市场调查报告书
商品编码
1500569
社群媒体广告市场:按类型、配置、最终用途划分 - 2024-2030 年全球预测Social Media Advertising Market by Type (Banner Advertising, Interstitial Advertising, Location-Based Advertising), Deployment (Desktops, Mobile Devices), End-Use - Global Forecast 2024-2030 |
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预计2023年社群媒体广告市场规模为1,090.9亿美元,2024年将达1,216.6亿美元,预计2030年将达2,367.2亿美元,复合年增长率为11.70%。
社群媒体广告涉及在社群媒体平台上建立和共用广告以覆盖特定受众。这种形式的广告利用社群网路庞大的用户群来增加品牌曝光、增加销售量并实现特定的行销目标。透过利用社群媒体平台强大的定位功能,广告主可以根据人口统计、地理或行为模式的标准为使用者客製化通讯。社群媒体广告涵盖多种广告格式,包括展示广告、影片广告和影响者合作伙伴关係。它使行销人员能够衡量参与度、追踪转换并获得详细分析,从而促进资料主导的决策和策略优化。由于网路服务的普及和全球社群媒体用户数量的不断增加,社群媒体广告的影响范围正在扩大。此外,行动优先通讯和购物的趋势不断增长,需要转向社群媒体广告。然而,隐私问题和有关用户资料的严格规定可能会抑制广告商有效定位潜在客户的能力。此外,利用扩增实境(AR)和虚拟实境(VR)提供沉浸式广告体验预计将推动全球社群媒体广告市场的成长。
主要市场统计 | |
---|---|
基准年[2023] | 1090.9亿美元 |
预测年份 [2024] | 1216.6亿美元 |
预测年份 [2030] | 2367.2亿美元 |
复合年增长率(%) | 11.70% |
区域洞察
由于多样化的受众和先进的技术集成,社交媒体广告市场正在美洲不断发展。对人工智慧驱动的客户参与和广告个人化机器学习的投资正在推动美洲社交媒体广告市场的成长。由于严格的资料保护法,欧盟国家是社群媒体广告的复杂市场,这表明欧盟国家对消费者资料保护的日益关注以及对透过社群管道网路购物的亲和性日益浓厚。社群媒体的使用在 EMEA(欧洲、中东和非洲)地区显着增长,平台适应地区偏好。虽然行动装置的高普及正在推动社交商务,但奢侈品和服务的社群媒体广告在欧洲、中东和非洲地区非常普及。快速的数位成长、多元化的文化、创新的社群媒体广告技术以及对利用高速网路进行复杂广告(包括 AR 和 VR)的重视正在推动我们正在推动的亚太地区社群媒体广告市场的成长。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在社群媒体广告市场中的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对社群媒体广告市场中供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在社群媒体广告市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[199 Pages Report] The Social Media Advertising Market size was estimated at USD 109.09 billion in 2023 and expected to reach USD 121.66 billion in 2024, at a CAGR 11.70% to reach USD 236.72 billion by 2030.
Social media advertising involves creating and sharing advertisements through social media platforms to reach a specific audience. This form of advertising leverages the vast user bases of social networks to increase brand exposure, boost sales, or achieve specific marketing objectives. By utilizing the powerful targeting capabilities of social media platforms, advertisers can tailor their messaging to users based on demographic, geographic, or behavior-based criteria. Social media advertising encompasses a variety of ad formats, including display ads, video ads, influencer partnerships, and more. It enables marketers to measure engagement, track conversion, and obtain detailed analytics, facilitating data-driven decision-making and strategy optimization. The increasing penetration of Internet services and the rise in the number of social media users globally have expanded the reach of social media advertising. Additionally, the growing mobile-first communication and shopping trend has necessitated a shift towards social media advertising. However, Privacy concerns and stringent regulations over user data can inhibit the ability of advertisers to target potential customers effectively. Moreover, the utilization of augmented reality (AR) and virtual reality (VR) to create immersive ad experiences is anticipated to encourage the growth of the social media advertising market worldwide.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 109.09 billion |
Estimated Year [2024] | USD 121.66 billion |
Forecast Year [2030] | USD 236.72 billion |
CAGR (%) | 11.70% |
Regional Insights
The social media advertising market is evolving in the Americas owing to the presence of diverse audiences and a high level of technology integration. Investments in AI-driven customer engagement and machine learning for personalizing ads have encouraged the growth of the social media advertising market in the Americas. The EU countries present a complex market for social media advertising due to strict data protection laws and represent growing interest in protecting consumer data alongside an increasing affinity towards online shopping through social channels. The EMEA region is experiencing significant growth in social media usage, with platforms adapting to local preferences. High mobile penetration drives social commerce, while advertising on social media for luxury goods and services is highly prevalent in the EMEA region. Rapid digital growth, diverse cultures, innovative social media advertising techniques, and considerable emphasis on leveraging high-speed internet for sophisticated advertising involving AR and VR are propelling the social media advertising market growth in the APAC region.
Market Insights
The market dynamics represent an ever-changing landscape of the Social Media Advertising Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Social Media Advertising Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Social Media Advertising Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Accenture to Acquire Rabbit's Tale
Accenture, a professional services company, announced the acquisition of Rabbit's Tale, a digital experience agency based in Bangkok. This acquisition is poised to enhance Accenture's ability to deliver comprehensive and innovative social media advertising solutions to its diverse clientele. [Published On: 2023-11-29]
Instagram Expands Marketing API To Facilitate Product Tagging via Third Party Apps
Meta has significantly enhanced the capabilities of Instagram's Marketing API. This upgrade introduces a pivotal feature for social media managers and advertisers by allowing third-party services to incorporate product tags directly into Instagram promotional content. Users of authorized platforms can streamline their ad creation by tagging products in feed photos, carousels, and existing feed videos with ease efficiency that was previously unavailable. [Published On: 2023-10-30]
Google Bets On AI-Powered Video Ads to Disrupt Social Media Advertising
Google launched a new ad product called Demand Gen, an advanced advertising solution that leverages artificial intelligence to craft finely-tuned video and image advertisements. Demand Gen Campaigns are designed to capture the attention of users with engaging content such as 15-second video snippets and interactive image carousels. [Published On: 2023-10-10]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Social Media Advertising Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Social Media Advertising Market, highlighting leading vendors and their innovative profiles. These include Advance Publications, Inc., Amazon.com, Inc., Baidu, Inc., ByteDance Ltd., eBay Inc., Google LLC, LinkedIn Corporation, Meta Platforms, Inc., Microsoft Corporation, Pandora Media, Inc., Pinterest, Inc., Sina Corporation, Snap Inc., Soho Media Group, Tencent Holdings, Ltd., Verizon Communications Inc., and X Corp..
Market Segmentation & Coverage