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市场调查报告书
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1595621

程序化广告市场：按类型、最终用户划分 - 2025-2030 年全球预测

Programmatic Advertising Market by Type (Automated Guaranteed, Private Marketplaces, Real time Bidding), End-Use (Automotive, Government, Healthcare) - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 197 Pages | 商品交期: 最快1-2个工作天内

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2023年程序化广告市场规模为567.4亿美元，预计2024年将达到642.1亿美元，复合年增长率为14.05%，预计到2030年将达到1424.8亿美元。

程序化广告是数位行销的一个快速发展的分支，其定义是使用复杂的演算法和资料驱动的流程即时自动购买和销售线上广告库存。其覆盖范围涵盖显示、视讯和社交媒体管道，为您提供无与伦比的精准定位特定受众的能力。这种需求是由行销人员日益增长的需求所驱动的，他们需要透过个人化内容有效地大规模吸引受众，从而提高投资报酬率。程序化广告的应用范围广泛，跨越零售、汽车和医疗保健等行业，最终用途主要出现在数位广告平台、直接零售商和媒体机构中，以期增加受众覆盖范围和参与度。

主要市场统计
基准年[2023] 567.4亿美元
预测年份 [2024] 642.1亿美元
预测年份 [2030] 1424.8亿美元
复合年增长率（%） 14.05%

该市场是由互联网普及、行动装置的广泛使用以及为提高定位能力和营运效率而增加的人工智慧技术投资所推动的。关键机会在于可寻址电视的扩展以及人工智慧和机器学习的进一步整合以优化广告投放。扩增实境等身临其境型广告格式的创新提供了进一步的成长潜力。然而，挑战仍然存在，例如资料隐私问题和管理跨平台宣传活动的复杂性，如果不解决这些问题可能会阻碍市场成长。此外，广告诈骗和供应链缺乏透明度仍然是主要问题。

寻求创新的公司可以透过投资提高资料分析能力的技术而受益。特别是，对增强预测分析和资料管理解决方案的研究为更好的受众细分和定位准确性提供了一条途径。区块链技术也显示出在提高透明度和打击诈欺的前景。该市场的特点是竞争激烈但协作性强，参与者不断寻求合作伙伴以加强其技术堆迭并扩大市场范围。为了利用这些动态，公司应该专注于建立协同效应伙伴关係关係并开发简化和改进程序化交易的专有技术。

市场动态：揭示快速发展的程序化广告市场的关键市场洞察

程序化广告市场正因供需的动态交互作用而转变。透过了解这些不断变化的市场动态，公司可以准备好做出明智的投资决策、完善策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险，同时也能帮助消费行为及其对製造业的影响。

  • 市场驱动因素
    • 由于行动装置的普及，越来越多地转向线上平台
    • 企业对个人化广告体验的需求不断增长
    • 全球电子商务活动持续成长
  • 市场限制因素
    • 熟悉程序化交易生态系统和多个平台复杂整合的熟练专业人员数量有限。
  • 市场机会
    • 程序化广告平台不断进步，以提高透明度和个人化元素
    • 语音设备、虚拟实境 (VR) 和扩增实境(AR) 技术日益普及
  • 市场挑战
    • 程序化广告平台的安全与隐私问题

波特的五力：驾驭程序化广告市场的策略工具

波特的五力框架是了解程序化广告市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势，解决弱点并避免潜在的挑战，从而确保更强大的市场地位。

PESTLE分析：了解程序化广告市场的外部影响

外部宏观环境因素在塑造程序化广告市场的绩效动态方面发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素，公司可以更了解潜在的风险和机会。这种分析可以帮助企业预测法规、消费者偏好和经济趋势的变化，并为他们做出积极主动的决策做好准备。

市场占有率分析 了解程序化广告市场的竞争格局

对程序化广告市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势，为供应商提供了製定策略决策所需的洞察力，以应对日益激烈的竞争。

FPNV 程序化广告市场厂商定位矩阵绩效评估

FPNV定位矩阵是评估程序化广告市场供应商的重要工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商，从而做出与其目标相符的明智决策。这四个象限使您能够清晰、准确地划分供应商，并确定最能满足您的策略目标的合作伙伴和解决方案。

策略分析与建议 规划程序化广告市场的成功之路

对于旨在加强其在全球市场的影响力的公司来说，程序化广告市场的策略分析至关重要。透过审查关键资源、能力和绩效指标，公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战，利用新的商机，并取得长期成功。

本报告对市场进行了全面分析，涵盖关键重点领域：

1. 市场渗透率：详细检视当前市场环境、主要企业的广泛资料、评估其在市场中的影响力和整体影响力。

2. 市场开拓：辨识新兴市场的成长机会，评估现有领域的扩张潜力，并提供未来成长的策略蓝图。

3. 市场多元化：分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。

4. 竞争评估与情报：彻底分析竞争格局，检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。

5. 产品开发与创新：重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。

我们也回答重要问题，以帮助相关人员做出明智的决策：

1.目前的市场规模和未来的成长预测是多少？

2. 哪些产品、区隔市场和地区提供最佳投资机会？

3.塑造市场的主要技术趋势和监管影响是什么？

4.主要厂商的市场占有率和竞争地位如何？

5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

  • 市场动态
    • 促进因素
      • 由于行动装置的采用增加，向线上平台的迁移增加
      • 整个企业对个人化广告体验的需求正在成长
      • 全球电子商务活动持续成长
    • 抑制因素
      • 在程序化交易生态系统和多个平台的复杂整合方面具有专业知识的熟练专业人员数量有限
    • 机会
      • 程序化广告平台不断进步，以提高透明度和个人化元素
      • 语音设备、虚拟实境 (VR) 和扩增实境(AR) 技术日益普及
    • 任务
      • 与程序化广告平台相关的安全和隐私问题
  • 市场区隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社群
    • 技术的
    • 合法地
    • 环境

第六章程序化广告市场：依类型

  • 自动保证
  • 私人市场
  • 即时竞价

第七章 程序化广告市场：依最终用途

  • 车
  • 政府
  • 卫生保健
  • 资讯科技和通讯
  • 製造业

第八章美洲程序化广告市场

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第九章亚太地区程式化广告市场

  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十章 欧洲、中东和非洲的程序化广告市场

  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第十一章竞争格局

  • 2023 年市场占有率分析
  • FPNV 定位矩阵，2023
  • 竞争情境分析
    • AI Digital 与 Sightly 合作开发程序化广告解决方案
    • Triton Digital 宣布收购 Manage
    • The Trade Desk 推出 Kokai，这是一个新的媒体购买平台，可最大限度地发挥人工智慧在数位行销方面的力量
  • 战略分析和建议

公司名单

  • Adobe Inc.
  • Amazon.com, Inc.
  • Amobee by Tremor International Ltd
  • Baidu, Inc.
  • Basis Technologies Holdings Limited
  • BidTheatre AB
  • Choozle, Inc.
  • Criteo
  • Eskimi
  • Google LLC by Alphabet Inc.
  • Lotame Solutions, Inc.
  • Magnite, Inc.
  • Manadge by Triton Digital
  • MediaMath, Inc.
  • Meta Platforms, Inc.
  • NextRoll, Inc.
  • PubMatic, Inc.
  • Salesforce, Inc.
  • Simplifi Holdings, LLC
  • Smaato, Inc. by Verve Group Inc.
  • SmartyAds LLP
  • StackAdapt Inc.
  • The Trade Desk
  • Verizon Communications Inc.
  • War Room Inc.
  • Xandr by Microsoft Corporation
Product Code: MRR-0355054AC4AA

The Programmatic Advertising Market was valued at USD 56.74 billion in 2023, expected to reach USD 64.21 billion in 2024, and is projected to grow at a CAGR of 14.05%, to USD 142.48 billion by 2030.

Programmatic advertising represents a rapidly evolving segment of digital marketing, defined by the automated buying and selling of online ad space in real time using sophisticated algorithms and data-driven processes. Its scope extends across display, video, and social media channels, offering unparalleled precision in targeting specific audiences. The necessity arises from the growing need for marketers to engage audiences with personalized content efficiently and at scale, thus leading to improved ROI. Applications of programmatic advertising are vast, spanning across industries such as retail, automotive, and healthcare, while end-use scopes are primarily seen in digital ad platforms, direct retailers, and media agencies seeking improved audience reach and engagement.

KEY MARKET STATISTICS
Base Year [2023] USD 56.74 billion
Estimated Year [2024] USD 64.21 billion
Forecast Year [2030] USD 142.48 billion
CAGR (%) 14.05%

The market is driven by the increasing penetration of the internet, widespread adoption of mobile devices, and rising investment in AI technologies, which enhance targeting capabilities and operational efficiency. Key opportunities lie in the expansion of addressable TV and the further integration of AI and machine learning to optimize ad placements. Innovations in immersive ad formats like augmented reality offer additional growth possibilities. However, challenges persist, including data privacy concerns and the complexity of managing cross-platform campaigns, which could hinder market growth if not addressed. Additionally, ad fraud and the lack of transparency in the supply chain remain significant issues.

For companies aiming at innovation, investing in technologies to improve data analytics capabilities could prove beneficial. Particularly, research into predictive analytics and enhanced data management solutions offers pathways to better audience segmentation and targeting precision. Blockchain technology also presents potential for enhancing transparency and combating fraud. The market is characterized by a highly competitive yet collaborative nature, with players constantly seeking partnerships to enhance their technology stacks and expand market reach. To capitalize on these dynamics, firms should focus on creating synergistic partnerships and developing proprietary technologies that streamline and enhance the precision of programmatic transactions.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Programmatic Advertising Market

The Programmatic Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Rising shift to online platforms with increasing adoption of mobile devices
    • Growing demand for personalized advertising experiences across enterprises
    • Continuous rise of eCommerce activities worldwide
  • Market Restraints
    • Limited skilled professionals with expertise in programmatic trading ecosystem and complex integration of multiple platforms
  • Market Opportunities
    • Increasing advancements in programmatic advertising platforms to enhance transparency and personalization elements
    • Growing popularity of voice-enabled devices, virtual reality (VR), and augmented reality (AR) technologies
  • Market Challenges
    • Security and privacy concerns associated with programmatic advertising platforms

Porter's Five Forces: A Strategic Tool for Navigating the Programmatic Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Programmatic Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Programmatic Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Programmatic Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Programmatic Advertising Market

A detailed market share analysis in the Programmatic Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Programmatic Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Programmatic Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Programmatic Advertising Market

A strategic analysis of the Programmatic Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Programmatic Advertising Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Amazon.com, Inc., Amobee by Tremor International Ltd, Baidu, Inc., Basis Technologies Holdings Limited, BidTheatre AB, Choozle, Inc., Criteo, Eskimi, Google LLC by Alphabet Inc., Lotame Solutions, Inc., Magnite, Inc., Manadge by Triton Digital, MediaMath, Inc., Meta Platforms, Inc., NextRoll, Inc., PubMatic, Inc., Salesforce, Inc., Simplifi Holdings, LLC, Smaato, Inc. by Verve Group Inc., SmartyAds LLP, StackAdapt Inc., The Trade Desk, Verizon Communications Inc., War Room Inc., and Xandr by Microsoft Corporation.

Market Segmentation & Coverage

This research report categorizes the Programmatic Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across Automated Guaranteed, Private Marketplaces, and Real time Bidding.
  • Based on End-Use, market is studied across Automotive, Government, Healthcare, IT & Telecom, and Manufacturing.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Rising shift to online platforms with increasing adoption of mobile devices
      • 5.1.1.2. Growing demand for personalized advertising experiences across enterprises
      • 5.1.1.3. Continuous rise of eCommerce activities worldwide
    • 5.1.2. Restraints
      • 5.1.2.1. Limited skilled professionals with expertise in programmatic trading ecosystem and complex integration of multiple platforms
    • 5.1.3. Opportunities
      • 5.1.3.1. Increasing advancements in programmatic advertising platforms to enhance transparency and personalization elements
      • 5.1.3.2. Growing popularity of voice-enabled devices, virtual reality (VR), and augmented reality (AR) technologies
    • 5.1.4. Challenges
      • 5.1.4.1. Security and privacy concerns associated with programmatic advertising platforms
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Programmatic Advertising Market, by Type

  • 6.1. Introduction
  • 6.2. Automated Guaranteed
  • 6.3. Private Marketplaces
  • 6.4. Real time Bidding

7. Programmatic Advertising Market, by End-Use

  • 7.1. Introduction
  • 7.2. Automotive
  • 7.3. Government
  • 7.4. Healthcare
  • 7.5. IT & Telecom
  • 7.6. Manufacturing

8. Americas Programmatic Advertising Market

  • 8.1. Introduction
  • 8.2. Argentina
  • 8.3. Brazil
  • 8.4. Canada
  • 8.5. Mexico
  • 8.6. United States

9. Asia-Pacific Programmatic Advertising Market

  • 9.1. Introduction
  • 9.2. Australia
  • 9.3. China
  • 9.4. India
  • 9.5. Indonesia
  • 9.6. Japan
  • 9.7. Malaysia
  • 9.8. Philippines
  • 9.9. Singapore
  • 9.10. South Korea
  • 9.11. Taiwan
  • 9.12. Thailand
  • 9.13. Vietnam

10. Europe, Middle East & Africa Programmatic Advertising Market

  • 10.1. Introduction
  • 10.2. Denmark
  • 10.3. Egypt
  • 10.4. Finland
  • 10.5. France
  • 10.6. Germany
  • 10.7. Israel
  • 10.8. Italy
  • 10.9. Netherlands
  • 10.10. Nigeria
  • 10.11. Norway
  • 10.12. Poland
  • 10.13. Qatar
  • 10.14. Russia
  • 10.15. Saudi Arabia
  • 10.16. South Africa
  • 10.17. Spain
  • 10.18. Sweden
  • 10.19. Switzerland
  • 10.20. Turkey
  • 10.21. United Arab Emirates
  • 10.22. United Kingdom

11. Competitive Landscape

  • 11.1. Market Share Analysis, 2023
  • 11.2. FPNV Positioning Matrix, 2023
  • 11.3. Competitive Scenario Analysis
    • 11.3.1. AI Digital, Sightly partner in programmatic advertising solutions
    • 11.3.2. Triton Digital Announces Acquisition of Manadge
    • 11.3.3. The Trade Desk Launches Kokai - a New Media Buying Platform that Brings the Full Power of AI to Digital Marketing
  • 11.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Adobe Inc.
  • 2. Amazon.com, Inc.
  • 3. Amobee by Tremor International Ltd
  • 4. Baidu, Inc.
  • 5. Basis Technologies Holdings Limited
  • 6. BidTheatre AB
  • 7. Choozle, Inc.
  • 8. Criteo
  • 9. Eskimi
  • 10. Google LLC by Alphabet Inc.
  • 11. Lotame Solutions, Inc.
  • 12. Magnite, Inc.
  • 13. Manadge by Triton Digital
  • 14. MediaMath, Inc.
  • 15. Meta Platforms, Inc.
  • 16. NextRoll, Inc.
  • 17. PubMatic, Inc.
  • 18. Salesforce, Inc.
  • 19. Simplifi Holdings, LLC
  • 20. Smaato, Inc. by Verve Group Inc.
  • 21. SmartyAds LLP
  • 22. StackAdapt Inc.
  • 23. The Trade Desk
  • 24. Verizon Communications Inc.
  • 25. War Room Inc.
  • 26. Xandr by Microsoft Corporation

LIST OF FIGURES

  • FIGURE 1. PROGRAMMATIC ADVERTISING MARKET RESEARCH PROCESS
  • FIGURE 2. PROGRAMMATIC ADVERTISING MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 11. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 13. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 15. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. PROGRAMMATIC ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 19. PROGRAMMATIC ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. PROGRAMMATIC ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. PROGRAMMATIC ADVERTISING MARKET DYNAMICS
  • TABLE 7. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BIDDING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GOVERNMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY IT & TELECOM, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 18. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 19. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 20. ARGENTINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 21. ARGENTINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 22. BRAZIL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 23. BRAZIL PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 24. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 25. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 26. MEXICO PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 27. MEXICO PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 28. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 29. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 30. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 31. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 32. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 33. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 34. AUSTRALIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 35. AUSTRALIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 36. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 37. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 38. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 39. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 40. INDONESIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 41. INDONESIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 42. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 43. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 44. MALAYSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 45. MALAYSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 46. PHILIPPINES PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 47. PHILIPPINES PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 48. SINGAPORE PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 49. SINGAPORE PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 50. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 52. TAIWAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 53. TAIWAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 54. THAILAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 55. THAILAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 56. VIETNAM PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. VIETNAM PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 58. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 59. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 60. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 61. DENMARK PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 62. DENMARK PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 63. EGYPT PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 64. EGYPT PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 65. FINLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. FINLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 67. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 68. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 69. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 70. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 71. ISRAEL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. ISRAEL PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 73. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 74. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 75. NETHERLANDS PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 76. NETHERLANDS PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 77. NIGERIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. NIGERIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 79. NORWAY PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 80. NORWAY PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 81. POLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 82. POLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 83. QATAR PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 84. QATAR PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 85. RUSSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 86. RUSSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 87. SAUDI ARABIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. SAUDI ARABIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 89. SOUTH AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 90. SOUTH AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 91. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 92. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 93. SWEDEN PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 94. SWEDEN PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 95. SWITZERLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 96. SWITZERLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 97. TURKEY PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 98. TURKEY PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 99. UNITED ARAB EMIRATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. UNITED ARAB EMIRATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 101. UNITED KINGDOM PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 102. UNITED KINGDOM PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
  • TABLE 103. PROGRAMMATIC ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 104. PROGRAMMATIC ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023