市场调查报告书
商品编码
1613428
国内旅游市场:按类型、预订模式、旅游类型、年龄划分 - 全球预测 2025-2030Domestic Tourism Market by Type (Interstate Travel, Local or Regional Travel), Booking Mode (Direct Booking, OTA Platform), Tour Type, Age Group - Global Forecast 2025-2030 |
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2023年国内旅游市场规模为25.7亿美元,预计2024年将达29.1亿美元,复合年增长率为14.45%,2030年将达66.2亿美元。
国内旅游市场包括在本国境内为休閒、商务和其他目的的个人旅游活动。这种类型的旅游业对经济至关重要,因为它可以推动当地商业、创造就业机会并促进文化交流。国内旅游用途包括休閒旅游、参加活动、探亲访友(VFR)以及商务相关旅行,最终用途包括饭店和住宿设施、交通服务、体验景点以及餐饮设施。主要成长要素包括可支配所得增加、交通基础建设改善、国内旅游目的地推广力度加大。用于预订和规划旅行的数位平台的激增以及社交媒体在影响旅行选择方面的作用也推动了成长。随着消费者环保意识的增强,生态旅游和永续旅行也出现了新的机会。投资智慧旅游基础设施并增强数位旅游体验可以吸引精通科技的消费者并提高客户满意度。然而,这个市场也面临局限性,例如景气衰退可能限制可自由支配支出,以及健康危机、环境问题和地缘政治紧张局势导致的旅行限制。区域发展不平衡、部分地区旅游设施不足、季节性依赖等挑战也会阻碍成长。为了创新,我们可以利用资料分析来预测旅行趋势并客製化个人化体验以提高参与度和收益。透过与当地社区合作创造真实的体验,您可以让您的产品脱颖而出。探索整合虚拟和实体元素的混合旅游模式也可以推动成长。国内旅游市场充满活力,技术整合、永续性和社区参与的机会有望重新定义旅行体验。公司可以透过利用技术、优先考虑永续实践以及促进满足国内旅行者不断变化的偏好的合作来取得成功。
主要市场统计 | |
---|---|
基准年[2023] | 25.7亿美元 |
预计年份 [2024] | 29.1亿美元 |
预测年份 [2030] | 66.2亿美元 |
复合年增长率(%) | 14.45% |
市场动态:揭示快速发展的国内旅游市场的关键市场洞察
供给和需求的动态交互作用正在改变国内旅游市场。了解这些不断变化的市场动态可以帮助企业做出明智的投资决策、策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险,同时消费行为及其对製造成本的影响以及对采购趋势的影响。
波特五力:驾驭国内旅游市场的策略工具
波特的五力框架是了解市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势,解决弱点并避免潜在的挑战,从而确保更强大的市场地位。
PESTLE分析:了解外部对国内旅游市场的影响
外部宏观环境因素对国内旅游市场的表现动态起着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素,公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化,并为他们做出积极主动的决策做好准备。
市场占有率分析 了解国内旅游市场竞争状况
对国内旅游市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势,为供应商提供了製定策略决策所需的见解,以应对日益激烈的竞争。
FPNV定位矩阵 国内旅游市场厂商绩效评价
FPNV定位矩阵是评估国内旅游市场供应商的重要工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商,从而做出与其目标相符的明智决策。这四个象限使您能够清晰、准确地划分供应商,以确定最能满足您的策略目标的合作伙伴和解决方案。
策略分析和建议为国内旅游市场的成功指明了道路
对于旨在加强其在全球市场的影响力的公司来说,国内旅游市场的策略分析至关重要。透过审查关键资源、能力和绩效指标,公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战,利用新的商机并取得长期成功。
1. 市场渗透率:详细检视当前市场环境、主要企业的广泛资料、评估其在市场中的影响力和整体影响力。
2. 市场开拓:辨识新兴市场的成长机会,评估现有领域的扩张潜力,并提供未来成长的策略蓝图。
3. 市场多元化:分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。
4. 竞争评估与情报:彻底分析竞争格局,检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。
5. 产品开发与创新:重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。
1.目前的市场规模和未来的成长预测是多少?
2. 哪些产品、区隔市场和地区提供最佳投资机会?
3.塑造市场的主要技术趋势和监管影响是什么?
4.主要厂商的市场占有率和竞争地位如何?
5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么?
The Domestic Tourism Market was valued at USD 2.57 billion in 2023, expected to reach USD 2.91 billion in 2024, and is projected to grow at a CAGR of 14.45%, to USD 6.62 billion by 2030.
The domestic tourism market encompasses the travel activities of individuals within their home country for leisure, business, or other purposes. This type of tourism is vital to the economy, as it drives local business, creates jobs, and promotes cultural exchange. Applications of domestic tourism include recreational travel, attending events, visiting friends and relatives (VFR), and business-related travel, with end-use sectors spanning hotels and accommodations, transport services, experiential attractions, and food and beverage establishments. Key growth influencers include rising disposable incomes, improved transportation infrastructure, and increased promotion of national tourist destinations. The proliferation of digital platforms for booking and planning travel, as well as social media's role in influencing travel choices, also accelerates growth. An emerging opportunity lies in eco-tourism and sustainable travel, as consumers become more environmentally conscious. Investing in smart tourism infrastructure and enhancing the digital travel experience can attract a tech-savvy audience and improve customer satisfaction. However, the market also faces limitations such as economic downturns, which can curb discretionary spending, and potential travel restrictions due to health crises, environmental concerns, or geopolitical tensions. Challenges like uneven regional development, inadequate tourist facilities in certain areas, and seasonal dependency can also impede growth. For innovation, enhancing data analytics to predict travel trends and tailoring personalized experiences can drive engagement and revenue. Collaborating with local communities to create authentic experiences can differentiate offerings. Research into hybrid tourism models that integrate virtual and physical elements can also foster growth. The domestic tourism market is dynamic, with opportunities for tech integration, sustainability, and community engagement poised to redefine travel experiences. Businesses can thrive by leveraging technology, prioritizing sustainable practices, and fostering collaborations to meet the evolving preferences of domestic tourists.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 2.57 billion |
Estimated Year [2024] | USD 2.91 billion |
Forecast Year [2030] | USD 6.62 billion |
CAGR (%) | 14.45% |
Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Domestic Tourism Market
The Domestic Tourism Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.
Porter's Five Forces: A Strategic Tool for Navigating the Domestic Tourism Market
Porter's five forces framework is a critical tool for understanding the competitive landscape of the Domestic Tourism Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.
PESTLE Analysis: Navigating External Influences in the Domestic Tourism Market
External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Domestic Tourism Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.
Market Share Analysis: Understanding the Competitive Landscape in the Domestic Tourism Market
A detailed market share analysis in the Domestic Tourism Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.
FPNV Positioning Matrix: Evaluating Vendors' Performance in the Domestic Tourism Market
The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Domestic Tourism Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.
Strategy Analysis & Recommendation: Charting a Path to Success in the Domestic Tourism Market
A strategic analysis of the Domestic Tourism Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.
Key Company Profiles
The report delves into recent significant developments in the Domestic Tourism Market, highlighting leading vendors and their innovative profiles. These include Abercrombie & Kent Group of Companies S.A., Airbnb Inc., Booking Holdings, Inc., China CYTS Tours Holding, China Travel, Despegar.com, Corporation, eDreams International Network, S.L., Expedia, Inc., GoZayaan Ltd., Hostelworld Group, HURB CO, SA, MakeMyTrip Limited, OYO Group, Tourwriter Limited, Trafalgar Tours West, Inc., TripAdvisor LLC, trivago N.V, Via.com, and Yatra Online Private Limited.
Market Segmentation & Coverage
1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.
2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.
3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.
4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.
5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.
1. What is the current market size, and what is the forecasted growth?
2. Which products, segments, and regions offer the best investment opportunities?
3. What are the key technology trends and regulatory influences shaping the market?
4. How do leading vendors rank in terms of market share and competitive positioning?
5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?