasing number of tech-advanced gamers is fueling the usage of smart augmented reality glasses. High initial costs, privacy concerns, and the need for sophisticated infrastructure hamper the market growth. The rising demand for telemedicine and remote assistance that offers a new vista for AR glasses in healthcare is expected to create opportunities for market growth. The emerging trend of remote work setups that require a virtual presence and augmented workspace is anticipated to expand the scope of the market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 16.45 billion |
Estimated Year [2024] | USD 18.80 billion |
Forecast Year [2030] | USD 43.01 billion |
CAGR (%) | 14.71% |
Regional Insights
In the Americas, the adoption of smart AR glasses is driven by applications in the enterprise, gaming, and healthcare sectors. American consumers show a strong preference for innovative and user-friendly devices. The Americas market is characterized by high patent activity, with major tech companies investing in developing more advanced AR solutions. Recent initiatives include significant investments in AR content development and the enhancement of wireless connectivity to support AR experiences. Asia-Pacific is a significant region for smart AR glasses, fueled by strong governmental support for AR technologies and significant investments by tech giants. The consumer electronics and automotive sectors are major drivers of AR glasses adoption in Asia-Pacific. Recent patents in China focus on miniaturization and integration of AR technologies with mobile devices. The EU is a strong market for smart AR glasses, with a focus on industrial, healthcare, and automotive applications. EU consumers are interested in AR technologies that offer practical benefits and enhance productivity. The European Commission has supported research and innovation in AR through various funding programs, and there's a growing interest in applying AR for educational purposes across EU countries. In the Middle East, the AR glasses market is expanding, particularly in the areas of tourism, retail, and education. Consumers in the region are open to adopting new technologies that enhance their experience and interaction with the environment. Governments and private entities are investing in smart city projects incorporating AR technologies for an enhanced visitor experience. Africa's market for smart AR glasses is in the early stages of development but shows potential, especially in the education and healthcare sectors.
Market Insights
The market dynamics represent an ever-changing landscape of the Smart Augmented Reality Glasses Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Smart Augmented Reality Glasses Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Smart Augmented Reality Glasses Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Vuzix Unveils Sports & Fitness Configuration of Ultralite Smart Glasses Platform with New Award Winning Ultralite S
Vuzix Corporation introduced an innovative configuration of its UltraLite smart glasses platform, marked by the unveiling of the UltraLite S. This next-generation wearable technology has already clinched awards, signaling its significant impact and the high level of anticipatory excitement it has generated in the market. Designed with the modern athlete in mind, the UltraLite S seamlessly integrates cutting-edge augmented reality (AR) features, offering users an enhanced, interactive experience without compromising on comfort or style. [Published On: 2023-11-16]
Google resumes work on AR Iris glasses with built-in assistant
Google recommenced the development of its pioneering Augmented Reality (AR) glasses, dubbed 'Project Iris.' Permeated with cutting-edge technology, these smart glasses set themselves apart by incorporating an in-built assistant. This innovation underscores a strategic move by Google to solidify its footprint in the AR domain, illustrating a direct response to burgeoning consumer demand for integrated, interactive gadgets. [Published On: 2023-10-10]
OnePlus unveils new AR glasses designed with help from its community
OnePlus revealed its latest innovation, a groundbreaking pair of smart AR glasses. This announcement underscores the company's commitment to pioneering in the AR technology sector. These glasses are designed to enhance the user's reality with digital elements and to seamlessly integrate the digital and physical worlds, thereby propelling the potential of AR technology to new heights. [Published On: 2023-04-10]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Smart Augmented Reality Glasses Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Smart Augmented Reality Glasses Market, highlighting leading vendors and their innovative profiles. These include ALEGER GLOBAL Ltd., Avegant Corp., C Wear Technologies AB, Everysight Ltd., Goertek Inc., Google LLC by Alphabet Inc., Iristick NV, Kopin Corporation, Lenovo Group Limited, Lumus Ltd., Magic Leap, Inc., Meta Platforms, Inc., Microsoft Corporation, OnePlus Technology Co., Ltd. by BBK Electronics, Optinvent S.A., Qualcomm Incorporated, Ricoh Company, Ltd., Smart Augmented Reality Glasses, Sony Corporation, TeamViewer SE, ThirdEye Gen, Inc., Tobii AB, Vuzix Corporation, and XREAL, Inc..
Market Segmentation & Coverage